Mercury Magazines--Free Subscription To Inc Magazine Get a free subscription to Inc Magazine. End Date: February 13, posted on January 12, Add a Comment Login for MyContests Username Password Click here to register I've got a newsletter now.

Click here to find out about it. Contestgirl Contestgirl. Newsletter Sign-Up. Contact Me Advertise Add a Sweepstakes. Alongside this, she's fascinated with web design, user experience, and SEO. See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 3, What Is a Facebook Giveaway?

Why Do Giveaways Work So Well on Facebook? You can also use Facebook giveaways to achieve the following business goals: You can run a giveaway on Facebook with the requirement that users join your email list to enter, turning them into qualified leads and growing your list. If your goal is to get more Facebook followers, you can ask users to follow your page in return for entries.

Asking participants to submit user-generated content UGC to enter your giveaway helps you collect material you can use as social proof in future messaging. Giveaways are a great idea to drive traffic to your website from engaged Facebook users.

How Do I Write a Great Facebook Giveaway Post? Take a look at these suggestions for making your giveaway scroll-stopping and click-worthy: Include eye-catching images or slideshows of your prize to give users the desire to enter for fear of missing out. Short videos or GIFs are another excellent way to differentiate your content from the rest of the feed through movement.

Use colors and design elements consistent with your branding to make it easier for fans to spot your content. Use emojis to convey a sense of personality and fun. Highlight how easy it is for people to enter so there are no hidden surprises.

Win It Wednesday Hashtag Giveaway 2. Refer a Friend Facebook Contest Example 3. Facebook Like, Comment, Share Giveaway 4. High-Value Giveaway Bundle 5. Engagement Facebook Giveaway Example 6. UGC Facebook Giveaway Example 7. Multiple Entries Facebook Contest 8. Brand Partnership Giveaway 9.

Facebook Photo Contest Pick Your Own Prize Facebook Giveaway Share a Story Facebook Contest Seasonal Giveaway Example With Bonus Entry Treat a Friend Facebook Giveaway Like, Tag, and Share Facebook Giveaway Example Book Facebook Giveaway Example Grow Your Group Giveaway for Facebook.

How do I do a giveaway on Facebook? Are Facebook giveaways legal? Are like and share competitions allowed on Facebook? How do you pick a winner on Facebook giveaways? Stacey Corrin Writer. WordPress SEO Digital Marketing Content Marketing SaaS Copywriting.

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Comments This is so helpful! I hope this helps clarify things a little for you. Add A Comment Cancel reply We're glad you have chosen to leave a comment. Previous How to Run a Photo Contest on Facebook the Easiest Way Next How to Run a Video Contest in WordPress Step-by-Step.

About Press Contact Affiliates Blog. Documentation Support Start a Blog Create an Online Contest Proven Contest Prize Ideas Proven Contest Promotion Ideas. Copyright © SeedProd LLC. So the more of it you can gather, the better.

GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos. Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:.

The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway?

Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands.

And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store. Death Wish Coffee Company is an excellent case in point.

So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads.

But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

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Table of Contents. Table of Contents: What is the Goal of Your Giveaway? When Should You Launch a Giveaway? How to Run a Successful Business Giveaway 11 of The Best Giveaway Ideas That Work and How to Execute Them.

Email number Days after launch Purpose 1 0 Confirm giveaway entry 2 1 Remind entrants of the competition prize and any key terms and conditions 3 3 Tell people how many entrants have signed up; share UGC examples if relevant 4 5 Announce the giveaway winner s 5 6 Share a discount code with non-winning participants.

Whitney Blankenship Whitney is the Content Marketing Manager of Drip. Come for the automated marketing. Stay for the endless revenue growth.

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The Freebie Guy®. Never miss another HOT RUN DEAL, SWEEPS OR FREEBIE AGAIN! You have come to the right place — we search for and update our sweepstakes list every single day.

Our readers have won MILLIONS of dollars in prizes over the years and we have tons of resources to help you be a sweepstakes winner as well.

Sweepstakes and giveaways are a great way to win prizes, from gift cards and cash to high-end electronics and trips. Many companies use sweepstakes and giveaways as a marketing strategy to attract new customers and generate buzz about their products or services. This brand uses a hashtag contest to promote its product and increase contest entries.

