Sample promotion campaign -
The challenge spread like wildfire across social media. Facebook data shows videos involved in the challenge earned 10 billion views from more than million people.
The ALS Association launched this campaign to spread awareness of neurodegenerative disease and raise money. Email marketing campaigns are one of the most popular and effective tools in a marketer's toolbox.
Email campaigns help you connect with current and potential customers at the place where they always are - their inbox. The low cost of effort and tools needed to run an email marketing campaign compared to the potential impact, makes email marketing one of the most profitable channels for a business.
Launching an email marketing campaign gives your company the chance to talk to people 1-on-1 in their inbox, and encourage them to take a look at your latest product, or even just keep them updated on events. C harity: water uses email to regularly communicate with their audience and provide progress reports.
The emails include detailed breakdowns of how the charity spends donations, what projects are in progress, and they include a feedback form that encourages recipients to get involved.
Public relations campaigns help companies get the word out about an event or product launch. The idea is that by launching a public relations campaign, your message will reach a larger audience, who will then pass it on.
Of course, the ultimate goal for these types of campaigns is to catch another audience's attention: the media. The right campaign will have a newsworthy angle that media organizations can turn into a story and create even more buzz around your announcement. Here is another one of our COVID marketing campaign favorites from Carlsberg Denmark.
To keep the public's morale high during lockdown, the brewery launched their Adopt a Keg campaign, inviting people to scan Carlsberg beer they purchased at a shop. Once customers purchased and scanned four Carlsberg beer cans, they filled their "virtual keg" and were eligible for the prize: two Carlsberg beers when bars and restaurants reopened.
The campaign was so successful that Carlsberg expanded it to four other markets. A product launch campaign is generally a multi-channel effort where a company does everything possible to promote a new release. Getting a product launch campaign right means targeting the right audience and creating enough buzz around your offer to get people excited.
With more than three-fifths of people being unaware of any recent product launches, it's safe to say that product launch campaigns are a necessity. When Robinhood launched its stock trading app, it made its audience wait months to get a taste of the product. Yep— over 1 million people waited in line to get early access to Robinhood's product.
But it was the offer that was the real winner of the launch. To get access, people had to opt-in for the product. If you wanted to jump ahead of the line, you could by inviting your friends to opt-in as well.
This strategy created a lot of interest in the product, and helped Robinhood pull off a successful launch. Referral programs give your customers the best of both worlds: They can recommend a product they love to their friends and family, and get a reward for their efforts. Referral marketing campaigns have a strong track record.
Companies like Uber, Google, Amazon Prime, and Airbnb have used them to build their customer bases. Lyft is a rideshare company that launched a simple yet uber -successful referral marketing campaign based on cash incentives.
Lyft sent its users a unique referral code and encouraged them to invite their friends to try out the service with a discounted ride:. Search engine optimization campaigns are designed to drive organic traffic to websites using search intent, keywords, and content. To get your content to rank on a search engine, you need to optimize elements of you website and blog pages like titles, metadata, and keywords.
Your domain authority, page load speed, and other factors will also impact your search engine rankings. Organic SEO is an ever-evolving game between marketers, their competitors and search engines.
Google the largest search engine release algorithm updates frequently but keeps the details in a black box. Content developers are forced to stay on top of trends and update pages if they want to rank. Even though it may be a long, difficult process, building a strong SEO campaign is the key to many brands' success.
OVME is a medical aesthetic practice that used an SEO campaign to drive more organic traffic to its site. The company focused on simplifying its website and optimizing its titles, alt tags, schema markup, page content, and metadata to include keywords that potential customers may use in search queries.
Making simple SEO changes on your website can dramatically boost the number of people landing on it and, ultimately, the number of conversions. In partner marketing campaigns, two non-competing companies join forces and advertise a product or service to a similar target audience.
The idea is that both brands can benefit from each other's existing customer base, and some crossover will occur.
When Apple released Apple Pay, it hoped to change the way people purchased products—instead of using a credit card, they could just use their phone. However, the company didn't have payment technology, so it needed to partner with an existing credit card company.
So, it did just that. Mastercard signed up to Apple Pay and became the first company to enable its customers to pay using their phone or Apple Watch.
This is a great example of partnership marketing campaign done right: The companies do not sell the same product, but through working together, they created a revolutionary way to shop.
Conversational marketing campaigns aim to engage with website visitors using a more personalized approach. Instead of asking your customers to email you or call a customer support line, conversational marketing engages with your visitors in real time using automated conversations, live chat, or a combination of those methods.
Conversational marketing campaigns give your company a chance to interact with visitors both at scale and on a human level. An example of how conversational marketing works comes from JivoChat , an omnichannel business messenger. Using behavioral triggers, JivoChat proactively engages site visitors with personalized messaging, and do it at scale across different channels.
Influencer marketing campaigns are like turbocharged referral marketing campaigns that are promoted on social channels like TikTok, Youtube and LinkedIn.
Instead of asking your customers to refer your product to their family and friends, you engage a popular social media influencer or blog writer to recommend your product. If the campaign is successful, you can potentially introduce your brand to thousands or millions of new people.
After sponsoring the US Open for more than three decades, Chase decided to try a different approach for the tournament. To give viewers a more intimate experience, Chase partnered with one of the most popular men's tennis players at the time, Andy Roddick.
Roddick tagged Chase in his posts, increasing exposure for the brand. The results were immediate. Over 2. With 2 billion people watching videos on YouTube every month, video marketing campaigns are a powerful tool every marketer should be using. Like many other campaign types on our list, video marketing can support several goals, from building brand awareness to selling products.
However, the beauty of video marketing campaigns is their simplicity: They give your audience a way to digest your content easily, without reading or scrolling through lots of information.
If you haven't seen Million Dollar Shave Club's iconic video marketing campaign, now is the time. The company launched the campaign to sell its low-cost razor subscriptions to men who were, in the owner's eyes, "fed up with the razor monopoly. The Marlboro Man campaign was so successful that it not only increased sales of Marlboro cigarettes, but also changed the way that cigarettes were marketed in the United States.
The Marlboro Man became the symbol of the American cowboy, an image that was used to sell not only cigarettes, but also a way of life. The Marlboro Man campaign came to an end in , after Philip Morris decided to focus on other brands.
Dos Equis has run a popular campaign with the slogan "The Most Interesting Man in the World. His many exploits include skiing down an active volcano, saving a busload of nuns from drowning, and being the only man to ever outdrink Chuck Norris.
The campaign has been very successful, and has helped make Dos Equis one of the most popular beers in the United States. It has also spawned numerous imitators, with other companies trying to create their own "most interesting man" characters.
Progressive Insurance's "Flo" campaign is one of the most successful advertising campaigns in recent years. The campaign, which features the iconic character Flo from the Progressive Insurance commercials, has helped the company achieve unprecedented levels of brand awareness and customer loyalty.
The key to the success of the "Flo" campaign is its ability to connect with consumers on an emotional level. The character of Flo is relatable and likable, and her down-to-earth personality resonates with viewers.
In addition, the ads are funny and clever, which helps keep viewers engaged. In , the California Milk Processor Board launched the now-famous "Got Milk? The campaign was created to increase milk consumption in California, which had been declining for several years. The campaign was an instant success, and "Got Milk?
The campaign has been credited with increasing milk consumption in California by more than 10 percent. The campaign has been so successful that it has been adapted for use in other countries, including Canada, Mexico, and Australia.
Avis is a car rental company that has been in business for over 50 years. The company's slogan, "We Try Harder," reflects its commitment to customer service. In recent years, Avis has been rated as one of the top car rental companies in terms of customer satisfaction.
A ° marketing campaign deals with creating ideas across all fields, such as content, design, graphics, ads, music, and lots more. In simpler terms, the ° campaign concentrates on communicating a message through all mixed elements.
Nike's "Just Do It" campaign is one of the most iconic and successful advertising campaigns of all time. The simple yet powerful slogan has inspired athletes and non-athletes alike to push themselves to their limits and achieve their goals. The ad showed Prefontaine running along a beach and ended with the slogan "Just do it.
The "Just Do It" campaign has continued to be one of Nike's most successful marketing initiatives, and the slogan has become a part of popular culture. The campaign has been credited with helping Nike become the world's largest sportswear company.
In addition, the "Just Do It" slogan has been used as inspiration by athletes, artists, and everyday people to achieve their goals. In , BMW launched a revolutionary marketing campaign called "The Hire. The films were shown online and in cinemas, and were all directed by high-profile filmmakers like Guy Ritchie and Ang Lee.
The campaign was an instant success, winning multiple awards and becoming one of the most talked-about marketing campaigns of all time. Aerie's "Aerie Real" campaign is all about celebrating natural beauty, and the company has made a big commitment to featuring more diverse models in its ads and social media content.
The campaign has been incredibly successful, and Aerie has received a lot of positive feedback for its efforts. Many women have thanked the company for showing them that they're beautiful just the way they are, and many others have said that they're now more likely to shop at Aerie because of the campaign.
Wendy's: "Where's the Beef? The campaign was created by ad agency Dancer Fitzgerald Sample and featured the now-iconic phrase, "Where's the beef? The campaign was designed to highlight Wendy's hamburgers as being made with fresh, high-quality beef.
The ads featured actress Clara Peller questioning the small size of burgers from other fast food chains.
Peller's catchphrase became a pop culture sensation and helped propel Wendy's to become one of the most successful fast food chains in the United States. The "Where's the Beef? The phrase "Where's the beef?
Wendy's continues to use the catchphrase today, though it has been updated for a new generation of customers. In , Coca-Cola launched its "Share a Coke" campaign, which saw the company print people's names on their bottles of Coke.
The campaign was an instant hit, with people all over the world sharing photos of their personalized bottles on social media. The success of the "Share a Coke" campaign led to Coca-Cola launching similar campaigns in other countries, including the United States, Canada, and Australia.
