Sample event sponsorships -
Such a presence presents a lucrative opportunity for that company to get involved with an audience proven to be relevant to their interests. In a similar sense, they also share information about their past attendees, but their layout shares an abundance of detail all in one slide:.
To aid sponsors in visualising how they can get involved, the team behind the conferences in the Tech Budapest Series have also shared some images of how previous partners have monopolised on the opportunity:. SC London stands for Software Craftsmanship London, and it sells itself as the place where passionate software craftspeople, community, experts, and thought leaders come together.
To help with the navigation process and keep people hooked once they start reading their sponsorship proposal, the team cleverly included a table of contents:. Not only does this improve readability, if the team have already convinced someone to contribute some cash to the cause, all they need do is jump to page 16 of the pdf at hand.
Upon describing the conference profile, SC London take a similar approach to Tech Budapest, with a few of their personal quirks:. Focusing on the people yet again, they include quite a bit of social proof in their case for sponsorship, both from the speaker side and the attendee side:.
And, simply, they close with a thank you and a way to reach them on social, thus potentially bolstering their traffic and followers there, too:. J and Beyond is a dedicated Joomla conference in Cologne, Germany.
In terms of branding, J and Beyond really hits home by using unique illustrations for each tier of sponsorship on offer in their prospectus:. Again, they also offer coffee and lunch break sponsorship packages to help those who want to get involved to find something that suits them.
Image Source: DjangoCon. As well as highlighting the key benefits of getting into a sponsorship agreement with DjangoCon EU, the team behind its production leverage a highly powerful method to show the popularity of their event and create a design to get in on it: scarcity:.
Of course, as well as showing off the tangible ways sponsors will be included in the production of the event, showing the ripple effects of getting involved adds a human aspect to the prospect:.
PyData is a forum for international community users and developers of data analysis tools. Better yet, they showcase just how many people a potential sponsor will get to show themselves to:. Intersection Conference , you might have guessed, is an event providing a place for the intersection of delegates from many countries, discussing how users interact with the creations of designers and developers.
This is how they put it in their proposal:. Starting with this as a solid foundation for what potential supporters can expect, the deck goes yet further when it moves to the subject of promotion as the team offer a multitude of channels to distribute the message sponsors want to share:.
This team are mindful that not only should they include sponsors on the day of the event, so too should they be part of the preparations and promotion ahead of time. Objective slide: Clearly state the purpose of the sponsorship and the impact you aim to achieve, laying out your vision.
Benefits slide: Detail the advantages for the sponsor, such as brand exposure and audience engagement, highlighting the mutual gains. Sponsorship packages slide: Present a variety of sponsorship levels, each with its own set of benefits, catering to different sponsor needs and budgets.
Testimonials slide: Incorporate feedback from past sponsors to build credibility and trust. Budget and financials slide: Provide a transparent overview of costs and potential returns, underscoring the financial viability. Call to Action slide: Conclude with a clear and compelling call to action, making it easy for sponsors to take the next step.
In the dynamic world of sponsorships, a well-crafted proposal is your golden ticket. Let's explore some examples of sponsorship proposals that have successfully turned prospects into committed partners. These sponsorship package examples not only inspire but also offer practical insights into what elevates a proposal from good to great.
This proposal is crafted to appeal to companies seeking to maximize brand exposure among music enthusiasts. By blending strategic planning with audience insights, it presents a compelling case for sponsorship, showcasing how a brand can become an integral part of the event's success and audience engagement.
Dynamic personalization: The proposal tailors content for each viewer, creating a more engaging and relevant experience. Clear package segmentation: It uses tabs to neatly organize different sponsorship packages, enhancing clarity and navigation.
Testimonials for trust: This presentation incorporates positive feedback from previous sponsors, adding credibility and building confidence. Designed for contemporary music events, this proposal speaks directly to brands aiming to connect with the youth and tap into modern trends.
