Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website. Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits.

That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

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Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce May 24, 8 min read. By Emil Kristensen. Table of Contents. Melted Soapery 2. Airmid Beauty Secrets 3. Colorful Natalie 4. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray.

The giveaway was hosted on their YouTube channel and promoted on the DC Comics website. Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries.

YouTube users were required to complete their submission by leaving a comment on the video. The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors. DC could have mixed things up here by adding Batman and Superman products to draw a larger audience.

However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway.

This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway. Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent.

However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics.

Why not leave this giveaway open to them as well? Also, DC could have used this giveaway to build their email list and social media followers.

DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize.

DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner.

This prize can potentially attract a lot of low-quality leads. However, the giveaway still makes for a great PR stunt that creates brand awareness.

This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC. Lays could have also used bonus actions to get social media users to share the giveaway and refer friends.

These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car!

The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter.

Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more.

As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one.

The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website.

They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads.

However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares. This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

All the giveaways above giveaways might seem very different from each other. However, they do share some similarities.

These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.

Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand.

Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.

You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out.

Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists.

You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand.

People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable.

From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience.

Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.

Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads. Create rules for your giveaway that are reasonable, attainable, and compliant with the law.

List the start and end dates of your giveaway, along with instructions on how to enter. You must also list the date the winner will be announced and the method in which the prize will be delivered.

Read this post to learn more about the laws around giveaways and how to create rules for your giveaway. Launch your giveaway by creating a post on social media or your website. Let your current audience know that you are running a giveaway and ask them to refer their friends to enter.

A couple of social media and website posts might not be enough to promote your giveaway. You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway.

It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement.

Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both. When announcing the winner, you must always remember to thank everyone for taking part. It is recommended that you offer all participants a gift for taking the time to enter.

So there you have it. A full analysis of some of the best giveaway and sweepstakes examples from around the web. We hope you found our analysis intuitive. Our goal is to help you pick up on a few great ideas that you can use in your next giveaway.

Make sure you ask for the needed details only, capturing at least an email address—making the process as frictionless as possible. On-brand design. Select your brand fonts, design elements, and colors to design the page for familiarity.

Doritos Giveaway Landing Page. Landing Page Example. Corkcicle EPCOT Giveaway Page. ColourPop Giveaway Landing Page. Ellen Back to School Giveaway Landing Page. Muddy Bites Monthly Giveaway Page. Master the Market Course Giveaway Page. Doritos NachoYourWay giveaway page This example giveaway landing page starts with an attention-arresting, high-quality header image that captures the giveaway in summary—create your own nacho recipe:.

T-Shirt Contest Landing Page Template. Landing Page Template. Popup Template. T-Shirt Contest Sticky Bar Template. Sticky Bar Template. T-Shirt Contest Popup Template. Site Message Template. About the author.

Masooma Memon. Masooma is a B2B writer for SaaS who has worked with awesome publications like Hootsuite, Vimeo, Trello, Sendinblue, and Databox among others. Explore more campaigns Get more inspiration from examples of other popular conversion marketing campaigns.

Landing Pages. Sticky Bars. Post Purchase Survey 6 Post-Purchase Survey Examples You Can Steal to Learn More About Your Customers. Cross Selling Examples 6 Cross-Selling Examples You Can Use to Bump Up LTV. Social Media Landing Pages 6 Social Media Landing Pages to Draw Your Audience In. Best Opt-in Forms 6 Best Opt-In Forms to Win More Ecommerce Subscribers.

A post shared by Crazy Shirts crazyshirts. A new product launch is a great reason to host a contest—it helps create hype around the product and share news of the launch with your audience. You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands.

A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab.

Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries.

A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway.

For example, the Instagram contest below uses one long graphic posted as three separate carousel images. It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming. A post shared by Bloomsbury Mill bloomsburymill.

When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest.

For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description. He keeps the format simple, just like his non-contest Reels. As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below.

If your page advertises products you can ask entrants to post a photo with your wares. You can also encourage your audience to post a photo that simply follows a theme.

Contests like these are also a great way to collect testimonials. Hashtags make for a great way to host giveaways. Like a user-generated content contest, hashtag giveaways require entrants to post to their page or stories under a specific hashtag you determine what that is yourself.

This format does not just allow you to easily keep track of entries. It also drives engagement with a specific hashtag, which the algorithm tends to take note of. A well-performing hashtag will drive traffic back to your Instagram post and your page. Make sure to pick a hashtag that is unique enough that no one else is using it… for example, goatsarefamily.

A post shared by Manna Pro Homestead mannaprohomestead. Most of us totally forget about the contest post-entry. But sharing the winner helps prove your authenticity to users and might inspire them to enter your next contest.

Use Hootsuite to run your Instagram giveaway. Partnering with a supplier or sponsor is the ideal opportunity to run a giveaway for influencers or service providers. Take a look at the giveaway that DIY blogger and influencer Monica Chavez ran on her Instagram account. Giveaways like this one benefit both the Influencers and the brand supporting them as they provide exposure and promote brand awareness.

Do you have a good relationship with collaborating brands or suppliers? International themed days offer opportunities to connect with your audience and share values and interests. Same as with an International themed day, traditional holidays offer a good opportunity to run a giveaway.

Thinking outside the box is always an option. Take the example of Tellingtails, an Australian manufacturer of dog accessories. Quite an original idea! Spring and summer are the seasons that spark the most joy and positive attitude in people, and that spills over in promotional actions as well.

In the following example, 4 local businesses got together to run a giveaway celebrating the arrival of spring and offering a prize consisting of a bundle of their products. Collaborative giveaways like this one benefit all participating businesses as they promote each other among their followers.

When your business sells products, choosing a prize and organizing a giveaway is pretty straight forward. However, when your Instagram profile is advertising a service that takes place in a very specific environment, it might seem harder to engage the community and prompt a response.

The following example shows that Instagram does not only show what your business does, but that it can actually attract potential clients, even for a service provided at a specific location.

As much as it may seem and old-fashioned and very niche trade, the company has been able to transform and adapt along its history, and currently offers courses and workshops. The giveaway post got comments and over likes. As the prize was a workshop for four people, participants had to mention 3 friends in their comment, which gave the post a wide reach.

This is an advantage of having a brick-and-mortar shop; users that sign up for the giveaway are also potential clients. An Instagram giveaway is a good complement to an advertising campaign.

The prize consisted of a Ski Weekend in Aspen Co. and, not surprisingly, the giveaway post got over 1, likes. Not bad at all!

In the giveaway post, the brand asked its followers to share their ideas on how the brand could become more sustainable. The very essence of the brand already appeals to clients who worry about sustainability and environmentally friendly products.

Hence, the giveaway sparked an interesting conversation between the brand and its followers. Furthermore, the ideas put forward by the participants provided the brand with possible future paths toward sustainability.

In conclusion, if you ask your followers for feedback on a topic they are interested in, you will get a response. Whether it is opening a new brick-and-mortar shop or expanding from online to physical, announcing it and making sure your followers know about it is paramount.

This said, celebrating this growth with an Instagram giveaway is a must as part of your promotional plan. When Australian blogger and online travel guide Baxterbackpack expanded into an online shop, organizing an Instagram giveaway to promote her products was the way to go. The giveaway post got an average of twice as many interactions than the ordinary posts.

Sometimes, what started as a simple Instagram profile grows to the point that it turns into a business. As popularity and the number of followers reach a critical mass, the switch from a simple social network account into a profitable business becomes a reality and a giveaway is a great way to celebrate it.

That was precisely the case of CorgiKawalli.

You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.

Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine.

While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.

So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share.

Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:.

If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads.

But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot. Guide, collect, and connect with customers beyond the inbox.

See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies. Integrations Show submenu for Integrations Featured Integrations. Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip?

If your platform would help us on our mission, we'd love to hear about it. Get in touch. Clear entrance instructions.

Explain exactly what interested folks need to do to enter the contest. Short entry form. Make sure you ask for the needed details only, capturing at least an email address—making the process as frictionless as possible. On-brand design.

Select your brand fonts, design elements, and colors to design the page for familiarity. Doritos Giveaway Landing Page. Landing Page Example. Corkcicle EPCOT Giveaway Page.

ColourPop Giveaway Landing Page. Ellen Back to School Giveaway Landing Page. Muddy Bites Monthly Giveaway Page.

Master the Market Course Giveaway Page. Doritos NachoYourWay giveaway page This example giveaway landing page starts with an attention-arresting, high-quality header image that captures the giveaway in summary—create your own nacho recipe:. T-Shirt Contest Landing Page Template.

Landing Page Template. Popup Template. T-Shirt Contest Sticky Bar Template. Sticky Bar Template. T-Shirt Contest Popup Template. Site Message Template. About the author. Masooma Memon. Masooma is a B2B writer for SaaS who has worked with awesome publications like Hootsuite, Vimeo, Trello, Sendinblue, and Databox among others.

Explore more campaigns Get more inspiration from examples of other popular conversion marketing campaigns. Landing Pages. Sticky Bars. Post Purchase Survey 6 Post-Purchase Survey Examples You Can Steal to Learn More About Your Customers. This means tons of new email and phone leads that they can market their business to in the months to come.

However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns.

The giveaway prize might be the only issue here. Of course, it is a wonderful prize. People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else. They could submit their email address to enter and then opt-out of future marketing emails.

This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest. Looking for more Contest Ideas? We compiled tons of contest ideas into a single blog post. Read the full post here.

DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website.

Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries. YouTube users were required to complete their submission by leaving a comment on the video.

The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors.

DC could have mixed things up here by adding Batman and Superman products to draw a larger audience. However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway. This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway.

Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway.

The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers.

There are tons of Suicide Squad fans out there that do not necessarily read the comics. Why not leave this giveaway open to them as well?

Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize.

DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners.

This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads. However, the giveaway still makes for a great PR stunt that creates brand awareness.

This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC. Lays could have also used bonus actions to get social media users to share the giveaway and refer friends.

These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers.

People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform.

com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference. The prize is fantastic!

But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one.

The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.

Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.

Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares. This means more leads and social media followers.

See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other.

However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.