Most businesses can find a way to offer free samples. But, some businesses will have an easier time creating a product sampling marketing plan. Food and drink businesses can easily offer product samples. You can put out a tray of sample items for people to try.

Or, you can put up a sign alerting customers that they can ask for a free sample. For example, think of an ice cream shop that gives out little sample spoons of flavors to try before customers buy. Businesses that sell skin and hair care items can also easily give away free samples. They might have testers in store or give away samples customers can try at home.

Other businesses can still find ways to give away samples. For example, businesses that sell high-cost items can give away cheaper add-on items that customers will likely want to buy again.

How you give away free samples will differ based on what your business is like. Below are tips for brick-and-mortar businesses and online businesses that sell products. Then, there are tips for service-based businesses.

Set up a sampling station at your store. This can be a table with product samples and an employee standing by it to talk to prospective customers. You might have the table inside your business. Or, if you are able, you can set it up on the sidewalk to draw people in.

You might set up a sample jar next to a product on the shelf. This way, people can try the product and, if they like it, can pick it up to purchase right there. Some businesses might be able to give customers a sample they can take home to try. For example, you might give out small bottles of soap for people to try.

Or you can give out a small package of a food item. You can give customers a free sample when they make a purchase. You can simply put it in their shopping bag during the checkout process. You might run specials where you give customers a free sample when they buy a certain product or spend a certain amount.

This gets customers to spend more now, and encourages them to spend again later. You can also try to build your email list by offering a free sample. When people give you their email, you can mail them a sample item. If those are not met, we will redo your order. We'll match the lowest price too.

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Postal Code. Email Address. What is Your Role in Buying Promotional Products? Date of Next Event Optional. Product samples allow your business to collect one of the most important parts of your marketing strategy: customer data. The customer data collected from a sample program is filled with valuable insights that allow businesses to tailor the customer journey, and the power of personalization cannot be emphasized enough.

It creates a one-to-one connection that humanizes your brand. Modern printing technology like variable data printing VDP allows businesses to personalize each individual mail piece with a variety of variables , including:.

This gives marketers the ability to create irresistible offers tailored specifically to the needs and preferences of the individual. Unfortunately, businesses often miss out on a golden opportunity by only requiring prospects to provide geographic data, such as their address, when requesting a free sample.

A successful sample order program is so much more than just getting the shipment out the door. Seamless orchestration of managing, printing, storing, assembling, packaging and shipping is required.

However, sample order fulfillment can easily drain bandwidth and resources when handled in-house. One weak link in your marketing supply chain can cause delays, incorrect orders or out-of-stock items that leave a poor first impression of your business and may cause prospective customers to look elsewhere.

Since , Jet Mail has worked with businesses to create custom sample order fulfillment solutions that convert prospects into customers. Jet Mail can streamline the entire process, thanks to our in-house marketing fulfillment services, such as:.

Our experienced team of marketing fulfillment experts will work with you to ensure every sample order that we ship leaves a lasting impression.

Contact us today to learn more. To learn more about our services and how we can help expedite your marketing fulfillment, start by speaking with a Jet Mail team member. Help us improve your experience. Send feedback.

All posts. Benefits of a Sample Program 1.