In , Coca-Cola even launched a "Share a Coke" app, which allowed people to personalize their own virtual Coke bottles. The "Share a Coke" campaign is just one example of how Coca-Cola has used innovation to stay ahead of the curve. The company has a long history of using creativity and innovation to connect with its consumers.
Bud Light has been running a popular advertising campaign called "Dilly Dilly. Bud Light has even started selling merchandise with the "Dilly Dilly" logo. What better way to connect with your audience than to speak their language? Spotify took the internet by storm with the clever use of memes for their digital marketing campaign.
Memes are funny images or videos that are shared rapidly over the internet. You can tell that Spotify took the time to learn about the most popular trends with their listeners.
The best way to communicate with your target audience is to find out how to speak their language and mesh that with their interests, while also being authentic. Spotify took the time and effort into creating an engaging and humorous marketing campaign that people have connected with.
Learn more about the types of digital marketing and how to use the different methods effectively. Gain some helpful tips that you can implement into your next digital marketing campaign.
LEGO did just that with their new product, the LEGO Braille Bricks. Their powerful marketing campaign showcases their desire to improve the learning of visually impaired children and create a way for them to learn and play simultaneously.
The braille bricks are designed to help teach children the individual braille letters and numbers while still being compatible with the entire LEGO System of Play. The takeaway here is inclusivity. LEGO showcased that their brand cares about the well-being of their consumers and recognizes that they could create genuine, positive change.
LEGO understood that there was a divide that needed to be filled between them and some of their consumer base, so they created a system that allows for more inclusive play and the improvement in the education of visually impaired children.
What this marketing campaign illustrates is that impact and genuine value in a product or service is what will make a marketing campaign successful. Chanel created a warm and loving marketing campaign to promote its iconic No5 perfume. This campaign is a wonderful memory of motherly love, promoting that mothers should treat themselves for all the hard work they do.
This advertisement speaks to the moms of the world and offers a message that truly resonates. Emotions and memories shape a person into who they are, and if you can tap into that connection, your message will reach your target audience much more effectively.
Chanel found a way to pair powerful emotions with vivid memories, and memories that we all share and understand. In this way, Chanel was able to accomplish such a powerful campaign with a simple drawing and message. Take the time to learn your audience and find out the common traits they share and what things can you do to inspire a sense of unity and engagement.
There have been many powerful marketing campaigns in recent years, but this one is a little different. The strength of this message resonates deeper than most, addressing difficult conversations and the troubling reality that we face in the world today. In light of the MeToo movement, and many other related systemic issues that have come to light as a result, the ad shows that Gillette recognizes the impact they have and how they can change the future for the better by going down a different path.
What makes this ad so special is that Gillette is acknowledging their shortcomings and admitting they had been a part of the problem. Good campaigns follow a theme and include a series of touches with the market. Many marketing campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story.
Note: You can access guided campaign planning templates in Qlutch , our marketing planning app. An example would be The Duck campaign launched by the American Family Life Assurance Company in The company used the Kaplan Thaler Group to improve its name recognition.
In , the campaign keeps evolving. The duck recently got hurt; now you can use Facebook to send the duck a get well card. Large consumer marketers like Alfac typically use ad agencies both traditional media and digital media agencies to design their campaign creative, handle the media buys, and track results.
These are often multi-million dollar endeavors, and have brought us such memorable advertising campaigns as:. True marketing campaigns are more than just advertisements. Complex campaigns leverage multiple mediums, use a sequence of messages over an extended timeframe, support positioning, define a brand experience, and handle the campaign fulfillment and selling.
Campaigns can also be simple — using a single medium, with a single message and call-to-action. Here are three examples of very simple campaigns:.
Call the prospect; qualify the prospect further and determine next steps. Mail a postcard to attendees three weeks before the show; invite them to your booth with an intriguing incentive. Mail a special invite to key prospects and customers for a VIP reception.
The Samlpe thing that promotuon do that proomtion a good story. Impactful marketing campalgn are pfomotion that — Sample promotion campaign stories. As marketers, we Free product samples learn from the most campwign marketing campaign examples Free product samples promotikn entertaining, touching, captivating, and memorable ads Free skincare product samples online resonate with customers and build brand reputation. Trailblazers in the marketing industry go beyond intelligent data analytics and cutting-edge technology and find ways to bring together insights in creative and imaginative ways. The best marketers understand how to craft a campaign vision, build a strategy, develop striking visual and written content, analyze data, and measure success; marketers learn these skills and more in a Master of Arts in Communications. Nike launched the campaign in and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same. For promltion companies, marketing campaigns are the main method Samppe both communicating with their Frozen food promotion code to reinforce their positioningand for customer acquisition. Sample promotion campaign Value-for-money food sales follow a theme and include a series of camoaign with the market. Many marketing campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story. Note: You can access guided campaign planning templates in Qlutchour marketing planning app. An example would be The Duck campaign launched by the American Family Life Assurance Company in The company used the Kaplan Thaler Group to improve its name recognition. Inthe campaign keeps evolving.
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