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: Adventure travel samples| Adventure Travel Themes | Swot Analysis Maker. Sale on party cups Maker Samplex Plan Adventurs Maker Affordable college student food packages Plan. MT Sobek Marketing Coordinator. If you Advemture for a Sale on party cups sail, the crew will guide the vessel as you sit back, sipping your favorite beverage and enjoying the coastlines. Pal Oal To. nP Target Markets Pla National Adventure Travelers g Woodville Adventure Travelers Internet tin ke ar M Copyright © Palo Alto Software, Inc. |
| High Adventure Tours | Epic One Adventure | Google Asmples Template. Travvel website will be capable of online transactions with secure site protections. Ultra Gam. Must-See Guatemala. From graphs, to flowcharts and diagrams, we've got everything you need for any kind of project. ro nP Pla g tin ke ar. |
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MT Sobek takes travelers on thrilling adventures that have you exploring, experiencing nature, and immersing yourself in the local culture, that are perfect for solo travelers, couples, and families! Learn more about our popular trips. Want further inspiration? STRATEGY 2: Increase revenues and reduce costs by establishing repeat and corporate customers.
nP Tactic: Customer satisfaction program. ATI would rather recommend that a potential customer purchase elsewhere than provide a trip outside of its expertise.
Research indicates that the communication between the firm and the customer after the sale positively influences repeat purchase. personal promotion. Corporate accounts generate recurring revenue and will help diversify ATI's sources of income.
Trips will be awarded as prizes and will be tin. ATI will employ a wide range of advertising communications and promotion to achieve its marketing goals. Research on the demographics of ATI's target market suggest that the most effective communications will come through advertising in several specialty publications and ar.
via local radio. In addition, direct interaction or promotion at health clubs, shopping malls, sporting events, etc. will be part of ATI's marketing mix. ATI will sell standard travel agency goods and services including airfare and travel packages.
Additional services will include assistance with passports, providing access to top-of-the-line equipment and supplies, and a superior offering that includes access to better than average terrain and activities, accommodations, and entertainment. The value added of ATI's offering. m is its knowledge and expertise, competitive rates, and specialty focus on adventure travel, which will translate into increased assurance and satisfaction for the customer.
ATI's decision to focus on adventure travel was made because economic indicators suggest that an increased demand for adventure travel services exists, the Woodville area does not have a. Sa true adventure travel specialist, and members of the ATI team are experienced and enthusiastic about adventure travel activities.
It is hoped that this enthusiasm will be communicated to the customer, and ATI's experience will translate into satisfaction and repeat business. Much of ATI's pricing is determined by market standards.
ATI will make every effort to maintain a competitive pricing policy. However, as ATI builds its reputation as the premier provider of adventure travel, it expects to earn the ability to charge a premium for its services. During ATI's first year of operation, it will hold a grand opening and will organize and sponsor several athletic events.
Events will include, among others, an off-road triathlon, 10k race and 5k fun run, and a mountain-bike race. ATI will provide various travel packages and other items as prizes. All ATI employees belong to local athletic clubs and will, through interaction g.
with other members, promote ATI's services. During the grand opening and other events, ATI will provide literature with information about trips and activities. Negotiations with area tin. health clubs have begun and additional promotion will likely occur through these strategic alliances.
Specialty rather than large national publications will serve as media vehicles for ATI advertising. Local radio stations will also be used. Personal selling will also occur, though phone solicitation will be limited.
ATI plans to occasionally station sales personnel in locations around Woodville, such as shopping malls. ATI's goal is to develop personal familiarity ke. Ongoing industry analysis is conducted by several organizations, including the U. Department of Commerce, and is available for sale.
Research on the travel and tourism industry will be purchased as necessary. Demographics and spending patterns of adventure travelers have been secured and used to formulate communications strategy. ATI will conduct. m customer surveys when a specific research problem is identified.
ATI subscribes to several industry publications and will attend trade shows to stay abreast of relevant issues. The marketing budget will be evaluated quarterly, and at the end of year one, adjustments will be made to.
ro advertising schedules, media vehicles, effective frequency, etc. as necessary. Year two marketing activities will benefit from the financial results of year one operations. ATI plans to employ the use of more sophisticated budgeting methods as a baseline is established.
ATI must attempt to conserve resources when possible, especially in the early stages of operation. Sweat equity in marketing and other activities will be critical to ATI's success.
ATI's break-even analysis, including monthly sales break-even points, are located in the tin. following table. ATI plans to improve its margin by year three or four. The improved margin will come as the result of economies of scale, strategic alliances, and ATI's position as a premier service provider.
ATI will be able to raise prices without affecting demand. Fixed costs may increase slightly over the next two years. ke ar M. ple Break-even Analysis. ro Monthly break-even point. Break-even Analysis: Monthly Units Break-even 5 Pla.
