Free game pre-release samples -
The blooming market leaves enough ground for new game studios to capitalize on. Gamers are everywhere - you just need to target your marketing campaign to the right people at the right time with the best practices at hand. Blackthorne Returns?
Or a Diablo III expansion - but the studio had other plans. What many might call a bold move, Blizzard revealed Overwatch as a playable version, not just a vertical slice demo for exclusive members but for every attendee at the convention.
The six-minute-long cinematic reveal trailer featured intense CG visuals, which arguably left a more profound impact on potential customers. From a tactical standpoint, the short-length animations were more likely to be shared on social media. Either way, Blizzard got what it imagined: hype and praise from the actual hands-on experience by the attendees.
Following the initial reveal, Blizzard organized several closed and open beta weekends, allowing a larger player base to experience the game and provide feedback. It fueled excitement in the fans via Twitch and YouTube streams and offered valuable feedback to fine-tune gameplay mechanics.
In June , Blizzard officially added Overwatch to its Battle. net client base. Nearing the official launch, Battle. net became the portal for showcasing back stories for a number of characters. The overall metrics gathered from its open beta in early May revealed that nearly 10 million players from countries had positive expectations from the launch.
E conference, surpassing 25 million sales in the first year. Promising immersive graphics and next-generation gameplay, Cyberpunk was one of the most anticipated video games of the last decade. The open-world Sci-Fi RPG game set in a dystopian world was first teased in , featuring Keanu Reeves as the star protagonist.
Even with such a long, hyped run-up to release, CD Projekt Red fared well in keeping itself at the center of attention and cashing on the buzz along the way. All credit to the CDPR marketing team, The Cyberpunk campaign lasted for almost 8 years but gained real momentum in the E3 of , when the game cast Keanu Reeves.
To provide a more in-depth look at the game, CD Projekt Red released several gameplay demos and "deep dive" videos. It was set to introduce fans to the game's diverse cast of characters through character profile segments, adding depth to the game's lore and generating interest in the personalities players would encounter.
The hype was so massive that even companies like Samsung and Microsoft X cashed in with limited Cyberpunk series TV sets and Xbox consoles. No other game experienced a more vivid representation outside community portals.
Cyberpunk was featured across the screens in Times Square and on billboards. Nevertheless, following its launch, Cyberpunk fell victim to its own hype. The studio talked itself into a corner, releasing an undercooked version of the game so bad that it was removed from the PlayStation store.
For most gamers worldwide, the brand value of Rockstar Games alone is enough to ooze interest for any upcoming launch. The industry titan of open-world RPG video, Rockstar has introduced masterpieces like Grand Theft Auto, Max Payne, and of course, Red Dead Redemption.
The game studio rarely fails to build up anticipation for its upcoming launches, which ultimately translates to higher sales on D-day. The GTA-like action-adventure game, RDR2 was initially launched in after a series of well-targeted pre-launch tactics, which helped sell over 24 million console copies.
With now being available on PC, the sales are expected to grow even more. For RDR2, the strategy was largely identical. The suspense was later calmed down when developers released a second tease - a picture of seven silhouettes in front of a setting sun.
Seeing the overwhelming hype, Rockstar went in to cash it via unconventional tactics. Game studios rent out major billboards, buy ads in newspapers, and hire space on public transport, anything to propagate the message to the widest audience.
But what made it so popular? It all started with teasers. Short videos and images were released, hinting at an unknown world with bolder animation and quirky characters. The studio attained , digital pre-orders days after. As the excitement continued to grow, Epic Games surprised everyone with a twist.
In September , they released a free-to-play battle royale mode for Fortnite. It was a bold move, catching players off guard and quickly drawing a massive player base.
The battle royale genre was exploding in popularity, and Fortnite was at the forefront of the movement. The game's success was fueled by frequent updates and "seasons.
Take care, Simon. Thanks for the article! To build a community you need to have at least announce your game. Do you think the first announcement of a game should be an announcement trailer or do you think about other strategy?
The issue regarding this for me is the difficulty of having virality with a trailer when nobody knows your studio. How important is it to "have a steady hand with the community throughout a longer period"?
Do you have stats how much difference it makes? Or generally, what makes you think that it is important, other than intuition? Also, for the people who discover this article less than 3 months before the release and haven't started nurturing by that time, what would you recommend? Do more intensive community building and still release when planned, or push back the release date to give the audience more time to accumulate?
Share this post. Developing Your Game's Community For Maximum Pre-Release Fans newsletter. Copy link. Developing Your Game's Community For Maximum Pre-Release Fans From small acorns do great oaks grow.
Simon Carless. Apr 27, Share this discussion. Arthur Pernot. Expand full comment. Anton Swifton. Ready for more? Start Writing Get the app. Substack is the home for great writing.
