As you think about a promotional strategy, consider your audience and tailor your promotions to match your target attendees. All events need an enticing, easy-to-find landing page so potential attendees can research information and register for the event.

For many potential attendees, the landing page serves as the last promotion they see. Make sure all of your promotions lead back to the page, so it becomes the single source of truth and serves as the main event registration hub.

Most importantly, use the page to promote all the reasons to attend the event. Spotlight keynote speakers and celebrities, promote your most exciting session topics and networking events, and highlight event sponsors and exhibitors.

Gamification serves as a highly effective tool for driving engagement during events , but it can also provide a strategic way to amplify pre-event promotions and drive registrations.

When you use an event platform with built-in gamification functionality , you can quickly upload a list of challenges and corresponding points.

Just ensure all of your pre-event promotions make it clear that only registered attendees can compete in the challenges, and offer prizes that will truly influence attendees to sign up think weekend getaway, free admission to your next event, etc.

Want to boost attendee engagement? See how RFMS used gamification to add more fun and excitement to their event! Again, FOMO can play in your favor and increase registrations, so think about hosting some exclusive pre-event activities only for registered attendees.

Again, make sure pre-event promotions mention these events so attendees register sooner rather than later. Similar to the gamification idea, offer some exciting prizes and tie them to registrations.

For example, run a pre-event promotion where attendees are entered into a drawing to win a prize if they register by a specific date. Offer tiered pricing where ticket prices increase as the event approaches, and use a countdown ticker showing the price increase to create a sense of urgency.

Then, promote the price increases across your marketing channels, including email, social, and the event registration page. It offers a prime opportunity for pre-event engagement and serves as another incentive to encourage early registrations.

Communities also have the added benefit of keeping your attendees engaged even after your event ends. Check out our on-demand webinar, Attract, Engage, Convert. Sponsors crave exposure, so give them skin in the registration game. For example, sell a sponsor package where select vendors can offer a promo code for a discounted ticket.

Provide your community with an event hashtag so they can keep up on the latest event news and conversation. Include your hashtag in the promotional content you share online to build anticipation and enthusiasm for your event.

Using an event hashtag also provides your community with a way to stay connected while sharing user-generated content UGC. This not only tightens bonds within your community.

The resulting UGC and word-of-mouth marketing can also help attract more potential attendees and, in turn, increase ticket sales and registrations. Keep the social conversations going by including your hashtag in the posts you share pre-, during, and post-event.

And make it easy for your event community to continue interacting on social channels using one familiar, easy-to-remember hashtag. Go beyond creating infographics with videos, motion-graphics, and short-form filmed testimonials to share on social media channels.

For example, behind-the-scenes, sneak-peek videos give the event audience a glimpse into the valuable experience awaiting them.

Consider co-promoting your promotional videos with sponsors, speakers, and potential influencers on social media to reach a larger audience. Plus, they can share their excitement with others in real time.

Live streaming your event to social media channels can help you score some last-minute registrations. Plus, you can repurpose the stream for additional marketing activities after the event is over. And getting more eyes on your social media feed helps grow your event community.

By teaming up with influencers, you can seize the marketing moment — and their sway — to drive interest in attending your event. Seven out of 10 marketers think influencer marketing reaches the right audience better than other marketing tactics.

Because influencers come with pre-existing genuine relationships with their audience. Keep in mind that influencers typically charge a fee for their services. Then, seek to collaborate with an influencer to promote your event on social media, email, and other marketing channels.

They initially expected attendees, but after Taylor and Hill tapped YouTube influencers, CEOs, music executives, and creatives to present, almost 4, people registered for the event. QuarantineCon saw so much success that the event series continued.

And it attracted more community members because attendees sang its praises. Loyal community members already value your brand and are excited to attend your event. So why not let these folks help give your event promotion a boost? Consider creating a referral program to incentivize loyal members of your audience to tout your event.

Games and friendly competition are often hard to resist Wordle, anyone? So, running social media contests and giveaways can inject an element of fun and playfulness into your event promotions. Games and contests can also creatively nudge your event community to spread the word on social media. Want to give your event a boost?

