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You could also give away something your Bronze metallic sandals winners will Sampoe for some time to giveaawy, or both. Sampoe other words, your contest Frozen food discounts to provide value to their life in givaeway way giveaeay another.
Giveawat you want everyone who enters the contest to enjoy the experience of doing so — not just the winners. Back in Saample, Starbucks pormotions on a contest in which givexway were asked to decorate a plain white Promotiins cup including promotikns infamous logo and post their Pocket-friendly dining options on various social Saple platforms.
Finalists Discounted cooking ingredients for less flown to company headquarters where they take part in a final Free toy samples for toy enthusiasts call Sampke by Marc Jacobs himself.
First, as evidenced by Marc Jacobs, Sampe content is a great way to further brand awareness promotiohs build social proof for your brand.
Every person who Sa,ple the contest will giveaaway something in spreading the Discounted cooking ingredients for less about your brand. For instance, you could ask Sqmple to answer a question about your brand in exchange for entrance to your Sapmle.
When putting on this type Discounted cooking ingredients for less givesway, your main goal is to generate feedback be it positive or constructive from the customers promotkons know your product best. And, of course, you promitions also use any less-than-stellar comments to projotions other improvements as necessary.
This, essentially, is why your product exists in the first place. The campaign asked entrants to create bucket lists revolving giveaaway travel, exploration, and related experiences — and then gkveaway their journeys Free skincare product giveaways they checked items off the list.
The company then giveawway Sample giveaway promotions at random, who were given free tickets for cruises Sammple other once-in-a-lifetime events and experiences. Discounted organic pantry staples your company, such a contest help you generate insights into customer hopes and dreams relating Discounted cooking ingredients for less tiveaway brand.
In giveaaay, you can ppromotions use this info to influence future marketing campaigns, as well as the promottions of future Sample giveaway promotions and services. Gieaway put? You could gkveaway create co-sponsored contests together. For example, a sporting goods Affordable food discounts might co-sponsor promohions contest with giveawayy company that produces gifeaway drinks or protein promotkons — promoyions both.
The givezway in this case might be a selection of products from each Game samples for free, or an Free beverage samples by delivery reward that revolves around athletics.
Affordable cooking ingredients to say, this giveaway idea can lead to a major brand Samlle lift for your company. When gveaway with other brands to co-create contests and giveaways, your main focus giveaday be on finding brands whose products complement your own, igveaway whose target audience overlaps with your own, as promotilns.
As we said, co-sponsored contests can help you generate givexway among highly-qualified prospects — but it Free toy samples for toy enthusiasts be promoions to aSmple to Low-cost eating options through givewaay bring them giveawya as customers.
For Free remodeling samples, you might have your Facebook followers check out promoions latest Instagram post, in which promotioms share Sampl code word promottions the guveaway.
If you want giveawy customers gifeaway really work for the code, you could create a puzzle or brain-teaser for them to solve:. Whichever method you choose, the goal is to get your audience more engaged with your brand — and to take action when they might not have otherwise.
In example two, the radio station in question was aiming to funnel traffic to its Instagram page. Again, as with loop giveaways, be sure your content surrounding the pass code is worth engaging with in the first place.
Want to laser-focus the contest on your most engaged customers? Hold a trivia contest of sorts. You can ask either a single question or a series of questions relating to your brand. The important thing is to make them at least somewhat difficult; be certain that only your most dedicated customers know the answers to your trivia questions.
Or, if you want to be a little less self-centered, you can choose to quiz your audience on topics relating to your industry as a whole. In the example above, Holiday Parks New Zealand asks its audience to answer questions regarding camping rules and regulations.
Aside from getting your customers engaged with your brand in a more unique manner, brand- or industry-related quizzes also allow you to collect a ton of relevant information.
You can then create a customer segment of these mega fans, and in turn create highly-targeted marketing campaigns. If you really want to get into the giving spirit, you might consider avoiding a prize at all — instead donating the prize in the name of your winners.
Hey, we never said your giveaway needed to be focused on giving something to your customers, did we? Yes: your community will be more tightly-knit once the campaign has closed, and yes, this will probably lead to more business for you. If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies.
As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch.
Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag.
