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Eating for $2 a Day: Cheap and Healthy Meal Ideas You Need to TryAffordable eating promotions -
People want to give back, and you can help them do just that with a Buy-One-Give-One promotion. This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.
Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy. You can offer a free appetizer. You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts.
Or you can do something really simple like giving away a free item or two along with a connected purchase. The idea here is to offer something low-cost to everyone. You can run a single-winner giveaway with a more noteworthy price any time.
For Christmas, you want it to feel more like a gift than sweepstakes. One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out.
Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available.
The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere. When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.
You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Craft beer is appreciated by a wide variety of people and can be paired with a wide variety of foods, making for a fun and interesting weekly experience.
To make your beer night special, choose a different selection of beers each week and include a description of why you chose it. Another great addition is to provide branded mugs or glasses customers can order.
Challenges that are nearly impossible are more spectacular and more likely to grab viral attention. Pair these with a notable prize. Challenges that are accessible are more fun and more likely to create regulars.
Offer smaller prizes most people are capable of winning. Live entertainment can take many different forms. The key here is to measure performance and either tie entertainer compensation to sales or make sure the bump in customers is justifying the expense.
Trivia night combines a lot of what people like about game nights with what they love about live entertainment. Trivia nights are great at pulling in regulars and can often appeal to a higher spending crowd than other types of activities.
Some ideas to make these nights extra special include doing rotating themes, offering food and drink prizes for winners and runners up, and offering small discounts to all active participants.
Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs. Given these nights are often presold and can be created in bulk, you are typically able to offer these at a compelling price point, further increasing the draw and encouraging customers to come back on a regular basis.
This type of weekly special is also a great opportunity to bring in guest chefs offering unique menus. The more variety you can provide from week to week, the more likely you are to get regulars.
Designating a weekly night where a percentage of profits go to a specific charity allows you to attract customers, give back to your community, and support great causes at the same time.
While this will likely work better as a monthly event for some restaurants, depending on your location and clientele, this could make for the perfect weekly event. You might even consider trying a hybrid class, where you combine a light cooking lesson with a more typical dining experience, giving patrons the best of both worlds.
Maybe even pair it with a more standard promotion offer. BOGO offers are generally perceived as a better offer than a percentage discount or even a free appetizer, so assuming you only offer this deal on Customer Appreciation Night, it will end up feeling like… actual customer appreciation.
Regulars are the backbone of your business. The trick with creating a great loyalty program is to find something that coaxes more people from occasional purchases to frequent purchases without losing all your margins along the way. We want to get people in the club as quickly and easily as possible, and then make them reach for the biggest rewards.
A great way to do this is to use email or text signup as your entry point to the membership. Take promotional events you would otherwise simply offer the general public and make them member-only, BUT all people need to do to become a member is simply signup via their email or phone number.
You can apply this concept to the rest of the ideas in this category and really any of the ideas in this guide. Consider which promotions to run for all customers and which to attach to membership, motivating more people to sign up.
The power of a point system is in its simplicity. A lot of restaurants using a point system forget to tell their customers exactly how it works or help them track their points, which ultimately defeats the purpose of having the system in the first place.
We have a point-based system built directly into our Owner. com platform, and it will automatically send out emails just like this to your customers after each purchase.
We want to incentivize our most frequent patrons to spread the word about our restaurant and even bring people in with them. If you are using a point system, set it up so successful referrals result in a big point bonus you email the customer about and make a point of celebrating.
We want to make that experience feel really great. We want to motivate that patron to continue referring people to our restaurant. If you are offering any sort of the exclusive VIP rewards we talk about elsewhere on this list, make referrals a key entry point to the top rewards.
People love getting a behind-the-scenes look at the places they frequent, and restaurants are no exception. This is especially true for foodies, who already love learning about the origins of different foods, as well as how to prepare them. A great way to reward your loyal patrons and engage your local foodie community is to host recurring Behind-the-Scenes Tour nights, where you can introduce customers to your history, tell them how you prepare some of your most popular dishes, and give them an idea of what it takes to run your restaurant on a daily basis.
If you have an open kitchen, let people watch from nearby tables so they can see their meals being prepared. This is also the perfect promotional opportunity for cross-promoting with other businesses looking to get their names out there, like local farmers or specialty goods producers you partner with.
Consider inviting these partners along on your tour nights so customers can learn more about their offerings as well. Rotating local partners into the event will also keep it interesting for customers who want to return multiple times.
Having your customers tag you on social media while visiting your restaurant is a great way to get exposure to new customers. A few times a week, randomly pick a customer who has tagged you and surprise their table with free drinks or a free dessert.
Either way, this is a great strategy to get exposure to new customers AND create loyal customers who are eager to return to your restaurant again. This one is less about an offer you run and more about how you present your brand. You can also take photos of your customers and add them to the walls.
This sort of deeper engagement is an important part of creating real loyalty from your customers that goes beyond the food they are purchasing. Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members.
The goal here is to create special, exclusive experiences people rave about and look forward to attending. If you have a smaller customer base, try what we talked about earlier and attach these events to the lowest membership tier, where anyone who signs up via email or phone number can join the fun.
Quarterly or bi-yearly events are the perfect VIP bonus for outstanding patrons. And I can promise you they would LOVE to weigh-in and have some influence on the direction of that menu. Providing opportunities for customers to interact with and influence your business is both a great promotion tool and a great way to build loyalty.
If you already use limited-run menu items as a promotion tool — which I highly recommend — this becomes really easy and even systematic. You can periodically take previously run items and invite your customers to vote on what to bring back.
Attach this to the entry level of your loyalty program to motivate more people to signup, but only if you are doing it periodically.
It might even be somethin retro like fondue. Then you can put a poll on social media and ask your customers to vote for their favorite dish from yesteryear.
This is a great way to get some online word-of-mouth marketing, and customers will feel more emotionally connected to your business after having the chance to influence a real, tangible decision you make for the restaurant.
The vast majority of promotions you will run depend on the customer expecting them. The promotion only works when you create the expectation to then motivate an action by the customer. This was the original reason we built Owner.
com, which allows restaurants to do commission-free deliveries through their website, while still using 3rd party driver networks.
But whether you are using Owner. com or have set up direct-orders on your website via another method, getting people to actually use your website instead of the third party apps can be tricky. When a new restaurant partner starts with us, we design and print out 1, fliers for them to package in deliveries prepared for 3rd party app orders.
These fliers offer a discount to the recipient that can only be redeemed via the direct-order system. This is how we consistently turn 3rd-party app users into loyal, commission-free customers for our restaurant partners.
Adam Guild is the CEO of Owner, a restaurant marketing platform that makes online growth easy for restaurants. Sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent auctor purus luctus enim egestas, ac scelerisque ante pulvinar.
Donec ut rhoncus ex. Suspendisse ac rhoncus nisl, eu tempor urna. Curabitur vel bibendum lorem. Morbi convallis convallis diam sit amet lacinia. Aliquam in elementum tellus. More direct sales. Save on fees.
We help busy restaurant owners succeed online. Uber Eats vs. DoorDash vs. Grubhub for Restaurant Owners. Get a free demo to see how Owner. com can help you increase sales, save on fees, and drive more direct orders.
Get a free demo. Automatic Marketing. Online Ordering. If your offer expires before you use it, you can still earn another. Through February 20th, The Cheesecake Factory is running a promotion that rewards guests with every online purchase of eGift cards! Note that this offer is valid on eGift cards purchased online.
The dining credit received from this promotion may be used beginning February 21st, , and it expires at the end of the business day on March 31st, No promo code is required — simply order through the offer in the app!
That means you can get your daily coffee fix for a lot less for a whole month with this Rewards Member exclusive offer! Note this offer excludes Nitro Cold Brew, Cold Brew, and Espresso coffee beverages. Limit 1 per reward member per day. These nachos are topped with refried beans, nacho cheese sauce, seasoned beef, sour cream, and diced tomatoes.
Sound good? All you need to do is sign up and your reward will be posted to your account within 24 hours! Note that prices may vary in AK and HI.
This offer is valid through February 16th and can only be redeemed on orders placed online. Your offer will be valid for two weeks. Note that offers must be redeemed in the app or through the website for pickup orders, and redeemed in-store through the app for dine-in orders at participating locations.
They are not valid for delivery and can vary by account. Invite a friend along for any twofer or BOGO deals, or bring an extra home to enjoy later. Learn about dollar menus and happy hour deals that can help you save on dining out every day.
Eating out at a restaurant can fit in your budget when you take advantage of all these free and cheap food deals available this week. Teresa Mears is a website publisher, writer, blogger and editor who was raised to be frugal.
In her 35 years as a journalist, she has written for papers ranging in size from the weekly Portland Tenn. Leader to The Los Angeles Times. She was an editor for the Miami Herald for more than 17 years, overseeing coverage of home, real estate, family and other subjects.
She has also been a contributor to The New York Times, The Boston Globe, The Dallas Morning News and other publications. Teresa owns and operates Miami On The Cheap , Florida On The Cheap , Fort Lauderdale On The Cheap , Palm Beach On The Cheap and Orlando On The Cheap.
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