For example, you could use a border to help your product information stand out, in one of the quadrants of your flyer, or in the center. When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable?

Is it innovative, or more traditional? Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast. In this example, the designer has picked fonts with a vintage and retro feel to help advertise their heritage clothing brand.

By using this font potential customers know exactly what to expect from this company. Generally, e-commerce product photography falls into two categories: lookbook and in context photography. Lookbook photography showcases your product without distraction, while in context photography shows your product being used.

The benefit of in context and digital lookbook photography is that it helps people visualize their life with the product. It makes the product a bit more tangible, despite being just a photograph. In this flyer, Nike have shown their products in action which allows customers to see exactly how they should be used, and gives an aspirational image of what they could achieve by buying and using the Nike products.

Flyer design is an opportunity to play around with unconventional layouts. For example, you could position your product in the center of your flyer and circle product details around it.

Take a look at how this product flyer example does it:. Image frames allow you to crop your photos into decorative shapes.

This can make it easier to incorporate photos into your flyer. Take a look at how this product flyer for yearbooks incorporates photos from the yearbooks into the actual text of the flyer, using image frames:. The folks over at 3dcart have a great product photography guide if you want more tips for taking great product shots.

Get people excited about your events with a well designed event flyer. A simple way to organize the information on your flyer is to divide each section into its own box.

For example, you could have one box for the title, one box for the event details, and a box with a description of the event. This picnic event flyer template makes a good example of using boxes in flyer design.

Here each box contains a different set of information:. This flyer uses boxes turned on their side to highlight the different elements of their event:. Do you want your event flyer to stand out from the standard designs in your niche?

Look for ways to use design elements unconventionally. For example, this yoga class flyer uses a border around the photograph, but the border sits behind the text block.

The result is an unconventional design that is interesting to look at, and shows that this event will be fun and modern.

Green and red. Yellow and purple. Blue and orange. These pairs are known as complementary colors because they go well together.

Make sure that the event details like location, time and ticketing are easy to read. For example, this event flyer template uses a bright yellow box to make the event details stand out. Oh, and it helps that blue and yellow are complementary colors too!

See tip number 1. Is your event going to be a celebration of glitz and glam? Pick a color scheme that reflects all of the silver and gold guests can expect.

Take a look at how shamelessly fancy this event flyer is. The vintage design elements are used to show that this will be an elegant and fancy anniversary event. Set the scene for your event by creating your own custom illustration. Use building and furniture icons to illustrate the event venue.

Look for icons to show any props or food that will be there. Let people know what to expect. In this Drag Brunch flyer template icons have been used to show that you can expect singing, breakfast, and a whole load of lipstick:. You can also arrange icons in a fun pattern to help represent your event, like this Valentines Day Game Night flyer example:.

What sort of scene do you want to set? What kinds of visuals are you going to use — icons or a more cartoon-like design? Photos from previous events to show people what they can expect? Something more traditional, or something a bit more abstract?

The designer has chosen a background, fonts, and colors that all sit within this theme:. This quirky design style is great for flyers advertising events like parties, art shows, and flea markets. Check out our collage templates here. You can also find out more about our party flyers here.

You could simply include your logo at the top or bottom of your flyer. But you could also find a creative way to incorporate it into your flyer design. For example, look at how this brand put their logo into the cup of coffee:. With the Venngage and the My Brand Kit tool, Business users can upload their company logo, company colors, and company fonts and see them automatically applied to your flyer design.

An elegant design hack is to use an image as the frame around your flyer. You can do this by using an image that has a blank space and placing it along the edge of the page. This flyer example uses a silhouette of a person with fireworks in the background to use as a background, with the shadowed areas of the photo providing the perfect blank space for the event details.

You can also use stock photography to create a smaller image frame on your flyer. In this flyer example, the fall leaves and pumpkins create a circle wherever your event name can be written. Are you planning on handing out physical flyers? If you want your event to be exclusive, you could make your flyers the ticket to enter.

