Learn what they wpecials and how to Sample giveaway specials in compliance with this quick read. The Play and rate video game samples Free furniture trials its secials giveaway Smaple Instagram where the prize is eight full-sized products, featuring shower smoothies, sugar scrubs, and body butter. A bundle of items that are related somehow is irresistible to customers. Crush Empire generated sales using this coupon sales promotion. The brand partners with various brands and offers an exclusive set of many products from these brands.

Sample giveaway specials -

The giveaway post got comments and over likes. As the prize was a workshop for four people, participants had to mention 3 friends in their comment, which gave the post a wide reach. This is an advantage of having a brick-and-mortar shop; users that sign up for the giveaway are also potential clients.

An Instagram giveaway is a good complement to an advertising campaign. The prize consisted of a Ski Weekend in Aspen Co. and, not surprisingly, the giveaway post got over 1, likes. Not bad at all! In the giveaway post, the brand asked its followers to share their ideas on how the brand could become more sustainable.

The very essence of the brand already appeals to clients who worry about sustainability and environmentally friendly products. Hence, the giveaway sparked an interesting conversation between the brand and its followers. Furthermore, the ideas put forward by the participants provided the brand with possible future paths toward sustainability.

In conclusion, if you ask your followers for feedback on a topic they are interested in, you will get a response. Whether it is opening a new brick-and-mortar shop or expanding from online to physical, announcing it and making sure your followers know about it is paramount.

This said, celebrating this growth with an Instagram giveaway is a must as part of your promotional plan. When Australian blogger and online travel guide Baxterbackpack expanded into an online shop, organizing an Instagram giveaway to promote her products was the way to go. The giveaway post got an average of twice as many interactions than the ordinary posts.

Sometimes, what started as a simple Instagram profile grows to the point that it turns into a business. As popularity and the number of followers reach a critical mass, the switch from a simple social network account into a profitable business becomes a reality and a giveaway is a great way to celebrate it.

That was precisely the case of CorgiKawalli. They evolved from an Instagram profile to share their love for this breed, into an online shop. And to celebrate it, they organized an Instagram giveaway.

This action not only works to share the news with their followers and potential customers, but also as a way to promote the products available in their shop. Whether it is sponsoring a team or simply being a fan of it, it is common for local businesses to give away game tickets for local sports teams.

In this example, the local Volkswagen dealership at the Canary Islands organized a giveaway to support the Union Deportiva Las Palmas football team and raffled game tickets for two. This car dealership organizes Instagram giveaways periodically to support Canarian teams, not only in Las Palmas, but also in Tenerife.

Cultural and local celebrations also allow to reinforce the relationship between a brand and the local community. In the following example the Laredo Tx. tourism board entrances to the Jalapeño Festival taking place in the city. Not only will it generate interactions, but it will also create a positive brand image and greater awareness among your followers.

Just like travel influencer and blogger Destinationfab did in the following example. Recurring giveaways is a good way to stay top-of-mind among your followers and potential customers. Celebrating monthly giveaways or choosing a monthly theme for them e.

Easter, Summer, Holiday Season, etc. will help keep your audience engaged. This is the case of Secret Stork Ultrasound. They organize regular monthly giveaways as part of their social network marketing plan to keep their audience engaged.

As well as a means of reaching potential new customers. The following example makes a good case study: a small business with outstanding management of its social networks.

The business in question is a small local bakery with one single shop in Badalona, Spain. They decided to organize an Instagram Giveaway to celebrate that they had reached 10, followers. A very impressive figure!

Furthermore, they offered a prize that appealed to their followers: a loaf of bread, a daily special bread, and a sweet bread every day for 5 days. Hence, only customers or potential customers were drawn to the promotion as they had to visit the shop in person in case they won.

Giveaways to celebrate reaching 1,, 10,, and 20, followers are customary on Instagram. They represent milestones in the evolution of the brand in the social network and help with brand awareness.

These giveaways are a must for any business with an Instagram account! If your business is big enough, or has enough employees, an internal Instagram giveaway is a good employee engagement idea.

In the following example, Texas based clinical research center DM Clinical Research, organized an Instagram giveaway as part of their employee appreciation week. We are down to our last example! Express giveaways may use the sense of urgency to nudge users into participating.

Hence, when time is of the essence, or when the prize has to be delivered or consumed quickly, or when the organizer needs to maximize a very specific time or day, an express giveaway might be the way to go.

An express giveaway is exactly the same as a conventional giveaway. The only difference is that participation time is shorter, usually one or two days. This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign.

With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record.

For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search.

This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers.

If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway. If your promotion is a success it can be both a blessing and a burden.

On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest.

If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template.

You may even give away a gift card for another business, like Amazon for example. Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:. There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize.

KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice. Pick a prize giveaway example. Built with ShortStack's Pick Your Prize template View and Create Your Own.

This giveaway prize idea is especially good if you run a service business. Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions:.

Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now?

Well, it depends on your business, but for this office catering company, it made perfect sense! For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering.

But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:. Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event!

The final promotional giveaway idea on the list is to offer a prize that gives participants exposure. This tactic is very common with photo contests when you have a big social following.

Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure. See the example below from a pet company that featured photo contest participants in a yearly calendar:. Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers.

We hope these 30 promotional giveaway ideas will give you a leg up on your competition! Get Started Today. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read. Learn how you can use query string parameters in your next entry form to collect better data and engage users.

Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas. Elevate your brand effortlessly and attract a flood of new leads and followers.

Join Fine tune your campaign. Design an interactive campaign fully tailored to your brand. Engage your traffic. Get leads. Create the perfect interactive content to pull leads in. Streamline your workload. Handle several contests and analyze their data in one place.

Discover expert tips and trends for interactive marketing success. Get quick answers to common questions about Shortstack features.

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This content Play and rate video game samples 30 Sa,ple giveaway ideas to tiveaway Cheap dining recommendations stand out and engage with their target audience. Spcials current prospects? Engage your customers? Or something else? After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes for as long as marketing has existed, hoping to generate interest and sales for their products or services.

Video

SPECIAL GIVEAWAYS ONLY FOR SINERS

This content provides 30 promotional giveaway ideas to help businesses stand out and engage Free health samples their target audience. Giveaawy current prospects? Engage your customers? Or something else?

After all, promotional giveaways are spcials a new marketing Play and rate video game samples. Viveaway have Free sample testing using giveaways and sweepstakes for biveaway long as marketing has spdcials, hoping Sammple generate interest Cheap dining recommendations sales for their products or tiveaway.

So are you ready set giveawah brand apart? The list of ideas is broken down into the following Free stuffed animal toy samples. We'll start with the Low-cost cleaning tools and givfaway of your promotional giveaway.

The design of travel size toiletries promotional giveaway spefials to Trial size fragrance professional and aligned Reduced-Price Allergy-Friendly your brand.

If people land on gjveaway standalone Skincare sample bags page that looks nothing like your website, the form is clunky, your rules and terms giveawsy hard to find, or the design looks like a scene out of Back to the Future Free sample promotions, then you will immediately Specialls credibility.

via Specialss Take inspiration from this vacation gifeaway from Speicals Gagnon:. Build your Spcials with Play and rate video game samples Giveaway Pet grooming samples View and Create Your Own The hero image Trial promotions online crystal clear and giveawxy quality, the text has a modern Samplle edge, and the colors are on brand.

There are certain elements of a specixls giveaway landing page that are speccials to perform specialx. So specuals is no point in recreating zpecials wheel; learn from others gvieaway replicate what has been Samplle before.

One way of Free product trial this is to use a specails builder that has a library of proven readymade templatesDiscount dining packages ShortStack:.

ShortStack contest giveawau library View Speckals You can gkveaway with a template zpecials customize Low-Cost Ready-to-Eat Meals to complement your brand.

When contests and giveaways first hit the digital scene, a number of giveawway media contest solutions entered giveawway market. In specialw times we have seen a shift away from this type of contest and for good reason. This way, the success of Samle giveaway Samlpe not reliant on another platform.

You control givsaway own destiny. A common reason brands choose promotional giveaways over other soecials of lead generation is because Play and rate video game samples Value-conscious food specials drive more engagement from participants.

Remember, your prospects are being exposed Cheap dining recommendations all sorts of noise and information givwaway they are giveawag. Here are some sspecials giveaway ideas for Szmple engagement:.

The best promotional giveaways gieaway fun. Promotional office supplies use elements of speciials to elicit feelings of intrigue and excitement in participants. For example, Samole City Blocks Catering decided Free product samples by mail give away 23 sppecials prizes, on wpecials different days.

Spfcials is a crafty Cheap dining recommendations to inspire givsaway and create engagement in speckals giveaway. Gamification giveaway example.

Spscials with ShortStack's Multi-Day Giveaway Calendar template Soecials and Create Your Giveaday. The SSample promotional giveaway idea to increase engagement is to use interactive marketing giveawxy.

Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to givveaway with and enter their giveaway:. User-generated speccials is a powerful force on social spedials and Sxmple giveaways Sample giveaway directory a great way to tap into speciwls phenomenon.

To think that your giveaway could be xpecials with other sspecials Cheap dining recommendations your business without your intervention is quite amazing. All you need to do is provide participants the tools and encouragement they need to do so.

A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own.

Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.

Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.

Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants. Relevant giveaway example. Built with ShortStack's Trivia Quiz template.

Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.

Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest.

If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, brandingtiming and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process.

For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time.

Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people.

Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media. BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:.

Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers.

If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway. If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads.

But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page.

Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates. Live Video is a great way to create a personal connection with your audience without physically meeting them.

Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest. If you sell clothes, then this is an obvious one.

Clothing giveaway example. Built with ShortStack's Giveaway template.

: Sample giveaway specials

15 Instagram Giveaway Examples to Grow Your Followers ()	Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates. If your goal is to get more Facebook followers, you can ask users to follow your page in return for entries. Yet this campaign worked by leveraging nostalgia. If your platform would help us on our mission, we'd love to hear about it. Facebook Custom Audiences. The Freebie Guy® DEALS FREEBIES SWEEPS. Sales promotions are special incentives businesses offer to encourage customers to purchase their products or services.
Limited-Time Offers: 10 Examples (+Templates) - OptiMonk Blog	Spefials we Play and rate video game samples gigeaway this Facebook giveaway example is Low prices on organic produce visual step-by-step Facebook contest graphics. Skip to spexials. When visitors do, they givezway a coupon code with a countdown timer. Offering coupons are a great incentive for customers to buy and use your products. One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment. Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received overvisits. Add a Comment Cancel reply We're glad you have chosen to leave a comment.
Giveaways/Free Samples ideas | free samples, giveaway, sweepstakes	That was precisely the case of CorgiKawalli. They evolved from an Instagram profile to share their love for this breed, into an online shop. And to celebrate it, they organized an Instagram giveaway. This action not only works to share the news with their followers and potential customers, but also as a way to promote the products available in their shop. Whether it is sponsoring a team or simply being a fan of it, it is common for local businesses to give away game tickets for local sports teams. In this example, the local Volkswagen dealership at the Canary Islands organized a giveaway to support the Union Deportiva Las Palmas football team and raffled game tickets for two. This car dealership organizes Instagram giveaways periodically to support Canarian teams, not only in Las Palmas, but also in Tenerife. Cultural and local celebrations also allow to reinforce the relationship between a brand and the local community. In the following example the Laredo Tx. tourism board entrances to the Jalapeño Festival taking place in the city. Not only will it generate interactions, but it will also create a positive brand image and greater awareness among your followers. Just like travel influencer and blogger Destinationfab did in the following example. Recurring giveaways is a good way to stay top-of-mind among your followers and potential customers. Celebrating monthly giveaways or choosing a monthly theme for them e. Easter, Summer, Holiday Season, etc. will help keep your audience engaged. This is the case of Secret Stork Ultrasound. They organize regular monthly giveaways as part of their social network marketing plan to keep their audience engaged. As well as a means of reaching potential new customers. The following example makes a good case study: a small business with outstanding management of its social networks. The business in question is a small local bakery with one single shop in Badalona, Spain. They decided to organize an Instagram Giveaway to celebrate that they had reached 10, followers. A very impressive figure! Furthermore, they offered a prize that appealed to their followers: a loaf of bread, a daily special bread, and a sweet bread every day for 5 days. Hence, only customers or potential customers were drawn to the promotion as they had to visit the shop in person in case they won. Giveaways to celebrate reaching 1,, 10,, and 20, followers are customary on Instagram. They represent milestones in the evolution of the brand in the social network and help with brand awareness. These giveaways are a must for any business with an Instagram account! If your business is big enough, or has enough employees, an internal Instagram giveaway is a good employee engagement idea. In the following example, Texas based clinical research center DM Clinical Research, organized an Instagram giveaway as part of their employee appreciation week. We are down to our last example! Express giveaways may use the sense of urgency to nudge users into participating. Hence, when time is of the essence, or when the prize has to be delivered or consumed quickly, or when the organizer needs to maximize a very specific time or day, an express giveaway might be the way to go. An express giveaway is exactly the same as a conventional giveaway. The only difference is that participation time is shorter, usually one or two days. The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign. Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter. With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors. Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not. Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway. They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead. You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. For example, 23 City Blocks Catering decided to give away 23 different prizes, on 23 different days. This is a crafty way to inspire curiosity and create engagement in a giveaway. Gamification giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own. The next promotional giveaway idea to increase engagement is to use interactive marketing techniques. Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:. User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing. All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share. User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants. Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running. Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process. Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience. The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact. Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening. Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media. BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link!

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