This prize can potentially attract a lot of low-quality leads. However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car!

The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway.

A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more.

As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb.

They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website.

They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure.

More exposure can lead to more referrals and social media shares. This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

All the giveaways above giveaways might seem very different from each other. However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway.

While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page. Their entry method requires participants to submit some form of media.

People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand.

Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.

You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize.

Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out. Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway.

This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads.

A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base. If your goal is to acquire more customers, then this might be the way to go for you.

You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway.

Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable.

From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience.

Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray. Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads.

Create rules for your giveaway that are reasonable, attainable, and compliant with the law. List the start and end dates of your giveaway, along with instructions on how to enter. You must also list the date the winner will be announced and the method in which the prize will be delivered.

Read this post to learn more about the laws around giveaways and how to create rules for your giveaway. Launch your giveaway by creating a post on social media or your website.

Let your current audience know that you are running a giveaway and ask them to refer their friends to enter. A couple of social media and website posts might not be enough to promote your giveaway. You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway.

You can always go with a universal one, like a Vanilla or other standard gift card, but to mix it up a little bit, you can also give them a few options to choose from, for a variety of different things.

Gift cards for places that the majority of your customers probably use, such as Starbucks, Amazon, restaurants, grocery stores, or virtually any of the major chains can be a big hit with your customers, and the fact that they can choose whichever one they want is usually favorable.

That, of course, reinforces the possibly more logical option of giving out universal cards, instead. If you happen to be a subscription-based service, then this is something that your customers are always going to appreciate.

It might be something you give customers as a loyalty program, either once per year, every 6 months, or at whatever frequency seems right for your particular business. An admittedly unconventional choice for a giveaway item from a business, movie tickets can actually be something that pretty much everybody will be happy to get from you.

To get an idea of how this can work, imagine the scenario where you bought a product from a business and that business then sent to you a note thanking you for your business and a pair of tickets to a movie of your choice.

It would be a pretty cool gift to receive from a new business that you found, right? Sometimes, the uncommon gifts are the best ones, and you can be that business who gives out the coolest gift to new customers, welcoming them into your community.

Discounts are a great tool because you can offer them in any amount that is reasonable for your business, at any time that works for you, and for any reason that you like.

A perfect way to offer a discount giveaway is to set levels of purchases that automatically earn discounts. It just depends on what it will be worth to you to offer the discount. Do you have relationships with other businesses that you use yourself or support for any reason? Offer a free sample of the product with purchase.

Give away a limited-edition version of the product. Give away a branded item like a tote bag or t-shirt. Offer free shipping on all orders placed during the launch period. Include a free gift with every purchase over a certain amount.

Offer discounts on future purchases for those who participate in the launch giveaway. Send out thank you cards or emails to everyone who participates in the launch giveaway. Know your goals. Set the rules of your giveaway.

Choose the right prize. Figure out how to promote your giveaway. Keep it legal. Run the giveaway fairly. Plan for success and failure. Entering a giveaway is easy - all you have to do is like a page, share a post, and tag a friend.

But what goes into making sure a giveaway is successful? There's more to it than just putting up a prize and waiting for people to enter. In order to make sure your giveaway reaches its full potential, there are a few things you should avoid doing.

Not having a clear purpose or goal for your giveaway. Not promoting your giveaway enough. Making your entry requirements too complicated or difficult. Not having an engaging prize that will attract people to enter.

Not following up with your winners after the giveaway is over. Avoid these mistakes and you'll be on your way to running a successful giveaway!

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Oct 17, 8 min read. Effective Promotional Giveaway Ideas For Small Businesses. Run A Photo Contest. Free Gifts With Every Purchase. Discounts Vouchers For The Next Purchase. Gift Customization.

Branded Swags And Merchandise. Themed Gift Baskets. Be Creative And Show-off. Partner With Other Businesses. Give Back To Community. Gamify Your Entry Process. Happy Hour Box. Surprise Coupon. Service Add-ons. Product Launch Giveaway.

Just like arcade games, a giveaway lets you share a few prizes with select members of your audience. But unlike physical games, you can make the contest available to hundreds of people at once, because people sign up with their mobile phones. Best of all, you can ask people to share contact details or survey responses when they sign up.

So raffles and giveaways are a powerful tool for lead generation and qualification. Make sure that your choice fits in with the overall event strategy. It combines the best of all worlds. While your audience have fun joining in on their mobile phones, you can award a few select prizes… without ever detracting attention from the main presentation.

This blogpost is just our opinion. Every brand and event will have its own goals, and therefore its own needs. Think about which one will get the best results for you, personally. Then get ready for a roaring success. ISO Easypromos Easypromos Blog Digital Marketing The Best Event Giveaway Ideas to Get Your Audience's Attention.

Gift bags and merchandising for everyone Arcade and casino games to pick a winner Raffles and giveaways to collect lead info Live mobile contests for your presentation How to give away a prize at your corporate or charity event. PROS lots of opportunities to show off your brand logo.

PROS interactive fun for attendees. Free music downloads or streaming service subscription for a year. Free pet care services for a year i.

One way to make your giveaway stand out is by incorporating a charity element. This could be as simple as donating a percentage of proceeds to a worthy cause, or you could make the entire giveaway about giving back.

For example, you could host a food drive and offer a discount or freebie to everyone who donates. This is a great way to get your customers involved in something bigger than themselves and make them feel good about doing business with you.

One fun way to increase engagement and excitement around your giveaway is to gamify the entry process. This means making the act of entering the giveaway itself into a game.

There are a few different ways you can do this. You can also set up a scavenger hunt, with clues that lead entrants to different landing pages or social media posts where they can enter the giveaway. Other ideas include trivia quizzes, spin-the-wheel games, and more.

Make it even happier by giving away a box of fun things to help people relax after a long day. It can include a couple of bottles of wine, some gourmet cheeses, and maybe even a gift certificate to a local spa. Your company logo will be prominently displayed on the box, and your customers will appreciate your thoughtfulness.

If you want to really make a small business day, include a "surprise" coupon in your giveaway basket. This could be for a future purchase, a percentage off their next purchase or even a buy one get one free coupon.

Seeing as how small businesses are always looking for ways to increase revenue, a little surprise like this will definitely be appreciated!

Service add-ons show your customers that you care about their experience with your business and are willing to go the extra mile to ensure their satisfaction. By providing supplementary services, you can differentiate your business from the competition and attract new customers.

Some examples of supplementary services that small businesses can offer include:. Free consultations. Free trials.

Discounts for referrals. Specialized services. A product launch is an excellent time to host a giveaway. Customers are already interested in your product and a giveaway can help generate even more excitement. To make your product launch giveaway successful, consider the following tips:.

Offer a free sample of the product with purchase. Give away a limited-edition version of the product. Give away a branded item like a tote bag or t-shirt.

Offer free shipping on all orders placed during the launch period. Include a free gift with every purchase over a certain amount. Offer discounts on future purchases for those who participate in the launch giveaway. Send out thank you cards or emails to everyone who participates in the launch giveaway.

Know your goals. Set the rules of your giveaway. Choose the right prize. Figure out how to promote your giveaway. Keep it legal. Run the giveaway fairly. Plan for success and failure. Entering a giveaway is easy - all you have to do is like a page, share a post, and tag a friend.

But what goes into making sure a giveaway is successful? There's more to it than just putting up a prize and waiting for people to enter. In order to make sure your giveaway reaches its full potential, there are a few things you should avoid doing.

Not having a clear purpose or goal for your giveaway. Not promoting your giveaway enough. Making your entry requirements too complicated or difficult. Items such as custom company notepads, pens, thumb drives and more are still promo essentials that everyone loves.

Your promo items just need to speak about your brand and reach your potential customer. Custom company work apparel offers a fun, yet functional way to get your brand out into the world. Consider using an intriguing catchphrase or a beautifully designed logo instead of a business name.

You can put the business name somewhere less conspicuous, such as on the back neckline or side of the sleeve. This impactful marketing technique promises to make an impression. Make that mug yours with personalized, branded mugs and glassware. Reusable to-go coffee mugs are not only great giveaway items, but they are healthier for the environment, too.

For a fun take on drinkware, use barware like custom wine glasses, snifter glasses and more. Make an impact with clever branding for a feel-good gift everyone will love.

Relax and unwind with promotional items that encourage your potential clients to make the most out of life. Custom promotional towels are a useful giveaway item. These items encourage fun from the pool to the sandy beaches.