Just make sure you state that clearly on the flyer! If you want to take it a step further, you can even make your flyer look like a ticket, like in this example:. You only have so much space on an event flyer for information.

All you have to do is put a simple label and contact information in the bottom corner of your flyer, like in this template:. If your event is a bargain, you can emphasize the price in the middle of your flyer.

Putting the ticket prices in a different color font is a great way to help that information stand out, like in this flyer example:. Make your notable guests one of the main features you include in your promotional flyer.

You may even want to feature the photo of a keynote speaker as the focal visual. Negative space is the empty space between elements on the page.

But if you let your text and visuals breathe with plenty of negative space, it will be much easier for people to read and understand the information. Take a look at how the use of negative space in this event flyer makes for a sleek, efficient design:.

Got a sale you want to hype up? Why not use a sale flyer to grab attention! The colors you choose for your flyer should appeal to the emotions of your audience. What do you want your audience to feel when they look at your flyer? This sale flyer example promotes a winter clothes sales, and the designer makes use of the pastel coat colors that allow for a harmonious design as well as giving out a warm, winter-like feeling:.

A visual pun is like the dad joke of the design world: kinda cheesy but also a lot of fun. A visual pun is a design element that symbolizes something, like in this flyer example:.

Not only does this advert advertise a grill sale, but it also looks like a grill. Most people are going to look for one thing on a sales flyer: how much of a discount are they getting? Make their savings impossible to miss by using big fonts in contrasting colors.

Orange is also used in the body of the flyer to show individual products on sale:. We all like shiny, moving objects. You can do this by making certain elements of the design move or flash with color, like the words, icons, or background.

Are you offering your loyal customers an amazing discount? You can plan your flyer design so that the discount is the focal point. This is an opportunity to use a big, attention-grabbing font. You could even mix and match a few fonts, using a more out-there font for the discount number, and a less conspicuous font for the descriptive text.

Take a look at how this flyer aligns all of the text to the left to create a modern design. Balance is the key to an aesthetically pleasing design:. Using one to three decorative fonts with a solid background can make for a classy, elegant flyer design. The key is to pick fonts that complement each other.

You may want to pick fonts of three different styles thin, thick, abstract or stick to three similar fonts.

For example, this sales flyer example combines four very different fonts, but they manage to complement each other nicely.

Generally, a x flyer is a safe bet for most social media platforms. Refrain from using too much text, as it will be more difficult for people to read on mobile.

Take a look at this simple but eye-catching social media sales flyer:. In fact, Venngage has a whole host of social media templates that you can use so make sure you check those out. Help get your audience into the spirit of the season by incorporating seasonal icons, background images, and color schemes.

A lot of people look forward to the end of summer for great sales, as stores overhaul their products for the winter.

Help your audience stay in the sunny, optimistic summer mood with a cheery sales flyer. In this sales flyer template, a stock photo of a pool has been used for the background, alongside icons of a beach ball and waves to emphasize the summer vibes. Take this flyer as an example.

The text is the main focus of the flyer and a combination of different sizes and colors helps make the design pop:. You can even separate the text into different boxes to create a simple but impactful flyer design:.

Do you want your sales announcement to be the first thing people see when they open your promo email? Then create an eye-catching email header. Generally, an image with a ratio works well for email headers.

Have you taken the time to come up with a clever name for your sale? Do it justice by creating a clever flyer! Think about how you can use color and visuals like photos and icons to reflect the theme of your sale.

On Venngage, you can change the colors of icons and adjust their opacity. This makes it easy to create your own patterns using icons. This sales flyer example uses hot pink and modern shapes to create a really unique pattern which, when layered on top of a background image, becomes an eye-catching flyer.

Real estate flyers are a great way to show off all of the features of your property stylishly! If your realtor branding leans towards the more classic and elegant side of things, consider using a subtle patterned background.

Here the diamond background has a washed out effect which, when coupled with an elegant font gives the impression of an upmarket service. Do you need to sum up a lot of information in very little space?

Sounds like you need an icon! Icons are small pictures that represent something else, and they are perfect for flyers. They can work as a section header, or a way to group relevant information. And the more visual your flyer the better—nobody wants to be confronted with a block of text.

Blue and green should never be seen, but blue and yellow is a winning combination. By using contrasting colors and interesting shops this flyer has a modern and stylish look, whilst still looking professional. A good place to start with using color in designs is by using your brand colors.

Flyers, though wonderful, are small and it can be difficult to pick just one photograph to feature. Why not use multiple photos on top of each other to create a photo collage-style flyer? By using multiple images you can showcase several elements of the property in just one flyer.

You could even use image frames to put your photos inside a shape. In this example, the image frame is circular but a square, triangle, or even a star would work just as well! The real estate market is often difficult to understand for potential buyers and sellers, so by creating a real estate infographic flyer you can help your clients understand important information quickly and easily.

The other benefit of using an infographic real estate flyer is to help you stand out from your competitors—a well designed real estate infographic can provide a lot of additional value for your customers, something that your competitors might not be doing.

This will help inform all of your real estate marketing including your real estate flyers. In a flyer that is designed to grab attention pops of color can be used to draw the eye towards important or impressive information.

In the example below, the hot pink stands out from the muted black and white background. By putting the date and the prices within hot pink boxes our eyes are able to scan the flyer and identify the important information quickly. Pops of color help you stand out from competitors!

Selling a beautiful house? You better show it off! Use your best photo as the main feature of your real estate flyer. This could be a photo of the exterior or the interior—you can use your judgment to pick the photo that you think is the most eye catching.

In the flyer example below the realtor has allowed the photograph to take up the most space on the flyer, and has used white space below the photograph to display all of the property details and contact information. Real estate is a competitive market and your realtor marketing is important to differentiate yourself.

Why not take a leaf out of the consumer brand playbook and tell people exactly why you are the best choice? You could even create an infographic real estate flyer. When creating your real estate flyer think about what will grab the most attention and then make that your headline. A well-designed advertising flyer can easily capture attention and spark interest.

Use eye-catching fonts, colors, and design elements to make it stand out. Clearly communicate the benefits or value that your offer brings.

Sweeten the deal with an extra incentive to make your offer even more irresistible. It could be a bonus item, a free sample, or a special upgrade.

Nothing screams urgency like a flash sale or daily special. Create a buzz by announcing a limited-time sale happening only for a few hours or a special deal that changes every day.

Let people know that they have to act fast if they want to snag those incredible discounts. Give people a reason to hurry by mentioning limited quantities available. Everyone loves feeling special. Stick to the essentials and focus on the key message or offer you want to convey.

Remember, simplicity is key! Instead of cramming everything into one big block of text, break it down into bite-sized pieces. Use headings, subheadings, and bullet points to organize your information. Give your content some breathing room by leaving empty space around important elements. This helps create a clean and uncluttered look, making it easier for people to focus on the important stuff.

Use a visually captivating image or a central element as the focal point of your advertising flyer. This could be a product image, an attention-grabbing illustration, or a compelling visual representation of your message.

Ensure it aligns with your branding and stands out prominently. Contrasting colors make your visual focal point stand out. Place it against a background that makes it pop.

Bold colors against a neutral background or vice versa can create a striking visual effect. Grab attention with a clear visual hierarchy. Make the most important elements stand out by using larger fonts, bolder colors or different font styles.

Craft witty and attention-grabbing headlines that make people pause and smile. Use clever word choices or unexpected juxtapositions to create a humorous impact right from the start. Look for words or phrases related to your product or message that can be twisted or combined in a clever way.

Explore visual puns and humorous imagery that support your message. Combine elements in unexpected ways or use illustrations that have a playful twist. Aim for light-hearted humor that brings people together rather than causing discomfort. Invest your time in creating an attention-grabbing headline.

Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales. BY TYPE. BY GOAL. BY BUSINESS PROFILE.

ON DEMAND. Why run limited-time offers? What is a limited-time offer? Helps boost customer loyalty Even loyal customers love time-limited sales.

It can decrease your cart abandonment rate One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment.

Promote free shipping for a limited time Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase. Check them out below:. Use countdown timers The addition of a countdown timer is a great way to get customers to act fast.

You can add a countdown timer to a sticky bar too:. Leverage the holiday season Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date.

Build your list for an upcoming limited-time sale The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists.

First-time purchase offers Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel. Create sticky bars to remind visitors Sticky bars are a great tool for promoting your limited-time offers across your entire site.

Summing up. Share this. Prev Previous Post The Advantages of Using Popups. Next Post The Future of Conversion Optimization Next. Written by. Nikolett Lorincz. Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners.

She truly believes in the importance of quality over quantity. YOU MAY ALSO LIKE. What is a Good Website Conversion Rate for Ecommerce Stores in ? View Post. SMS Marketing for Ecommerce: What Every Business Should Know View Post.

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Fashionable photos, which befits this kind of website, enrich the project. Mobium is a matchless interactive website for promoting Puma sneakers.

It skillfully enables users to become an integral part of a special journey that reveals the benefits of using Puma sports wear. Lumix G speaks through visuals by presenting fantastic high-quality photos that are made with the help of the brand-new Panasonic camera. It even lets you vote for beloved snapshot or album in order to effectively bolster the brand by drawing professional and amateur photographers in.

With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. Golf GTI is part of one of the largest and most competitive industries — automobiles.

Leading manufacturers use internet advertising and provide users with splendid promo websites that showcase new vehicles in the best possible light.

The website of new Golf GTI simply brags about various built-in advanced techniques. Becherovka features a design that is guided by the popular belief that Prague is a mystical city and Becherovka is its famous drink; such an enigmatic appearance simply beckons. However, when you enter the website you stumble upon some wonderful photos with a cozy and friendly atmosphere.

Mobility is divided into several sections, each of which is based on a video background. Dynamic content and interactivity dominate, making exploration of the website alluring and interesting.

Connected Drive features a skillful combination of video, interactive elements and fine graphics. You can easily familiarize yourself with a power hidden in BMW cars thanks to this project.

Michelin uses an entertainment solution to draw users in with a tire-based game. Being meant for fun — and at the same time, for promotion — the website creates a strong impact.

The Long Way has an admirable design that can boast of various eye-catching moments. First, the fantastic grunge effect that is applied throughout the design adds the brutality and establishes a quite masculine atmosphere; Second, the design has numerous high-quality merchandise photos that are supported by spectacular landscapes and artistic watercolor effects.

Galaxy Note Pro tells users about the gadget. It includes visual storytelling that characterizes product under different angles, trying to unobtrusively embrace various key factors.

Glass Eleks, which is a Google project, is always ahead of the rest, is on-trend and serves as a great source of inspiration for those who prefer to put into action various brand-new techniques and solutions.

This first-rate website dedicated to smart glass produces a powerful impression with its interactive journey. athletenkochbuch makes the most of parallax effects that help to enliven a simple book and transform the website into something memorable and visually-alluring.

The design has a clean, neat and a bit primitive appearance, however, it is not the centerpiece. The New Flying Spur is able to convey the powerful charisma, spirit and high status inherent to Bentley cars thanks to neatly-implemented textures, soft coloring and modest design.

It allows visitors to get a closer look at the automobile and its key features. Time Travel is steeped in a rich and colorful history, so why not to use it as an advertising tool. Diesel shows how to do it by telling a story of success with the help of a simple parallax-based website that is full of interesting facts and popular products.

The timeline is a real masterpiece that lets you understand all the evolutions of this high-tech device. Thinking of You is wisely split into four main categories. Each includes its own slogan and supportive image background.

Every design element relies on a visual impact produced by spectacular photos. Victorinox is the debut of new chronograph. Swiss accuracy and precision are nicely built into the website design. Every section shows the benefits of the new product.

Les meilleurs is the second splendid promo websites of McDonalds, which opened and closed this collection. It features testimonials from current hosts, articles offering advice, and even a calculator to estimate your weekly average earnings based on your location.

If all this info convinces you to start hosting, the vibrant pink CTA in the header makes it easy to convert on the spot.

AirBnB's design style is clean and platform agnostic, which makes for a pleasant site for users on iOS and Android. F ollow conventions on important elements like navigation, system iconography, contextual actions, and interactions for a similar experience.

Wix has turned its landing page into a creative playground with a stunning and captivating digital illustration that follows you down the page. It's not overwhelming or distracting — it's carefully balanced with white space and clear text. We love the use of design to emphasize certain touchpoints on the page.

For instance, the mountain's peak in the illustration points to the main CTA encouraging visitors to get started.

Explore your brand's color palette and story. Make it reflect your mission and identity in an eye-catching way that differentiates yours from competitors. And if you need guide, create a custom color palette for your brand here.

What do we love most about this landing page? It's not what it has, but what it doesn't — a navigation bar! By removing the navigation bar, ExpressVPN shines a spotlight on the primary CTA.

Why do we take an anti-navigation stance for landing pages? They tend to distract visitors and lead them away from the intended action. The choice to use a serif typeface speaks to ExpressVPN's established trust and authority. Differentiate your brand from the current trend of straight lines and rigid, sharp edges and try to find fluidity and warmth in your style.

Learn the best practices for generating leads with high-converting landing pages. Besides its sleek design, this landing page gets bonus points for the autoplay video in the background, which adds a degree of movement to an otherwise static page. Speaking of movement, the video shows people working out at Row House, which offers a great introduction to the brand.

If it suits your brand, try enticing visitors with a video component. It could be the difference between passive and active engagement.

Row House focused it's website design to be minimal and get people straight to sign up. When you design your own landing page, ditch a fussy design and focus on how you can turn prospects to customers quicker. I like this page because it's simple in both copy and design.

The form on the page is simple and only requires an email address and password. Or, you can use your LinkedIn, Facebook, GitHub, or Google Plus login, shortening the conversion path even further.

The landing page also offers real-life success stories, testimonials, and other forms of social proof for visitors who need more information before creating an account. This helps make the potentially intimidating world of coding more approachable for beginners.

Lead your landing page design centered on value. Let your webpage be more of a blank canvas to showcase your satisfied customers.

Sunbasket takes a competitive approach to its landing page, directly comparing its meal delivery service to its main competitor, Blue Apron.

As you scroll down the page, a table highlights where Sunbasket's features exceed those of Blue Apron. By comparing your products or services to another, you can highlight why yours is the clear winner.

It's a smart way to provide "evidence" to potential customers as to why they should choose you. Don't be afraid to show your cards in your landing page.

If your product or service has more benefits than a competitor, call it out. Just make sure not to make false claims or talk down on other's in the market.

I'd argue that the top fold is the most important element of a landing page, alongside the CTA. Curology's top fold is clean, visually appealing, and to-the-point — and the copy is less than 50 characters long.

Users immediately understand the offer and how it can benefit them. Even if the brand is new to you, its message is loud and clear — regardless of your skin issues, Curology has a custom solution for you.

Make your landing page reflect how your customer will feel when they use your product. An open and clear visual of a room with plants and clean tile gives a pleasant impression that your audience may be looking for.

Here's another example of clever, delightful design on a landing page. As soon as you visit Breather. com, there's an instant call to action: indicate where you want to find a space. Plus, it uses location services to figure out where you are, providing instant options nearby.

We love how Breather used simple, to-the-point copy to let the visitor know what the company does, followed immediately by the CTA to select a city. The negative space and soothing color scheme also align with the product —— essentially, room to breathe.

