General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to what your page revolves around is more effective—it ensures that anyone who enters and follows you for the contest is engaged with what it is you do.

Try for free. Promote your Instagram giveaway as widely as possible. to make sure that no one misses it. A post shared by Lucy Chapman lucindaparkerchapman. Hootsuite is the perfect resource to help run and track contests.

Contest posts can be scheduled with the Planner. Learn more about how Hootsuite can help you with Instagram contests and, well, all of your other social media efforts :.

You can choose how many winners you want and adjust criteria like mentions and hashtags. The following 11 giveaways demonstrate different contest strategies, entry methods, prize ideas and creative ways to promote your giveaway.

This is the simplest form of IG giveaway. Your audience enters by interacting with the post through liking, commenting or sharing—and post importantly, following. A post shared by KAZO kazowoman.

Asking users to tag their friends in the comments—and counting each of those comments as an entry—is basically an evil genius move. Tagging a friend is less of an evil genius move when it actually has something to do with your brand, or the giveaway itself. A post shared by Crazy Shirts crazyshirts.

A new product launch is a great reason to host a contest—it helps create hype around the product and share news of the launch with your audience. You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands.

A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab.

Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries.

A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway. For example, the Instagram contest below uses one long graphic posted as three separate carousel images.

It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming.

A post shared by Bloomsbury Mill bloomsburymill. When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest. For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea. Seasonal contests are a timely way to drive engagement and highlight a product or service.

The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.

To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content.

Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event. Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt!

GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot. Host a writing contest to find talented writers who can help your brand tell a story. Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too.

Join our contest with new work that reflects on years of Jacksonville history and envisions the next years. What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more. Build and grow stronger relationships on social. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Send us an email. Send us an email Who are you trying to contact? Sales Support. Share Twitter. Followers can post multiple stories and tag a friend for extra entries, giving the brand tons of engagement plus a built-in way to gather user-generated content. This is smart marketing at its finest.

Screenshot via Instagram by TheBeautySpy. One lucky winner scored a slew of beauty swag in this giveaway. To enter, fans had to follow thebeautyspyofficial and chelseabeautyspy and tag up to four friends in the comments. They could also score a bonus entry by reposting the contest post in their Instastory or on their Instagram feed and tagging both accounts.

This is a smart strategy for boosting follower numbers and brand awareness for related brand identities. Screenshot via Instagram by Forever Forever 21 gets nostalgic with this Instagram giveaway , giving three lucky winners three items each from the LA Gear Collection, plus a pair of LA Lights sneakers.

Almost everyone older than 10 in the 80s remembers fondly or not the LA Gear brand, Forever 21 ties in the old-school theme by asking fans to comment with their favorite movie from the 80s or 90s, follow both forever21 and lagear , and tag two friends for a chance to score some LA Gear swag.

But are you a fan, or are you a superfan? From the simple to the elaborate, there are various ways to set up an Instagram giveaway. When you find the winning formula, kick it up a notch with more valuable prizes and mix and match the requirements to maximize engagement.

Your strategy for the Instagram giveaway is based on your objective and the types of actions that you ask your target audience to take. Giveaways generally involve some variation on one of the following types of contests :. The Instagram image or photo you use to announce your giveaway can take many forms.

Fortunately, there are a variety of templates available for free that you can customize to meet your needs. Here are a few resources to find high-quality Instagram giveaway templates you can customize to make them your own:. You can also create your own Instagram giveaway announcement — or an Instagram giveaway template you can use again and again each time you run a giveaway by customizing a few details — using free and low-cost image creation tools like Canva , Crello , Stencil , and many others.

Instagram requires users who are running giveaways on the platform to comply with certain requirements , including using specific verbiage that releases Instagram from any participation in your giveaway or contest. in any way and is not sponsored, endorsed, or administered by Instagram, Inc.

Running a giveaway on Instagram is a great strategy for getting more engagement. You can get even more engagement from Instagrammers by installing our Instagram follow button.

Take 5 minutes now to install it, then sit back, and watch your Instagram follower number grow!

You can either pick the best caption as the winner or draw a winner randomly. This is another easy way to attract many entries as little effort is required to enter. You can easily create a similar social media giveaway post.

Commenting contests require users to leave a comment on your social media post for a chance to win. The great thing about this type of contest is you can run it for any social media channel. All you have to do is create your post with a caption explaining the entry rules and details.

Alternatively, you can host the contest directly on your website using a giveaway tool like RafflePress. Then you can promote your contest on all your social media channels for maximum reach. The winner of a voting contest is the user with the most votes. This is another way to spread the word about your giveaway, as participants will share the contest with friends and family to secure more votes.

You can ask users to vote for a winner in the comments section of your post or host the contest on your website and use a giveaway tool to keep track of votes.

This type of contest is easy to pair with a submission-based campaign. For example, Drovers began their campaign as a photo contest. And in their social media giveaway post, they asked users to vote for the winner on their Facebook page. Then you can quickly see who has the most votes at a glance and pick a winner.

You can then allow users to vote for the best entry and share the contest on social media to maximize your reach. You can combine this with a voting contest to motivate users to share the giveaway on their social channels.

Tag-a-friend contests are technically a comment and share wrapped in one. And when people participate, it creates a ripple effect where one friend tags a friend, who then tags a friend, and so on. They teamed up with a complimentary brand for their contest and asked participants to tag 2 friends in the comments.

They then bolstered this with optional entries to follow both Instagram profiles to get more followers. Follow-to-win contests are the most straightforward solutions for broadening your audience. Users need to follow you to enter to win.

Instead, you can run a follow-to-win contest to reach a specific follower goal. Then when you reach the goal, you can randomly draw a winner. Every Wednesday, they give away one of their cupcake boxes to one lucky random winner. All people need to participate is to leave a comment and follow their profile.

Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers. Why not run a similar.

Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them. So why not run a giveaway celebrating your milestone?

To help spread the word, ask users to follow, like, or comment for a chance to win. Alternatively, you can use a giveaway app to get people to follow you on other social platforms.

Then you can grow your audience there too. Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes. Then when the giveaway ends, you can notify them of the winner.

Trident implemented some game ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize. Users had to play each record and vote for their favorite to enter.

Since users had to sign up with their email addresses, it gave Trident the ability to reach those people with marketing messages in the future. Or you could create a fun game with a trivia question format. One way to run a social media scavenger hunt is to hide clues such as photos, videos, and more across all your different platforms.

Alternatively, you can ask users a series of questions to find the answers in posts scattered throughout your channel. Participants can leave their answers on your giveaway widget and join your newsletter to complete the entry requirements. Hashtag challenges have been around for some time.

Chipotle is an excellent example of this in action. To celebrate Cinco de Mayo and drive usage of their app for orders, Chipotle created the lid flip challenge.

After just 6 days of the challenge going live, , videos were submitted to the challenge, resulting in million video views. Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize.

For example, the Kiss The Brides bridal show ran a filter contest to win tickets to their next show, making this a great ticket giveaway idea. To enter, participants had to follow the show on Snapchat, visit a participating location, take a selfie using their branded filter, and send it to them in a story.

This example is an excellent social media contest idea for events or trade show social media contests. You can run a Pinterest contest to ask users to create a Pinterest board of their dream home using your products.

Alternatively, travel companies can get users to pin their dream vacation. We hope this article helped you find some great social media contest ideas and examples you can use for your own campaigns. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission.

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Get RafflePress. The ZHC and James Charles collaboration was a video of ZHC creating custom sneakers and accessories for James Charles.

ZHC goes to meet James Charles in person to hand over the custom made merch. The video ultimately ends with both influencers customizing two brand new iPhones. These custom iPhones that were designed by the influencers themselves were used as prizes for their giveaway.

Pewdiepie real name Felix is a YouTube influencer with the most amount of subscribers. He is best known for creating enjoyable satirical content in his room. Prize: Exclusive Clutch products gaming chairs and desks with Pewdiepie branding.

Submit an email to enter, Follow Pewdiepie and Clutch on social media, etc. Pewdiepie is infamously known for promoting his chair on his channel. Clutch also manufactures high-end gaming desks. Clutch hosted an excellent giveaway on their website. The grand prize package being both a Pewdiepie chair and a desk.

An influencer giveaway can be a partnership made in heaven. You, the brand, can sponsor a truly awesome prize. Then your partner, the influencer, will show your giveaway to their followers. What is your take on social media influencers? Let us know in the comments below.

Jack Paxton is the co-founder of VYPER , a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.

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