A newsletter is a quick, easy way to inform your customers about the latest offers. If you have a store with daily deals or special discounts, you can use email newsletters for flash sales.

Buy one get one is a marketing strategy that the world's largest retailers use to boost sales. BOGO deals are commonly used by retailers to move inventory. This strategy is also called liquidation , and it can be a great way to clear out old stock at low prices.

Sephora made a special tab on their website for all sales and offers and listed their BOGO offer. Lifestyle discounts are incentives to boost the attractiveness of a particular lifestyle.

Usually, these discounts are offered to veterans, seniors, teachers, or students. They are also offered to people who have certain types of health conditions. For example, many fitness centers offer discounts for people who suffer from obesity, diabetes or high blood pressure.

Considering the value of word-of-mouth advertising, lifestyle discounts can be very beneficial to your business. Tiered discounts, also called Buy More Save More , can be a powerful tool to encourage customers to spend more money with your brand.

The discounts can be tiered in a number of ways. Asking your loyal customers to spread the love for your brand, in exchange for a discount or reward, can make a big difference for your business. With their customer referral program, Dropbox grew their registered user base at If you have the resources, consider expanding your referral program so it rewards not just the referrer but also the referee.

That means that your business can benefit from increased revenues if you use this time effectively. Marketers may take advantage of the holiday season by introducing new products or highlighting existing ones that are related to the holiday.

Loyal customers who feel appreciated and rewarded for their repeat business can be the difference between a company that succeeds and one that fails. Assuming you have a coffee shop, you can use loyalty cards to offer 1 free drink after buying 9 as seen in above.

You can offer double loyalty points for a limited time as a sales promotion to your customers. For instance, an airline company can double loyalty points for the flights taken between February 1 to February If you're looking to get more exposure for your business, consider using a contest or giveaway on one of the most popular social media sites or on your own website.

Make sure you have a dedicated landing page for the purpose of the contest or giveaway. This is where people will enter their information once they are interested in your offer. You can offer a gift card with a popup to prevent the prospective buyer from leaving without a conversion and encourage them to keep in touch with your brand by entering their email address.

Your existing audience is your best resource when it comes to spreading the word about your giveaway. The audience you've already built through your social media presence includes the people most likely to support your giveaway. So, it makes sense to use this resource as much as possible to encourage participation.

The choice in these bundle deals is a big draw for customers as it gives them more control over the final selection of products they buy. Nevertheless, BOGO deals are put to good use by many brands each day.

You can find out more about them, and get some ideas on how to refresh the BOGO format with a modern twist in this article. Each one is set up to achieve specific campaign objectives. This could be any kind of incentive you like additional loyalty points, a free item, a discount coupon, etc.

A good option is double loyalty points for the first two months of their membership. End-of-season clearance promotions help businesses get rid of excess stock before they introduce new product lines.

There is a huge variety of promotional techniques businesses can use in their end-of-season clearance campaigns. The most common is widespread discounts on seasonal products.

But there are plenty of other ways you can make your end-of-season clearance more enticing. Try gamifying it with an on-site wheel spin game that offers discount coupons on select items.

Or offer bundles with progressive discounts depending on how many items customers add to their carts. Affiliate partnerships can be a valuable source of customers and sales. Most affiliate programs rely on referral codes for two reasons:.

Affiliate partnerships work best when the rewards and incentives available for customers are clearly displayed by the affiliate. This may be in the form of email communications, banner ads, notifications, etc. There are numerous seasonal holidays across the year, the biggest being Christmas , Halloween, and Easter.

The closer to the holiday peak you get, the more pressure there is to get rid of excess seasonal stock. This makes sales and stock an important balancing act. To help increase the attractiveness of your time-limited holiday sale, try adding clear countdown timers to your promotions.

This acts as an extra incentive for customers to complete purchases. There are many ways you can use sales promotions to re-engage and retain customers that have fallen off the radar.

This usually involves emailing them a custom discount coupon that will encourage them to buy from you again. But you can go one step further with a coupon that offers a discount on products you know they will like. This requires using data about their past purchases and preferences.

