Fortunately, you can tap into referral marketing software to save on time, money, resources. Dual incentives are when both the referrer and the new customer are rewarded. With an in-app referral program, it can be overwhelming to explain rules and regulations in a clear, concise way.

Uber does a great job of keeping it simple with a few lines of how their referral program works and how to start sharing.

When PayPal started, the brand attributed much of its quick growth to word-of-mouth marketing, especially referral programs. In fact, the approaches deployed by these brands to drive incredible user growth are, for the most part, replicable.

Here are referral marketing examples for structuring successful marketing campaigns from brands that have mastered executing their word-of-mouth initiatives. While we can always learn from referral marketing predecessors, there is a new wave of brands leveraging referral programs in creative, innovative ways.

to help your brand create or optimize your referral programs. We know, cash in king , when it comes to referral programs - but there are alternatives that can generate a lot of buzz around your brand. Take a look at T-Mobile's campaign that rewarded referrals with stock shares.

Not only did the brand find a unique way to incentivize program members, T-Mobile created quite the stir by offering ownership - something no other publicly traded company has done before.

Take note from this innovative vitamin brand shaking up the healthcare industry on how to make it easy to share your product.

Once the referrer enters their email address, a pop-up with auto-generated content makes it super simple to share via social channels and even a pre-populated email message.

The easier you can make the sharing process, the better results your brand is guaranteed to see. Interactive content, especially video, is quickly becoming the preference in how consumers digest content. So, what are you waiting for? Use video to explain how your referral program works, share details of the referral process, or even introduce program members to your referral marketing platform.

With more and more web browsing happening on smartphones, is your mobile referral program delivering the experience your consumers want? In order for your brand to deliver innovative and custom experiences across touchpoints and channels, you need to make mobile UX a priority.

It's important to allow users to move smoothly and seamlessly between desktop and mobile devices, which is why a true cross-platform approach is critical. Keep your program members in the know with clear communication about the referral process.

From triggering an email when a new member signs up to sending an email when a commission is approved, having an automated referral program workflow in place can cut down the time and resources your marketing team has to spend on sending out emails.

Here are some more epic referral email examples! When it comes to attracting members to sign up for your referral program, there is one clear driver: The offer. Make it as easy for new users to join your referral program. By enabling enrollment directly from the website, visitors are more likely to convert than if you lead them through multiple hoops to jump through.

Dual-sided rewards: this is a win-win approach as riders are motivated to continue referring friends to enjoy the benefits iii. Mobile-friendly program: being fully app-based makes it very easy to manage the referral program for all parties involved iv.

Over the years, Tesla has run multiple referral programs rewarding their customers with exclusive content and experiences when they refer their friends. Double-sided rewards are often seen as the best strategy to test the waters when you are trying referral marketing for the first time. Instead of rewarding referrers based on the top number of referrals, this gave everyone a chance of winning the grand prize.

Referrers got an automatic entry into a contest to win a Ludacris P90 Model X, plus the following rewards based on the number of referrals:. Besides monetary and experiential rewards, Tesla added exclusivity as the theme here. All of the rewards are one-of-a-kind and are not available for purchase, even to other Tesla customers.

Hi Smile offers convenient teeth whitening solutions and has seen great success with their customer referral program. Customers can easily find their links by signing in to their accounts and heading over to the Rewards tab.

Their customer accounts make it easy for customers to find a summary of all their accumulated points and links that they can share with friends and family through email or social media platforms. This type of referral program encourages customers to spread the word about their positive experiences with Hi Smile, leading to increased brand awareness and more sales.

So if you're looking for a referral program that gets results, take a page out of Hi Smile's book! With the right incentives, you too can create a successful referral program like Hi Smile and see your business grow. Casper is an online mattress and sleep products retailer.

To optimize the success of its referral program, Casper targeted key influencers in their existing customer base. They identified their customers who left positive net promoter score NPS or positive product reviews and created a VIP ambassador program for them.

This allowed them to reward loyal customers and create brand ambassadors that could help generate additional referrals. Casper also built their referral program into their post-purchase email marketing.

Customers were given access to the referral program in the order confirmation email footer, making it easy for them to share. This made the process of referring new customers simple and streamlined, increasing the chances that they would complete the referral process. By creating attractive rewards, targeting key influencers, and designing a user-friendly email referral, they were able to increase their customer base without spending any additional money.

Their success serves as an example to other businesses looking to create effective referral programs. One great example of a successful referral program is that of Ztylus, an online store for mobile accessories and photography equipment.

They created a product-specific referral program to help drive more customers to their website. Ztylus created a custom referral link for each of its customers. This link was then shared via email and social media.

Whenever someone clicked on the link and completed a purchase, both the referral and the referrer received their rewards. In addition, Ztylus used its referral program to drive email signups and turn customers into brand advocates. But, you're not just bringing in anyone.

By asking customers to think about people who would benefit from your product or service, they'll refer leads that are a good fit for your brand. This only makes it easier for your marketing and sales teams to nurture and engage customers because not only are these leads a good match for your business, but they're also familiar with your company and its reputation.

Since they've been referred by someone they know, they have a reliable resource telling them that your company is trustworthy and produces a positive customer experience. If you're ready to start leveraging word-of-mouth at your business, read on to the next section for tips on how to create a customer referral program.

Download Now. Whether you're a one-person customer referral machine or part of a multi-person referral team, templates are a huge help in the process.

They can be adjusted to fit the voice and tone of your brand and utilized by anyone in the company that needs them. These free customer referral templates can be used for creating a bank of:.

Are your goals tied more to growth and revenue? Do you want to add retention to that mix? Are you in an industry that requires an exceptional amount of trust-building?

Once you decide what your goals are — and explicitly define them — the next steps should lay themselves out for you.

A good place to start is by assessing where and how referrals are coming to your business — or if they're coming to your business at all. This is where you should involve marketing, sales management, support — anyone who would be responsible for building customer relationships — and assess how they've been traditionally dealing with referrals.

You should also know what an existing customer is worth. Compared to time spent monitoring and managing onboarding programs, how many referrals do you need to break even? It's worth doing the math to see how much referrals could generate and adjusting your marketing spend accordingly.

Before you tell customers to seek out referrals, you should first identify what an ideal customer looks like. That way, your existing customers will refer leads that actually buy from your business, rather than just listing names to collect the program's incentive.

For example, if you have a form that customers fill out, you should describe what a "good fit" customer is right at the top of the form. This will remind participants that you're looking for specific individuals who need your product — not just a friend who might be interested in your business.

We'll call these advocates, and they can be anyone whom you're already connected to currently, or who you have been connected to in the past. Begin listing them out. This list could include current customers, past customers, leads that may not have closed, industry leaders, your vendors, etc.

For your referral program to work, you'll need a communication platform that alerts both your business and the referred customer when a referral is submitted. Here's an example from Uber Eats, where the customer can share a referral code to a friend or family member using WhatsApp, Messages, or another available option.

When invite is sent, not only does the referred customer get the message, but Uber Eats knows the original customer submitted the referral.

Uber can now turn to its marketing and sales teams to further engage the referred customer as soon as they sign up using the ride credit. That way, the introduction to your company is through a trusted peer rather than a cold contact.

These are people who know what value your business has and would refer you without any incentive. Finding your inner circle isn't a process that can be automated — you'll get more benefit from this if you pull and segment these contacts manually.

Once you have your inner circle segmented out, you now have two things to take into consideration. First, timing is everything.

Identify appropriate times to ask these inner circle advocates to take part in your referral program. Because they are people you've worked with before, this is a less strenuous process.

When you start working with people who will need an incentive which we talk about below , it's important to consider the relationship. For some companies, depending on the service or product, asking for a referral needs to happen late in the relationship.

For others, it could be upon the first sale think apps, digital interface services. Then, once you've asked, wait some more. That might require a waiting period of months, or even a year, to remind them about the referral program again. Within that inner circle, who do you have a stellar, standout relationship with?

Or do you have an existing customer that came from a referral and worked out? And remember: Watch out for referral fatigue, and make sure you're not overburdening your contacts. During this step, you should break your contacts out by levels and decide which ones can receive which offer.

Once you have a referral program, create resources you think would work well, and alert your customers. Then, promote, promote, promote. And consider multiple avenues of promotion beyond the time-limited email campaign to remind your customers of the program's existence.

Once you have the referral programs outlined, you'll have an idea of what resources you need for each one.

Whatever your medium, make sure it's consistent, persistent though not over-the-top , and in line with your program's revenue, growth, and retention goals. Regardless of the size of your company though this is especially relevant if your company has a larger customer base you need to have tracking set in place.

If you don't already invest in a CRM customer relationship management system , then now is a great time to become familiar. Keeping track of customer relationships is a huge component of customer success — the ability to individualize each account or relationship makes each customer feel like they're a unique part of your base.