You want to make customer signups as easy as possible. Place your CTA as a focal point and design your landing page in a way that guides users to click them.

For starters, check out that sunny yellow background color — it's impossible to ignore. It's a bold departure from its more subdued home page, yet still on brand.

Besides the color, this landing page gets a shoutout for its CTA placement. It displays a consistent CTA "Sign Up" not once or twice, but three times on the page. No matter how far down you scroll, you will see the same button.

This is a solid strategy since the CTA operates as a gateway for converting clients. It should be available to visitors as they move down the page — not just once on the top fold. Soft colors are modern norm, but that doesn't mean your brand has to fall in line. Go against the grain like Mailchimp and make a bold landing page background with cool tone CTAs to compliment.

The marketers over at J7 Media , a Facebook Ads agency, did a phenomenal job on having this landing page show off a collection of different products, while still keeping it focused on a single, click-through goal. The colors here are incredibly disjointed. There are multiple different art styles.

The content seems to be all over the place. Heck, the page even has multiple links out to other pages and exit points. The horror! But Amazon somehow manages to get away with breaking all of these rules because they know their offer is too good to pass up. As someone who had to recently furnish a home office, I know exactly how difficult it can be to find desks, chairs, and tables you like online.

And that was just for one person! Their service makes it fast and easy to get your office furniture designed, shipped, and installed.

Sometimes when prepping a piece like this one, you end up buying the product. And why not? It may be time to give up on my ratty jeans altogether. Athabasca University pioneered distance education in Canada in the s.

Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs.

You can easily imagine a version of this campaign that looks much more clinical and scientific—but the marketers over at Sevah Creative have infused it with a colorful and friendly design to make the subject matter much more approachable.

solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app.

Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways. We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture.

But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Ever try to cross the border with a pound wheel of Wisconsin cheddar strapped into the passenger seat and disguised as your wife?

Me neither. This landing page works by evoking common anxieties and then offering to solve them without fuss. Power Digital Marketing created this gorgeous landing page for Bouquet Bar. For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience.

In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching. Built by the fine marketers over at ConversionLab, this page for the email marketing platform Campaign Monitor brings together many of the landing page best practices that help to boost your conversion rates.

It includes clear, compelling copy. It includes authentic social proof. It targets high-level decision-makers who need as much information as possible before they buy. Learn more here. Fast Mask creates and sells bandanas and face masks that are designed to be used on a motorcycle, ATV, or while cycling.

The good people at Good Eggs know how to use slick marketing. In fact, I think a lot of their landing pages would be a great fit for this post about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint.

It shows how to use a promo to score conversions without becoming overbearing. HomeLoanGurus is a service that connects homebuyers with lenders—even when you have a poor credit score. Is a bad credit score? This landing page does an excellent job of explaining how their service works in simple terms and encouraging visitors to apply online for their first loan.

For every person living in Vancouver, there must be at least six dogs. So it turns out you can milk a banana. Who knew? This specific page worked well in the consideration phase of our social ads.

Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to lower their CPA and increase conversions by focusing more on awareness and consideration. Does anybody actually enjoy the process of getting car insurance?

But this landing page for Panda7 another one built by Webistry promises to make things much easier for drivers—their service lets you compare quotes from all the major insurers and buy car insurance within minutes.

Yes, please. From day one, I was able to quickly pull together a website and landing page for my startup. This is tremendously liberating and powerful for any marketer. The page does a great job not only selling these bars as the tasty treats that they are, but also highlighting their health and nutritional value.

Only three grams of net carbs in every bar? That means you could have six bars a day without coming out of ketosis! This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating and humorous hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Because trust me. Have you ever tasted cat food? No, me neither. That would be weird. Their subscription-box service offers human-grade quality food for your feline friends. No fakery, no filler. When you own real estate that is dated or damaged, sometimes you just want to sell it as quickly as possible for as much money as possible, of course.

Created by Everett Andrew Marketing , this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging.