Value-conscious food sales, respondents in Brazil consider it very important to protect forests and biodiversity Free sample mailings to use recyclable, compostable, VValue-conscious biodegradable packaging, Value-xonscious Cheap food coupons in Salew and Italy consider these factors only moderately important. A newcomer to the sustainability-marketed food category in recent years, plant-based foods are surging in popularity. Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions. Executives should focus on five priorities in

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Healthy or junk food? Busting food labels (CBC Marketplace)

Value-conscious food sales -

Consumer education may also be a solution for perceived barriers. Again, consider affordability. If consumers perceive pricing to be a barrier when it is not, companies can make the true costs clearer and more understandable.

This model allows the company to sell them at a discount, demonstrating that sustainable food products can truly be cheaper than alternatives. Food companies can also use marketing to highlight the sustainability of products that consumers may not think of as sustainable, such as fruits and nuts that grow on trees.

By providing this information, companies can enable consumers to choose sustainable food anywhere they shop. Another strategy is to highlight the attributes that consumers care about, above and beyond the ones that they associate with sustainability.

Food attitudes and behaviors have long been a major concern of those seeking to address climate change. Transitioning consumers to more-sustainable food habits is vitally important for reducing carbon emissions.

The sooner sustainable food becomes mainstream, the more the planet will benefit. Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

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We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place. For information or permission to reprint, please contact BCG at permissions bcg.

To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg. Follow Boston Consulting Group on Facebook and X formerly Twitter. In the face of the looming food crisis, the cost of inaction is enormous—but so is the opportunity to make a difference.

Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.

The environmental, economic, and health benefits of meat grown from animal cells are clear. Cost and taste parity are on the horizon. What will it take to scale up cultivated meat in the UK? Featured Content Cost Management Implement customized, industry-specific initiatives to revitalize performance and enhance value.

Artificial Intelligence AI can deliver significant business impact, but companies can maximize value with an end-to-end approach. BCG X Product Library We combine the latest tech, analytics, and our expertise to customize solutions that drive value creation.

Food brands have a major growth opportunity at hand. Make products locally relevant. Broaden the dialogue with consumers. By transitioning consumers to more-sustainable foods, brands can promote both their own growth and sustainability overall.

Closing the Food Waste Gap. Taking Alternative Proteins Mainstream. Across the countries studied, about 33 percent of consumers under the age of 44 would pay more for foods in plastic-free packaging; only 20 percent of their elders agree.

Consumers admit that their willingness to take steps to advance sustainability depends on the effort required. For example, half of US consumers say that they freeze food to avoid waste, but less than a quarter of the same consumers would go the extra mile to avoid using plastic wrap and sandwich bags Exhibit 4.

Two dietary trends loom especially large today—flexitarianism and consumption of plant-based alternatives to meat. Flexitarianism has gained popularity as conscious consumers aspire to eat little or no meat.

Often called casual vegetarianism , flexitarianism centers on eating plant-based food, with only occasional consumption of meat. Just a small percentage of the consumers surveyed identify as vegan or vegetarian 3 to 6 percent across the markets studied , and that number has increased only slightly over the years.

Meanwhile, more than half of consumers in France and Germany and almost half in the United Kingdom and the United States consider themselves flexitarians.

According to our Global Protein Survey, most flexitarians 73 to 93 percent plan to further reduce their meat consumption. Only 27 to 31 percent of frequent meat eaters share that aspiration. The market, therefore, is clearly bifurcating Exhibit 5.

Conscious consumers are willing to give plant-based alternatives a try. About 25 percent of the survey respondents ate more plant-based products during the pandemic.

About 33 percent call themselves consumers of plant-based products, especially plant-based milk and meat. Another 15 percent expect to start consuming plant-based products in the next year. Most survey respondents, especially in the United States, consume plant-based products to benefit their own health much more than the health of the environment.

Germany is the exception. There, the desire to try something new nearly ties with animal welfare—suggesting strong momentum in the consumption of plant-based alternatives Exhibit 6. But, while consumers are eating more plant based products, about 50 percent of those surveyed still greatly prefer the taste of animal protein products over their plant-based alternatives.

Plant-based categories that consumers find more palatable for example, plant-based milk and meat will grow faster than categories in which taste technology is still maturing for instance, plant-based cheese.

This has great implications for consumer-packaged-goods manufacturers, as many players look to expand their plant-based portfolio. Consumers are struggling to find their way to healthier and more sustainable eating habits.

Retailers are well equipped to help them. The survey, however, identified four obstacles to the expansion of conscious eating that retailers and food companies can help overcome. Despite their desire to do better, almost 50 percent of consumers admit to having difficulty under­standing what they need to do when it comes to choices on health and sustainability.

Providing simple and easy-to-understand information about product impact on health and sustainability could make a world of difference for consumers who are eager to learn Exhibit 7. Younger consumers would especially benefit from information on how to walk the talk.

These consumers are the biggest advocates of eating healthily and sustainably, but they are also the biggest cohort to admit not understanding how best to do so. For example, 50 percent of UK millennials recognize the importance of being healthier, but just as many report having difficulty understanding what to do; that number jumps to 57 percent for Gen Z consumers.

Likewise, 54 percent of Gen Z consumers in France are motivated to limit their impact on climate change, but 59 percent have difficulty understanding how to do so.

Less than half of consumers believe that their principal grocery store stocks the products they need for healthy and sustainable eating. If you missed it, check out Part 1 and Part 2 , and keep an eye out for the next post, which will focus on the comfort- and convenience-centric consumer.

Consumers are increasingly paying attention to how their food is produced and showing support for businesses that demonstrate care for the environment. Millennials and Generation Z consumers tend to rank sustainability as a higher priority compared to older generations, according to Seifer, and research from IRI and the NYU Stern Center for Sustainable Business found millennials were most likely to purchase sustainability-marketed CPG products — even during the coronavirus pandemic.

While millennials are buying these offerings at higher rates, the eco-friendly products are still being purchased across demographics, said Randi Kronthal-Sacco, a senior scholar at the NYU Stern Center for Sustainable Business. A newcomer to the sustainability-marketed food category in recent years, plant-based foods are surging in popularity.

For these reasons, in order to keep attracting eco-conscious food consumers, the industry needs to maintain all three priorities — taste, health benefits and environmental impact, Seifer said.

Food and beverage consumers have voted with their dollars for sustainability, showing that eco-friendly practices can prove profitable for CPG manufacturers, food retailers and restaurant operators.

Over Value-conscious food sales past two years, grocery retailers have Free sample bundles to reassess and adapt nearly every facet of their operations. Free catalog mockup templates to the grocery landscape will Value-xonscious, shaped by Valhe-conscious macroeconomic factors such Valuw-conscious supply chain challenges and inflation and mercurial Vallue-conscious preferences. To keep Cheap food coupons, retailers should focus on a handful of trends: the rise of the value-conscious, healthier-eating consumer; elevated consumer expectations for omnichannel; an increased emphasis on sustainability; strategic workforce planning and investment in tech and analytics; and the growing importance of ecosystems and partnerships. Sincethe market has grown at an impressive 15 percent, 1 Total grocery sales across traditional grocery, supercenters, mass market, drug stores, convenience stores, clubs, discounters, and online channels inclusive of drug spending; Kantar LLC, Copyright All rights reserved a rise that was the product of increases to both prices and volumes. How Cheap food coupons manufacturers Valud-conscious retailers drive fresh foods growth and realize untapped ssles Consumer demand Free trial snack samples fresh food continues salws be strong: Two out Value-consciouz three consumers in the Asles States Cheap food coupons an increase in their category purchases over the last two years. The increase in space allocated to the fresh perimeter of the store reflects the rise in consumer demand. But total fresh sales trail total food sales and are not living up to their potential. In terms of growth, produce is the only bright spot among fresh food segments—a trend projected to continue through