Thank the referrer for helping you out this is where incentives might work, but also consider messaging that thanks them specifically as well and thank the referred for joining.

Don't let your referrals sit around for too long or you might miss the opportunity to secure these new customers. Remember, while your customer may have referred this person to your business, they may have referred them to other companies as well.

What's more, you don't know what research the referred customer has done on their own, and you may have to swing them away from going with a competitor that they've been considering for some time.

At the end of the day, the sooner you can make your impression, the more likely you'll be to close the deal. As we mentioned earlier, there's no universal blueprint for creating a perfect customer referral program.

The best program for your business will be unique and potentially quite different from your competitors depending on how you assess customer needs and preferences. The important takeaway here is that it may take some time to figure out what works and what doesn't — and that's perfectly normal.

You should be testing your program regularly to see what you're doing well and where you can stand to improve. Try sending your customers feedback surveys to see what they think about your program and be sure to apply that feedback moving forward.

After all, the better your referral program is, the more leads it will generate for your marketing and sales teams. Now that we've explained how to create a referral program, let's explore some ways you can put this plan into action. For example, you can host a contest where customers are only entered if they refer a certain number of leads to your business.

This can mean providing a list of emails or getting signups for a free trial or membership. The one risk that you run with contests is the quality of leads. If customers are randomly selecting their peers, you might not obtain leads who are interested in your business. This will cost your marketing and sales team time as they sort contacts who aren't a good fit for your company.

Be sure to create contests that encourage customers to refer high-quality leads. You can do this by basing your entry fees on conversions rather than referrals. If a customer wants to be entered into the contest, they need to get people to sign up for or purchase your product, rather than simply providing an email.

This will ensure that you're rewarding customers for providing high-quality leads to your business. For example, this Gold's Gym giveaway included a host of physical prizes such as dumbbells and workout benches in exchange for referrals. This strategy is effective because it appeals to our inherent desire to win something.

It might be a free product or subscription to a service, or it could even be a cash prize. By giving away something customers want for their help in finding quality referrals, businesses can zero in on their target market. This approach works for any business, so long as you have something worth giving away.

Retail brands could give away a high-quality, high-value item, while service companies could offer to cover the cost of services for a month, six months, or a year. Measuring success means making sure that customer referrals are driving quality referrals and conversions.

As a result, it's worth tracking the amount spent on contest prizes versus the volume of spending driven by referred customers.

It's worth implementing this strategy when referral numbers start to dip.

Offering your advocates something of value before asking for a referral will inspire them to keep submitting high-quality referral leads. Creating credit-based incentives encourages customers to refer often to redeem for high value rewards. Expensify offers ExpensifyApproved , a partner program, where they earn tiered discounts based on the number of clients they onboard to the Expensify platform.

Gamifying the referral process with badges, levels and tiered rewards will engage your advocates and motivate them to submit more referral leads.

Including a charitable element or reward in your referral program will motivate your advocates to submit high-quality referrals more often and may attract those who cannot legally accept monetary rewards from you. Wealthsimple, an online investment service, is currently revamping its referral program to provide stock rewards.

When customers invite friends to Wealthsimple Trade and the friend funds their account, both parties will earn the cash equivalent of one stock. Find unique offerings in the form of add-on products or services to help increase the customer lifetime value of both your advocates and their referrals.

Long-term offerings give you more time to nurture new customers while helping current customers become more successful with your product.

This blog was originally published on October 26th, , and was updated on May 18, Click Here to download the 9 Stellar Referral Program Examples.

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This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Referral program examples that work 1.

Google This search engine giant has a referral marketing program, which rewards business customers for each new user they sign up to Google Workspace. Ideas to steal: Product-based discounts, perks or upgrades can make your customers more invested in your brand and more engaged with your product.

Uber This ride-share app builds referrals into its product—assigning each customer a personalized referral code as soon as their account is activated.

Ideas to steal: Offering dual-sided rewards allows your advocates to approach their contacts with direct value. Shopify The Shopify Affiliate Program rewards entrepreneurs, influencers, content creators and others who send referrals to Shopify but must apply and get accepted before receiving their unique referral link.

Ideas to steal: Adding an application process to your referral program will attract advocates who are serious about helping your business succeed and increase the quality of your referral leads.

Ideas to steal: Offering your advocates something of value before asking for a referral will inspire them to keep submitting high-quality referral leads. Expensify Expensify offers ExpensifyApproved , a partner program, where they earn tiered discounts based on the number of clients they onboard to the Expensify platform.

