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By Stacy Fisher. Stacy Fisher. Stacy is a professional technology educator with over 25 years' experience. She has published hundreds of articles, co-authored a book, and has appeared on national and local TV. lifewire's editorial guidelines. Reviewed by Jessica Kormos.

Jessica Kormos is a writer and editor with 15 years' experience writing articles, copy, and UX content for Tecca. com, Rosenfeld Media, and many others.

In This Article Expand. Types of Products You Can Expect to Review. Best Places to Sign Up for Product Testing. Write Your Product Reviews. Tips for Getting Picked. Trending Videos.

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Using our marketing automation, create set-it-and-forget sequences to follow up with the participants asking for their feedback, and to drive reviews on key retailers like Amazon, Target, and Walmart.

Monitor the reviews as they come in using our live dashboard and program stats to keep a pulse on the success of your review campaign. Get in front of your participants with custom surveys to understand their experience and feedback, and use the results to help inform product development.

A leading CPG brand in the pet category needed a way to support new product launches with an initial batch of high-quality and informed reviews from their passionate consumers.

Sampling and Review Programs Drive high-quality reviews to support your product launches and boost sales, using our all-in-one managed services or our self-serve platform Engage target customers to sample new products and generate informed, high-quality and positive reviews.

Recruit Recruit your best fit customers to sample your products Actively recruit from scratch a base of your best customers to participate in a review program. Automate Automatically follow up with participants to maximize reviews Using our marketing automation, create set-it-and-forget sequences to follow up with the participants asking for their feedback, and to drive reviews on key retailers like Amazon, Target, and Walmart.

Track Track program status with our live dashboard Monitor the reviews as they come in using our live dashboard and program stats to keep a pulse on the success of your review campaign.

One of those strategies is product sampling. For example, pre-COVID, a beverage brand might distribute free samples of a new product at the grocery store. Or a CPG brand may mail out samples of a new laundry detergent to try to get consumers hooked. Product sampling for reviews is a similar concept — with a different end goal.

A brand sends out free samples of a product to a specific audience. The product can be as small as a travel-size toothpaste or as large as a vacuum cleaner. Those consumers can also include a photo or video of the product in action as part of their reviews. Instead, there are certain elements that are essential to a successful product sampling campaign.

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content. The first step of any product sampling campaign is to determine your goal.

So, think about what you hope to accomplish with a product sampling campaign. Here are a few goals we see frequently from our customers. When new products are launched, brands typically invest heavily in digital marketing to drive traffic to the product pages. With product sampling, you can collect reviews prior to a launch.

That way, reviews will be pre-populated when the product officially hits store and digital shelves. There are likely products in your catalog that could benefit from additional review coverage. For example, you might have product pages with high traffic, but low conversion rates.

Or, you might have products with significantly fewer reviews than similar products from a competitor. A higher volume of reviews might be just the ticket to getting more consumers to choose your products over that of your competitors.

Remember: a third of consumers think that a given product should have more than reviews. You might have a product with a ton of reviews. But the thing is, all of the reviews were written months — or even years ago. It really depends on your campaign goal, as well as your budget. For example, perhaps you want to generate reviews prior to launching a new makeup product.

That means out of every 10 samples sent, a brand or retailer can expect about 8. Instead, send these consumers a survey to determine whether they have a young child.

Working with the right product sampling vendor is the best way to ensure your product samples get into the right hands. These vendors typically have curated databases of consumers that represent a wide range of demographics including age, gender and geographic location, among others and niches such as foodies and beauty enthusiasts.

That way, you can get your products into the hands of shoppers that meet your specific criteria. Some product sampling partners will tout the size of their database. But be sure to ask them how engaged the consumers in their database are. Sounds simple enough, right?

The reality is, manually distributing product samples is inefficient and time consuming when you handle it internally. A better approach might be to partner with a product sampling partner who is equipped to handle your entire campaign — including distribution.

The ultimate goal of a product sampling campaign is to generate as many reviews or visual content as possible. Of course, there will be some consumers who will submit content soon after receiving their sample.