Remember that investing in customer retention is vital for the long-term success of your business. Customer retention is also much cheaper than customer acquisition — acquiring a new customer costs roughly five times more than retaining an existing one, according to Invesp.

Loyalty programs are another essential promotional technique used to retain customers. Or you can set up a loyalty program with loyalty tiers, where customers get better rewards depending on how many points they accumulate.

Just like retaining customers, keeping active subscriptions is essential for the long-term health of your business.

Retaining subscriptions requires a slightly different approach. You need to offer the customer an attractive deal before the end of their current subscription. Good options here may be offering 3 free months to the end of their next subscription. Or you could offer them some sort of free gift when they renew.

This is an approach that has been used to great effect by Compare the Market , first with their meerkat toys, and then with their Meerkat Movies promotion. Many businesses choose to set up promotional campaigns to help them make an impact when they enter new markets.

To be truly effective, these campaigns need to take local customs and product preferences into account. But, like all the sales promotion examples mentioned above, exactly how you approach this type of campaign is up to you. They can help businesses achieve all sorts of objectives alongside simply increasing sales.

With the right promotions software, it's possible to campaigns that integrate many of these sales promotion examples together as one. To find out more about sales promotions and promotions in general, explore the resources available in our content library.

Industry insights from leading brands. The World's Most Powerful Promotion Engine. Wiener Strasse 10 Berlin Germany. One Boston Place, Suite Boston, MA United States. One GmbH. All rights reserved. Get developer access. Book a demo. Marketing 4 Aug Henry Bewicke Content Writer.

Jump to What is sales promotion? Sales promotion techniques Sales promotion examples In conclusion. Coupons actually serve as a medium for other promotional techniques, including:. Free products. Loyalty points. Here are a few examples of creative coupon campaigns. Discounts as referral rewards.

Coupons as referral rewards. Product bundle options. Free items. To track which affiliate businesses customers have been referred from. To allocate rewards for the customer and the affiliate. BERLIN Wiener Strasse 10 Berlin Germany.

Here are eight sales promotion ideas and examples to help you boost revenue. By giving customers the perception of freebies, BOGO helps multiply sales quickly. But the true essence of a BOGO promotion lies in the double win it offers to both customers and sellers.

Using this promotional offer, you are sharing your profits with customers. In exchange, you get more sales and brand awareness. Here are a few tips for creating a perfect BOGO marketing strategy:. And this is how Subway did it in the promotional offer below:.

If you are running an online store, then your biggest problem is abandoned carts. Free shipping works like an automatic sales promotion and helps resolve this issue in a snap. But if you make your way around it to offer zero shipping charges, y ou are in for a win.

Whether you add the shipping costs to the original price or slash it all together, zero shipping costs will undeniably increase sales. Pro tip : Make free shipping conditional. Besides, you can offer exchanges and returns at no extra cost and entice people to buy carefree and repeatedly.

And what is more, a money-back guarantee also works for software services:. Promote your free exchange and returns policy on your website and social media to encourage more purchases. Launching a new product or opening a new store means slow business in the initial days.

However, promotions are a great solution to turn your sales up and succeed from the beginning. While Costco first set the trend with free samples, many brands now offer a free trial or sample product. The brand allows its customers to choose any two samples per order. Sephora is confident people will come back to make more purchases given the quality of its products.

This is the logic behind free sample promotions — give a gist into what you offer and lure customers in for sales. Everyone expects to find flash sales and bumper discount offers.

This is how Strikingly created its discount offer for the Easter holidays:. This shows that the holiday season means promotions.

Percentage discounts are the best suited for these seasonal deals; coupons are another great option. This shows why referral marketing is a whole different ball game. With referral discounts, you can hit two targets with the same arrow — get more sales and spread the word about your company.

Consider referral discounts as an inorganic approach to word-of-mouth marketing. But a full-fledged referral program works tremendously for getting more sales. Given that word-of-mouth marketing is a continuous process, a well-planned referral program will keep bringing leads.

