Discounted Gourmet Products just Cheap food deals ca,paign to offering products that participants are receptive to and that campalgn them to take action. So before you come up with your giveaway structure, answer the following questions:. Death Wish Coffee Company is an excellent case in point. What is the next best alternative for you?

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Giveaway Prize Ideas for Successful Social Media Campaigns

Online sample campaign giveaways -

We threw this family back to their tbt. Social media contests are an excellent way to let your customers or target audience know about your brand , product , or service.

Not only that, they can also be used to increase brand awareness and reach new potential customers. Here are three fun social media contest ideas that you can use to increase brand awareness for your business. Collaborating with another brand or influencer in your industry is a great way to reach a new audience and get people talking about your brand.

For example, you could team up with an influencer to give away one of your products to their followers. Or, you could partner with a relevant brand to double the prize offers of your contest.

Local Vancouver restaurant chain Nuba took advantage of this technique when they partnered with yoga studio Jaybird. Both brands focus on nourishing the body and the mind, so the contest was a perfect fit.

A post shared by Nuba Feel Good Lebanese nubatown. Hashtag challenges are a great way to get people involved and engaged with your brand. All you need is a catchy hashtag and some prize incentives! The contest called on users to share a video of themselves making their mom smile. In just two weeks, the hashtag received over 5.

Platforms like Snapchat now offer branded lenses and AR filters that users can play around with. This provides a great opportunity for brands to get in on the fun and host a contest using these features.

Users could use these features in their daily snaps, or unlock a mountain zorbing game where they dodged obstacles while flying down a slippery slope. Players won free packs of cookies as prizes. This campaign helped Oreo connect with a younger audience and get their attention with something new and exciting.

Ready to run your next social media contest? Use this template to launch your next social media contest and drive more engagement , leads , and sales for your business.

Click below to download the free social media contest template. Are you looking to increase engagement? Drive traffic to your website? Boost brand awareness?

Pro tip: Make sure you set S. goals for yourself: specific, measurable, attainable, relevant, and timebound. For example, We hope to gain 1, new followers within 1 week of running this Instagram contest.

Your prize should be relevant to your contest goals and audience. Make sure you give people enough time to enter the contest. Pro tip: Use Hootsuite to schedule your social media posts in advance. Teaming up with an influencer is a great way to get the word out about your contest.

Make sure to choose an influencer who has a similar target audience to yours. For example, Facebook wants it to be clear your contest is not affiliated with their brand.

Instagram requires you to have official rules laid out for each contest. There are a few ways you can pick winners fairly :. That way, there are no surprises when the contest is over.

Hootsuite Analytics can also help you track how much reach and engagement your contest is getting. Track contest-related shares , hashtags , and more to see how far your contest is shared. Save time and run your next social media contest with Hootsuite. Next up is organic skincare company Airmid Beauty Secrets.

Like Melted Soapery, they run their e-commerce giveaway on Instagram and use an eye-catching photo to grab the attention of potential participants. Either way, this leads to a spike in their website traffic. In terms of entering this e-commerce giveaway, Airmid Beauty Secrets makes it super simple and spells out the process right here.

Users have to like the post on Instagram, tag five friends and ask them to follow, and then repost the post on their Instagram page and story. And just below that, the brand includes other key details, noting that participants can tag additional people for a chance of an extra entry, when the contest ends, and when the winner will be announced.

The way Airmid Beauty Secrets announces the winner on Instagram Live is smart. This encourages people to tune in live to see who won, which gives the brand another way to boost engagement and build even stronger rapport with their audience.

It just boils down to offering products that participants are receptive to and that get them to take action. One of the best ways to maximize the impact of an e-commerce giveaway is to have an influencer promote it. Case in point, e-commerce fashion brand Colorful Natalie. Follow some specific accounts, like and save the photo, and tag friends with each tag counting as a different entry.

I think this is one of the more brilliant e-commerce giveaway examples for the simple fact that it leverages influencers with a strong following. Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash.

And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark. Many are open to it, and you can DM them with an inquiry. Sorry if I sound like a broken record for using TOMS in many of my blog posts. If not, they can easily exit the popup and continue browsing.

Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website. Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits.

That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction.

But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results. And in their social media giveaway post, they asked users to vote for the winner on their Facebook page. Then you can quickly see who has the most votes at a glance and pick a winner.

You can then allow users to vote for the best entry and share the contest on social media to maximize your reach. You can combine this with a voting contest to motivate users to share the giveaway on their social channels.

Tag-a-friend contests are technically a comment and share wrapped in one. And when people participate, it creates a ripple effect where one friend tags a friend, who then tags a friend, and so on. They teamed up with a complimentary brand for their contest and asked participants to tag 2 friends in the comments.

They then bolstered this with optional entries to follow both Instagram profiles to get more followers. Follow-to-win contests are the most straightforward solutions for broadening your audience.

Users need to follow you to enter to win. Instead, you can run a follow-to-win contest to reach a specific follower goal. Then when you reach the goal, you can randomly draw a winner. Every Wednesday, they give away one of their cupcake boxes to one lucky random winner.

All people need to participate is to leave a comment and follow their profile. Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers. Why not run a similar.

Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them. So why not run a giveaway celebrating your milestone? To help spread the word, ask users to follow, like, or comment for a chance to win.

Alternatively, you can use a giveaway app to get people to follow you on other social platforms. Then you can grow your audience there too.

Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes.

Then when the giveaway ends, you can notify them of the winner. Trident implemented some game ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize.

Users had to play each record and vote for their favorite to enter. Since users had to sign up with their email addresses, it gave Trident the ability to reach those people with marketing messages in the future. Or you could create a fun game with a trivia question format. One way to run a social media scavenger hunt is to hide clues such as photos, videos, and more across all your different platforms.

Alternatively, you can ask users a series of questions to find the answers in posts scattered throughout your channel. Participants can leave their answers on your giveaway widget and join your newsletter to complete the entry requirements. Hashtag challenges have been around for some time.

Chipotle is an excellent example of this in action. To celebrate Cinco de Mayo and drive usage of their app for orders, Chipotle created the lid flip challenge.

After just 6 days of the challenge going live, , videos were submitted to the challenge, resulting in million video views. Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize.

For example, the Kiss The Brides bridal show ran a filter contest to win tickets to their next show, making this a great ticket giveaway idea. To enter, participants had to follow the show on Snapchat, visit a participating location, take a selfie using their branded filter, and send it to them in a story.

This example is an excellent social media contest idea for events or trade show social media contests. You can run a Pinterest contest to ask users to create a Pinterest board of their dream home using your products. Alternatively, travel companies can get users to pin their dream vacation.

We hope this article helped you find some great social media contest ideas and examples you can use for your own campaigns. Disclosure: Our content is reader-supported.

This means if you click on some of our links, then we may earn a commission.

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