Detailed projections are located in the sales forecast table. ATI expects sales to be slow in the tin. first, and possibly second quarter of operation.
ple Monthly Sales Forecast. Sales Forecast Sales Pla. the Woodville area. This is especially true in the first two years of operation. The remainder of revenues will come from corporate clients and national customers who purchase via the Internet. By year three, ATI hopes to capture more sales from corporate and national customers, thus reducing its reliance on the Woodville area.
Preliminary goals for year three are: ar. ple 4. ATI's marketing director will assume responsibility for everything except the website development budget. All ATI staff are salaried, so labor hours, other than those included in the directors salary, are not included in the budget.
They will, however, play a key role in many of the planned promotional activities. m All members are expected to take part in the promotion of ATI. There are no positions.
Marketing Expense Budget g. The following chart details ATI's primary marketing. Jordan Barnes is responsible for the success of the programs and the proper management of the budget. Year two expenditures ar. could easily double if ATI generates sufficient revenues. As efforts to communicate with the national and global markets increase, ATI expects to use several national publications for advertising.
Doing so will be costly. ATI's marketing efforts have been designed to improve sales. ATI's director of marketing will be responsible for tracking the various programs.
If measurable results are not realized, changes will be made to the marketing mix. Other factors, such as economic recession, sales below estimates, high costs associated with the use of certain media, and others may.
m influence ATI's marketing budget and mix. ATI anticipates that contribution margin will improve beginning in year three. By then, ATI will have developed a better mixture of revenue sources, strategic alliances, and brand tin. Corporate accounts will bring higher contribution margins, as will other group trips.
Suppliers tend to give price breaks if the agency can book larger groups. ple Contribution Margin Monthly. Contribution Margin Pla. ATI's marketing efforts will be reviewed quarterly.
Variance between sales goals for the first year of operations and revenues will be ATI's only real source of comparison.
ATI will seek ar. customer feedback on marketing efforts and may conduct surveys or focus groups to test ad effectiveness. ple 5. This will be a combined effort with a local rock gym, one of ATI's strategic alliances. The event will be hosted by a local radio station and will include a prize giveaway of an adventure travel package.
The website will be capable of online transactions with secure site protections. Sa banners will be placed at several World Wide Web locations. ATI has a designated number that is only used in advertising. ro Media Campaign nP Strategic Alliance Development.
First Trade Show Pla. Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul tin. Barnes Marketing ke. Mclellan Accounting ar. Marketing Director Jordan Barnes will be responsible for the planning and implementation of ATI's Advertising, Communications, and Promotion activities.
Barnes will work under the supervision of Shea Delaney and will instruct all ATI members in their roles in the marketing activities. ATI may use marketing consultants from a local firm to help with strategy. Sa These are the issues that will most likely call for changes in ATI's operations.
The threats and the manner with which they will be dealt are discussed:. Further, the Internet has provided a sales medium for consolidators who compete. ro on price, and has also given consumers the ability to plan and arrange trips for themselves.
Thus the traditional agency faces greater competition. ATI plans to compete with other firms on the Internet by having its own website on which to conduct communications and sales.
Price competition is a problem in any industry. ATI will not compete on price, mainly because nP it cannot win doing so. ATI will continue to communicate the benefits of its offering. It will attempt to remain competitively priced but will not defend its price structure. However, any one of the approximately 30 agencies can book an adventure trip.
Moreover, additional adventure travel specialists may Pla. follow ATI's lead. Competition is already present. It is likely that additional agencies may begin to present themselves as adventure travel specialists.
It is also possible that new agencies will enter the Woodville market with a similar offering. ATI will attempt to establish itself as a market leader and maintain that position if new competitors emerge. Additional safeguards include ongoing analysis of additional segments of the travel market in which ATI might successfully participate.
In addition, opportunities for vertical and horizontal integration will be examined. ECONOMIC DOWNTURN: The strong domestic economy has been good for the travel and tourism industry.
However, unforeseen or unanticipated economic recession would reduce disposable income and threaten ATI's sales. In the event of tin. an economic downturn, ATI will continue to promote and likely expand its offering.
ATI already operates on a skeleton staff, and aside from small budget cuts, there is little that can be done financially.
m Appendix Table: Sales Forecast. nP Pla g tin ke ar. m Appendix Table: Marketing Expense Budget. ro nP Pla g tin ke ar. m Appendix Table: Contribution Margin. Pla g tin ke ar. Open navigation menu.
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Jump to Page. Search inside document. ple m Adventure Travel International ATI — Sample Plan Sa This sample business plan was created using Marketing Plan Pro® —marketing planning software published by Palo Alto Software. nP ———————————————————————————————————————— Pla This is a sample marketing plan and the names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information.
g Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing paloalto. tin ke Copyright © Palo Alto Software, Inc.
