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Yet, with so many companies using this tactic to boost their business growth, coming up with new ideas is challenging. The easiest way to run a successful social media contest is to use an online giveaway tool like RafflePress.

RafflePress is the best WordPress giveaway plugin on the market. It makes it super easy to do a giveaway online right from your WordPress website. Plus, it gives you everything you need to accomplish your giveaway goals, whether to grow your email list, increase website traffic, or boost social media followers.

You can learn how to create a social media contest with RafflePress here. Our first social media giveaway idea is to run a social media photo contest.

Ask users to snap photos of how they use your products in return for entries. Choosing a winner can be as simple as asking people to vote for the best photo or even via a panel of judges. The winner received a dozen roses to give to a loved one.

Like a photo contest, online video contests require users to submit a video in return for a contest entry. You can use a video contest to increase subscribers on your YouTube channel by creating videos announcing and promoting the giveaway. You can ask users to share the video contest with a friend, watch a specific video, and more for bonus entries.

This will help you expand your reach and attract more participants. Did you know that running a video contest is one of the best ways to get more likes on YouTube? Sweepstakes are like raffles where users can enter their contact details to win prizes.

The winner is usually drawn at random to keep things fair. Usually, users have to sign up with their email address to enter the contest, making it the perfect tactic for growing your email list. Universal Studios has an excellent example of how sweepstakes can be fun, vibrant, and easy to enter.

For this opportunity to win a trip to Hollywood or Orlando, all users have to do is enter their contact details on the giveaway landing page. Referral contests are a great way to increase your business reach. The entry requirement for this type of contest is to share the giveaway on a social media platform.

Then, as more people share your giveaway, more people will see it, and so on. You can also include bonus entries to follow your social media channels to help grow your followers.

Check out more refer-a-friend promotion ideas here. Caption contests let users create a caption with an image in return for entries. You can either pick the best caption as the winner or draw a winner randomly. This is another easy way to attract many entries as little effort is required to enter.

You can easily create a similar social media giveaway post. Commenting contests require users to leave a comment on your social media post for a chance to win. The great thing about this type of contest is you can run it for any social media channel. All you have to do is create your post with a caption explaining the entry rules and details.

Alternatively, you can host the contest directly on your website using a giveaway tool like RafflePress. Then you can promote your contest on all your social media channels for maximum reach. The winner of a voting contest is the user with the most votes.

This is another way to spread the word about your giveaway, as participants will share the contest with friends and family to secure more votes. You can ask users to vote for a winner in the comments section of your post or host the contest on your website and use a giveaway tool to keep track of votes.

This type of contest is easy to pair with a submission-based campaign. For example, Drovers began their campaign as a photo contest.

And in their social media giveaway post, they asked users to vote for the winner on their Facebook page. Then you can quickly see who has the most votes at a glance and pick a winner. You can then allow users to vote for the best entry and share the contest on social media to maximize your reach.

You can combine this with a voting contest to motivate users to share the giveaway on their social channels. Tag-a-friend contests are technically a comment and share wrapped in one. And when people participate, it creates a ripple effect where one friend tags a friend, who then tags a friend, and so on.

They teamed up with a complimentary brand for their contest and asked participants to tag 2 friends in the comments. They then bolstered this with optional entries to follow both Instagram profiles to get more followers. Follow-to-win contests are the most straightforward solutions for broadening your audience.

Users need to follow you to enter to win. Instead, you can run a follow-to-win contest to reach a specific follower goal. Then when you reach the goal, you can randomly draw a winner.

Every Wednesday, they give away one of their cupcake boxes to one lucky random winner. All people need to participate is to leave a comment and follow their profile. Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers.

Why not run a similar. Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them.

So why not run a giveaway celebrating your milestone? To help spread the word, ask users to follow, like, or comment for a chance to win. Alternatively, you can use a giveaway app to get people to follow you on other social platforms.

Then you can grow your audience there too. Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes. Then when the giveaway ends, you can notify them of the winner.

Trident implemented some game ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize. Users had to play each record and vote for their favorite to enter.

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I Entered 100 TOTALLY FREE Online Competitions, Here's What I Won!