Building a referral marketing strategy requires time and effort. Here are some steps you can follow to simplify the process:. Referral discounts will bring in the warmest leads. However, they should be in line with your offering as well.

So, analyze your customers and find out how you can benefit from their referrals. Referral discounts are a double-edged sword. Make your referral program bulletproof with these few inclusions:.

When fixing the value of referral discounts, remember that they should be desirable for the customer and affordable for your business. Loyalty programs are among the oldest promotional tactics. Closely connected with brand marketing, they aim to reward loyal customers with discounts and bonuses.

It works both ways — encouraging new clients to build brand loyalty and retaining existing customers, thanking them for their commitment to the brand.

But the true essence of a loyalty program lies in making the customer feel special. The beauty brand offers three levels of loyalty benefits. This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up.

Promotional products such as clothing, pens, or gear are novel and can add an element of delight in the right circumstances.

However, as mentioned earlier, they may not hold much sway during the actual purchasing decision. Free trials give users complete access to products and services for a limited time without payment.

The goal is for users to realize the benefit you bring to them and convince them to make a purchase when the free trial period runs out.

The most significant reason why consumers in the U. abandon their carts is due to high, unexpected extra costs like shipping. Buy one, get one free BOGO is when a business offers an additional free product to inspire customers to purchase an initial product. Customers like receiving free things, so offering a free product can inspire them to follow through with a purchase.

If you have a suite of products that add more value together than standing alone, bundling them for a discounted rate can make your offer more attractive. This would appeal to prospects concerned about value and weighing their options with your competition in mind. Add-ons are a bit more flexible than bundles, as removing them won't affect payment terms.

With that in mind, this route is great when needing to provide extra value without risk. You might include throwing in a premium feature only available at a higher tier or giving them "extra" of something that otherwise has limits. Subscriptions are a sales promotion as products are often sold at a lower rate if a user subscribes to a plan.

If a customer were to simply buy the product or service each time they need it, they would end up paying more for the overall subscription cost.

For example, if you offer a free trial size item with every purchase, a customer in your loyalty program may be enticed to buy because they want to try something you offer without having to pay for it. Similarly, an extended payment term is another way to handle price objections and is a good choice for high-ticket sales because it makes the sticker price a little less intimidating.

All you have to do is spread out payments over a period that makes sense, like 3 months. By providing extended-use terms, you give the prospect more time to consider your solution's value before extracting value payment renewal from them.

In the right situation, this builds confidence in your product and builds rapport. The average cart abandonment rate is As a result, a valuable sales promotion idea is to send abandoned cart promotions.

In practice, you can track when customers abandoned carts on your site, and follow up with a promotional email with a code or discount to incentivize a purchase follow through. A great way to run a sales promotion is to partner with an influencer and leverage the relationship they have with their community.

To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.

Swag is a promotion you provide to sow good will, interest, and loyalty. You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions if your customers visit specific storefronts.

Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it. A discount can then incentivize customers to make a follow-up purchase. If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa.

Leverage a healthy incentive focused on time savings or additional services. For example, you might offer a prospect an additional 15 hours of onboarding support for free if they sign by Friday.

Even a free six-month checkup can be attractive to prospects who are nervous to sign the contract. Offer free peace of mind in return for their trust and business. Many businesses run promotions on specific occasions to inspire purchases.

For example, you can offer birthday discounts, holiday discounts, etc, to inspire people to make a purchase for those holidays. With a referral sales promotion, you give your existing customers a referral code to share with someone they know to give them a discount for their first purchase from you.

The person with the referral code also receives some sort of reward, which can incentivize them to actually take the steps to recommend you to others if they get something out of it. When you give cashback you return a portion of the money customers spend with you after every purchase.

You know when your slow periods are — maybe July in Phoenix or December in Australia. A sales promotion can be just the tool to get deals moving during these down times.

You can queue up your deals to start on the first day of the month for accounting and quota reasons. Now, more than ever, consumers want to align with companies that demonstrate a commitment to social responsibility, and it is a huge factor in their decisions to do business with a company.