Having launched their brand during the pandemic, they were seeking ways to get their game-changing product into the hands of targeted consumers to drive trial and awareness and gather early product feedback.

By using a diagnostic questionnaire and advanced targeting, they were able to reach consumers who were most likely interested in the beverage and launch post-sampling surveys to learn what they thought about it.

With a unique product like a functional drink, consumer education is key for success so the ability to acquire new email addresses was a major bonus for the Zero dB team.

These, along with key consumer data points are used by the team today to further nurture and educate high-potential shoppers with tailored content. The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but it also helped prove the demand of the product to potential retailers and support their case for shelf space.

Shameless Pets, founded in , is a natural, sustainable and nutrition-focused pet food brand that uses up-cycled fruits and vegetables to create tasty treats for both cats and dogs. The brand was looking to reach pet owners and drive trial and awareness amongst new consumers. Pet owners who matched the targeted profile, would later get a box delivered to their doorstep with a sample for their furry friends to try at home as well as the option to leave their genuine feedback.

Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. The Sampler program helped them prove the quality of their product by offering a tangible experience to those most likely to turn into paying customers. The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample.

Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle. The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store.

The brand wanted to streamline their demo process while creating an authentic connection with consumers at home. The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution.

Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients. The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program. The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up. Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o. The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement.

The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published.

uk to get sample and trial products out there. Here are some other ways to do this: Free tastings in supermarkets or where your products are sold. Buy a product and get a trail size of something else for free Refer a friend for a free trial Network with other businesses in your target market e.

get them to hand out something of yours that relates to their product, like free massage oil at the day spa. Make up packs of trial size products for donations to charities or prize donations for community raffles etc.

The biggest challenge is integrating your product in to the lives of the consumer. In other words, how do you make it a natural part of their routine, or get it on their list of wants or needs?

Use your product trial to demonstrate how your product can serve them. Canon offers a free service online, anyone considering which printer to buy can upload a digital image which is printed on the machine in question, in-store, and mailed out to the potential customer to check for quality.

Firsthand experience is a good, solid way to get people to buy. Innovative and popular campaigns in networking can and do exist. Take the Trojan 'Safe Ride Home' campaign for example. Taxi drivers handed out condoms to couples heading home from their night out.

So popular it's being considered for extension across the UK and holiday makers may be the next target. British Airways are already doing this, fly first class with them and get a goodie bag, or spa experience at the airport, using Molten Brown products.

So providing a product at the time of a perceived need for the customer can boost your business products and sales.