They also encourage engagement by asking people to explain why they want the product. Ever thought about working with an influencer to promote your brand? Doing so can open you to a whole new audience of engaged potential customers. In this Instagram giveaway post example, a brand partnered with an influencer to promote their products, resulting in tons of engagement and traffic to both parties.

Offering cash as a prize for your contest can be a quick win for all businesses. There are no fancy product shots to take. And money is easy enough to transfer via PayPal and so on. You can learn more about verifying actions in the documentation here.

Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram. Yet managing and verifying all those likes and comments can be difficult if you attract tons of entries.

This Instagram giveaway example generated almost 6, likes and almost as many comments. Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment.

The great thing about taking this approach is all the entries will be right inside the entry management dashboard. This makes it easier to see at-a-glance who has qualified correctly. Then you can use the built-in random winner picker to announce the winner of your contest.

You can use a similar approach to the previous Instagram contest with this example. In this giveaway post, users are asked to tag a friend in the comments and follow 2 different Instagram accounts to enter.

With RafflePress, you can ask users to visit each Instagram account. There are many ways to run competitions on Instagram and plenty of tools to make the whole process easier.

Gleam vs. From comparing all the pros and cons, we settled on RafflePress as the best tool for creating an online contest. RafflePress is the best WordPress giveaway plugin around right now. And with its modern interface, drag-and-drop giveaway builder, and viral giveaway templates Including an Instagram contest template , you can create any contest.

Built-in social actions help you grow your email list , website traffic, and social media followers with viral contests. You might also be wondering how to track your contests on Instagram. And RafflePress has this covered too.

But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages , referral traffic, and website activity.

And with MonsterInsights dashboard reporting , you can see the results right from within WordPress. Then you can see which strategies have the best results for your promotions, which you can use in future giveaways. Check out this MonsterInsights review to learn how it works. Running an Instagram giveaway is legal.

However, you should check any laws that might apply in your area to stay compliant. You should also include the rules and terms of eligibility when you run Instagram giveaways. Here is an Instagram giveaway rules disclaimer you can edit, copy and paste into your next giveaway:.

Your giveaway duration depends on the type of Instagram giveaway you run. Most giveaways last around 7 days to give users plenty of time to enter but keep a sense of urgency.

Running too many giveaways at once may cause your audience to lose interest, reducing the overall effectiveness of your campaigns. To maximize engagement, launch your giveaway on days and times when your audience is most active on Instagram.

Use Instagram Insights or other analytics tools to identify peak engagement times for your followers. In general, weekdays during lunchtime or evenings tend to have higher engagement rates. Additionally, when promoting the giveaway on your blog or website, use these keywords in your content, meta tags, and image alt tags to improve visibility on search engine results.

You may also find the following guides helpful:. You can also follow us on Twitter , Facebook , and YouTube for more great content. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission.

We only recommend products that we believe will add value to our readers. this information was really great i loved it sooo much will definitely be implementing some of these ideas to build my business.

thank you. thanks for giving tips Instagram Giveaways i like this informative post. if you know about giveaway ideas for business please visit. We're glad you have chosen to leave a comment.

Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference. The prize is fantastic!

But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb.

They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google.

The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares.

This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other. However, they do share some similarities.

These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page. Their entry method requires participants to submit some form of media.

People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand.

Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.

You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out.

Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists.

You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads.

A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base. If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand.

People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable.

From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience.

Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray. Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway.

The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads. Create rules for your giveaway that are reasonable, attainable, and compliant with the law. List the start and end dates of your giveaway, along with instructions on how to enter.

You must also list the date the winner will be announced and the method in which the prize will be delivered. Read this post to learn more about the laws around giveaways and how to create rules for your giveaway. Launch your giveaway by creating a post on social media or your website.

Let your current audience know that you are running a giveaway and ask them to refer their friends to enter. A couple of social media and website posts might not be enough to promote your giveaway.

You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway. It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement.

Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both. When announcing the winner, you must always remember to thank everyone for taking part. It is recommended that you offer all participants a gift for taking the time to enter.

So there you have it. A full analysis of some of the best giveaway and sweepstakes examples from around the web. We hope you found our analysis intuitive. Our goal is to help you pick up on a few great ideas that you can use in your next giveaway.

Hopefully, you, too, can replicate the same sort of success that other brands have had when hosting a giveaway. We understand that this was a long post, and we are delighted that you have made it to the end.