Ideas to steal: Gamifying the referral process with badges, levels and tiered rewards will engage your advocates and motivate them to submit more referral leads. Ideas to steal: Including a charitable element or reward in your referral program will motivate your advocates to submit high-quality referrals more often and may attract those who cannot legally accept monetary rewards from you.

Wealthsimple Wealthsimple, an online investment service, is currently revamping its referral program to provide stock rewards. Firstly, they regularly communicate about their referral program with their customer base, not just via email but also in their app and on their website.

And, moreover, those messages are strategically timed to arrive when their customers are most likely to refer, such as after a good experience, having given a positive rating, or just after joining.

And they also follow up with referred-in friends that hesitated on signing up to remind them of the benefits of their service and the introductory referral offer available. And finally, Gousto also understands the power of limited-time offers to encourage action or booster campaigns as we like to call them.

Source: SMARTY. SMARTY, a wholly-owned MVNO in the UK telecoms group Three, was launched in as a SIM-only, contract-free mobile network targeting a young, tech-savvy demographic. And, understanding that their target audience was both super connected and marketing adverse, far more likely to listen to real-world advocacy from trusted peers than to generic marketing messages, SMARTY wisely incorporated a referral program right from the beginning.

Firstly, SMARTY perfectly aligned its value proposition with its target audience, and provided exceptional value and service for its customers, as seen from their Trustpilot rating of 4 out of 5, one of the highest NPS in the industry, and the fact that they have won multiple accolades, including Best PAYG Network and Best Value SIM-Only at the uSwitch Broadband and Mobile Awards.

Everything about SMARTY is lean, and the network itself went from concept to reality in just six months with its website and self-serve mobile platform being built by just four engineers.

Staying true to this philosophy meant that their referral program also had to be simple, straightforward, and honest with easy native sharing straight from the mobile app, a referrer dashboard, and easy-to-understand rewards of free months of service. Source: Buyapowa.

With the explosion of fintechs offering investment, trading, and wealth management services, IG decided to build upon the passion of their existing clients by investing in a strategy with a great return on investment: Referral marketing. IG Group celebrated a The popular fintech singled out a record increase in the number of active clients hitting , in the quarter, up IG Group is an excellent example of how referral can be used in a more complex and sophisticated business.

Because IG is paying out such potentially large referral rewards, it was also vital to ensure that rewards were only paid out for genuine verified referrals.

IG has placed their referral program behind the login for My IG, meaning that only existing clients can refer. Once they log in, however, referrers can easily access their unique referral code and share it using native sharing options, including email, text, Facebook, and Twitter.

Source: Google. But one particular cloud-based solution that Google has been growing and supporting with the help of a referral program since is Google Workspace, formerly known as Google Apps and later G Suite.

The collection of cloud computing, productivity and collaboration apps is popular among businesses and individuals alike and includes Gmail, Google Calendar, Google Drive, Google Docs, Sheets and Slides, Google Meet and Google Chat, to name just a few.

In October , Google shared that Workspace had grown to more than 2. Much of that growth is attributed to the transition to remote working during the pandemic which has helped boost business for cloud-based workplace productivity and collaboration tools.

a business or organization that brings with them 10 users i. And Google will reward these referrers for up to users in a single referral i. Google have also laid out very clear instructions and guidelines on their referral homepage and has even included definitions, a step-by-step example of a successful referral, an interactive timeline, and testimonials from successful referrers to help reduce possible confusion and inspire confidence.

Finally, with a timeline that can take over days to complete, Google ensures that referrers are kept up to date with regular status emails that can encourage them to chase referrals and nurture them, particularly those that are more lucrative.

These emails include helpful information, as well as the number of In-trial Referrals who are currently completing the day trial, the number of Potential Paid Referrals who have completed the trial but not the 90 days as a paying customer, and the number of Paid Referrals who have completed their 90 days as paying Google Workspace users who are now eligible for the reward.

Users can also contact Google directly to know the number of users each referral has. Vitality, a leading provider of Health, Life, and Car insurance in the United Kingdom, has a shared value approach to insurance and uses rewards as a key part of its business model, and is a USP for prospects and customers.

In alone, its members saved £m as a result of the Vitality healthy living program, which helps them to understand their health and then encourages them to get healthier through incentives and rewards.

In addition to helping members directly via rewards. Vitality identified referral as a hugely economical acquisition channel with a low CPA and high ROI.

