After about 20 minutes, you'll receive a prescription on the spot. This option shows the business's commitment to being a full-service eyewear company.

Warby Parker is a great example of how to market a product or service seamlessly. Casper is a mattress company that provides consumers with up to nights of trying out its products before committing to a purchase. Additionally, the company offers free shipping, returns, and a year limited warranty on all mattresses.

On the website, consumers can also purchase other bedding items, such as sheets, glow lights, or pillows, to complete a shopper's bedroom experience. After a consumer picks their mattress, extras, and finishes their trial, they make the decision to keep or return the product.

If the consumer does not fall in love with their mattress, they can enjoy a full refund of the mattress and ship it back for free.

If they do love their mattress, they get to keep it and enjoy night with their new bed. Casper's extended free trial is something unique to their service. The idea is that customers can take the time to get used to their new mattress and incorporate it into their nightly routine.

After a couple of months with a new mattress, it would be a culture shock to go back to a different one. Best of all, customers can feel peace of mind knowing that even if they make a huge purchase such as a mattress, they can receive a full refund and free return if they're not happy — but if they are, their job is done.

While most try-before-you-buy brands have a limited trial period, Casper offers a least 30 days to accommodate its consumers. The brand understands that it takes much longer to assess the value of a bed than it does clothing or a pair of glasses. Stitch Fix is an online clothing company that lets customers create a personalized shopping experience using collections made by real stylists.

Then, after paying the styling fee, customers receive pieces based on their quiz answers and budget, which they can try on at home before they commit to a purchase. They keep their favorites, send back the others with the company's free shipping policy, and that's it.

Stitch Fix's wardrobe options include a variety of brands. A customer, depending on their budget, can receive clothes from retailers including The North Face, Free People, Calvin Klein, Nike, Bonobos, Toms, and O'Neil. The company's model is appealing to customers who don't want to leave their house to find an outfit they'd love.

The style quiz, with questions about sizing, shopping behavior, and personal preference, is built to ensure that customers will receive choices they like.

The company also doesn't run on a subscription, so there's no set commitment. Stitch Fix's service gives power to the customer and delivers the most personalized shopping experience possible to the shopper, from the style quiz to the curated collections by real stylists.

They take the worries out of commitments to online shopping, such as shipping prices, incorrect sizing, and receiving items you might not like.

Consumers want to feel in control of their shopping experiences. BlackCart was created to make try-before-you-buy shopping less of a painful guessing game for merchants. They offer a service for merchants that want to implement a try-before-you-buy option within their online store. With BlackCart, merchants can enjoy integrations with Shopify, Magneto, and WooCommerce, customization options to fit their branding, and no fulfillment charges, all on a fully automated platform.

Bianca — August 21, — Marketing. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. The Try Before You Buy movement describes the concept of letting consumers test a product before purchasing them. No problem. They'll come pick it up with no additional cost to you, and they'll give you a full refund.

See also: How to Buy a Mattress in 10 Minutes or Less. Making a purchase online or in-store with Sephora? Make sure you take advantage of their generous free sample program to try some new products. When you place an order online, you can add three samples free of charge.

In-store, you can ask for a sample of just about anything and they will accommodate you whether you're buying something or not. I have a Sephora in my neighborhood and every time I've visited, they are more than willing to whip up a sample of anything that interests me.

And whenever I do make an in-store purchase, they always toss some samples into my bag as a little surprise. See also: 15 Smartest Ways to Save at Sephora. Disclaimer: The links and mentions on this site may be affiliate links.

But they do not affect the actual opinions and recommendations of the authors. Wise Bread is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.

About Contact Advertise. Credit Cards Personal Finance. Frugal Living Career Life Hacks Best Deals Top PF Blogs. Home » Frugal Living » Budgeting » 5 Online Stores That Let You Try Before You Buy. By Christa Avampato 0 comments.

Share on Facebook Tweet This Pin It. Wise Bread Picks. Tagged: Budgeting , Shopping , Amazon , amazon prime , casper , free samples , samples , sephora , shopping tips , thirdlove , warby parker. Related and Popular.

A third way to help customers experience your product before purchasing is with augmented reality. Another option is to include the option to speak to a virtual salesperson on the product page.

This would allow customers to do a video call with a salesperson on your team who can share more about the product, answer questions, or send them to another product that might be better for them. This is a fairly new concept, but there are platforms that facilitate this.

This is similar to the virtual salesperson, but instead of a live salesperson, you will use a prerecorded video of a team member presenting the product. Be sure to utilize a likable team member who is a strong communicator and appears comfortable on camera.

The advantage of both the virtual salesperson and the virtual walkthrough is the ability to get a little closer to the in-person sales experience.

You may be able to better communicate certain aspects of your product or what makes you different via video than via text and images— and if nothing else, it just makes shopping online feel more personal!

Similar to augmented reality, virtual try-on is a helpful feature if your customers would benefit from seeing what it would look like to wear your product.

This is obviously best for clothing, accessories such as glasses, or even makeup. Warby Parker and other glasses companies offer this technology and it can be extremely helpful for customers who are hesitant to buy without trying on first. Unboxing videos have gained popularity on YouTube and social media over the years and should be used to your advantage.

If your site visitors have the potential to leave your site to go find video reviews like that, why not make it easier for them? Near your standard customer reviews section on the product page, consider including a section for unboxing videos or other video reviews from influencers.

Not only will it help the customer experience your product vicariously through another customer, stacking social proof is a great way to build trust. Ecommerce is one of the most powerful sales channels out there, but not being able to experience the product in person before buying can be a barrier to purchasing.

The more creative you can get with helping your customer see more of your product in different ways, the better. Just remember to choose tactics based on what type of products you sell. The impact of AI on various industries has been increasing at an exponential rate.

While still in its early stages, AI has already started transforming …read more. Perhaps you are. Alternatively, do you find yourself adding these items to your cart and taking some time to contemplate whether they truly justify the spend? The Try Before You Buy feature taps into this psychology.

Also, cognitive dissonance occurs when individuals experience discomfort due to conflicting thoughts or actions. When customers try items before purchasing, they form a sense of ownership and familiarity and are less likely to experience cognitive dissonance after making a purchase, reducing the likelihood of returning the product.

Consumers have a tendency to base their judgment on the first piece of information they receive. When customers receive a product to try, they form an initial perception of its value, which influences how they evaluate its price later on. This phenomenon can result in a greater likelihood of keeping the product, as consumers perceive its value to be higher than the price they paid.

Through the implementation of the Try Before You Buy option, brands and retailers have an opportunity to amplify customer satisfaction, grant them a greater sense of authority over their choices, and cultivate a positive shopping experience.

This can transform a customer into a loyal patron. The feature also can reduce return rates. Try Before You Buy can influence conversion rates. It reduces any apprehension towards purchasing and enhances the probability of customers following through with their transactions.

Try Before You Buy could eliminate charging for shipping or even for returns — a move witnessed by many consumers as brands and retailers look to cover costs.

Read also: Consumers Chafe as Clothing Retailers Tighten Returns Rules. While Amazon is implementing Try Before You Buy, other companies have also recognized its potential. Online retailers like Zappos, Warby Parker, and Stitch Fix have adopted similar approaches in the fashion and eyewear industries.

Additionally, some beauty subscription boxes like Birchbox and Ipsy offer personalized samples for customers to try before purchasing full-sized products. By PYMNTS June 29, AR Has a Long Way to Go Even in , augmented reality still has a long way to go.

Try Before You Buy Experience The aim of the Try Before You Buy experience is to enable customers to try out items in the convenience of their own homes. Implications for Brands and Retailers Through the implementation of the Try Before You Buy option, brands and retailers have an opportunity to amplify customer satisfaction, grant them a greater sense of authority over their choices, and cultivate a positive shopping experience.

Ex-FTX Execs Launching New Crypto Exchange. Report: Google Weighs Further Investment in Character. Ripple Chief: SEC Could Be 'Thawing' Toward Crypto.

See More In: Amazon , apparel sales , cosmetic sales , customer experience , ecommerce , News , Retail , Shoe sales , shopping experience , try before you buy. Trending News Visa and Egyptian Banks Co Partner on Remittance Solutions. Friction Fighters: How to Monetize Friction and Ignite Platforms in the Digital Economy.

Digital Changed How Consumers Bank — Data Will Evolve Them.