Connect with ALT TERRAIN to learn more about product sampling strategies and pricing. Focus on one main goal e. on-the-spot sale, online purchase, etc. Select sampling locations where your desired customer frequents. Train your staff on the brand history, story, benefits, and FAQs.

Create a presence that piques people's interest, represents the brand well, stimulates the senses, and functions for your logistical needs. Ensure safety and cleanliness of your space, setup, staff, and customers.

Outfit your sampling staff with, at a minimum, branded caps and shirts. Include a irresistible, time-sensitive offer people to purchase the product.

Document your sampling activation in real-time for quality assurance and content marketing purposes. Product sampling marketing rates vary widely depending upon the venue, setup, number of activation dates, staffing needs, and numerous other factors. Share your brand sampling goals with ALT TERRAIN and we'll be glad to provide you an estimate.

Here is a list of the most common product sampling marketing strategies:. Sample products as close to the purchase point as possible. Sample at festivals, concerts, and similar events to associate your brand with people's enjoyable memories. Sample at or near high-profile locations or happenings for content marketing purposes.

For product sampling marketing strategies for your brand, please get in touch with ALT TERRAIN for a complimentary proposal.

Essential information to share with an agency to produce an effective product sampling marketing initiative:. Marketing assets available e. What other marketing elements are in-the-mix e. at the same time as the sampling initiative. Summer Product Sampling Marketing Activation Venice Beach.

Vitamin Supplement Product Sampling Street Team Company Example - Financial District, New York City. Product Sampling Street Team - Boston. Innisfree Skincare Beauty Product Sampling Street Team Marketing - New York University, NYC.

Scharffen Berger Chocolate Product Sampling - Googleplex, Mountain View, CA. Scharffen Berger Chocolate Product Sampling at Holiday Ice Skating Rink - Union Square, San Francisco. Chloe's Ice Pop Product Sampling - Portland, OR.

PRODUCT SAMPLING and Why It's Essential. Product sampling increases brand awareness, generate leads, and drive sales Get your brand sample into people's hands, homes, and workplaces Reach audiences at ideal times and places with product sampling campaigns Align your CPG sampling with culture and lifestyle activities Incentivize product sales with coupons and promo codes Extend your product sampling impact with social media Be the first to share and people will remember you.

Product sampling: What You Need To Know. Product sampling can take place in various settings, with the following tactics being among the most popular: Street Sampling - This traditional method, often called opportunity sampling, involves distributing product samples to people in high-traffic areas, such as outside transit stations, near concert venues, and in bustling shopping districts.

I Event Sampling - Participating in events like concerts, festivals, and sports stadiums, offering access to large audiences in a single day. Product Sampling Services ALT TERRAIN is a product sampling agency that specializes in creating and executing innovative and engaging sampling campaigns.

Here's what to expect when working with us: 1. Book A Time To Chat. How to plan for your product sampling marketing campaign 1. Know your ideal customer, and choose locations they frequent 3. Integrate sampling booths or signs to pique people's interest from afar 4.

Utilize well-trained and outfitted brand ambassadors 5. Support with a logistics team to receive, store, and transport, specifically for sampling products at events 6. Use trial-size, packaged product samples so people can easily place them in their pocket or purse 7.

Include an irresistible call-to-action to incentivize purchases 8. Integrate social media activities, contests, and promotions whenever possible 9. Budget for an onsite manager to oversee setup, make improvements in real-time, and document the sampling Measure estimated impressions, engagements, consumer comments, and social media impact Secure proper insurance to cover the public, location, and the sampling staff Top 10 product sampling ideas 1.

Surprise-and-delight commuters with a product sample outside transit stations 2. Standout with costumed characters and attention-generating signage 3. Activate sampling near locations where people can make a purchase 4. Integrate influencer visits as part of your sampling campaign 5.

Promote sampling activations before, during, and after on your social media channels 6. Incentivize people to share the sampling experience on social media 8.

Complement sampling efforts with geotargeted social media buys 9. Tie in your sampling concept with a holiday, national days, and awareness months Availability Product sampling teams available in every major US city: New York City, Chicago, Los Angeles, Boston, Philadelphia, DC, San Diego, Seattle, Denver, Portland, Miami and every city in between.

