Beverage product samples -
Additionally, bringing signage, brochures, business cards, and ensuring liability insurance is in place is advisable. In contrast, large grocery chains often manage in-house sampling departments that handle display, product, and staffing.
Digital sampling has experienced significant growth, primarily driven by specialized platforms like Sampler and Peekage that assist brands in distributing samples to targeted customers who have voluntarily provided demographic, interest, and preference information.
This approach enables brands to reach high-value, highly motivated customers, while customers can customize their sampling experiences, receiving products aligned with their interests. While bigger, more established companies might use it to surprise and delight existing customers, for emerging brands, it's largely about increasing awareness and improving their products.
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