We needed a referral platform that could deliver on that promise. The Vitality brand and by extension, their referral program, demonstrate the significance of rewarding to develop positive word-of-mouth and brand awareness. Their reward structure is crafted to match the value of the new customers with high-value rewards and a choice to make sure their customers are engaged.

The ongoing promotion of their campaign at key customer touchpoints ensures that customers are always reminded of the rewards on offer. The CTAs for the program surface at moments of joy for customers, and are always accessible in their account area.

The program worked so well that Vitality has since rolled out to various other parts of the business and customers can now refer their friends to other product lines and policies, being rewarded differently depending on the value of the product.

Kaizen Gaming is one of the fastest-growing global gaming companies. Its two brands currently operate in Greece and Cyprus under the Stoiximan brand, and in ten further countries as Betano, including Germany, Romania, Portugal, Bulgaria, Brazil, Peru and Chile, among others. In , it counted over 2.

Focusing on providing an excellent, user-friendly interface and an engaging customer experience through cutting-edge technology, its brands have continued to grow at a phenomenal rate. Their ongoing success has been reflected in the illustrious list of GameTech industry awards the brand has amassed over the past year, including Operator of the Year and Sports Betting Operator of the Year at the global EGR Operator Awards and Sportsbook Operator of the Year award at the SBC Latinoamérica Awards.

Kaizen Gaming understood the value of Reward Marketing as a supplement to launches in new territories. With new international opportunities opening up outside of the main established gaming territories, Kaizen Gaming looked to lead in these new markets by leveraging referral marketing.

These will soon be joined by Peru, the Czech Republic and Canada. Their CRM Campaign Manager expresses the importance of referral in their rapid expansion:. We needed a best-in-class solution, and we needed it now. For each successful referral, the referrer is given a randomly generated £10 bet across any sport or bet type.

In this manner, it achieves many of the same objectives as the Robinhood program. The bet, like the stock, may or may not have any value, but it encourages both the referrer and the referred-in friend to engage with and experience the platform.

And by giving both the same bet, it further aligns the interest of the existing customer and the friend. They have also not imposed any limit on the number of referrals a customer can make.

A program that saw them jump from , users to 4 million in just 15 months. And as a testament to the validity of their approach, that program still runs today! Referrer Reward:. The heart of the Dropbox referral program lies in simplicity of its referrer rewards.

To encourage existing users to become advocates, Dropbox offered a simple yet powerful reward: additional storage space. A reward where the referrer could instantly see the value being offered and immediately benefit from it by storing additional data.

And because subscribing for extra data storage had a visible sticker price, available on the Dropbox website, a user could easily ascribe a dollar value to that benefit, even though the marginal cost to Dropbox was minimal. Though there have been changes to the reward over time, the current reward is MB of free storage per referral, up to 16 GB.

Dropbox Plus users earn 1 GB of free storage per referral, up to 32 GB. A key element of this incentive was that the referrer and the referee could both benefit, as the referrer could now share files and data with that friend in Dropbox and vice versa — often the motivation to refer in the first place would have been to share a file or photos etc.

with a friend or colleague. And importantly, as the incentive encouraged usage of the product itself, each referred-in friend would quickly learn the value of extra storage and be incentivized to earn more by referring friends.

Thus, Dropbox effectively converted new users into an active part of their referral loop. The current reward is MB of free storage if a new customer is referred. Dropbox Plus customers earn 1 GB of free storage instead.

Between and , they doubled their user growth every three months, reaching 4 million users and becoming the industry leader. Fast forward to , and Dropbox had a remarkable million registered users, Book a Demo. GOT QUESTIONS? Find out more. FIND OUT MORE. Referral program List Item 2 List Item 3.

recruit Promote Track Verify Reward Control Integrate. Application process Application management Onboarding process. Recruit Promote Track Verify Reward Control Integrate. Resources About us WORK WITH US FAQ BLOG. How buyapowa works Managing your program Developer resources Work With Us About us Blog Tech Docs FAQ.

Solutions Features Customers Resources Pricing English EN Menu. Table of Contents What is a referral program? What is referral marketing? Why use referral programs?

What are the different types of referral program? What makes a good referral program Who has the best referral programs?

What are the different types of customer referral program? Tips to building a great referral program A good referral program is clearly one that succeeds in bringing good quality customers who spend more and stay for longer.

These are some of the elements that can help your referral program succeed: Ask Your Audience Make sure that you ask your audience customers, clients, employees, partners etc. Choose Your Moment Ask at moments when you think those people are most likely to have a net positive view of your brand.

Ask The Right People Analyze your customers and clients, and then target your most loyal, satisfied and profitable customers. Be On Brand Make sure that the bond between your brand and your customer or client is not broken, by asking as you the brand and not letting a supplier put its branding in the way of your brand relationship.

Have A Clear CTA Make sure that you have a clear call to action and that the wording of your program is clear and understandable so that each participant knows exactly what they have to do to earn a reward or incentive.

Keep It Simple Provide a safe and easy way for participants to share using any of their favourite sharing tools with natural sharing direct from mobile phones and using links or memorable words or codes that can be shared in other channels. Offer Valuable Rewards Think how you can offer rewards that have a high value in the eyes of the referrer or referred-in friend but little cost to you, like how DropBox and Evernote offered extra online storage.

Pay Out Promptly Subject to any necessary post completion rules to protect your margins, for example only paying after cooling-off periods have expired, aim to pay out rewards as soon as you can to keep your referrers engaged and encourage them to refer again.

Use Smart Psychology Use gamification and smart psychological tools to encourage participants to share again and again and to encourage referred-in friends to take action and take action now by using tiered rewards, booster campaigns to create time jeopardy and the fear of missing out FOMO and league tables.

Improve Your Reach Market your campaign across all touchpoints using the principles of activation and discovery to ensure your audience knows you have a referral program and knows where to find it.

Analyze and Improve Make sure you have advanced reporting and analytics to track the performance of your campaigns and understand what moved the needle for you. Who has the best referral programs? Tesla Referral Program Image source: Buyapowa To this day, Elon Musk and Tesla Motors are rarely out of the news.

Evernote Rewards Program Image source: Buyapowa Evernote has come a long way since their launch in Referee Rewards: A free month of Premium. Robinhood offers shares of variable value for successful referrals Image Source: Buyapowa Robinhood Markets is a US financial services company, best known for pioneering commission-free trades of stocks and exchange-traded funds via their innovative mobile app.

Gousto perfectly matches brand marketing with referral Source: Gousto Gousto is a popular British meal kit retailer headquartered in London. Referrer rewards: The referrer receives a one-time £15 credit per referred friend added automatically to their account. SMARTY keeps it simple, straightforward, and honest Source: SMARTY SMARTY, a wholly-owned MVNO in the UK telecoms group Three, was launched in as a SIM-only, contract-free mobile network targeting a young, tech-savvy demographic.

Referrer rewards: One month of free service. Referee rewards: One month of free service. Results: IG Group celebrated a Results: In October , Google shared that Workspace had grown to more than 2.

Vitality Vitality, a leading provider of Health, Life, and Car insurance in the United Kingdom, has a shared value approach to insurance and uses rewards as a key part of its business model, and is a USP for prospects and customers. Referrer rewards: £ Amazon or John Lewis Voucher.

Referee rewards: £ Amazon or John Lewis Voucher. Results: Vitality identified referral as a hugely economical acquisition channel with a low CPA and high ROI. Kaizen Gaming Kaizen Gaming is one of the fastest-growing global gaming companies.

Results: Their ongoing success has been reflected in the illustrious list of GameTech industry awards the brand has amassed over the past year, including Operator of the Year and Sports Betting Operator of the Year at the global EGR Operator Awards and Sportsbook Operator of the Year award at the SBC Latinoamérica Awards.

What they did right: Kaizen Gaming understood the value of Reward Marketing as a supplement to launches in new territories. Referrer rewards: For each successful referral, the referrer is given a randomly generated £10 bet across any sport or bet type.

Referrer Reward: The heart of the Dropbox referral program lies in simplicity of its referrer rewards. This strategy not only encouraged referrals but also improved user retention and satisfaction. Double-Sided Rewards: By rewarding both the referrer and the referee, Dropbox created a powerful motivation for referrals.

This win-win approach fostered a viral loop, whereby each new subscriber would be incentivized to become an advocate. Seamless Onboarding Integration: Dropbox seamlessly integrated referral requests into their user onboarding process.

And by making it an integral part of the user journey, they ensured users were aware of the referral program from the outset and throughout their entire use of the product.

The clear calls to action made sharing easy and appealing. User-Friendly Dashboard: The inclusion of a referral dashboard allowed users to track the status of their referrals and rewards. Transparency and user engagement were priorities for Dropbox. Strategic Thank-You Emails: Every time a referral successfully signed up, Dropbox sent a thank-you email.

These emails not only expressed appreciation but also acted as a platform for encouraging further referrals by reminding referrers that they could get more storage by referring again.

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