Takeaways Product sampling marketing is a natural fit for most consumer goods brands, especially food, beverage, and beauty companies. Connect We'd love to hear about your brand and goals; please introduce yourself.

Get your brand into people's hands! Product sampling marketing FAQ. What is product sampling marketing? What are product sampling best practices? Product sampling best practices: 1. Select sampling locations where your desired customer frequents 3. Train your staff on the brand history, story, benefits, and FAQs 4.

Create a presence that piques people's interest, represents the brand well, stimulates the senses, and functions for your logistical needs 5.

Ensure safety and cleanliness of your space, setup, staff, and customers 6. Outfit your sampling staff with, at a minimum, branded caps and shirts 7. Include a irresistible, time-sensitive offer people to purchase the product 8.

What does product sampling marketing cost? What is the product sampling conversion rate? Examples of product sampling marketing strategies? Here is a list of the most common product sampling marketing strategies: 1.

Sample products as close to the purchase point as possible 2. Sample products during people's mass transit commutes 3. Sample at festivals, concerts, and similar events to associate your brand with people's enjoyable memories 4. But what makes product sampling programs so effective for brands, and why do they matter?

And how do you measure a product sampling campaign to determine its success? A product sampling program is an organized marketing campaign to deliver a complimentary brand experience to prospective customers.

Most brands will manufacture sample-sized or mini versions of their products for this very purpose — hoping to entice people to purchase the full-size product. There are many different ways to conduct product sampling, with innovations gaining traction yearly. The four most popular ways to execute a product sampling program are:.

Direct sampling involves delivering a brand experience at either a point of purchase or a point of usage. A snack brand distributing samples at a grocery store would be considered a point of purchase sampling program, while a deodorant brand distributing samples at a popular gym chain would be regarded as point of usage.

No other name is associated more with in-store product sampling than Costco. For highly experiential products such as food, beverages, and some beauty, point of purchase product sampling is an effective way to generate trial and conversion immediately.

For products that require multiple uses to achieve desired results or can only be used in specific settings i. Event-based product sampling involves partnering with a dedicated event organizer and distributing samples to their attendees.

This typically involves face-to-face interaction between brand representatives and prospective consumers. When determining an event-based product sampling program, it is important to consider the audience.

For brands targeting Gen Z, college campus events are a prime opportunity to drive trial. College is also a key transitional period for consumers when brand loyalty can be easily captured and sustained for long periods.

With event-based sampling, the presentation of your product is everything. This could include a promotional brand booth, dedicated street teams, and partnering with event entertainment.

Your brand representatives must be knowledgeable, engaging, and offer clear next steps to help drive future purchases or further brand communication. Our online worlds are more important than ever, and it is no surprise that brands want to utilize this channel for product sampling.

Digital product sampling is a method of soliciting consumers to opt-in online to try a product sample that is mailed to them. Social sampling involves an organized effort to deliver samples to targeted consumers and prompt social sharing, with the goal of driving word-of-mouth on social media platforms.

The most obvious advantage of digital product sampling and social product sampling is the data you can collect and the content generated, but there are many benefits to utilizing this channel for your brand. This kind of product sampling program can be done in several ways.

While this is a great way to collect leads and build databases for retargeting, it is challenging to control the audience who is receiving a sample. Sampling to a brand advocate community — brand advocates are a vast resource.

Brands can also go back to consumers to collect product feedback and consumer insights to fuel product development. Take a look at Hero Cosmetics, a brand that generated more than product reviews in just days after launching sampling programs through its Hero Skin Squad community. Recommendations are still considered the most effective form of advertising, and a product sampling program to a community of brand advocates is a surefire way to generate advocacy.

Personalized sampling — using consumer data, you can deliver samples tailored to specific preferences and interests, making a full purchase much more likely.

Some brands like MAC Cosmetics have even utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products. This sampling method became hugely necessary during the height of the COVID pandemic when physical sampling was unavailable.

With ecommerce sampling, you can often use data and purchase history to determine the right audience and lifestyle. When consumers receive their online order in the mail, they will find a free product to try.

To help drive conversion, you can include a unique QR code or exclusive offer to drive signup or purchase. While ecommerce sampling is often a surprise, some retailers make it a part of their shopping experience.

Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase. Another trend is consumer-paid sampling. This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience.