com website during the first week and demonstrates how impactful product packaging can increase brand awareness and drive sales. To enter, participants must locate a Cadbury Secret Santa Postal Service digital or static poster in the UK and scan the QR code when it is available.

Alternatively they could pay for a chocolate bar online to personalise and send to the intended recipient. The campaign is a fun and festive way to raise brand awareness, spread holiday cheer and share the love of chocolate.

It is reported that the Cadbury Secret Santa campaign contributed to a 1. In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.

The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail.

The campaign in total reached , people. Those who received a sample not only received a sample of the product but also extra products to help demonstrate the product. This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish.

Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience. Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also. The strategic fusion of innovation and engagement is at the heart of these triumphs.

The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes. As a result, brands were forced to get a little more clever and innovate new ways to safely roll out sampling.

These four creative food product sampling ideas use experiential and storytelling elements to strike up brand awareness and demand, pandemic or not.

Including free samples every time someone makes an online purchase to reduce shipping costs can be an impactful means of generating awareness of your new food product.

BONUS: Give consumers the option to pick and choose the types of samples they receive during online checkout for a more personalized experience!

To enhance your mailed sampling approach and expand reach beyond existing customers, consider giving consumers the ability to provide feedback on the product through an anonymous survey , or publicly social media, video reviews, etc. As sampling capabilities were extremely limited throughout the COVID pandemic, companies were required to think outside the box to determine ways to safely get their new food products to touch the tastebuds and emotions of consumers.

Companies like Hormel Foods and Post Consumer Brands put together cross-country mobile truck tours, where free samples were provided food truck-style outdoors. By pairing your mobile sampling tour with strategic social media promotions and a clean landing page with a schedule, announcements, surprises, and more, your new product is likely to get off to a great start.

With this feature, your brand will stand out with countless reviews. Product sampling companies must offer regional targeting to ensure your local community has access to your products. Social Nature makes this easy by providing sampling campaigns for your natural CPG brand in key regions.

Product sampling companies with large communities offer a deep pool of shoppers searching for specific products, such as those found in natural CPG brands.

At Social Nature, members interested in your natural products can apply to try a free sample, thus driving awareness, authentic reviews, and higher sales. Product sampling companies gather an immense amount of data, but one of the most essential pieces of information is one of the most basic: emails.

Product sampling companies like Social Nature give you clear insights into new natural product performance before you dig your heels in. Product sampling helps build brand loyalty and consumer attention — two essential aspects that will immensely benefit your new natural product launch.

With so much consumer data at your fingertips with a product sampling company, you can test new concepts and innovations to increase your product market fit.

Social Nature provides key data points, such as health goals, store preferences, and dietary preferences.

These key metrics are essential in crafting actionable brand strategy and content to appeal to natural brand shoppers further. Product sampling companies, such as Social Nature, provide insights into your competition — giving your natural CPG brand a head start. Over 1, better-for-you CPG brands trust social Nature — and yours can be next.

Author Social Nature. Table of Contents 1. Generating authentic reviews for your natural product line is easier said than done.

It totally depends on your budget and how big an event you can sponsor. In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event.

It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event. These types of events are meant to help a lot with sales promotion as well. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market.

That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special. Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head.

Yves Roches , for example, gives a gift to its customers on their birthday. They can order it online or pick it up from any shop. Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea.

They give away free samples every time their customers make a purchase. This way they're sure the freebies are delivered to the right destination at the least possible cost.

Send your samples directly where there's a massive number of your consumers gathered together. It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot.

Let's say you're introducing a new sauce to the market. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce. These food samplings were extremely successful, not only because they were big and bright but because they also incorporated in interactive contest to a few events read more below.

A key element in any campaign, especially for food samplings, is branding. For this food truck, alot of care and detail went into the wrap. In addition, social media handles and the website are featured. Overall, this food truck campaign was extremely informative. Thousands of consumers were engaged over the course of the program.

While food challenges can get quite messy, they are definitely worth it. The challenge was executed in Montreal, Vancouver and Toronto with the help of our dynamic brand ambassadors.

Tigris assisted Roaming Hunger and Fleishman Hillard with the planning and execution of these events. The passport was used to guide attendees through the event. After visiting each food truck to receive a free sample, the participant will have had their passport stamped with the recipe.

Watch the video above for the Toronto execution. Who said food samplings have to be boring? Our food samplings staff are fully trained pre-event. Pending client requests, many are food safety certified and ALL of them provide detailed post-reports complete with customer feedback, recommendations, results and photos.

The most effective way to ensure you have an outstanding sampling program is to ensure you follow these 4 steps. With so much competition on the shelves, it can be difficult for consumers to make a choice. Make it easy for them by providing the opportunity to touch, taste and feel your product before they buy.

With dynamic brand ambassadors speaking on behalf of your brand, your product will be flying off the shelves! Food is universal — it creates conversations, spreads joy and brings people together. Loblaws ran with this theme and created the Taste of Togetherness, a series of free picnics across Canada.

The brand activated at different festivals in several provinces across Canada delivering a premium brand experience for consumers.

The activation footprint included a vendor market, community eating area, kids zone and artist installation at each event. Guests were educated onsite about Loblaws, President Choice and their vendors products. As the name states, the event was successful in bringing people together as they bonded over delicious free samples of Smartfood, PC burgers, Lemon Lemon and Quaker Oat bars.

In addition, many participants took note of the products they tried and went to purchase immediately afterwards, resulting in an increase in sales for the featured products. The food samplings was interactive, impressionable and delicious!

Are you interested in creating an experiential food samplings campaign for your brand? Contact Tigris today! Boot Barn says its larger U. footprint is helping to propel sales forward. The company, which now has stores, reported a Subscribe Login.

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