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How to Create a Vintage Booth Display That Stands Out - Shop With Me!Event sample booth -
This might get some people who are just passing by your booth interested in your company later. Companies give away things like magnets, brochures, t-shirts, etc. Is there something else that you can handout that will make your giveaway the standout of their swag bag?
Is there a product related to your business that you can use as a giveaway rather than the standard promotional products? Using promotional giveaways that are different from everyone else will make you more memorable to customers. Try to get the attention of people far away from your booth, as well as nearby.
Rather than having all your displays be on the ground, try adding some overhead. This will give you more room to move around in your booth, while grabbing the attention of people across the expo center.
See if you can find hanging displays that are different. Find unique shapes, on-brand decorations and chandeliers, or interesting lighting and lamps that will draw people in from across the room. Hire a band to play for customers or play music from YouTube or Spotify that people can listen to. People are more likely to stop by your booth if there is something fun going on outside of the usual meet and greets.
Something that you can do that will easily make you protrude from the competition is projection mapping. What is projection mapping? This creates an interesting illusion.
Projection mapping is done in places like Disney World and historical sites and is often seen in product advertising. Play one of your company videos on the walls, ceiling, or other flat surfaces to create a buzz at your next event. Have fun with your booth displays, have a sense of humor when talking to customers, have your team wear something other than suits and ties.
Try to find a balance between fun and business so that you get maximum engagement from attendees. Did you see something another company did at your last tradeshow that got a positive response from customers?
Did you see photos on social media, such as Pinterest, that sparked your interest? If it worked for them, it would probably work for you too. Look at what others are doing with their banner stands, giveaways, and games and keep it in mind for ideas for your next trade show.
If you have a lot of booth space, something that you can do to grab the attention of people passing by is to get a large version of an everyday object or your products.
Some companies make themselves stand out at crowded shows by going big. For instance, if you have a phone company, set up gigantic, interactive phones for people to look at. If you work with toys, make a larger, more noticeable version of those toys, and use them as decorations.
When you are designing your booth, think about an intriguing design style to go with all your displays and decorations.
For instance, if your company is high-end, something like an art deco setting will create the polished environment you need. You can also take a tip from stage plays and use scenography designs where you take advantage of lighting and structure to create a memorable atmosphere, which is an ideal tool for small budgets.
Is there a type of design method that works will with your niche? Rather than putting displays on any empty walls that might be in your booth, use blank spaces as an opportunity to project product videos.
You can also have a giant TV to play your business and product videos for customers at the entrance. Keep them playing behind you all day long at a low volume. Come up with a playlist so that your videos play on a loop.
Customers who are walking by will stop and take notice if a video is playing. Engage customers by decorating your booth in an entire theme. Think about what themes you can use that coordinate with your business. For instance, if you sold exercise equipment, your theme could be a gym and create your own advertising version of a home or public gym.
You can also incorporate your theme into the products you giveaway to drive the message home and make your booth more memorable for customers. This is a good idea, especially, if your logo is a certain shape other than a square because then you can be on-brand.
Find banner stands and other displays that will complement this shape or are available in different shapes from the standard rectangle. This will give your booth an edge above the others. When you are setting up displays in your small booth, make sure that your logo is present and easy to identify.
Create custom displays, such as backdrops or printed table covers, that are printed with your logo front and center to increase brand awareness, so customers immediately know what company you represent and what you sell.
Customize your display stands so that any text is large and readable. Using large text will make customers near and far able to read your message and know what your brand is. If you want customers to visit your booth rather than a larger, more spacious booth, get them to participate in an activity that will draw their attention to you.
Find an interesting game that ties into your brand and give customers a chance to win prizes and discounts to make up for your lack of space. Instead of having a bunch of small display stands scattered around your 10×10 booth, find one large backdrop banner to be the focal point of your entire setup.
Some large displays for trade shows are custom photo backdrops, retractable banners, step and repeat banners , and adjustable banner stands. While you will be displaying banner stands on the floor, you can also use any extra floor space for additional advertising by setting up floor decals.
Promote a product, showcase your business logo, tell a customer where to stand when entering, promote social distancing, or come up with a catchy phrase to have printed on custom decals that simply stick to the floors. If you are using small shelves to display your products, think of an attractive way of setting them up.
