The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but it also helped prove the demand of the product to potential retailers and support their case for shelf space. Shameless Pets, founded in , is a natural, sustainable and nutrition-focused pet food brand that uses up-cycled fruits and vegetables to create tasty treats for both cats and dogs.

The brand was looking to reach pet owners and drive trial and awareness amongst new consumers. Pet owners who matched the targeted profile, would later get a box delivered to their doorstep with a sample for their furry friends to try at home as well as the option to leave their genuine feedback.

Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. The Sampler program helped them prove the quality of their product by offering a tangible experience to those most likely to turn into paying customers.

The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample. Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle.

The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store.

The brand wanted to streamline their demo process while creating an authentic connection with consumers at home. The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution.

Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients. The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program.

The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed. Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up.

Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o. The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement.

The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published. Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. According to WordStream, the average landing page conversion rate is 2. To determine your conversion rate, simply divide the number of conversions a web page generates by the number of people who visited that page.

If your conversion rate isn't close to the average just yet, don't worry. Nailing those percentages can be a bit challenging at first, especially if you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly.

Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like. And because there's no one "right" way of designing a landing page , you'll want to check out examples from lots of different industries for different stages of the buying process.

We don't have access to the analytics for each of these landing pages, so I can't tell you specifically how well they convert visitors, contacts, leads, and customers.

But many of them do follow best practices while also implementing a few new experiments that could give you ideas for your own landing pages. This AirBnB landing page is a one-stop shop for visitors curious about hosting. It features testimonials from current hosts, articles offering advice, and even a calculator to estimate your weekly average earnings based on your location.

If all this info convinces you to start hosting, the vibrant pink CTA in the header makes it easy to convert on the spot. AirBnB's design style is clean and platform agnostic, which makes for a pleasant site for users on iOS and Android. F ollow conventions on important elements like navigation, system iconography, contextual actions, and interactions for a similar experience.

Wix has turned its landing page into a creative playground with a stunning and captivating digital illustration that follows you down the page.

It's not overwhelming or distracting — it's carefully balanced with white space and clear text. We love the use of design to emphasize certain touchpoints on the page.

For instance, the mountain's peak in the illustration points to the main CTA encouraging visitors to get started. Explore your brand's color palette and story.

Make it reflect your mission and identity in an eye-catching way that differentiates yours from competitors. And if you need guide, create a custom color palette for your brand here.

What do we love most about this landing page? It's not what it has, but what it doesn't — a navigation bar! By removing the navigation bar, ExpressVPN shines a spotlight on the primary CTA.

Why do we take an anti-navigation stance for landing pages? They tend to distract visitors and lead them away from the intended action. The choice to use a serif typeface speaks to ExpressVPN's established trust and authority.

Differentiate your brand from the current trend of straight lines and rigid, sharp edges and try to find fluidity and warmth in your style. Learn the best practices for generating leads with high-converting landing pages. Besides its sleek design, this landing page gets bonus points for the autoplay video in the background, which adds a degree of movement to an otherwise static page.

Speaking of movement, the video shows people working out at Row House, which offers a great introduction to the brand. If it suits your brand, try enticing visitors with a video component.

It could be the difference between passive and active engagement. Row House focused it's website design to be minimal and get people straight to sign up. When you design your own landing page, ditch a fussy design and focus on how you can turn prospects to customers quicker.

I like this page because it's simple in both copy and design. The form on the page is simple and only requires an email address and password. Or, you can use your LinkedIn, Facebook, GitHub, or Google Plus login, shortening the conversion path even further.

The landing page also offers real-life success stories, testimonials, and other forms of social proof for visitors who need more information before creating an account. This helps make the potentially intimidating world of coding more approachable for beginners. Lead your landing page design centered on value.

Let your webpage be more of a blank canvas to showcase your satisfied customers. Sunbasket takes a competitive approach to its landing page, directly comparing its meal delivery service to its main competitor, Blue Apron. As you scroll down the page, a table highlights where Sunbasket's features exceed those of Blue Apron.

By comparing your products or services to another, you can highlight why yours is the clear winner. It's a smart way to provide "evidence" to potential customers as to why they should choose you.

Don't be afraid to show your cards in your landing page. If your product or service has more benefits than a competitor, call it out. Just make sure not to make false claims or talk down on other's in the market.

I'd argue that the top fold is the most important element of a landing page, alongside the CTA. Curology's top fold is clean, visually appealing, and to-the-point — and the copy is less than 50 characters long.

Users immediately understand the offer and how it can benefit them. Even if the brand is new to you, its message is loud and clear — regardless of your skin issues, Curology has a custom solution for you.

Make your landing page reflect how your customer will feel when they use your product. An open and clear visual of a room with plants and clean tile gives a pleasant impression that your audience may be looking for.

Here's another example of clever, delightful design on a landing page. As soon as you visit Breather. com, there's an instant call to action: indicate where you want to find a space.

Plus, it uses location services to figure out where you are, providing instant options nearby. We love how Breather used simple, to-the-point copy to let the visitor know what the company does, followed immediately by the CTA to select a city. The negative space and soothing color scheme also align with the product —— essentially, room to breathe.

You want to make customer signups as easy as possible. Place your CTA as a focal point and design your landing page in a way that guides users to click them. For starters, check out that sunny yellow background color — it's impossible to ignore. It's a bold departure from its more subdued home page, yet still on brand.

Besides the color, this landing page gets a shoutout for its CTA placement. It displays a consistent CTA "Sign Up" not once or twice, but three times on the page.

No matter how far down you scroll, you will see the same button. This is a solid strategy since the CTA operates as a gateway for converting clients. It should be available to visitors as they move down the page — not just once on the top fold.

Soft colors are modern norm, but that doesn't mean your brand has to fall in line. Go against the grain like Mailchimp and make a bold landing page background with cool tone CTAs to compliment. This landing page design has it all. It's visually appealing, interactive, and offers scannable yet descriptive headers — such as Peak Streaming, Peak Originals, and Peak Family Team.

Plus, the background makes each fold look slightly different, creating a captivating scrolling experience. The landing page also features a repeatable CTA "Try It Free" and several strategically-placed content offers, culminating in multiple touchpoints for visitors to convert.

Don't be afraid to place more than one CTA on your landing page. Space them out appropriately and even experiment with the wording to see which get the most clicks.

CarMax is ready to empower visitors to do their own research right on the landing page. It features a search bar that leads to a large database of cars and a calculator that allows visitors to estimate their ideal monthly budget. For those looking to sell their car, it also includes a form that users can fill out to receive a quote.

It's clear CarMax wants the buying or selling experience to be as painless as possible. By translating the company's customer-centric approach on its landing page, CarMax effectively turns a universally dreaded event — purchasing a new car — into a straightforward process without gimmicks or barriers.

Sometimes you don't need to do a lot of convincing on your landing page. Instead of relying on text heavy monologue or testimonials, present customers with a means to get the information they want first , and then get into the details as they explore your site.

Who is your landing page's target audience? While most of Edupath's website content is directed toward students, there are sections dedicated to advising parents on helping their teenagers through college applications and SAT preparation.

The landing page below is in one of these sections. When parents fill out their teenager's name, email address, and mobile number, a link to download the Edupath app is sent directly to them. The folks at Edupath know students are likely to do something if their parents ask them to — especially if it means they don't have to surrender their phones.

Plus, it's an easy, one-click process. This whole conversion path is a clever and helpful way to get the apps on more students' phones by way of their parents. Optimize and simplify your conversion path for your target audience.