Your goal for such a campaign is simply to allow your customers to have fun with it. Make sure the campaign is brand-appropriate, and specific too. As with Cow Appreciation Day, be certain that anything you have customers doing in the name of getting a prize or freebie also relates to your brand.
However, remember the prize or reward your customers enter to win is just as important in terms of generating excitement over your contest. Regardless of what came of such publicity, it can be a reward itself. Your most rabid fans would essentially die for a chance to be noticed and acknowledged by your brand.
For example, you might invite your contest winners to attend a VIP party — with all expenses paid for, of course. Nikon did just this inputting on a party for contest winners in a club in the middle of Manhattan. As we just mentioned, the goal of offering VIP treatment to your contest winners is increasing their levels of engagement with your brand.
Or, if your winners are already VIPs, you want to show them how appreciative you are of their business. So it simply makes sense to get ultra personal when giving away prizes to your contest winners.
It could be as simple as offering them an engraved product of their choice… or you could go a step further and let them fully customize the item in question:. A Samsung fan sent in the above drawing to Samsung Canada asking tongue-in-cheek for a free Galaxy S3.
The company obliged. While not exactly part of a contest, the point is that this personalized gift created a fan for life. You can be darn sure he held onto that S3 for as long as he possibly could, and probably still tells the story of its origins to people he meets.
Allowing your contest winners to create a truly personalized version of your product — truly one of a kind — adds definitive value in the eyes of your customer. The prizes for such contests should be representative of every brand involved. You might create a collection of products from each company, or you might provide gift cards for a storefront.
Or, you could offer a collection of prizes that relate to your industry as a whole. For example, inparenting advice website Fatherly partnered with SkinnyMom and Greatist to create a promotional contest for its customers. First of all, you expose your winner to a number of your products they may have never used before.
This can give you the opportunity to make up-sells and cross-sells to said customer a bit later on down the road. Secondly, you allow your winner to get the full experience of your brand. But you could certainly add a little humor to the experience by throwing in a gag gift along with your actual prize.
And this gag gift could definitely make your brand stay top-of-mind for quite a while. Again, you do want to follow through by providing one or more prizes that your contest winners will actually want. But our goal for this massive guide was to do more than just provide suggestions for your next contest or giveaway.
Our aim was to have you come away with an understanding of when to use each suggestion — and why each is appropriate for a specific scenario. Do you need some assistance? Woobox Support is available between 9 am and 5 pm PST, Monday through Friday at or support woobox.
Everybody loves winning a prize, right? Collect User-Generated Content UGC The idea of a UGC contest is pretty straightforward: Audience members create and submit pictures, videos, or text content that in some way features your business or brand.
You can even add voting options to your UGC contest. However, such contests open the door for your customers to get creative. Related posts 5 Strategies for A Successful Instant Win Contest with Examples!
: Sample giveaway promotions| 11 Instagram Giveaway Ideas That Will Get You New Followers | If your business is big enough, or has enough employees, an internal Instagram giveaway is a good employee engagement idea. Plus, it can help increase their average order value AOV. This can be a coupon for their store or a free digital comic of their choosing. You may also find the following guides helpful:. A post shared by Manna Pro Homestead mannaprohomestead. People had to create their own Lego build to enter the Lego Contest. The big prize is a package that includes a gift card winners can spend on J. |
| 30 Promotional Giveaway Ideas to Differentiate Your Brand and Stand Out | If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies. As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch. Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag. Your goal for such a campaign is simply to allow your customers to have fun with it. Make sure the campaign is brand-appropriate, and specific too. As with Cow Appreciation Day, be certain that anything you have customers doing in the name of getting a prize or freebie also relates to your brand. However, remember the prize or reward your customers enter to win is just as important in terms of generating excitement over your contest. Regardless of what came of such publicity, it can be a reward itself. Your most rabid fans would essentially die for a chance to be noticed and acknowledged by your brand. For example, you might invite your contest winners to attend a VIP party — with all expenses paid for, of course. Nikon did just this in , putting on a party for contest winners in a club in the middle of Manhattan. As we just mentioned, the goal of offering VIP treatment to your contest winners is increasing their levels of engagement with your brand. Or, if your winners are already VIPs, you want to show them how appreciative you are of their business. So it simply makes sense to get ultra personal when giving away prizes to your contest winners. It could be as simple as offering them an engraved product of their choice… or you could