You still want to showcase them in a way that calls attention. Set the products up on miniature stands, create a DIY project to make the shelves far from ordinary, get shelves in unique shapes, etc. Shelving is affordable and easy to find, so if you are dealing in products, shelves are a go-to item for your trade show booth.
If you are using decorative fabrics around your booth, table, or walls, try to find a kind of fabric that stands out from a crowd. One way to do this is to find a fabric texture that sets your décor apart from polyester and nylon.
Check out this list of textured fabrics to get your creative juices flowing. Will you be having one-on-one meetings with your team or customers who visit your booth? It is important that, even with your limited space, you still have some privacy for communicating with customers.
Create a section intended for meetings and keep it secluded from the rest of your booth. Have an individual table or use curtains so that you can talk in private. How do you make sure the customers find out more about the product and its features?
Include where the customer can learn more about the product by promoting a website, handing out brochures, adding a QR code, including contact information, etc. This will keep your printed designs from being too busy and wordy.
One of the simplest things you can do to make your 10×10 booth eye-catching is using proper lighting. If you just stick with the lights at the trade show expo, you can blend in with everyone else.
Instead, find some lights that you can use overhead, setup some small, decorative lamps, or get backlit displays so that your booth stands out among others. This will make your logo and marketing materials more noticeable, even from far away.
When shopping for trade show displays, you will see companies selling large, 12ft, 15ft, or 20ft products. Display companies, however, will also likely have their products available in smaller sizes to accommodate 10×10 trade show booths.
Many companies offer 10×10 sized products, or even smaller, such as 5×5 and 8×8. When you are browsing through products on a banner stand site, make sure to view all the sizes they have for smaller options that you can use in your booth.
A post shared by SPORTSPET® sportspet. Use this space to include more advertising products and decorations. Look for miniature flags, banners, cutouts, adornments, and any other small promotional products. You can also find tabletop sized pop up booths, backdrop banners, and display boards, which are designed just like the larger versions you see in other trade show booths, but in compact, more manageable sizes.
These small-sized displays are also great for travel and storage. Be present and prepared for anything attendees have to say. You need to make up for your lack of space by being friendly and approachable. Answer any questions your visitors have, greet them once when they enter or pass by, and, above all, be kind.
Big, welcoming personalities can often make up for limited spaces. The cleaner your booth and designs are, the more professional and presentable you will look.
Stick to one large display that ties everything together, and a table or two for employees to sit down or have meetings. Use smaller displays instead of several large ones that can be too much. Instead of using the usual decorations like plants and drapes, think of setting up artwork that will make your booth different from all the others.
Some more unique centerpieces can be branded with your logo, but you can also use sculptures and accents that relate to your brand. If your business has something to do with sports, get a large art piece of a football or baseball and make it the center of your booth instead of a table or shelf.
Does your brand have something to do with the outdoors, such as gardening or farming? Why not bring the outdoors inside your trade show booth? Set up your entire booth to look like a garden or farm by getting fake grass, large, fake plants, tractors, and animals to create an outdoor experience.
Decorate your booth to look like a park, a street, or any other outdoor location that is on-brand. Doing so will make you stick out from other conference booths, especially if you are indoors. For instance, if you work in IT or online marketing, you can decorate your entire booth as a giant computer.
If you work with clothes, make the booth your own personal shop. The possibilities are endless. The important thing is to have fun with your branded environment.
Decorate your booth however you want but try to keep a space closed off for one-on-one meetings with customers and company meetings before and after the show.
This is important to do for privacy reasons. Think of unique and creative ways that you can manifest a meeting room in the space that you have. Set up an exclusive table in a corner, put in miniature booth within your large booth, or use foldable panels to separate the section and make it more hidden.
Engage with customers before they even enter your booth by placing marketing materials at your entrance. Use feather flags or inflatable advertising, such as arches and pillars in front of your entrance to entice customers to come inside.
Inflatable advertising is simple for event use because they are easy to travel with and setup before a show begins. Customize your entrance exhibits with your logo and a custom message that will generate interest for people passing by your booth.
If you have a lot of space that you need to work with, find large sized displays. Rather than using a bunch of smaller displays, get only a few displays in their biggest size to avoid clutter. You can find event tents in sizes up to 20ft x 20ft and custom banners in long and wide landscapes to span across your entire booth.
