Also, add extra incentives, like an extended return policy, for shopping early in the exclusive sale window. A well-run loyalty program is all about rewarding customers and encouraging repeat purchases. By working limited-time offers into your program, you boost member engagement and give people another reason to shop with you.

A great example of this is tripling loyalty points for transactions completed during the limited-time sale. Another tactic could be offering a flash redemption day where their points have double the value for just 24 hours.

Aim to strike a balance between offering value and creating urgency when building limited-time offers. To do this successfully, generate excitement through emails, SMS messages, and push notifications without being overly aggressive or insistent.

Flash sales are a great tool for increasing sales. Offering big discounts for a limited time period can quickly get people talking about your business and visiting your website in record numbers. For the best results, only run a few of these lightning sales a year.

Additionally, limit each sale period to around 3 hours. Since these offers only last a limited time, your advertising has to be on point to ensure their success. Use all available channels to spread the word, including social media, email marketing, and retargeting ads.

Regularly offering a spend more, save more tiered discount system is a smart move. With this system, customers get increasing discounts based on their spending. People close to the next tier often add another item to the cart, even if that means they spend more money overall.

Consequently, this approach increases transactions while also boosting the average order value. It works best when used strategically, like when launching a new product , to encourage more customers to increase their spending. The partnership generates buzz and adds authenticity to your offerings.

Ensure your limited-time deal hits the mark by choosing partners whose values mirror your own. Then, build excitement with sneak peeks and polls to build anticipation before you roll out the offer. Exit-intent popups can reverse their course by serving as a last-minute sales pitch. By presenting a limited-time offer just as the customer is about to leave, these popups get them to reconsider their decision.

This strategy addresses concerns about extra costs while renewing their interest in the products they nearly left behind. The exit-intent popup must have an eye-catching design and actionable, easy-to-read copy to have the desired effect. People love free stuff. The allure of getting something for nothing is rooted in the zero-price effect.

The effect is multiplied when you only provide the gift for a limited time to—you guessed it! Offer the most value by sending a free gift that perfectly complements the purchased product. For example, a makeup company might include a high-quality makeup brush when consumers buy eyeshadow or foundation.

Spice up the deal even more with free shipping. Well-crafted post-purchase emails get customers excited about their orders while serving as a heartfelt thank-you note.

But why stop there? This fosters anticipation about savings opportunities and shows that you offer genuine value.

For the most impact, align the upcoming offer with the purchase. If your customer buys a laptop, share information about a flash sale on laptop accessories to pique their interest. The scarcity principle works wonders in marketing.

Plus, limited supply also triggers FOMO, driving customers to act quickly to avoid missing their chance to buy the product. Creating artificial shortages or using the scarcity tactic too often can diminish trust in your company. People might not believe your claims of limited-edition items or special offers, resulting in decreased sales.

To avoid that, make sure to offer items that are truly limited in quantity or availability. Also, use this marketing approach sparingly, saving it for special occasions like product launches, anniversaries, and holidays.

Email personalization is key when crafting limited-time offers that make customers feel heard and valued. Target is a great example of how the right colors and the right copy used to announce limited-time offers can make a difference. The clickable light-brown announcement bar at the top of the webpage is always in view and remains visible regardless of where you click on the website.

And the copy, as simplistic and concise as it is, gives visitors a good idea of what to expect. In other words, a special discount targeting first-time shoppers may nudge them into becoming lifetime customers. So, using limited-time offers aimed exclusively at those who hear about your brand for the first time is a strategy worth trying.

Look at how thredUP , a second-hand clothes store, uses this tactic combined with a sense of urgency. The thredUP team kills two birds with one stone.

This limited-time offer popup appears a couple of seconds after a first-time visitor lands on their website, and it helps the company build their email list , too. As new shoppers become subscribers, the brand can maintain engagement by sending new offers and promotions via email.

Great job, thredUP! There is no need to create a dedicated landing page to announce a new promo. If you want to implement it quickly and without the help of a developer, Getsitecontrol is the tool for you. Getsitecontrol is an app that helps you quickly add floating bars and popups to your website and use them to announce sales.

Interested, uh? Well then, without further ado, here are the steps to create your own limited-time offer popup. Once that is done, follow the steps in the instructions to install Getsitecontrol on your website. When you have completed the formalities, you can go ahead and choose a popup template from the gallery.

When you find a template you like, open it and hit the Take this template button to bring it to the Getsitecontrol dashboard for editing. From the Design tab of the dashboard, you can edit the content of the template. Click the relevant section on the menu on the right to change its text:.

To do that, set up a button that will copy the coupon code for them, so that they can use it at checkout right away. Click the Page 2 button in the bottom-right corner of the screen to open the second page of the popup.

When you get to the button, open its settings and remove the current Close widget action associated with it. Now that the content of the popup is ready, we can move on to its appearance, which is also a determining factor in the success of the offer.

The element that gets the most attention is the image, so choose it wisely. You can change the image by clicking on it in the preview. Then, browse the built-in gallery or upload an image from your device. If necessary, change the image settings to adjust how it fits in the popup:.

Use the Theme section to further modify the design of your popup. And that covers the content and appearance of the popup. The Targeting tab is where you decide when and where the promo will pop up on your website. As you can imagine, this is a crucial step for the success of your offer, so think carefully about where, when, and for how long you want people to see your popup.

To do that, simply keep the default settings of the page targeting Display widget on :. Since ours is an offer for the first purchase, show your popup to new visitors only. Next, add a time condition to the Start displaying widget section to give your visitors a chance to look around before they see your offer:.

People tend to dismiss popups without even looking at them if they see them too soon. This condition aims to prevent that.

Finally, we recommend programming the popup to stop displaying after a visitor has taken action in our case, submitted the email form.

Then, remove the pre-set condition Stop displaying for 1 day after the user closed it. And that concludes our suggestions for targeting settings.

Getsitecontrol allows for countless other targeting options, including the exit-intent trigger we mentioned above, so feel free to experiment to achieve different results.

Promote your limited-time offers and build your email list with captivating templates. No coding or credit card needed.

You're reading Getsitecontrol blog where marketing experts share proven tactics to grow your online business. This article is a part of Lead generation section.

Popups are a popular strategy to grow email lists, promote offers, and just generally drive people towards performing important actions on your site. Not all popups are created equal, though, and there's a big difference in performance between an optimized popup design and an unoptimized one.

Obviously, you want your popups to be one of the former, and that's what we're focusing on in this post. These offers are only available for a limited time, after which they will be withdrawn.

The image above shows a variety of offers. Each offer has a different campaign for each product type. This way, you can show all your campaigns to your prospective customers and give a sense of urgency to each of the product types.

If you want to promote your site in order to get more sales, you may want to check out the benefits of a sitewide discount.

You can add the offer to your website slider, like the Ahava example shown, or you can add the offer anywhere on your landing page. A landing page is a page on your website where visitors land when they click on a link from a source other than your home page, such as an advertisement or search engine.

This type of offer is also a very effective way of marketing for the customers. Therefore it is their only chance! The main point is that the offer type implies scarcity, and people feel they can miss the product any second.

People are more likely to grab the opportunity of getting a good offer product when they see it is available for a limited time. One example shown is from Amazon , showing there are only 4 items left in stock. First-time purchase offers are designed to lure new customers who have never made a purchase at your store.

Retailers use first-time purchase offers to increase the number of new customers who make a purchase at their store. You can also use first-time purchase discount offers as Everlane does with a popup ad. This ad directs prospective customers to sign up to the website and that way they will get a 10 percent discount on their first purchase.

This is both getting them to make a purchase and sign up with their email address. Today's consumers are bombarded with deals and promotions. You must offer deals that stand out to be noticed, or you could lose out on sales.

You are using CTA all the time. Call to Action CTA is defined as any message inviting the user to perform a specific action. What about offering a beneficial CTA? You can offer FREE shipping to get customers to register to your website using a popup. Limited-time offers are designed in many ways.

If the offer is not limited in time, it may be a one-time offer.