Sample giveaway offers -
For example, 23 City Blocks Catering decided to give away 23 different prizes, on 23 different days. This is a crafty way to inspire curiosity and create engagement in a giveaway.
Gamification giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own. The next promotional giveaway idea to increase engagement is to use interactive marketing techniques. Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:.
User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.
All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest.
The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.
User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car.
But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.
Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.
Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.
Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.
Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.
The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.
Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall.
By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign.
With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.
Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search.
This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.
BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in.
For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example.
Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.
If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.
Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.
By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page.
Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates. Live Video is a great way to create a personal connection with your audience without physically meeting them.
Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest.
If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template. You may even give away a gift card for another business, like Amazon for example.
Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:. There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize.
KitchenAid followed this simple formula below:. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.
One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.
Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page.
With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter. With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.
Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves.
But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email.
But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors. Instead, you can create a simple form with a few input fields and show it only on relevant product pages.
And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.
Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not. Check out this example by Oru Kayak :.
Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.
They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :.
In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.
E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV.
Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.
Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.
If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.
You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.
At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.
Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.
You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist.
With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.
Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.
So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.
Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags.
So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway?
Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.
From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands.
And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store. Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:.
If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand. That way, you get instant access to their customers plus you get to share the promotional costs.
For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia.
Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.
Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip.
Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot.
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After Free party games, everyone loves discounted baby purees stuff, right? Discounted baby purees Instagram giveaway Ofrers well means ofters likes, follows, and shares — and subsequently otfers reach for your content and your products SSample services. Seeing how other brands have structured successful giveaways as well as the giveaway text and captions they used can help give you ideas and help you understand what works. Not sure which type of giveaway to run? Here are the few contest ideas and examples of amazing and well-executed giveaways shared in more depth for more inspiration.Sample giveaway offers -
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May 24, 8 min read. An e-commerce giveaway , simply put, is a promotion where a prize is randomly given away to participants who enter and win a contest. In order to enter, a participant must first complete a required action like providing their email address or mentioning an e-commerce brand on social media.
When done right, an e-commerce giveaway can help your brand pull in a ton of new leads, crank up your social media following, and generally increase your exposure. And because participants have the chance to win products, most are more than happy to comply with the requirements to enter.
The company runs its e-commerce giveaway on Instagram where the prize is eight full-sized products, featuring shower smoothies, sugar scrubs, and body butter. Five days later, Melted Soapery will select and contact a winner so they can redeem their prize.
Then, Melted Soapery breaks down exactly what users need to do to enter step-by-step to eliminate any guesswork. Next up is organic skincare company Airmid Beauty Secrets.
Like Melted Soapery, they run their e-commerce giveaway on Instagram and use an eye-catching photo to grab the attention of potential participants.
Either way, this leads to a spike in their website traffic. In terms of entering this e-commerce giveaway, Airmid Beauty Secrets makes it super simple and spells out the process right here.
Users have to like the post on Instagram, tag five friends and ask them to follow, and then repost the post on their Instagram page and story. And just below that, the brand includes other key details, noting that participants can tag additional people for a chance of an extra entry, when the contest ends, and when the winner will be announced.
The way Airmid Beauty Secrets announces the winner on Instagram Live is smart. This encourages people to tune in live to see who won, which gives the brand another way to boost engagement and build even stronger rapport with their audience.
It just boils down to offering products that participants are receptive to and that get them to take action. One of the best ways to maximize the impact of an e-commerce giveaway is to have an influencer promote it. Case in point, e-commerce fashion brand Colorful Natalie. Follow some specific accounts, like and save the photo, and tag friends with each tag counting as a different entry.
I think this is one of the more brilliant e-commerce giveaway examples for the simple fact that it leverages influencers with a strong following. Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash.
And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark. Many are open to it, and you can DM them with an inquiry.
Sorry if I sound like a broken record for using TOMS in many of my blog posts. If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website.
Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction.
But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results. This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be.
E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure. Research which products your audience uses outside of your category, and assemble a dream team.
Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations. The only thing people love more than free prizes?
Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize.
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Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe.
Thank your followers when you hit a major milestone. We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness. Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.
Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea. Seasonal contests are a timely way to drive engagement and highlight a product or service.
The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location. To kickoff your contest, make a list of challenges for entrants to complete.
Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.
Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt! GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot. Host a writing contest to find talented writers who can help your brand tell a story.
Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too. Join our contest with new work that reflects on years of Jacksonville history and envisions the next years.
What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more. Build and grow stronger relationships on social. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
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This givsaway provides Sample giveaway offers promotional giveaway ideas to help businesses stand out and engage igveaway their target audience. Giveaaay current prospects? Engage your customers? Or something else? After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes for as long as marketing has existed, hoping to generate interest and sales for their products or services. So are you ready set your brand apart?
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