ATI's target market is an exploitable niche and ATI will provide a specialized and ro thus differentiated service. ATI will ke be located in an urban area within the state of California. ar Planning an adventure trip requires knowledge of the travel industry and popular adventure sport destinations, as well as adventure travel activities.
M Copyright © Palo Alto Software, Inc. The four primary leisure travel groups are: Sa 1. nP Target Markets Pla National Adventure Travelers g Woodville Adventure Travelers Internet tin ke ar M Copyright © Palo Alto Software, Inc.
Hard adventure activities, ro as the name suggests, generally involve risk and require substantial athletic competence. Per capita, the area has more people than any other in the nation who actively Pla participate in mountain and water sports, such as skiing, climbing, kayaking, whitewater rafting, mountain biking, etc.
ke ATI can save the customer time and money, and help to ensure that they are satisfied with their vacation. ar M Copyright © Palo Alto Software, Inc. Market Forecast ro 14,, 12,, nP 10,, 8,, National Adventure Travelers Woodville Adventure Travelers Pla 6,, Internet 4,, 2,, 0 g tin 2.
Reasons for this growth include a healthy domestic economy ke and devaluation of currency in other regions which has made travel less expensive for U. In addition, Woodville is located 45 miles from ke the coast and less than two hours from the mountains.
Along with the ar intangible benefits derived from succeeding in an independent endeavor, ATI will offer profit sharing and potential partnership opportunities to its ground-floor members.
Many of the adventure sports, such M as kayaking, mountainbiking, alpine and rock climbing, have had a kind of cult following for many years. Pla 2. However, any one of the tin approximately 30 can book an adventure trip. However, unforeseen or unanticipated economic recession would reduce disposable income and threaten ATI's ke sales.
The American Society of Travel Agents ASTA reports 25, members in countries, most of whom are m small businesses. ATI has approximately 30 immediate competitors in the greater Woodville area, including two Sa agencies that are branches of national travel agency chains.
Direct national competitors include: 1. They have the advantage of an established reputation, high-quality trips, 2. Pla 3. Additional services include assistance with passports, providing ro access to top-of-the-line equipment and supplies, and a superior offering that includes access to better than average terrain and activities, accommodations, and entertainment.
This requires effective target m marketing. Political Sa unrest, military action, and other issues determine availability to many foreign destinations. g ATI's employees and owner are outdoor adventure and travel enthusiasts, as well as seasoned travel-industry professionals.
ATI seeks to connect adventure travel newcomers tin and veterans with service providers, adventure activities, and accommodations that fit the client's desires, budget, and skill level.
The major purchasers that fit ATI's target market are located in urban areas within these states: 1. California Pla 2. Pennsylvania g Georgia tin 3. Tactic: Develop a marketing mix designed to target the Woodville market. Tactic: Corporate account acquisition.
Trips will be awarded as prizes and will be tin promoted via local radio. Research on the demographics of ATI's target market suggest that the most effective communications will come through advertising in several specialty publications and ar via local radio.
The value added of ATI's offering m is its knowledge and expertise, competitive rates, and specialty focus on adventure travel, which will translate into increased assurance and satisfaction for the customer.
ATI's decision to focus on adventure travel was made because economic indicators suggest that an increased demand for adventure travel services exists, the Woodville area does not have a Sa true adventure travel specialist, and members of the ATI team are experienced and enthusiastic about adventure travel activities.
All ATI employees belong to local athletic clubs and will, through interaction g with other members, promote ATI's services. Negotiations with area tin health clubs have begun and additional promotion will likely occur through these strategic alliances. ATI's goal is to develop personal familiarity ke between its employees and the community.
ATI will conduct m customer surveys when a specific research problem is identified. The marketing budget will be evaluated quarterly, and at the end of year one, adjustments will be made to ro advertising schedules, media vehicles, effective frequency, etc.
ke ar M Copyright © Palo Alto Software, Inc. ATI expects sales to be slow in the tin first, and possibly second quarter of operation.
Year two expenditures ar could easily double if ATI generates sufficient revenues. Other factors, such as economic recession, sales below estimates, high costs associated with the use of certain media, and others may m influence ATI's marketing budget and mix.
Sales vs. By then, ATI will have developed a better mixture of revenue sources, strategic alliances, and brand tin equity. ATI will seek ar customer feedback on marketing efforts and may conduct surveys or focus groups to test ad effectiveness.
ATI Sa banners will be placed at several World Wide Web locations. Further, the Internet has provided a sales medium for consolidators who compete ro on price, and has also given consumers the ability to plan and arrange trips for themselves.
Moreover, additional adventure travel specialists may Pla follow ATI's lead. g ECONOMIC DOWNTURN: The strong domestic economy has been good for the travel and tourism industry. In the event of tin an economic downturn, ATI will continue to promote and likely expand its offering.
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