salestechnology salesstrategies marketingstrategies. Deaos is one of Shogun's tireless content marketers. Beauty Bay frequently uses BOGO promotions to encourage customers to purchase and increase sales.

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How to create a percent-off promotion

Sample promotion deals -

With a well-planned coupon campaign, you can:. Equipped with QR codes and supported by modern software, personalized coupons are more accessible than ever. For consumers, they bring convenience and omnichannel experience regardless of time and place.

Gift cards are another terrific idea for a sale promotion. Gift cards attract potential customers you wouldn't have acquired otherwise and bring profits even when unused.

But what you should keep in mind when running gift card promotions? Gift cards carry a predefined balance to be spent by a customer. They are always equipped with unique codes. Besides a predefined value and obligatory one-off code, gift cards have the same attributes as coupons and can also be customized on many levels.

Auto-applied discounts rank third on my list of top sales promotions. Cart-level discounts tempt customers with potential savings at their fingertips.

These sales promotions drive customers into spontaneous buying decisions. While many of them add more to their cart to get the discount, the average order volume is growing.

Sales promotions with auto-applied discounts are typical for online stores. Retailers define a cart structure which qualifies for a discount. Each cart is validated by a system, and if promotion rules are met, a discount is added without any code. Such promotions enable you to deploy many diversified scenarios at the same time.

My next inspiration is offering free products or services. Besides adding free items to a cart, you can send a message with a code via email, SMS or another channel to notify the customer about the free gift they can get with the attached code. If you sell a digital product, you can think about introducing a free trial or plan to get customers hooked before they fully commit.

Flash sales are dynamic promotions wrapped in a short time window. Expiration dates in such campaigns drive traffic and cut hesitations. Research claims that people find sales promotions much more attractive if limited in time.

Learn more : How to run flash campaigns without going over budget? Happy hours promotion is a time-limited discount usually applied in the restaurant industry, often on drinks and beverages.

Learn more : How to apply happy hour campaigns in any business? Buy one and get one free BOGO promotion is a popular type of sales promotion which can help you promote a new product or clear your stores at the end of the season.

Moreover, if you combine such campaigns with time limits, you can increase traffic in the quietest time of your week or season. BOGO promotions are also an excellent way to boost your cross-selling and up-selling incentives or to move products that do not sell well on their own.

Learn more : How to run highly-converting BOGO deals? This kind of campaign enables you to cross-sell and up-sell your inventory. They also help when some products get stuck in your inventory or when you introduce new products. Here are a couple of examples of product-specific promotional campaigns:.

You can personalize your promo campaign by offering a discount based on previously purchased products. You can distribute your discounts based on events for example, customer interactions. For example, you can send unique coupons if:. The more you can claim something is a freebie, the more motivated your customers will be to get it.

Free shipping is usually available for a minimum order amount, however, sometimes stores decide on short time events with free shipping on everything. For example, free shipping on all orders made within the next 6 hours. Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty.

Personalized campaigns are extremely important for building a loyal audience, ready to recommend your services and keep coming back for more. You can leverage live chat or emails to personalize messages with birthday and anniversary incentives such as a coupon codes with exclusive discounts or a gift cards wrapped as special gifts.

You can use coupons and other promotion types to incentivize customers to stay with you for longer. Referral programs are a marvellous sales promotion idea for taking advantage of the power of recommendation.

No matter if you aim it at your partners or customers, both will be more encouraged to spread the word if provided with attractive rewards. What decides the success of a referral program?

In short, reward. The rewards increase the chances of word-of-mouth , priceless in acquiring new customers. Experiment and launch a referral program with multi-level reward schema to:. From all of your customers who claim that they would recommend your services to their friends, only few will actually do it.

Unless you make them feel more motivated by offering a gift card, voucher, or a free product. When you build your loyalty program strategy keep in mind that acquiring a new customer is 7 times more expensive than convincing an existing client to re-purchase.

A good loyalty program software is an investment that comes back. Loyalty programs with multi-level structures have a greater chance of keeping customers interested than flat and boring point-based programs. A very effective method of increasing engagement is by adding a premium group to the top of the loyalty layers.

This helps you to distinguish the most valuable customers and gives a clear goal to other members. Sometimes you need to incentivize dormant customers, and there is no better way to do it than with a fun campaign with automatic reminders running for a short period of time.

There are plenty of reasons why your customers may not use your offer right away. Reminders can increase the chance of your messages standing out. Unlike typical follow-up messages, those with coupons and other incentives carry tangible value for consumers, so may be less likely to be perceived as noisy spam.

Learn more : Examples of top re-engagement promotions. You can gamify your sales promotions by setting conditions on actions customers have to do to earn the incentive. For example:. To make customers more interested in your promotions, you can offer mystery coupons.

Launch a coupon campaign with several variations and don't tell customers what they got. Then, you have them one step closer to completing their order! Promotions gamification builds unique customer experiences that increase engagement, loyalty, and retention.

