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#TrySomethingNew on the Smytten App! Get Free product trials across lifestyle categories 😍Online sample trial offers -
Lapsed subscribers who renew are eligible if they haven't previously used an introductory offer for the given product or any product within the same subscription group.
Existing subscribers are not eligible for an introductory offer for any product within the same subscription group. For example, customers are not eligible if they are upgrading, downgrading, or crossgrading their subscription from another product, regardless of whether they consumed an introductory offer in the past.
The Purchases SDK allows for easy checking of eligibility for introductory offers on iOS, so that you as the developer can display the proper subscription terms to your customers.
RevenueCat uses a best-effort approach to checking eligibility based on previous purchases by the customer. The native store payment sheet will ultimately display the correct eligibility before the customer subscribes.
Checking introductory eligibility is only supported on iOS. Using the checkTrialOrIntroductoryEligibility method on our cross-platform SDKs for example, React Native or Flutter will not return a valid eligibility on Android. Google Play allows setting up multiple offers per base plan and allows differentiating between Google Play determined eligibility and developer determined eligibility.
Our SDKs provide several ways to select which offer to apply. If you pass a StoreProduct or Package to PurchaseParams. Builder , the RevenueCat SDK automatically applies an available free trial or introductory offer.
This resembles the automatic application of free trials and introductory periods on Apple App Store and Amazon App Store and on Google Play before the May subscription changes. If you rely on the RevenueCat SDK to automatically apply trials and introductory offers, be aware that offers with eligibility criteria of "developer determined" set up in Google Play Console will be considered when deciding which offer to apply.
To test the effectiveness of a free trial offer for services, we implemented a day free trial offer on a health-related service website. The table below compares cost per click CPC campaign data from the 60 days prior to the free trial offer to the 30 days after activation.
The initial test results proved to be very positive. The numbers above, while encouraging, do not take customer retention into account.
After all, if these customers do not convert to paying members after the trial period, it could actually be losing revenue for the company.
KEY POINT: The true indicator of success for a free trial offer is retention. Do enough free-trial members go on to become paying members to warrant the trial?
Was your offer more profitable before or after implementing your free trial? We supplemented our retention testing with Test Site B, a subscription-based content publisher for information technology professionals:.
For these two test sites, free-trial members were less expensive to acquire than regular members, even after taking attrition into account. To help you calculate the potential gains or losses from implementing a free trial offer, we have prepared a spreadsheet tool that compares profitability with and without a free trial offer.
To use the tool, plug in your own site metrics and the worksheet provides you with comparative statistics. KEY POINT: All of our tests used automatic-conversion-to-paid if the trial membership was not cancelled.
Requiring credit card information at free trial sign-up reduces the risk from those who may provide bogus contact information simply to get free access to your content or service.
Some companies have reported success with free trials even without requiring a credit card number up front. However, we have found that attrition rates are much, much lower if you ask for a means of payment ahead of time. If in doubt, test both approaches.
We intend to conduct our own comparative test of these two approaches and will publish the results in an upcoming Journal brief. Most subscription-based sites offer a free version of their publication or service to attract a potential audience for the premium version.
This newsletter or other free offering should not be abandoned when you implement a premium free trial offer. Continue to use your newsletter to drive traffic to your premium offer.
In addition, you may offer members who opt out of your premium offer before the trial expires to remain subscribers to your newsletter with the hope of recovering them in the future.
KEY POINT: It is better to start low and increase your price over time as you continue to test. This has the least chance of alienating your customers and will more effectively allow you to zero in on your ideal price.
A free trial offer will require that you thoroughly review and adjust your subscription path. The new offer will fail if you do not change copy and redesign the order path. We have had success with physically posting the pages of the subscription path on our office walls and walking through the order sequence.
Make sure the path makes sense from ALL website entry points. Long Copy vs. In the same way that you start with low pricing and increase it in subsequent tests, you should start with a longer trial period and reduce it in subsequent tests. See if reducing the length of the trial impacts conversion.
Give your prospects the most attractive offer initially and then scale it back to find the ideal free-trial period.
There are many who have implemented highly successful free trial offers. Although a free trial may not be profitable for every site in every market sector, we believe that for many it offers an opportunity to significantly boost sales volume and increase profitability.
The guidelines presented above should help you implement an effective free-trial test on your own website. The long-term retention rate for test site A was not yet established at press time, and may vary with the retention period considered.
As part of our research on this topic, we have prepared a review of the best Internet resources on this topic. This landing page also provides another example of social proof. In fact, when it comes to design, less is usually more.
Too many colors and graphics can be distracting, leaving visitors unsure of where to look. This is important, as it can be jarring for visitors to arrive on your page if it looks completely different from your other marketing materials.
Ready to build your own free trial landing page? Follow the tips below to maximize your conversions. A good headline can be the difference between someone signing up for your free trial or clicking away to one of your competitors.
Because your headline is so important, consider creating a few different variants and split-testing them to see which one drives the most conversions.
Your imagery is just as important as your copy when it comes to driving conversions. Avoid using generic stock photos and come up with some unique images that really sell your product or service. The best images show the benefits of your offer. This could be photos of specific product features or of someone using and enjoying your services.
You can do this through images or videos. Are you selling a digital product? Take some screenshots inside the product to show off the various features.
You can also provide a video demonstration that walks people through the entire product. Or film a video where you introduce yourself and your services so people have an idea of what it will be like to work with you. Make sure to list out all the features and benefits.
The more you can include the better, as it will heighten the value. Try including a section that discusses three or four key benefits, then have a feature list with everything someone gets when they sign up for your trial.
You can also attach dollar values to certain features. You land on a page where someone says they have the answer to your biggest problem. A good way to gather reviews is to simply ask for them once someone has been a customer of yours for a little while.
The best way to get someone to sign up for your free trial is to ask them. Tell them the action you want them to take and ask them to perform that action right now. This is called a call to action CTA. Some good examples of free trial CTAs are:. This is your final pitch, so you can do a bit of a hard sell and ask them one more time to sign up.
Building a free trial landing page is easier than you think. Get started with one of these templates to have your page up in running in as little as 30 minutes. This free trial landing page template has everything you need, including sections for features and benefits, testimonials, and a bio for you or your business.
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