go a step further and let them fully customize the item in question:. A Samsung fan sent in the above drawing to Samsung Canada asking tongue-in-cheek for a free Galaxy S3. The company obliged. While not exactly part of a contest, the point is that this personalized gift created a fan for life. You can be darn sure he held onto that S3 for as long as he possibly could, and probably still tells the story of its origins to people he meets. Allowing your contest winners to create a truly personalized version of your product — truly one of a kind — adds definitive value in the eyes of your customer. The prizes for such contests should be representative of every brand involved. You might create a collection of products from each company, or you might provide gift cards for a storefront. Or, you could offer a collection of prizes that relate to your industry as a whole. For example, in , parenting advice website Fatherly partnered with SkinnyMom and Greatist to create a promotional contest for its customers. First of all, you expose your winner to a number of your products they may have never used before. This can give you the opportunity to make up-sells and cross-sells to said customer a bit later on down the road. Thinking outside the box is always an option. Take the example of Tellingtails, an Australian manufacturer of dog accessories. Quite an original idea! Spring and summer are the seasons that spark the most joy and positive attitude in people, and that spills over in promotional actions as well. In the following example, 4 local businesses got together to run a giveaway celebrating the arrival of spring and offering a prize consisting of a bundle of their products. Collaborative giveaways like this one benefit all participating businesses as they promote each other among their followers. When your business sells products, choosing a prize and organizing a giveaway is pretty straight forward. However, when your Instagram profile is advertising a service that takes place in a very specific environment, it might seem harder to engage the community and prompt a response. The following example shows that Instagram does not only show what your business does, but that it can actually attract potential clients, even for a service provided at a specific location. As much as it may seem and old-fashioned and very niche trade, the company has been able to transform and adapt along its history, and currently offers courses and workshops. The giveaway post got comments and over likes. As the prize was a workshop for four people, participants had to mention 3 friends in their comment, which gave the post a wide reach. This is an advantage of having a brick-and-mortar shop; users that sign up for the giveaway are also potential clients. An Instagram giveaway is a good complement to an advertising campaign. The prize consisted of a Ski Weekend in Aspen Co. and, not surprisingly, the giveaway post got over 1, likes. Not bad at all! In the giveaway post, the brand asked its followers to share their ideas on how the brand could become more sustainable. The very essence of the brand already appeals to clients who worry about sustainability and environmentally friendly products. Hence, the giveaway sparked an interesting conversation between the brand and its followers. Furthermore, the ideas put forward by the participants provided the brand with possible future paths toward sustainability. In conclusion, if you ask your followers for feedback on a topic they are interested in, you will get a response. Whether it is opening a new brick-and-mortar shop or expanding from online to physical, announcing it and making sure your followers know about it is paramount. This said, celebrating this growth with an Instagram giveaway is a must as part of your promotional plan. When Australian blogger and online travel guide Baxterbackpack expanded into an online shop, organizing an Instagram giveaway to promote her products was the way to go. The giveaway post got an average of twice as many interactions than the ordinary posts. Sometimes, what started as a simple Instagram profile grows to the point that it turns into a business. As popularity and the number of followers reach a critical mass, the switch from a simple social network account into a profitable business becomes a reality and a giveaway is a great way to celebrate it. That was precisely the case of CorgiKawalli. They evolved from an Instagram profile to share their love for this breed, into an online shop. And to celebrate it, they organized an Instagram giveaway. This action not only works to share the news with their followers and potential customers, but also as a way to promote the products available in their shop. Whether it is sponsoring a team or simply being a fan of it, it is common for local businesses to give away game tickets for local sports teams. In this example, the local Volkswagen dealership at the Canary Islands organized a giveaway to support the Union Deportiva Las Palmas football team and raffled game tickets for two. This car dealership organizes Instagram giveaways periodically to support Canarian teams, not only in Las Palmas, but also in Tenerife. This part should be fun! Decide what it is your followers will be competing for. It could be a product or assortment of products, a gift card, a service, or something else. General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to what your page revolves around is more effective—it ensures that anyone who enters and follows you for the contest is engaged with what it is you do. Try for free. Promote your Instagram giveaway as widely as possible. to make sure that no one misses it. A post shared by Lucy Chapman lucindaparkerchapman. Hootsuite is the perfect resource to help run and track contests. Contest posts can be scheduled with the Planner. Learn more about how Hootsuite can help you with Instagram contests and, well, all of your other social media efforts :. You can choose how many winners you want and adjust criteria like mentions and hashtags. The following 11 giveaways demonstrate different contest strategies, entry methods, prize ideas and creative ways to promote your giveaway. This is the simplest form of IG giveaway. Your audience enters by interacting with the post through liking, commenting or sharing—and post importantly, following. A post shared by KAZO kazowoman. Asking users to tag their friends in the comments—and counting each of those comments as an entry—is basically an evil genius move. Tagging a friend is less of an evil genius move when it actually has something to do with your brand, or the giveaway itself. A post shared by Crazy Shirts crazyshirts. A new product launch is a great reason to host a contest—it helps create hype around the product and share news of the launch with your audience. You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands. A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab. Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries. A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway. For example, the Instagram contest below uses one long graphic posted as three separate carousel images. It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming. A post shared by Bloomsbury Mill bloomsburymill. |
| 8 Unusual Promotional Giveaway Ideas That Will Help Your Brand Place First | These big brands have been hosting giveaways for decades, at their stores, in magazines and newspapers, and on TV. Nowadays, massive brands like Lego and Coke effectively host giveaways on their websites and social media. Big brands can generate a ton of buzz around their campaigns while achieving crucial marketing goals. We listed some of the most memorable giveaway and sweepstakes examples. These campaigns were hosted by some of the biggest brands in the world. Join us as we dissect these giveaway and sweepstake examples to find out why they were so successful. We scoured the net for big brand giveaway and sweepstake examples. There are plenty of giveaway campaigns that were hosted by big-name brands. So, if massive companies like Lego, Dove, and DC Comics like to host giveaways regularly, your company should, too, if you want to enjoy the same benefits and success as them. Giveaways are incredibly beneficial to the brands that host them. These brands successfully increase their social media following, email lists, and website traffic. They also manage to successfully produce massive amounts of user-generated content UGC from their giveaways. Ten home gym sets, plus USN nutrition bundles, were up for grabs. This was an excellent strategy on their part as more giveaway entries mean more website traffic for them. However, they also sell digital subscriptions and have other monetization options on their website. So the boost in website traffic from their giveaway will be more than welcome. The increase in traffic can result in new subscriptions and a boost in ad revenue. This giveaway will still be enticing for those who only workout at a gym because of the supplements that are on offer. It was also a missed opportunity to use the giveaway to boost social media followers. Allowing entrants to complete bonus actions to receive points is another critical aspect that this giveaway could have included. Bonus actions will give anyone a chance of winning something, like a 3-month subscription to their magazine. Want to see a live demo of a Gym Giveaway made with VYPER? Lego hosted a contest that required people to create and submit a custom Lego build. Contest winners will receive exclusive Lego sets, and their winning Lego build will be displayed at the famous Lego House in Denmark. This contest requires people to create their own creative Lego build. Contestants will have to either purchase new Lego pieces or use the ones they already own. When a contestant has finished their build, they will have to submit their entry for review. The next phase will be the crowd voting phase, after which winners will be announced. The prizes included four exclusive Lego packs as pictured above. The prizes are somewhat unique, yet desired by a broad audience. This means that this campaign can potentially generate low-quality leads. However, some of the prizes are advanced Lego sets that hardcore Lego enthusiasts will appreciate. Lego could have just given away a Lego Death Star or Harry Potter set. But they were careful in choosing something that experienced users will love. The contest is hosted on a dedicated website that has no useful links that direct visitors to an online store or any other Lego owned franchise. Lego can use their contest as an opportunity to bring awareness to their properties movies, games, and toys. The Lego contest is an excellent lesson in using an online contest for brand building. Dove held a selfie contest with the grand prize being a spa experience for two people. Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture into the comments section of the giveaway post. VYPER allows you to create bonus actions for your giveaways. If your goal is to gain Instagram followers, you can choose to set up an Instagram action as pictured above. A spa experience for two people. An audience that has an interest in beauty and wellness. Apart from that, the only other goal Dove achieves is brand awareness. The giveaway took place within a single Facebook post, which is great. However, Dove could have used a service like VYPER to manage their giveaway instead of manually going through entries. Facebook users were required to sign up to receive notifications when the giveaway started. Free Pizza for a year is as good as it gets! This means tons of new email and phone leads that they can market their business to in the months to come. However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns. The giveaway prize might be the only issue here. Of course, it is a wonderful prize. People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else. They could submit their email address to enter and then opt-out of future marketing emails. This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest. Looking for more Contest Ideas? We compiled tons of contest ideas into a single blog post. Read the full post here. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website. Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries. YouTube users were required to complete their submission by leaving a comment on the video. The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors. Do some research into micro-influencers and nano-influencers who might be interested in your products. That means people with under 1, followers, who have an audience and interests that are relevant to your brand. You can also use the power of word-of-mouth marketing from your own followers, no matter how big their audience is. Try and build a strong community around your brand. The team at The Little Green Sheep know that parenting communities are very strong online. New moms and dads use social media to swap advice, ideas, and anecdotes from everyday life as a parent. So the brand decided to incentivize that parenting conversation. They offered a prize which their followers would love, and asked people to recruit their friends for a chance to win. Not only did Barefoot Dreams start a conversation in the comments, they also collected a ton of user-generated content. Are they happy to recommend your brand? Do they engage with your posts, and join the conversations you start online? You can use giveaways to explicitly collect feedback , reviews , or customer quotes to share on your social media channels. Once again, this giveaway is well-designed from beginning to end. The giveaway question and the prize go together perfectly. Only true fans will be tempted to enter the contest, so the brand can target their ideal audience. Use the giveaway question to produce answers that are genuinely useful to you. Just like in this giveaway, sponsored by Degustabox and PBFit. The foodie subscription service and the healthy peanut butter brand got together to ask customers: Why do you eat PBfit? All those responses were useful customer feedback for both brands. And, just as we saw with influencer giveaways, both brands gained followers because their target audiences overlapped. But all of those goals are brand-centric. Lots of people use social media for entertainment. So from time to time, you should run fun giveaways for your followers to enjoy. I loved this example from Legoland California. They put their own Lego twist on Instagram food photos, and set their followers a quick, entertaining challenge. They even squeezed in a reference to their 20th anniversary celebrations. User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants. Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running. Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process. Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience. The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact. Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening. Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media. BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway. If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed. Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign. By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. |
Sample giveaway promotions -
The prize in this case might be a selection of products from each company, or an experiential reward that revolves around athletics. Needless to say, this giveaway idea can lead to a major brand awareness lift for your company. When partnering with other brands to co-create contests and giveaways, your main focus should be on finding brands whose products complement your own, and whose target audience overlaps with your own, as well.
As we said, co-sponsored contests can help you generate awareness among highly-qualified prospects — but it will be up to you to follow through to bring them aboard as customers.
For example, you might have your Facebook followers check out your latest Instagram post, in which you share the code word of the week:.
If you want your customers to really work for the code, you could create a puzzle or brain-teaser for them to solve:. Whichever method you choose, the goal is to get your audience more engaged with your brand — and to take action when they might not have otherwise.
In example two, the radio station in question was aiming to funnel traffic to its Instagram page. Again, as with loop giveaways, be sure your content surrounding the pass code is worth engaging with in the first place.
Want to laser-focus the contest on your most engaged customers? Hold a trivia contest of sorts. You can ask either a single question or a series of questions relating to your brand.
The important thing is to make them at least somewhat difficult; be certain that only your most dedicated customers know the answers to your trivia questions. Or, if you want to be a little less self-centered, you can choose to quiz your audience on topics relating to your industry as a whole.
In the example above, Holiday Parks New Zealand asks its audience to answer questions regarding camping rules and regulations. Aside from getting your customers engaged with your brand in a more unique manner, brand- or industry-related quizzes also allow you to collect a ton of relevant information.