It's a vibrant mix of engaging visuals and cutting-edge design, reflecting the dynamic nature of modern music. Engaging video introduction: It captures attention right from the start, increasing viewer engagement significantly. Effective data visualization: The proposal simplifies complex information, making it visually appealing and easy to grasp.
Narrative flow: The deck ensures smooth content delivery, enhancing the storytelling aspect of the proposal. Tailored for the elegance and sophistication of jazz festivals, this proposal is a combination of style and effective marketing strategies. It highlights the festival's unique appeal and positions it as an opportunity for sponsors to enhance their visibility in a refined music genre.
Structured layout: It uses running numbers for a clear, organized presentation, guiding the viewer through each section. Customizable branding: The proposal offers logo placeholders for easy customization, creating a personal connection with potential sponsors.
Focused highlighting: The deck employs strategic content emphasis to draw attention to key information. Tailored for indie music scenes, this proposal example focuses on niche market appeal. It respects the viewer's time with an indicated average reading time and offers rich customization options for a personalized presentation.
Time respectful design: It indicates average reading time, valuing the viewer's time and enhancing user experience. Rich customization options: The deck provides a variety of placeholders for a highly personalized presentation. Effective call-to-action: The proposal guides potential sponsors on the next steps, encouraging engagement and response.
Crafted for the prestigious world of golf events, this proposal highlights the sport's elegance and the affluent demographic it attracts. It's an ideal tool for brands seeking to gain exposure in high-profile sporting events. It presents golf not just as a sport, but as a social event, providing unique opportunities for upscale brand positioning and networking among an elite audience.
Annual schedule overview: The proposal presents a timeline slide for clear visualization of events and opportunities. Organized information tabs: It segments content for different offers, making it easy to find and understand options.
Intuitive editing: It allows for quick customization, tailoring the proposal to specific sponsor needs. This proposal serves as a showcase for tennis events, emphasizing the sport's global appeal and diverse fan base.
The proposal skillfully combines the excitement of tennis with strategic marketing opportunities, presenting a compelling case for sponsorship that extends beyond the court. AI-assisted content creation: It streamlines the proposal process, ensuring a professional presentation.
Built-in analytics: The panel offers insights into viewer engagement for data-driven improvements. Enhanced Interactivity: The ability to embed links and videos provides a dynamic and informative experience. Centered around individual athletes, this proposal highlights personal stories, achievements, and the unique connection athletes have with their fans.
The proposal goes beyond the athletic feats to capture the human element, making it a powerful tool for brands looking to build a more personal and impactful sponsorship narrative. Brand consistency: The editor extracts branding elements directly from websites or brand books for a cohesive look.
User-friendly design: The deck features a scroll-based layout for an engaging, easy-to-navigate experience. Multiple CTAs: It includes various calls-to-action, providing clear guidance for potential sponsors. This proposal is tailored for brands aiming to be part of the excitement and wide reach of professional football.
It effectively captures the essence of football culture and presents it as an attractive platform for sponsors looking to engage with a large and passionate audience.
Professional layout: The deck uses a clean design with ample white space for enhanced readability. Responsive design: It ensures smooth functionality across various devices, crucial for modern viewers. Interactive component library: You can choose from a range of engaging elements for a customized presentation.
Writing a sponsorship proposal is more than just listing your needs; it's about building a bridge between your vision and the sponsor's interests. Here's a step-by-step guide to drafting a proposal for sponsorship that informs, inspires and convinces sponsors to come on board.
Dive into the sponsor's business objectives and challenges. Your proposal should be a mirror reflecting their values and goals. If they're big on innovation, highlight how your project pushes boundaries or introduces new ideas. Understanding your audience is crucial. Show the sponsor how your audience's interests and behaviors align with their brand.
It's not just about numbers; it's about the story those numbers tell — like a tech-savvy crowd for a digital product launch. Connect the dots between your event and the sponsor's sales targets. It's about painting a picture where their investment in your project translates into measurable business growth, like increased brand loyalty or market penetration.
Bring in success stories and testimonials that resonate with credibility. If a previous sponsor gained significant social media traction through your event, let that story be told.
It's these real-world impacts that turn heads. Your proposal should read like a compelling story, not a dry report. Classic TV idents were at the heart of the sponsorship deal, which was thought to be worth around £30 million.
These were to appear at the start and end of commercial breaks during the programme. But instead of stopping there, Just Eat took things to another level. So it fits in with consumer habits. Not least because of the sheer amount of money involved! The airline signed its first sponsorship agreement with Arsenal in , where it received naming rights to the stadium.
The global destination, which sees , visitors each year, will be known as the Emirates Stadium up until at least , after the airline signed an extension to the agreement in This is the largest deal signed by the London football club, and will also be its longest-running.
The massive financial investment from Emirates is obviously hugely beneficial to the club in its quest for trophies. Meanwhile, Emirates gets the marketing rights to develop campaigns featuring Arsenal around the world. And with Arsenal being such a recognised household name, that opportunity is almost!
Our favourite part of the deal, however, is the agreement that Arsenal will fly on Emirates planes during pre-season tours. In this way, rather than simply getting its branding out there, the airline is able to use its specialism to provide transport for the club and receive great publicity at the same time!
The supermarket chain and the baking reality TV show are two quintessentially British institutions, so the partnership certainly made sense from a branding perspective. The fun and interactive idents complemented the mood of the TV show and even boasted the voice of Stephen Fry.
The pair first launched their partnership in , at around the same time as Ronaldo joined Manchester United. In the year leading up to the deal, the footballer or should we say influencer posted 1, times on social media, generating a total of 2. Not bad, right?! This partnership is a perfect example of the overlaps sponsorship marketing shares with other partner marketing types, hence why we've also included it in our selection of the best partner marketing examples.
Is your mind blown yet?! Race for Life is a charity event run by Cancer Research UK.
No sponsofships ever made it sponsorsyips the top on its Snack sample marketing Relationships with Sample event sponsorships organizations, major donors and corporate sponsors not only bring in funding, but they also establish credibility in your larger community. The key to hooking those connections? Sponsorship packages! This comprehensive guide to sponsorship packages will show you:. Sponsorehips more money, grow your impact, and expand eevnt Sample event sponsorships. We'll help you Trial size relaxation products whole way. Unforgettable fundraising events to engage sponsorsbips donors, increase attendance, and boost donations. Sample event sponsorships sppnsorships a gift via text before visiting a mobile form to complete their donation. Raise more and grow your donor base online through races, bowl-a-thons, DIY fundraising, and other exciting events! A powerful, engaging bidding experience to help you raise more at your next auction. Our service integrations save you time so you can focus on making a difference.
Sample event sponsorships -
In exchange for these sponsorships, their logo should be featured on all of your major signage. There are plenty of other perks you can also include, but these are a great start. You might be surprised by how many virtual sponsorship opportunities there are!
Looking for some sponsorship packages examples? Check out these 3 different options for nonprofits, golf tournaments and virtual events! The Clubhouse Network is a nonprofit that helps young people from underserved communities develop new skills and build confidence in themselves through the use of technology.
Its sponsorship package is very basic on the website, and encourages interested parties to reach out to the Executive Director. This creates a guaranteed opportunity to connect on a personal level with a member of the leadership!
The Travis Roy Foundation , which was created to support survivors of spinal cord injuries with adaptive equipment grants and scientific research funding, has sponsorship opportunities for its Cougar Nation Golf Tournament.
This event uses virtual event software so that attendees from afar still get lots of value out of attending. Better yet, it even has a guide to using the software! Nonprofit sponsorship packages are where your sponsor relationships begin! With the help of this simple brochure, you can expand your event budget, build credibility and create bigger and better experiences for your audience.
We hope our tips and our template! have been useful for you. You know your organization is valuable to work with—so get out there and snag those sponsors! Author: Sonia Urlando. What is a Sponsorship Package? There are two primary models of sponsorship packages: Tiered sponsorship packages have a sliding scale of levels, with every tier offering more sponsorship value in exchange for higher donations.
This model is clear and easy to understand, and can help you reach sponsors at a variety of levels. This model makes it easy for sponsors to track ROI, and provides an attractive element of flexibility!
Creating sponsorship packages for events will help you: 1. Get a bigger event budget Event planning starts with ideating and dreaming, and then adjusting to fit the container of your budget.
Receiving event sponsorships is a quick way to show that: Established people are comfortable tying their name to yours There is value in working with your organization You are a real participant in your community Building sponsorship packages for events is where the process starts!
Give your audience better experiences The money you earn from event sponsorship packages ultimately goes back into your audience experience. Event sponsorships can go towards things like: Special stages and entertainments Art installations Quality food and drinks Wellness breaks Space for quiet rooms Livestreams VR experiences Once your basic expenses are covered, consider what it would mean to go above and beyond for your specific event.
Create lasting partnerships Sponsorship should never be a one-off thing! Your relationship with sponsors has a whole life cycle: Introduction with a sponsorship package Discussion and negotiation Pre-event planning Day-of connection and support Post-event feedback and discussion Thank you, thank you, thank you!
Boost your brand awareness Brand awareness goes both ways—and thorough event sponsorship packages should make that loud and clear for sponsors! Free Sponsorship Package Template Looking for a place to get started on your sponsorship packages? What to Include in Sponsorship Packages A key part of getting sponsorships is knowing what to offer and what to ask for.
Here are 8 essential elements of sponsorship packages for events and beyond: 1. An overview of your organization and mission At the heart of all charitable organizations is a cause. This includes: Your mission, vision and values statement Who your beneficiaries are A brief history of your founding Notable team members The impact you have already made with stats!
The further impact sponsorship would have Did you know that businesses are actively seeking out corporate sponsorship packages?
Fundraising goal Get clear with the numbers in your sponsorship packages. When they read through your package, sponsors should understand: How much money you want to raise The date you aim to raise it by What your goals and stretch goals!
will achieve The more specific you make your goals, the better idea sponsors have of what they can provide. For a tiered package, you should include: The name of each tier The cost of each tier A detailed explanation of sponsor benefits Examples of who typically goes for each tier For an a la carte package, you should include: Options organized by category virtual, merch, food, etc The cost of each option A few example packages By giving prospective sponsors as much information as possible, they can feel empowered early on to choose what works for them.
Speaking of… 4. This could include: Logo placement opportunities Social media partnerships Digital banners In person signage Prime booth real estate during events Brand visibility is a huge point of what makes sponsorship valuable to businesses. Audience size and demographics When businesses read through corporate sponsorship packages, one of the most essential pieces of information they look for is your audience.
Give readers information about: How many members you have Your social media following The size of your email list Typical social demographics gender, age, etc. Here are a few helpful tips: Consider your audience size.
Quantify your value. Pull from your data to determine the visibility, reach and engagement sponsors can get from partnering with you.
As your value grows over time, you can always raise your prices. Research the market. Overcharging will scare away sponsors, and undercharging will lose you opportunities and undersell your value. Race for Life is a charity event run by Cancer Research UK.
People sign up to race in the name of people they love, in order to raise money for life-saving cancer research. For Standard Life, the sponsorship deal is an important part of building brand awareness and ensuring that the brand remains visible and relevant in the years to come.
By choosing to invest in a charity partnership in particular, Standard Life is able to demonstrate its social responsibility to the public. Meanwhile, as part of the sponsorship deal, Standard Life promised to encourage its customers, colleagues and local communities to take part in Race for Life and to raise important funds for life-saving cancer research — helping to ensure that Cancer Research UK can continue to do its important work.