One of the big go-tos for trade show booth advertising is the event tent. Custom tents are often associated for outdoor use, such as at farmers markets and country fairs, but they are for all kinds of exhibits, including indoor events.
Large exhibit rooms are accommodating for large, printed tents, so you can find ones from 5ft x 5ft to 20ft x 20ft. The tent canopies offer a lot of space for branding so that you can advertise from different angles. When you are decorating your trade show booth, create a one-of-a-kind design by customizing your own optical illusion that will catch people off-guard.
If you are thinking of a fascinating way to draw attention to your booth, especially if you sell something unique, try making an optional illusion as the centerpiece of your exhibit by creating your own artwork or personalizing your display graphics. Create optical illusions working with lines and shapes.
Find out how to craft your own illusions with this video:. Draw people from all directions to your marketing booth by promoting your brand from multiple angles.
How do you do this? Find banner stands that are in angles other than the standard straight. Look for curved shapes, panel displays, and 3D stands. Search for displays that include multiple custom panels available in different shapes and sizes.
Many printing companies will let you customize changing graphics on separate panels to create an interesting visual that will showcase your products and their features.
If you are looking for a gimmick that will truly make you stand out, take a risk, and get something entirely different from the competition. For instance, look at these striking and eye-catching jellyfish pavilions.
Instead of just separating your booth into another section for meetings, create little sections throughout the entire booth. Do you have different product lines that you want to showcase, split them off into their own section and decorate each one to suit the collection.
You can do this by using a different decorating style for each section, hanging drapes to divide each space, giving each product line its own corner, or making each section its own separate room if you have a large booth.
If you go to a lot of trade shows in your business and constantly must customize new prints, save money by finding displays where you can change out the prints without having to replace the stand. Find banner stands where the prints and hardware are separate, that way when you are finished using one banner, all you need to do is remove the old print and replace it with a new one.
Keep this in mind when you are buying retractable banners because some versions are not interchangeable. Is there a current trend in your industry that you can utilize for your trade show displays?
Is there something viral that you can incorporate into your tradeshow booth design or games? Do you have a celebrity endorsement that you can advertise to people who visit? If so, include these trends into your booth to get more attention from customers. Craft your booth activities around it, such as coming up with games based on viral challenges, to get maximum customer attention and engagement.
When you are planning what will be included in your trade show booth, try to incorporate both printed advertisements and something interactive.
While printed marketing materials are important for spreading your brand and informing customers about products and services, interactive displays play a key factor in customer engagement and ROI.
Customers are more likely to visit your booth if you have something that requires their participation, such as a game for them to play or product demos for them to test.
Everyone who visits your booth will have a phone with them for taking pictures throughout the day. How can you make sure that they take pictures of your booth for social media? Think about what people generally post on Facebook, Twitter, or Instagram within your industry.
Look at posts from other trade shows to see what gets a lot of likes and user engagement. When customers leave your booth, give them something to remember your brand other than just a business card.
Hand out special promotional items personalized with your logo, mascot, slogan, or a witty saying. Common giveaways for trade shows include magnets and stickers, mouse pads , tote bags , custom coolers , and t-shirts. These are products that visitors can use daily. If they choose to use them every day, they will be constantly reminded of your logo and services.
You can also find more unique yet useful products to give out that deal with your brand, such as custom aprons. Instead of giving away mass promotional products to customers, give them something a little more special to show that you appreciate their time and business.
If you know some important clients are coming, customize something with their name in advance so that you can give it to them when they arrive. You can also get information from people at the show and mail out personalized items to them afterwards. This gesture will keep your brand on the mind of your attendees.
A post shared by AmeriPak, Inc. Get customers excited about the products and services you offer by having live demonstrations or fashion shows. If you are dealing with electronic devices, have someone live test the product or have small testers available all throughout your booth for customers to try.
If you are selling clothes and want to showcase a new line, have your team model the clothing for visitors. This will create a buzz about your new products and will also be a cool idea for keeping your audience entertained at a tradeshow.
If you know or can hire someone who is musical, a professional artist, or someone else creative, get them to come to your booth and provide some much-needed entertainment for your visitors. Get someone to draw caricatures, perform a skit with your team, hire a magician, or anything else that will draw crowds to your booth.
Instead of just being all business, try incorporating games with your company. Set up a section in your booth where people can play a video game, especially if your business is in the gaming industry, or have a virtual reality section where customers can compete in their down time during the event.
You can even turn it into a competition for prizes. Think of what electronics you can bring and how you can tie them in with your industry. Rather than using something like Monopoly or Battleship, create your own board game to take based on your business or industry.
Have customers play the game by themselves or make a tournament of it and get people to play against each other in teams. Check out this guide for how to craft your own board game. Another easy way to get audience participation is by having all the visitors who enter your booth put their names into a raffle for a grand prize.
When your customers drop by your booth, have them sign their name and contact information on a piece of paper and place them all in a giant container. When the tradeshow has almost ended, draw one name or several from the bin to see who gets to take home the prize s. Is there something connected with your brand that you can teach people?
Is there a special place your product comes from? Does your industry have a lot of intriguing statistics and facts? Is there a study that you can reference? When people visit your booth, give them an opportunity to learn about or how to do something. Display custom printed graphics with interesting facts about your business, or something that relates back to your brand.
For instance, if you create dog food products, teach attendees about the different kinds of dog breeds and their histories. Try to associate social media with your contests in order to get plenty of on-line engagement. Have customers participate in hashtag-related contests where they use hashtags you created in their posts.
You can also do photo contests where you get attendees to take photos in your booth for a grand prize. Using social media for your contest will spread the word to other people at the trade show, especially if the event has a hashtag, and get more people to come to your booth.
A post shared by DealBee Deals dealbeeofficial. Instead of just having live demonstrations by one of your team members, encourage customers to test the product out for themselves. Customers will be more inclined to buy your products if they get to use them rather than just being told about them.
Include several sections around your booth with product testers. A post shared by Tori This Thursday thisthursday. Do you have one member of your team who is particularly charismatic?
If so, why not put them front and center as the emcee of your booth? Have them stand at the entrance to greet people as they come in or out, get them to host any competitions you are having, any thing else you might need.
Are you debuting a new product line at this trade show? Make the standout and show they are special by announcing them.
Give your new collections the grand entrance that they deserve to make your clients remember them better. Another way you can incorporate social media is to create your own hashtag associated with the event or a challenge. If you are using Twitter, come up with a clever hashtag that will get a lot of engagement.
The hashtag can relate to your business or the trade show. If you are working with a younger crowd, chances are most of them use TikTok where there are plenty of challenges. Come up with your own challenge that you can relate to the event or your brand. Research some past TikTok challenges for an idea.
Tell people about the party when they visit your booth or announce it on social media or on banners to get a higher turnout. Serve food and drinks and turn your business gathering into a social one, as well. Take this time to follow-up with customers and display other advertising stands.
Setup a table in your booth that has free beverages for attendees to take. Insert your logo and brand name wherever you can, such as on the drinkware, the tablecloth, or can coolers if you are using cans or bottles.
This will get more people to come into your booth and will create some brand recognition. If you want your customers to get excited about your new products, give them a chance to win them by raffling off part of your new collection. Ready to help your sponsors take their virtual booth game to the next level?
Turn to social media for a boost. Help your sponsors show up across channel feeds —— and elicit intense FOMO from your audience —— with social media activity intended to attract event attendees to virtual sponsor expo areas.
Consider suggesting that sponsors use an event hashtag along with an event platform social media integration. That way, sponsors and exhibitors can embed attendee social posts directly into their booths, fueling engagement and interest. Tease the activations but leave a little mystery so attendees are left wanting to see for themselves what all the fuss is about.
Giving attendees early access to new products can help drive interest and boost engagement. Attendees will get a slice of VIP treatment with first dibs on new sponsor offerings and the excitement of an unboxing moment. Your sponsors are also likely to dig two key benefits of this approach: traffic to their virtual booths with the promise of shiny new things being unveiled and the chance to collect an initial wave of product feedback and insights.
Not to mention, giving your partners a place to seed their new products can help them pick up early customers before an official product launch. Try creating a sense of urgency so attendees feel compelled to engage with sponsors in the moment.
Miro tapped into this technique at Distributed The team offered free consultations with their in-house experts during the event, exclusively through virtual booths.
Speaking of bills, sending out swag does come with a price tag. But given the potential payoff , many event organizers have collaborated with sponsors on this approach. Swag gives sponsors a prime opportunity to build brand awareness and entice attendees to visit their virtual booths.
So, it can be a great way to engage attendees before, during, and even well beyond the confines of a live event. Not able to invest the time and money to send physical swag? Attendees will enjoy the instant gratification and environmental sustainability of virtual gifts, too.
Sponsors can think about offering digital stickers, content, gift cards, and more at their virtual booths. This is a pretty broad term, but it generally refers to all the booth designs that cannot be included in any of the design typologies we will describe below.
An innovative booth can be pretty much anything, it can be adapted to any size, and any objective. A company that sells luxury watches, they designed a Top Gun-themed exhibition booth in the middle of the Dubai Mall — with a plane prop and staff dressed as flight attendants to make everything seem realistic.
We loved this! These booths are all about providing an excellent experience to visitors. Some of them are quite basic including video gaming gear, or classic indoor games, such as ping-pong or snooker , while others go completely over the top and make the entire booth the center of attention.
Based on the TV commercial created for the product, this booth included a 10 m fun slide that even captured pictures the riders as they landed right in front of the new KIA Soul car and the photos were made available online, or via mobile devices.
Aside from the huge snaking slide, the booth also included a Graffiti area where visitors had the chance to design their own KIA soul , a makeover area for the ladies, a fitness XBOX area for sports aficionados, and even an area that allowed visitors to experience driving the new car.
These booths are all about connecting to visitors and allowing them to work with the product in a fun and creative way. The company visited 20 universities in Turkey and asked students to create one-line themed drawings using the Faber Castell pencils. The main prize was consisted of the chance to work in a Faber Castell factory, while Twitter users were also rewarded with company products as well.
These booths are all about the brand — and their entire design is usually based on a distinctive feature of that brand most often, the logo. These booths are mostly based on enabling visitors to walk in, experience the product, and walk out of the booth as fully-converted customers.
Below, you can see an example of a sales-driven booth and how it was designed to promote sales. As for objective-based booths, they can fall into any of the categories above.
Planning the design of an event booth should always be very detail-oriented, no matter how large or small the event may be, and no matter what is the main purpose of the booth may be.
We have gathered some tips to help you create the event booths your business deserves — so read on if you want to learn more about the 5 basic steps you need to follow when planning the perfect booth.
The four essential elements to include at this stage are size, budget, audience, and, of course, objective. Being very clear about these four verticals will narrow down the almost endless list of possibilities and help you start the entire planning process on the right foot.
Your booth absolutely needs to be at the right place, at the right time. Selecting the right location for your booth depends on a variety of factors, such as, for example, whether or not the booth will be stand-alone or if it will be part of a larger industry trade show of any kind.
This is the first step towards the actual design of the booth. One of the first crucial design-related elements to consider is the key feature that will make your booth design stand out from the crowd. In general, booths can be size-oriented big booths that instantly catch the attention of anyone walking into a designated area, such as the booth in the KIA Soul example or they can be originality-oriented booths that are completely out of the norm for the given location — such as a booth made out of hay placed in the middle of an ultra-modern mall.
Of course, these are just some of the types of activities you can incorporate in an event booth — there are many others and if you want to learn more about this, you should definitely read the article linked above. Keep in mind: while there are a lot of activities that work excellently with pretty much any kind of brand and any kind of event booth, it is still extremely important to somehow link these activities to your specific business.
Given that you most likely have other tasks as well, hiring the right event planner to help you with your booth design becomes absolutely crucial. And hiring a specialized event planner will actually help you pull off the entire event in a smooth, flawless, and stress-free way.
Here at Rush Max Event , we can definitely help you with our customized roadshow booth and roadshow management services. We have an entire team dedicated to making sure each and every client we have meets their goals in terms of event marketing — so you can absolutely rely on us to deliver top-notch services regardless of what industry your business may be in.
From booth design to actually setting it up and the manpower you need to run a successful event booth professional sales persons, models, event crew, etc. Contact us today and learn everything you need to know about our services and how we plan on making your plans come true!
Can Virtual Events Replace Traditional Events?
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