Brand ambassador giveaways -
After all, ambassadors add a human element to your promotional posts. They know how to show off your products in creative ways, too. If you want more engagement, ambassador posts can do the trick. Creator partnerships are crucial now that the new algorithm favors personal accounts over brands.
Not sure what your creators should post? Working with ambassadors allows you to tap into the creativity and styles of multiple people. The bigger your ambassador program, the wider of variety of content you can produce.
Content creators know best when it comes to which qualities of a product to promote. After all, they need to make sure their posts speak to their audience. Skincare brands have mastered the art of letting ambassadors sell products in unique ways.
Check out the two brand ambassador posts from Kiehls below. Source: arina. Notice how one creator highlights how the clay mask fights acne while the other talks about dry skin.
See how that works? Beyond the captions, their photos provide multiple product views. Seeing a variety of product shots from different people goes hand in hand with higher conversions.
What should your creators emphasize in your posts, though? Start by brainstorming brand ambassador post ideas based on:. Source: juseparavic. Source: donnaleahful.
While either creator could have simply posted themselves snacking on a bar, they decided to go the extra mile with their photos and captions. Ambassador-run contests are a brilliant campaign idea because of how they drive interactions.
There are two ways you can approach running an Instagram giveaway or contest:. Pro-tip: Instagram Stories are great for this! Then, participants might do a combination of the following to enter:.
Source: destiney. Entrants were required to follow both the ambassador and brand while also tagging two friends for a chance to win. Source: ionmakeupofficial. To make content ideas like this count, you need to be thoughtful about the fine details of your campaign.
Ask yourself:. Giveaways are unique on our list of brand ambassador campaign ideas because of the creator's level of involvement. Host an Ambassador Takeover on Your Account. Ambassador account takeovers are fun to watch and represent a break from your usual content.
The concept is simple enough. A well-done takeover represents a win-win for brands and ambassadors alike. Done right, both parties boost their exposure and awareness. Publishing house Little, Brown and Company let their authors serve as ambassadors to host takeovers.
This introduces readers to new authors and generates buzz for upcoming books. Source: littlebrown. For example, In-Feed Posts, Reels and Stories are all fair game. Again, the best takeovers encourage interactions between ambassadors and brands.
Sending your followers to their content and vice-versa is like candy to the Instagram algorithm. This serves as an opportunity to promote your best creators and likewise empower them to show off your products in action. Stories lend themselves to day-in-the-life-style posts.
For example, Glow Recipe publishes Stories featuring ambassadors showcasing their personal skincare routines. Source: glowrecipe. Aerie is a brand known for their robust ambassador program indicated by the aerieREAL tag. These ambassadors range from Olympic athletes to everyday fans of the brand.
Below is an example of how an ambassador uses Instagram Stories to show off products:. Source: jennacurran. In this case, the ambassador also has a Stories Highlight feed for her branded content.
This includes Reels, Posts and Stories featuring her aerieREAL product recommendations. Encourage Relatability in Your Brand Ambassador Posts. Ambassadors can create a connection with your target audience by telling relatable stories.
Done right, this can make product mentions more subtle. Ambassador marketing is more effective than influencer marketing at cultivating lasting customer relationships, building brand awareness and increasing revenue.
Learn three reasons why every brand, including yours, needs a strong brand ambassador program. More than , TikTok influencers.
Build and scale successful ambassador, affiliate and influencer programs to thousands of participants overnight. March 23, Ambassador Marketing.
Kyle Kettner. Kyle Kettner is the Customer Success Manager at BrandChamp. io, an ambassador management software that helps brands automate their ambassador, influencer, and affiliate marketing programs.
In order for any ambassador program to be successful, it must first have happy participants. How do we possibly keep ambassadors happy? Give them awesome rewards. Here are 8 types of rewards that every ambassador program can offer. Product Discounts Offering discounts on your products is a great win-win for both the ambassador and the brand.
Promotional Items Every company has a box of promotional items somewhere around the office. Invite to the Company Be sure to invite ambassadors to the company headquarters, parties and events.
Cash Of course! Gift Cards The next best thing after cash. Conclusion Does your ambassador community have the opportunity to earn at least one of the rewards mentioned above?
click on the logos to learn about how these brands grew successful communities with BrandChamp:. Related Articles. Growing an Ambassador Program with Micro-Influencers. Up next. Three Reasons Every Brand Needs a Brand Ambassador Program Ambassador marketing is more effective than influencer marketing at cultivating lasting customer relationships, building brand awareness and increasing revenue.
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Our People Power Your Promotions. Our rBand power your events! Amvassador us do the Sample collection depot lifting at Brand ambassador giveaways events, while your customers receive the ultimate experience. Who We Work With. What they say about us. We get the same great service and responsiveness from JoAnn today as we did the day we hired Promotional Brand Ambassadors, Inc. Red Bull, Brita, Giveaaays, Sample collection depot, Heineken and Xbox Sample collection depot ambbassador brand ambassador programs. Wholesale grocery specials show your givsaways for xmbassador hard work and commitment, Brand ambassador giveaways these ideas for what to Sample collection depot brand giceaways. About to release a new giveqways of products? Let your brand ambassadors be the first to try them out. When Heinz released a line of sugar-free pasta sauces, it sent a sampler pack for each day of the week to nano influencer Elle Jenkinsonwho highlighted the gift in a multi-photo spread on Instagram. Rather than sending a branded piece of clothing, footwear, or furniture, consider opting for something versatile that a brand ambassador can put their own spin on.
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