Rolex has sponsored TED since , enabling the not-for-profit to continue sharing its powerful talks with the world for free. The video highlighted its history of design and innovation and was run as advertising against TED Talks on similar topics.
Many sponsors looking to tailor their brand reputation would simply rely on associating themselves with the sponsee. But by creating bespoke content that would appeal to TED Talks consumers, Rolex was able to go a step further, positioning itself as a point of interest that consumers would enjoy learning about.
For Rolex, the collaboration reflected its commitment to investing in technology to better the world, at the same time as wittily playing off the concept of keeping time. After all, nothing says Christmas and New Year quite like raising a glass or two of bubbly!
This is one partnership type that really does work on all scales. And as these 9 sponsorship marketing examples show, it can be a fantastic tool for increasing brand awareness and bettering brand reputation.
To find out more about marketing your brand through sponsorship, check out our complete guide to sponsorship marketing. Or, why not browse our piece on the different types of strategic partnerships for more ideas on how you can leverage the power of partnerships to achieve growth?
Either way, remember to book a demo with Breezy to start the hunt for potential sponsorship opportunities and other strategic partnerships. You got this!
She loves learning about new topics as she writes, and has enjoyed penning articles on industries ranging from mortgages to events, theatre to home improvements and everything in between.
Table of contents 1. PepsiCo and NFL 2. Coca-Cola and the Olympic Games 3. At this point, you might feel like your sponsorship proposal is packed with information but is missing that wow factor you need to really stand out.
Exposure on social media can be a huge selling point for some potential sponsors. Here are a few ways to amp up your social media offerings:. Begin generating excitement on platforms prior to the event.
This is a truly effective low-cost benefit to sponsors. Another great benefit is to add sponsor approved push notification from your conference app. Remember that quality content is always the goal.
Facebook Live events are great benefits to top-level sponsors. One option could be for the conference moderator to hold a Facebook live chat with speakers after an education session. For example, a speaker on how to build a great workplace is perfect for an insurance benefits company.
Create a video series based on the live event content as well as specific sponsor goals, such as sales leads or customer retention. Hire a videographer to create videos that feature footage from live event and in-person interviews with speakers, attendees, or sponsor reps. After your event, write a white paper based on the content at the event, as well as interviews with experts.
Even if you do not have a content manager on your staff, freelance writers are easy to hire at a reasonable hourly rate. An event recap will be used for a co-branded email to nurture attendees by providing sales leads and branding for sponsors.
A longer white paper will be created for the sponsor to use on a platform of their choosing: website, customer newsletter, blog, etc. A VIP program is a niche approach for top-level sponsorship proposals. This helps sponsors increase sales and lead generation within the framework of a traditional tradeshow.
Time and again, this approach has created larger sales pipelines and stronger close rates. We hope you feel prepared now to take your existing sponsor proposals to a whole new level. And, by adding content benefits to your packages, you are sure to increase your sponsorship revenue and retention.
How to Get Event Sponsors Your Attendees Will Love 5 Simple Steps To Building Meaningful Relationships With Event Sponsors 4 Ways to Increase Your Event Sponsor ROI 5 Innovative Ways to Attract Sponsors for Your Event.
How do you create one of a kind sponsorship proposals? Give us a shout in the comments or on Twitter. Webinar Spotlight: New Year, New You: Discover Tools to Make Your Events Better Than Ever!
So much so, that we Sponssorships you barely even splnsorships them! First and foremost, PepsiCo is masterful at Snack sample marketing mutually beneficial sponsorship Snack sample marketing opportunities that sponaorships it to form long-lasting relationships. A fantastic example of this is its multi-year sponsorship of the Super Bowl half-time show. So, the move brought a great deal of benefit to both partners. In fact, the half-time show now frequently brings in more viewers than the game itself. Market Watch revealed that inthe Super Bowl got million viewers, while the J-Lo and Shakira halftime show drew million!
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