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But beyond the fun of freebies, exhibitors rely on swag to:. What may seem like limitations on virtual platforms can become new opportunities. Thoughtful giveaways are a great way to combat the isolation attendees may feel at a virtual event and let your brand be a part of an engaging experience from beginning to end.

Just as with a live event, virtual giveaways can make good first impressions, invite involvement, and be valuable follow-ups for additional sales and marketing efforts. In May of this year, Microsoft hosted its annual tech conference, and this time it was virtual.

So no one had to miss out on sweet swag, Microsoft mailed early registrants a branded merchandise package complete with a welcome card, lunch box, socks, sticker sheets, a lanyard, and a badge.

This type of pre-event promo helps the audience feel a greater connection and sense of occasion, increasing anticipation for the upcoming event. Depending on your budget, a pre-event gift may be the perfect way to build excitement.

Here are some giveaway ideas to help participants get excited about an upcoming virtual event:. They offer cool swag kits that work well as giveaways, all of which can all be branded with company colors and logos. Branded kits such can get people pumped for an upcoming virtual event in the comfort and safety of home.

If obtaining a physical address for registrants is not possible, consider a virtual swag bag! Either way, giving out swag beforehand sends a clear message: You are excited about your event and want to share this enthusiasm with participants by making them feel welcome, prepared, and included.

The competition to stand out in live events is now a factor for virtual events, especially those with many exhibits. Flashy, expensive giveaways may not only burst the budget, but they may be a messaging-miss for your audience.

Perhaps accelerated by Covid, consumer trust continues to wane. However, they also sell digital subscriptions and have other monetization options on their website. So the boost in website traffic from their giveaway will be more than welcome.

The increase in traffic can result in new subscriptions and a boost in ad revenue. This giveaway will still be enticing for those who only workout at a gym because of the supplements that are on offer. It was also a missed opportunity to use the giveaway to boost social media followers.

Allowing entrants to complete bonus actions to receive points is another critical aspect that this giveaway could have included. Bonus actions will give anyone a chance of winning something, like a 3-month subscription to their magazine.

Want to see a live demo of a Gym Giveaway made with VYPER? Lego hosted a contest that required people to create and submit a custom Lego build. Contest winners will receive exclusive Lego sets, and their winning Lego build will be displayed at the famous Lego House in Denmark.

This contest requires people to create their own creative Lego build. Contestants will have to either purchase new Lego pieces or use the ones they already own. When a contestant has finished their build, they will have to submit their entry for review. The next phase will be the crowd voting phase, after which winners will be announced.

The prizes included four exclusive Lego packs as pictured above. The prizes are somewhat unique, yet desired by a broad audience. This means that this campaign can potentially generate low-quality leads.

However, some of the prizes are advanced Lego sets that hardcore Lego enthusiasts will appreciate. Lego could have just given away a Lego Death Star or Harry Potter set.

But they were careful in choosing something that experienced users will love. The contest is hosted on a dedicated website that has no useful links that direct visitors to an online store or any other Lego owned franchise.

Lego can use their contest as an opportunity to bring awareness to their properties movies, games, and toys. The Lego contest is an excellent lesson in using an online contest for brand building. Dove held a selfie contest with the grand prize being a spa experience for two people.

Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture into the comments section of the giveaway post. VYPER allows you to create bonus actions for your giveaways. If your goal is to gain Instagram followers, you can choose to set up an Instagram action as pictured above.

A spa experience for two people. An audience that has an interest in beauty and wellness. Apart from that, the only other goal Dove achieves is brand awareness. The giveaway took place within a single Facebook post, which is great.

However, Dove could have used a service like VYPER to manage their giveaway instead of manually going through entries. Facebook users were required to sign up to receive notifications when the giveaway started. Free Pizza for a year is as good as it gets! This means tons of new email and phone leads that they can market their business to in the months to come.

However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns.

The giveaway prize might be the only issue here. Of course, it is a wonderful prize. People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else.

They could submit their email address to enter and then opt-out of future marketing emails. This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest.

Looking for more Contest Ideas? We compiled tons of contest ideas into a single blog post. Read the full post here. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website.

Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries.

YouTube users were required to complete their submission by leaving a comment on the video. The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors. DC could have mixed things up here by adding Batman and Superman products to draw a larger audience.

However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway. This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway.

Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers.

There are tons of Suicide Squad fans out there that do not necessarily read the comics. Why not leave this giveaway open to them as well? Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted.

They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize.

What is a giveaway landing page? SEE MORE: 6 Contest Landing Page Examples to Help You Create A Winning Competition Key elements of a giveaway landing page So what does a high-converting giveaway landing page include?

Keep in mind the following six elements: Giveaway landing page best practices Attention-grabbing headline. You need to hoko people in right away with a headline spotlighting what participants can win. Visually engaging imagery.

Benefits of taking part. Share the benefits of joining the giveaway by clearly highlighting the prizes participants can win. Clear entrance instructions. Explain exactly what interested folks need to do to enter the contest. Short entry form. Make sure you ask for the needed details only, capturing at least an email address—making the process as frictionless as possible.

On-brand design. Select your brand fonts, design elements, and colors to design the page for familiarity. Doritos Giveaway Landing Page. Landing Page Example. Corkcicle EPCOT Giveaway Page. ColourPop Giveaway Landing Page. Ellen Back to School Giveaway Landing Page. Muddy Bites Monthly Giveaway Page.

Master the Market Course Giveaway Page. Doritos NachoYourWay giveaway page This example giveaway landing page starts with an attention-arresting, high-quality header image that captures the giveaway in summary—create your own nacho recipe:.

T-Shirt Contest Landing Page Template. Landing Page Template. Popup Template. T-Shirt Contest Sticky Bar Template. Sticky Bar Template. T-Shirt Contest Popup Template. Site Message Template. Event Giveaway Examples: Packaged Earbuds. Selfie Stick. Water Bottles. Mint Tins. Bluetooth Headphones.

Drawstring Backpacks. Event Swag Bag. Custom Canvas Duffels and Tote Bags. Football, Tote Bag and more! A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand.

People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway.

Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable.

From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience.

Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.

Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads.

Create rules for your giveaway that are reasonable, attainable, and compliant with the law. List the start and end dates of your giveaway, along with instructions on how to enter. You must also list the date the winner will be announced and the method in which the prize will be delivered.

Read this post to learn more about the laws around giveaways and how to create rules for your giveaway. Launch your giveaway by creating a post on social media or your website.

Let your current audience know that you are running a giveaway and ask them to refer their friends to enter. A couple of social media and website posts might not be enough to promote your giveaway. You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway.

It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement. Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both.

When announcing the winner, you must always remember to thank everyone for taking part. It is recommended that you offer all participants a gift for taking the time to enter. So there you have it. A full analysis of some of the best giveaway and sweepstakes examples from around the web.

We hope you found our analysis intuitive. Our goal is to help you pick up on a few great ideas that you can use in your next giveaway. Hopefully, you, too, can replicate the same sort of success that other brands have had when hosting a giveaway.

We understand that this was a long post, and we are delighted that you have made it to the end. As a token of our appreciation, we would like to share with you our Giveaway Partner Database! You can team up with other brands to host a larger giveaway.

Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. Thanks for this informative post its really awesome post, helpful infrmation waiting for next articl.

I think your blog is beautifully designed, and this is a great topic. Your sharing is appreciated. Stunningly excellent post. Thanks for sharing this detailed article the information and in-depth knowledge you have shared with us are really amazing.

Your email address will not be published. Table Of Contents. Brands That Host Giveaways Big Brand Giveaways and Sweepstakes Examples 1. Men's Health — Sticking to Your Niche 2. Lego — A Contest for Experts 3.

Dove — Gorgeous Selfie Contest 4. Domino's Pizza — Pizza Time for a Year! DC Comics — This One's for the Fans 6. Shift — Turbo Boosting Lead Generation Common Growth Hacks Used 1. Giveaways are hosted on dedicated landing pages 2. UGC is a Valuable Commodity 3.

Source: Lego Ideas. Source: Facebook. Source: DC Comics. Source: Fritolay. Choose a goal for your giveaway Determine the main goal of your giveaway. Choose a prize for your giveaway Your prize must be able to attract your target audience.

Launch and promote Use all of your marketing channels to get the word out. Announce the winner Announce the winner of your giveaway by email, social media, website, etc. Facebook Twitter LinkedIn Instagram YouTube. kashi digital on November 20, at am. best Cricket id Provider on August 6, at pm.

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