Consider investing in paid advertising on social media platforms. While this event promotion idea comes with hard costs, it can be highly effective.

One tactic is to create look-a-like audiences based on your past events. This can help you reach new-but-similar audiences who are likely to be interested in your upcoming experience.

Additionally, think back to your audience research to determine which social media platform your audience prefers. Develop a safety net that catches potential registrants who might have slipped through the cracks for one reason or another. Search engine marketing SEM and social media retargeting are a few ways to keep your event top of mind and prompt ongoing consideration to attend.

Craft your ad copy, visuals, and CTAs so your retargeting efforts create a relevant experience for your potential registrants. Since retargeting is all about reaching people who have already interacted with your brand, your ads will be conveniently positioned where your audience hangs out online.

And, your event promotions will continue to make cameos reminding people to register soon. Use the human inclination toward name dropping to your advantage.

Celebrities, musicians, authors, and admired industry thought leaders are an irresistible way to attract event registrants. Or consider the Wildlife Conservation Network inviting revered primatologist, Jane Goodall, to speak at their event.

Hinting at surprise celebrity appearances can pique audience curiosity and drive them to register for your event. Remember, you're not promising to simply host an event. Tangible gifts and experiences help build relationships with potential attendees because providing them with something thoughtful encourages reciprocity.

Link copied. In this article. Event Marketing Plan Template. Event Marketing Strategy Template. Event Marketing Timeline Template. Virtual Event Marketing Plan Template. Event Marketing Checklist Template. Why Should You Use an Event Marketing Plan Template? What Is Included in an Event Marketing Plan Template?

An event marketing plan typically includes the following sections: Timeline: Use the timeline to organize the timing for tasks, such as issuing ticket sales discounts, email marketing, and posting on social media.

Most templates use a week timeline. Phases: A week timeline usually includes four distinct three-week phases. Place activities within the phase that makes the most sense for your marketing plan.

Promotion Types: This template column lists marketing campaigns by type, such as email, social media, local and national marketing, partner sponsorships, and more.

How Do You Write an Event Marketing Plan? Follow these steps for creating a successful event marketing plan: Define Your Event Marketing Goals: Gather your marketing team to establish the marketing goals for a specific event.

Set Your Event Marketing Budget: Discuss and decide on a marketing budget with your team. Define Your Target Audience: Research and identify your target audience's demographic details.

When you understand who your target audience is, you can tailor your marketing efforts to better reach that audience and increase their likelihood of attending your event. Select the Ideal Social Media Platforms and Content: Find the social media platforms that your target audience frequents the most.

Determine what online content is most effective for reaching them. Select and Time Your Communication Methods: Consider using email marketing, a mobile app, or an event-specific website to promote your event.

Once you choose your communication channels, commit to a specific timing and frequency for your outreach efforts. Complete an Event Marketing Plan Template: After you create your event marketing plan, download an event marketing plan template.

Communities also have the added benefit of keeping your attendees engaged even after your event ends. Check out our on-demand webinar, Attract, Engage, Convert. Sponsors crave exposure, so give them skin in the registration game. For example, sell a sponsor package where select vendors can offer a promo code for a discounted ticket.

It not only gives the sponsor increased exposure, but attendees will spring into action to purchase discounted tickets. Finding the right sponsors to help boost registrations is important. The key to effective event promotion requires identifying your event goals, understanding your audience, and using the right promotion channels and strategies to close the deal.

As an event marketer, you already juggle multiple hats, and the last thing you need is another point solution. Unlike other event technology platforms, Webex Events provides a fully-customizable end-to-end event management solution equipped with best-in-class event promotion capabilities.

Core features like event gamification, full branding and customization of all pages and features, seamless video and live streaming, powerful messaging tools, dynamic ticketing and registration , and of course, real-time metrics ensure you reach your target audience and hit attendance goals.

Webex Events is an all-in-one event management solution that uses drag-and-drop technology and requires no coding or technical know-how.

Anyone can design, promote, and execute world-class events! Consider this testimonial from Raluca Cadar, Executive Director of The Protein Society, who recently planned her first virtual event using Webex Events.