Learn more : 10 examples of gamified promotions. Your partner can advertise this offer via their channels and drive new audience to your store. You can incentivize responses to surveys, filling out profiles or leaving reviews by giving a discount coupon for those who do it.

This type of campaign is great to build better customer relationships and improve areas of your business that you never expected needed an improvement. You can launch a promotion campaign for the customers who have purchased a certain number of times from you, to foster further purchases and help them build a habit of purchasing from you.

A promo campaigns with free samples is a great idea that may be more beneficial than you probably think. The research shows that simple gestures significantly influence buying decisions. The key is to offer a free product, sample or discount before a customer purchases — reciprocity makes your potential buyers feel obliged to repay and order or sometimes to order more than they intended at the beginning.

You can segment customers based on the revenue they bring and create exclusive offers for those who bring the highest revenue. Remember to emphasize the individual character of the discount, to make your customers feel special.

Social media promotions are a variation of a standard referral program. Social shares make your company visible for customers outside your regular audience. Even satisfied customers need additional motivation to share your message.

Therefore make sure to offer valuable rewards for tagging your brand name on a photo or leaving a positive review. You can also reward your customers for social media activity and interacting with your brand.

While trying to cover a particular area with your services, you need to learn about the local audience and their habits.

In the long run, global success depends on how well you can fit your sales strategy and promotional marketing to local markets. Sales promotions with local events are a chance for small companies to inscribe into local societies and compete with global market leaders.

You can launch a location-based campaign that target audience within a specified location, for example:. Here are eight sales promotion ideas and examples to help you boost revenue. By giving customers the perception of freebies, BOGO helps multiply sales quickly.

But the true essence of a BOGO promotion lies in the double win it offers to both customers and sellers. Using this promotional offer, you are sharing your profits with customers. In exchange, you get more sales and brand awareness.

Here are a few tips for creating a perfect BOGO marketing strategy:. And this is how Subway did it in the promotional offer below:.

If you are running an online store, then your biggest problem is abandoned carts. Free shipping works like an automatic sales promotion and helps resolve this issue in a snap. But if you make your way around it to offer zero shipping charges, y ou are in for a win.

Whether you add the shipping costs to the original price or slash it all together, zero shipping costs will undeniably increase sales. Pro tip : Make free shipping conditional. Besides, you can offer exchanges and returns at no extra cost and entice people to buy carefree and repeatedly.

And what is more, a money-back guarantee also works for software services:. Promote your free exchange and returns policy on your website and social media to encourage more purchases. Launching a new product or opening a new store means slow business in the initial days.

However, promotions are a great solution to turn your sales up and succeed from the beginning. While Costco first set the trend with free samples, many brands now offer a free trial or sample product.

The brand allows its customers to choose any two samples per order. Sephora is confident people will come back to make more purchases given the quality of its products. This is the logic behind free sample promotions — give a gist into what you offer and lure customers in for sales.

Everyone expects to find flash sales and bumper discount offers. This is how Strikingly created its discount offer for the Easter holidays:. This shows that the holiday season means promotions.

Percentage discounts are the best suited for these seasonal deals; coupons are another great option. This shows why referral marketing is a whole different ball game.

With referral discounts, you can hit two targets with the same arrow — get more sales and spread the word about your company. Consider referral discounts as an inorganic approach to word-of-mouth marketing.

But a full-fledged referral program works tremendously for getting more sales. Given that word-of-mouth marketing is a continuous process, a well-planned referral program will keep bringing leads. Building a referral marketing strategy requires time and effort. Here are some steps you can follow to simplify the process:.

Referral discounts will bring in the warmest leads. However, they should be in line with your offering as well. So, analyze your customers and find out how you can benefit from their referrals. Referral discounts are a double-edged sword.

Make your referral program bulletproof with these few inclusions:. When fixing the value of referral discounts, remember that they should be desirable for the customer and affordable for your business. Loyalty programs are among the oldest promotional tactics.

Closely connected with brand marketing, they aim to reward loyal customers with discounts and bonuses. It works both ways — encouraging new clients to build brand loyalty and retaining existing customers, thanking them for their commitment to the brand.

But the true essence of a loyalty program lies in making the customer feel special. The beauty brand offers three levels of loyalty benefits.

A Sample promotion deals promotion can promotiln drive Sample promotion deals income. You can use sales promotions across the customer lifecycle - from Sample promotion deals new customers dexls keeping existing customers loyal. Sales lromotion are frequently used as Skincare samples for rosacea of the promotional mix and influence the final stage of the purchase process in the customer journey. Focusing on the short term, sales promotions are designed to immediately:. Sales promotions are usually limited-time offers backed by a marketing campaign. They work best as part of an integrated program across your marketing channels. Depending on your business modelmarketing objectives and target segmentssales promotions can be directed at either:. Deald can code up your own Sxmple or unique Shogun elements to take your content deaks further. Expand Affordable reptile supplies services and client roster by partnering with Shogun. Discover how generative AI and optimization is changing how you can win, instantly. Sean Flannigan. Sales promotions are a powerful lever for ecommerce stores wanting to increase sales and build up their email list quickly.