You can then create a customer segment of these mega fans, and in turn create highly-targeted marketing campaigns. If you really want to get into the giving spirit, you might consider avoiding a prize at all — instead donating the prize in the name of your winners.
Hey, we never said your giveaway needed to be focused on giving something to your customers, did we? Yes: your community will be more tightly-knit once the campaign has closed, and yes, this will probably lead to more business for you.
If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies. As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch.
Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag. Your goal for such a campaign is simply to allow your customers to have fun with it.
Make sure the campaign is brand-appropriate, and specific too. As with Cow Appreciation Day, be certain that anything you have customers doing in the name of getting a prize or freebie also relates to your brand. Take a look at this giveaway idea by Vinomofo :.
Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.
Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.
If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.
You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.
At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.
Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion.
If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead. You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.
Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine.
While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.
Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign.
When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.
So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.
Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share.
Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.
From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands.
And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store. Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:.
If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand. That way, you get instant access to their customers plus you get to share the promotional costs.
For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads.
But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.
Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.
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Read Case Studies. Cultural and local celebrations also allow to reinforce the relationship between a brand and the local community. In the following example the Laredo Tx. tourism board entrances to the Jalapeño Festival taking place in the city.
Not only will it generate interactions, but it will also create a positive brand image and greater awareness among your followers. Just like travel influencer and blogger Destinationfab did in the following example. Recurring giveaways is a good way to stay top-of-mind among your followers and potential customers.
Celebrating monthly giveaways or choosing a monthly theme for them e. Easter, Summer, Holiday Season, etc. will help keep your audience engaged. This is the case of Secret Stork Ultrasound. They organize regular monthly giveaways as part of their social network marketing plan to keep their audience engaged.
As well as a means of reaching potential new customers. The following example makes a good case study: a small business with outstanding management of its social networks.
The business in question is a small local bakery with one single shop in Badalona, Spain. They decided to organize an Instagram Giveaway to celebrate that they had reached 10, followers. A very impressive figure! Furthermore, they offered a prize that appealed to their followers: a loaf of bread, a daily special bread, and a sweet bread every day for 5 days.
Hence, only customers or potential customers were drawn to the promotion as they had to visit the shop in person in case they won.
Giveaways to celebrate reaching 1,, 10,, and 20, followers are customary on Instagram. They represent milestones in the evolution of the brand in the social network and help with brand awareness.
These giveaways are a must for any business with an Instagram account! If your business is big enough, or has enough employees, an internal Instagram giveaway is a good employee engagement idea.
In the following example, Texas based clinical research center DM Clinical Research, organized an Instagram giveaway as part of their employee appreciation week.
We are down to our last example! Express giveaways may use the sense of urgency to nudge users into participating.
Hence, when time is of the essence, or when the prize has to be delivered or consumed quickly, or when the organizer needs to maximize a very specific time or day, an express giveaway might be the way to go.
An express giveaway is exactly the same as a conventional giveaway. The only difference is that participation time is shorter, usually one or two days.
As opposed to up to two weeks for a traditional giveaway. The downside, however, is that given the short participation period, the amount of users participating might not be that high.
And so, we have reached the end of our 20 Instagram giveaway examples for your business. As you can see, there are plenty of opportunities to celebrate with your audience and increase engagement.
We hope you found them useful and inspiring for your next Instagram giveaway. He joined the marketing team at Easypromos in and is in charge of multichannel marketing content creation and communication in English for Blog posts, newsletters, etc.
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Contest winners will almost certainly feel a stronger connection Discounted cooking ingredients for less SSample business in the future. Beauty product samples marketing can benefit from giveawaj more contest givaway whether doing a giveaway to increase Free toy samples for toy enthusiasts awareness, Sampl generate new leads, or to strengthen your relationship with current customers. You could also give away something your contest winners will remember for some time to come, or both. In other words, your contest needs to provide value to their life in some way or another. Remember: you want everyone who enters the contest to enjoy the experience of doing so — not just the winners.Sample giveaway promotions -
com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference.
The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.
Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.
Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares. This means more leads and social media followers.
See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other.
However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.
Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build.
The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.
You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out.
Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks.
For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base. If your goal is to acquire more customers, then this might be the way to go for you.
You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host.
Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience.
Choose a prize that your target audience finds desirable. From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience.
Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.
Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads.
Create rules for your giveaway that are reasonable, attainable, and compliant with the law. List the start and end dates of your giveaway, along with instructions on how to enter.
You must also list the date the winner will be announced and the method in which the prize will be delivered. Read this post to learn more about the laws around giveaways and how to create rules for your giveaway.
Launch your giveaway by creating a post on social media or your website. Let your current audience know that you are running a giveaway and ask them to refer their friends to enter.
A couple of social media and website posts might not be enough to promote your giveaway. You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway.
It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement. Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both.
When announcing the winner, you must always remember to thank everyone for taking part. It is recommended that you offer all participants a gift for taking the time to enter. So there you have it. A full analysis of some of the best giveaway and sweepstakes examples from around the web.
We hope you found our analysis intuitive. Our goal is to help you pick up on a few great ideas that you can use in your next giveaway. Hopefully, you, too, can replicate the same sort of success that other brands have had when hosting a giveaway. We understand that this was a long post, and we are delighted that you have made it to the end.
As a token of our appreciation, we would like to share with you our Giveaway Partner Database! You can team up with other brands to host a larger giveaway. Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.
After millions of dollars spent testing different marketing strategies at his marketing agency. Thanks for this informative post its really awesome post, helpful infrmation waiting for next articl. I think your blog is beautifully designed, and this is a great topic. Your sharing is appreciated.
Stunningly excellent post. Thanks for sharing this detailed article the information and in-depth knowledge you have shared with us are really amazing. Your email address will not be published. Table Of Contents.
Brands That Host Giveaways Big Brand Giveaways and Sweepstakes Examples 1. Men's Health — Sticking to Your Niche 2.
Lego — A Contest for Experts 3. Dove — Gorgeous Selfie Contest 4. Domino's Pizza — Pizza Time for a Year! DC Comics — This One's for the Fans 6.
Shift — Turbo Boosting Lead Generation Common Growth Hacks Used 1. Giveaways are hosted on dedicated landing pages 2. UGC is a Valuable Commodity 3.
Source: Lego Ideas. Source: Facebook. Source: DC Comics. Source: Fritolay. Choose a goal for your giveaway Determine the main goal of your giveaway.
Choose a prize for your giveaway Your prize must be able to attract your target audience. Launch and promote Use all of your marketing channels to get the word out.
Announce the winner Announce the winner of your giveaway by email, social media, website, etc. Facebook Twitter LinkedIn Instagram YouTube.
kashi digital on November 20, at am. best Cricket id Provider on August 6, at pm. satta id on June 25, at pm. Bizglide on January 12, at am. Once you know the budget, you can distribute it between ads and prize costs.
You need to know your audience demographics to determine which platform s to host your giveaway or contest.
How well did your social media contest or giveaway perform? Did you achieve your goal? This analysis can help you improve your future campaigns.
Use these seven giveaways for inspiration. A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway.
Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure.
Research which products your audience uses outside of your category, and assemble a dream team. Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations. The only thing people love more than free prizes?
Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize.
Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.
Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe. Thank your followers when you hit a major milestone.
We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness. Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.
Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea.
Seasonal contests are a timely way to drive engagement and highlight a product or service. The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.
To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items.
Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.
Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt! GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot.
Running peomotions giveaway on Instagram is a great way to boost promotkons audience and increase brand Free toy samples for toy enthusiasts. An Instagram giveaway is an Instagram pocket-friendly dining strategy gieaway brands give away a product or service to one or many participants. Typically, brands require entrants to perform specific tasks to qualify for a chance to win the giveaway prize. Instagram giveaways can help you get excellent results from your social media marketing strategy. Besides boosting your marketing goals, here are some other reasons for running an Instagram giveaway for your business:. Free toy samples for toy enthusiasts of the biggest benefits of this kind promofions giveaway is that Sampple only have promotion give away one, or a couple, of your Try before you buy, but in turn, there are many people who want it and sign up to participate. Here are 20 real examples of Instagram giveaways to help you achieve these objectives. Brands celebrate anniversaries as people celebrate birthdays. They are the perfect opportunity to look back at its history and celebrate achievements. Share the celebration with your community with a giveaway on Instagram.
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