There were no headaches, roadblocks, or glitches. In fact, thousands of tech companies, universities, member-based associations, and nonprofits of all sizes trust Webex Events to host their virtual, in-person, and hybrid events. Ready to see if Webex Events can help you execute a successful pre-event promotion plan and flawless event?

Reach out today for a personalized demo. The future of events is here. Discover why event organizers trust Webex Events to power virtual, in-person, and hybrid event success.

Event marketing 6 event promotion examples to boost registrations Looking for event promotion examples to increase registrations? About the author. Caitlin Barrett Caitlin is a Content Marketing Manager at Webex Events formerly Socio.

Highlight the opportunity for attendees to earn professional development credits or certifications by attending specific sessions. Ask partner organizations to share the event and opportunities with their members.

Use platforms like Cameo to have celebrities or influencers send personalized video invites to key invitees like customers, high-value leads, and others. Or ask your high-powered keynotes or speakers to record personalized video invites that you or they can send out.

Start by creating a Spotify playlist for your event. Then, invite attendees to add their favorite tracks — or submit them for vetting first — to foster community engagement. Want to create a real, lasting impression?

Send high-value perspective attendees something edible! Set up a private Facebook group or Slack channel for registrants to connect, discuss topics, and share their excitement before the event. Tease to these exclusive groups on the registration page and in your emails to invitees.

Just be sure that you have someone on your team managing these communities and keeping the conversation active so it has value for participants. Use clips from previous events, testimonials, and highlights to create a compelling video that showcases the value of attending.

Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. For example, include the number of attendees, types of industries and companies, and other helpful information. Also include testimonials and user-generated content from past attendees on your event website to show prospective attendees that real people attend your events and real people love your events.

Collaborate with industry influencers to share event details on their social media platforms or blogs, amplifying reach. Create social media images and copy for speakers to copy and paste on their social media easily. A simple Starbucks gift card can go a long way.

Provide early bird discounts for the first registrants or special offers for returning attendees. Or offer group discounts to get more people from target businesses to attend together increasing the chances of lead generation. Give registrants a unique URL to promote the event on their social channels and reward them with gift cards, exclusive with keynote speakers, or special swag.

Use platforms like Instagram or Facebook to showcase live event preparations, interviews with speakers, or venue tours. Or, start a challenge on TikTok or Instagram, encouraging users to recreate a specific dance or scene related to your event and offering free tickets to the most creative entries.

You can also create pre-event podcast episodes featuring event speakers, vendors, sponsors, and exhibitors. Then, parlay recorded sessions from your event to use in the promotion of future events or as part of your day marketing strategy.

Use tools like Typeform or Google Forms to gather input on topics, speakers, or activities attendees want to see.

If a prospect clicks on the event registration link but still needs to complete the process, send them a personalized follow-up email within 48 hours highlighting the benefits of attending.

Duplicate most of the content in the original email, but change up the intro and subject lines to ensure the reader knows that you saw them engaging and want them to follow through. Host mini versions of your event in unexpected locations, like parks or subway stations, to generate buzz and register people on the spot.

Create competition among your sales or marketing teams by rewarding those who drive the most registrations. Set up Slack channels and a leaderboard so everyone can see whose UTM links drive the most registrations. A great incentive for this type of campaign is a day off or half-day off. Three, it is relatively cost-effective when you think about the ROI it will bring.

Getting your product directly in the hands of consumers through a sampling event is a surefire way to increase not only brand awareness but also sales. The first step to any sampling campaign is to know who you are targeting.

Who they are, where they are, and what they like. And, those consumers will be the ones who are most likely to accept your product sample and potentially make a purchase. For example, if you have a street team distributing granola bars, target commuters in the morning hours when they are on their way to work.

The presentation of your product is everything. Present your offerings in visually appealing ways and packaging. You will also want to incorporate branded elements into your sampling event, whether it be branded tents and signs, or branded bags for street team staff.

Additionally, your sampling staff will need to keep areas tidy and clean, and free of clutter. Your product sampling staff holds the key to making connections with consumers and turning them into customers.

When you are planning your campaign, think about the demographics of your consumers and who will relate best to them. Secondly, you will want to make sure that your staff is outgoing, professional, articulate, and dependable. And finally, your sampling team needs to be knowledgeable about your product and your brand.

Provide the team with training materials that outline the activation itself, product specifications, and talking points to ensure that they are fully prepared for the event.

While interactions between your event staff and consumers will typically be short and sweet, you do need to have a few key talking points for the sampling staff to convey.

Then, invite attendees to add their favorite tracks — or submit them for vetting first — to foster community engagement. Want to create a real, lasting impression? Send high-value perspective attendees something edible! Set up a private Facebook group or Slack channel for registrants to connect, discuss topics, and share their excitement before the event.

Tease to these exclusive groups on the registration page and in your emails to invitees. Just be sure that you have someone on your team managing these communities and keeping the conversation active so it has value for participants. Use clips from previous events, testimonials, and highlights to create a compelling video that showcases the value of attending.

Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. For example, include the number of attendees, types of industries and companies, and other helpful information.

Also include testimonials and user-generated content from past attendees on your event website to show prospective attendees that real people attend your events and real people love your events.

Collaborate with industry influencers to share event details on their social media platforms or blogs, amplifying reach. Create social media images and copy for speakers to copy and paste on their social media easily. A simple Starbucks gift card can go a long way. Provide early bird discounts for the first registrants or special offers for returning attendees.

Or offer group discounts to get more people from target businesses to attend together increasing the chances of lead generation. Give registrants a unique URL to promote the event on their social channels and reward them with gift cards, exclusive with keynote speakers, or special swag.

Use platforms like Instagram or Facebook to showcase live event preparations, interviews with speakers, or venue tours. Or, start a challenge on TikTok or Instagram, encouraging users to recreate a specific dance or scene related to your event and offering free tickets to the most creative entries.

You can also create pre-event podcast episodes featuring event speakers, vendors, sponsors, and exhibitors. Then, parlay recorded sessions from your event to use in the promotion of future events or as part of your day marketing strategy.

Use tools like Typeform or Google Forms to gather input on topics, speakers, or activities attendees want to see. If a prospect clicks on the event registration link but still needs to complete the process, send them a personalized follow-up email within 48 hours highlighting the benefits of attending.

Duplicate most of the content in the original email, but change up the intro and subject lines to ensure the reader knows that you saw them engaging and want them to follow through. Host mini versions of your event in unexpected locations, like parks or subway stations, to generate buzz and register people on the spot.

Create competition among your sales or marketing teams by rewarding those who drive the most registrations. Set up Slack channels and a leaderboard so everyone can see whose UTM links drive the most registrations. A great incentive for this type of campaign is a day off or half-day off.

Ensure your speaker lineup represents a mix of genders, ethnicities, and professional backgrounds to appeal to a broader audience. The more your attendees see themselves in your lineup during event promotion, the more likely they are to register. Send out VR headsets to key attendees, allowing them to experience a virtual tour of the event venue or a teaser of the main event.

Or, design posters that come to life when scanned with an AR app, showcasing event highlights or speaker introductions. Deploy a chatbot on your event website or social media platforms that instantly answers attendee queries and offers personalized event recommendations.

The faster a potential registrant answers their question, the faster that person becomes an attendee. You can get creative with your marketing ideas for events depending on where your gathering will be and the theme or goal.

For example, set up a mural or art piece in a public space where passersby can contribute, all while promoting the event. Okay, we have another very outside-the-box promotion idea that requires a bit of budget, creativity, and planning — but the outcome could be an attendee who turns into a customer or event evangelist.

By leveraging these marketing ideas for events and thinking outside the box, organizers can ensure their event not only garners attention but also delivers a memorable experience for attendees.

Remember, the key to successful event promotion lies in understanding your audience, being innovative, and continuously adapting to the ever-evolving marketing landscape. Sponsor dollars got you down?!

Search for:. Table of Contents What is event promotion? Outside-the-box Event Promotion Ideas and Examples Make Event Promotion Meaningful: Get To Know Your Attendees.

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