So, be sure to send regular communications to your samplers to ensure the highest collection rate possible. For starters, include a letter in the product sampling package that reminds consumers to submit a product review — and details how to do so.

Nearly a third of consumers indicate they need to be asked two or even three times before they write a review. In all of your communications, make it extremely clear exactly what you want the consumer to do.

For example, if you want them to submit photos or a video alongside their written review, spell it out for them. Measuring the performance of your product sampling campaign is essential.

Instead, check your progress throughout the campaign. That way, you can make real-time adjustments as needed to improve outcomes. These insights can be used to improve products and customer experiences. The brand executes a pre-launch sampling campaign so there are plenty of reviews in place when the product hits the shelves.

The brand analyzes the reviews and notices that there are several written by consumers with sensitive skin that indicate the product caused a rash. And, the product development team gets to work creating a similar product for sensitive skin.

Reviews are a treasure trove of actionable insights. Be sure to ask your product sampling partner about the reports and analytics that are available to you. Shoppers trust reviews because this content comes from others like them.

In order to preserve that trust, brands and retailers executing product sampling campaigns must make authenticity and transparency a priority.

They offer opportunities to test foods, skin care, tech, toys, and personal products! These free products are mailed to your home in exchange for an honest review and a survey response.

Make sure you add photos too! BzzAgent is similar to the Home Tester Club. They too often offer many household and personal products in exchange for your thoughts. Sign up and fill out your profile. They too will send the products straight to your door in exchange for your review! The Pink Panel is another great option to sign up for!

In addition to trying out beauty products and fragrances, they also tend to offer rewards such as gift cards as a thank you for your efforts when you do participate! Join the Allure Beauty Enthusiasts Panel for your chance to try free beauty products as well as be the first to experience just released items.

SheSpeaks targets women influencers to receive complimentary products in exchange for giving reviews. Simply create a profile on their website and you will qualify to receive products to review based on your profile and demographics. Products you might receive include beauty and skincare, food and beverages, household products, and technology items.

Share your experiences on your social media as well as leave a review on the SheSpeaks website. The Mattel Imagination Center is a place where children, toy designers, and researchers connect to produce innovative and imaginative toys and experiences for children.

Mattel welcomes children and adults ages 3 to 13 as toy testers and focus group participants to help them develop and refine toy offerings. Influenster is a very popular product review site that offers members free products for honest reviews.

Create a profile and connect your social media accounts — this is how they will determine which products are best suited for you. When they choose you to receive a product, Influenster will ship it to you free of charge.

Influenster also has campaigns that are larger, more structured product review opportunities — they require specific tasks, such as creating a social media post or submitting a video review. Campaigns provide more rewards and access to higher-value products than standard product reviews.

Calling all mommas! These are mom and kid-focused products from brands like LeapFrog, Shopkins, and more! Your little ones will enjoy this one! Are you into fitness? Brooks Product Testing is a program that provides free products for testing and review, specifically focused on running shoes and other fitness apparel like shirts, shorts, and jackets.

Use them and report back on your experiences. CrowdTap works two ways — the best of both worlds! You can also earn points by completing polls and questionnaires on the platform, uploading photos, leaving comments, and more.

You can then redeem your points for gift cards from retailers like Amazon, Starbucks, and Sephora. InStyle Trendsetters allows you to test the latest trending beauty items before they are released to the public.

They want consumers of ALL AGES - including fans, board gamers, and play enthusiasts - to come together to synergize ideas and evaluate products, helping Hasbro make exceptional play and entertainment experiences for consumers around the world! Research sessions are virtual video chats or at-home play sessions.

Sign up for VocalPoint and create your profile. In the past, products range from hair appliances to food. Simply review what you get after you have tried it.

Want to put your taste buds to the test? Sign up for McCormick Consumer Testing! Members get to try out their spices and seasonings in exchange for opinions via follow-up surveys.

These consumer testing kits are sent directly to your home. Their goal is to gather opinions that will help them to create consumer products that make life better! This membership also gives Fisher Price the chance with your permission to capture videos and pictures of your little one enjoying the toy for product development and promotion later.

Do you homeschool your kids? Homeschool is a website that provides homeschooling families with free products in exchange for reviews.

Products include educational materials, books, toys, games, and electronics. There are a limited number of products available for review at any given time, so checking the website regularly for new opportunities is recommended.

You can keep the product you received for free in exchange for their honest feedback. Sign up with Smiley and qualify for missions!

Missions are where you are matched with products that will be sent to your home for you to use and review! Simply complete the review on their platform and then share it on your social media platforms as well! Enjoy Free Samples! We bundle relevant samples and send them to you!

WHO ARE WE? Learn more at SoPost. Its true, brands want to give you free things! All we do is help bring brands and consumers together!

want to become part of the success? LET'S TALK! JOIN THE GREATEST SAMPLING SITE Get access to our exclusive boxes from brands you love and access to all our great benefits! THANKS FOR SIGNING UP! Snagshout provides a discount code, allowing you to get your money back through PayPal after buying the product.

Ever thought about turning your love for food and drinks into something rewarding? Well, McCormick Consumer Testing is your ticket to just that! Getting on board is a piece of cake. Just whip through an online application, fill in your details, and voila!

So, why wait? Join McCormick Consumer Testing, start reviewing, and watch those gift cards roll in for your tasty insights! Pink Panel is your backstage pass to the cutting edge of beauty and personal care trends! Pink Panel is a haven for beauty enthusiasts, offering a unique chance to dive deep into the latest in beauty products and personal care.

For your time and feedback, you can either pocket gift cards or keep the products for your own beauty collection. Rebaid is a platform that connects sellers and brand owners with customers looking for great product deals, offering rebates and discounts on certain items.

By joining Rebaid, you can share your details and preferences, allowing you to receive discounted or free products from Amazon sellers in exchange for honest reviews. Join Rebaid today and start receiving free products to review while helping improve the visibility and rankings of Amazon sellers.

BzzAgent is all about connecting you with brands. Become a BzzAgent and get free products sent your way. All they ask? Your honest feedback when you review products. Share your experiences through surveys, reviews, or even a quick post on social media.

Every time you share, you earn rewards. So, if you love trying new things and sharing your take on them, BzzAgent is the place for you. By joining the Homeschool product testing group, you can receive books, kits, and free special reports, helping create homeschooling materials and resources.

Sign up for Homeschool. Join Smiley and get free products to review! Since , Smiley has connected people like you with brands.

You also earn points and badges for being an active Smiley member, meaning you can get more Missions and free products. Big and small businesses always seek ways to market their products and get customer feedback. They do this by offering free products in exchange for an honest review.

If you love sharing their thoughts like me! You can get products like:. You can get products to review by reaching out directly to the businesses or by signing up for product testing sites that connect businesses to reviewers like you.

Businesses often dish out free products as part of their clever marketing game. Getting paid to be a product tester is totally a thing. Companies often look for folks to give their products a whirl and provide valuable feedback.

So, if the idea of trying out new things and getting paid for them catches your interest, plenty of free product testing opportunities exist. Becoming a product tester for Amazon is a neat way to get your hands on new products and free samples and share your insights.

Not only can you join the Amazon Vine program, but there are other ways to earn rewards for testing out products. Early Reviewer Program: This is another way Amazon encourages reviews for new or pre-release items.

Check Out Amazon Product Testing Sites: Some third-party sites connect Amazon sellers with potential reviewers. Getting free products to review is a fun and rewarding way to try new items while helping brands improve their offerings.

Each experience brought me new insights and discoveries and some products that I genuinely love and support. Unleash your inner critic, explore the many options, and enjoy the perks of being in the spotlight as a product reviewer!

Join Survey Junkie and Swagbucks , start earning money on your thoughts, and get free products too. Hi, I'm Kelan Kline!