Pro Motion Blog. Retail — Sample your product or service at retail because this provides consumers the opportunity for immediate purchase. In-store — Many sampling programs take place inside the retail location providing Brand Ambassadors the opportunity to interact with consumers directly at the point of purchase.

Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer. You can set-up at the front door or in the parking lot depending on the size of your event footprint and consumer traffic flow.

On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant. Off-Premise — Off-premise sampling refers to malt beverage, spirit and wine promotions that are activated at retail or special events — fairs, sporting events, etc.

Special event — There are many special events where you can sample your product or service. Events are a great place to find your consumers by sampling at those locations with a high attendance of your target demographic.

Guerilla — You can activate guerilla sampling at almost any location. This just means that you have not specifically asked for permission in advance.

Check out Sampling : Guerilla Marketing vs. Permission Based Marketing. Sampling allows consumers to compare your product to competitors. Sampling provides options. Give consumers a chance to try different flavors, formulas and packaging by offering options from your full product line. Sampling eliminates buyer regret which helps develop a long term consumer.

Buyers had every option to sample, compare and test. Your consumer will never have to wonder if they made the best decision for purchase. Related articles 7 Ways to Build Customer Loyalty with Event Marketing 9 Ways to Enhance Your Event Marketing Program.

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When consumers test a new product, they often make mental notes about what they love or hate about the new product, and quite often, they compare the product with a competitor's product.

This serves as an opportunity to learn more about your target market and how you can improve the product so it exceeds consumer expectations and gives you a competitive edge. Incorporating product samples into the marketing plan is cost-effective because it saves money if mistakes are corrected during the promotional phase rather than when the product has launched and is available on store shelves.

Furthermore, since the size of product samples are often smaller in scale, you have the ability to permeate a larger demographic for a fraction of the cost. Although product sample distribution may be more cost-effective than a business plan without product sample distribution, a profitable business still requires a budget and a plan to be in place.

Entrepreneurs must take into consideration the cost of developing and distributing the samples and also work quality control and research and development into the budget.

Also, samples should not be handed out carelessly with no focus in sight. A target market should be defined so that you get the most bang for the buck. Stephanie Lee began writing in with concentration on food, travel, fashion and real estate.

Giving away product samples at any type of experiential marketing event is the best thing you can do to draw consumers to you. You can tell them your product will make their skin healthier, their mind sharper, their body healthier, their home smell better.

You can show them how it looks and what makes it different from the goods offered by your competitors. You can list the celebrities, doctors or other professionals that have endorsed it. That experience, and their ability to use their senses to explore your product, is very important.

Product sampling can be a powerful first step in getting a consumer to try your product for the first time. That emotional connection is the core of developing loyalty to your brand more on this later. People are busy.

Try handing out product samples on a weekend, or choose a different venue entirely. Getting a one-time customer is great.