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LaunchNotes helps your teams and your users stay ahead of upcoming product changes. And we of course use our own product for this page. Check it out sometime. Release notes page: new. What we like: As a fast-growing and still young startup, Loom has great cadence of shipping features fast.
We like how specific and benefit-focused these release notes are. And as a visual-product, we also love to see the complimentary screenshots. Release notes page: mural. But we like how Mural describes each fixed bug one-by-one. It helps users better see the scope and detail of improvements to the platform and view bug fixes as important progress, not just a dull chore.
What they do: Notion provides an all-in-one knowledge base and workspace for teams. Release notes page: Notion. Splitting up new features and bug improvements into separate sections is a nice touch as well. And we love all the creative uses of illustrations and gifs. What they do: Omnify builds a reservation system used by sports facilities, recreational clubs, and more.
Release notes page: getomnify. What we like: If anyone said release notes are supposed to be dull, the Omnify team did not get the memo.
All while still delivering some informative and important release info. We especially love the way they celebrate their engineers in the updates. What we like: Reclaim does a great job using images and other visual elements to make updates easy to consume.
They also have a great cadence of updates, which shows development momentum and creates trust with customers. Release notes page: slack. What we like: Slack is a massive product that reaches millions of end users across different platforms mobile, Windows, Mac, etc.
We like the way they keep audience segmentation front-of-mind. They also do a nice job showing product momentum by quickly teasing features in development. Release notes page: teamwork. What we like: Blending recent updates with a product roadmap on one page is tough to pull off.
We also like the tabbed categories feature, which helps visitors easily navigate across the product family. What they do: Vowel offers video conferencing and meeting transcription software. Release notes page: vowel. What we like: Vowel creates excellent release updates and puts extra touches into their screenshots: including colorful, on-brand backgrounds and gifs.
They've also added their roadmap to the release page, so customers can see what's coming up as well as what's shipped. What they do: Whereby creates a software platform for video meetings, video conferencing, and screen sharing.
Release notes page: whereby. What we like: Whereby's release notes pages is truly "marketing grade. Release notes page: helpscout.
What we like: Help Scout does a great job balancing larger announcement posts with monthly update roundups like this. We especially love the use of video in these updates. Release notes page: docs. The writing is direct and informative. And the icons for categorizing by update type like fixed, improved, deprecated, added is a great approach.
What they do: Qualtrics provides a single system of record for all experience data, helping companies manage customer, product, employee, and brand experiences on one platform. Release notes page: qualtrics. After all, the people most interested in your product updates are likely the same ones who could be active, valuable community members.
Qualtrics also does a nice job using design to highlight which parts of their platform a change impacts. Release notes page: amplitude. What we like: Amplitude's release notes page is one of the best designed we've seen.
The custom header makes it feel on-brand and approachable. And the feedback button is a great touch, it helps turn release updates into an ongoing conversation with customers. What they do: Buildkite is a CI and build automation tool that helps developers deploy and test code. Release notes page: buildkite.
This makes it easy to skim through a lot of updates at once. What they do: Courier provides an API for email, SMS, web, and mobile push notifications.
Release notes page: courier. What we like: Courier's product updates do a great job leading with value and providing updates that are punchy, well-formatted, and easy to consume. What they do: Fastly builds tools that help developers create faster apps and sites. Release notes page: fastly.
And bonus points for getting this on an RSS feed. What they do: GitHub provides code hosting services that allow developers to build software for open-source and private projects in organizations.
Release notes page: github. What we like: One thing we love about a release note page is the way it leaves clues into how the product and engineering team operates.
The design and timeline on their page suits this cadence perfectly. Release notes page: about. What we like: GitLab wins our most organized release notes award. The numeric versioning schema can feel dated for a lot of products especially in SaaS, where updates can be shipped straight to customers in real-timebut for a product with this much complexity we think it works really well here.
What they do: Heap provides a new approach to capturing and taking action on product analytics. Release notes page: heap. We like the fun copy and brand tone showing up inside some really informative writing.
: Free game pre-release samples| Pre-launch reports | Google Play Console | This gives them an opportunity to get a feel for the game so they can write previews and news articles, or to start playing and working on their review. Getting pre-release access to games requires a lot of effort from the writer. Even once a journalist is given a key, there are often review code guidelines to follow, tight deadlines to meet, or other stipulations. The key may even be for an unfinished game, which can be a chore to play in and of itself. Depending on the publication a writer works for they may not even have a say in which free game they receive—an assignment is simply handed to them, game key and all. Not all free games are part of the pre-release practice. Journalists can request game keys from publishers and developers at any time and pretty much for any game, including AAA and indie titles both old and new. This practice has drawn controversy in recent years. Some developers have accused journalists of taking advantage by requesting unlock codes but never covering the game. If the writer has a negative opinion but doesn't share it in the name of preserving the relationship with the free game provider, that's hardly ethical. In addition, game journalists receive a lot of backlash for misusing the perk and have to consider their ethical standing when requesting free games. In short, free games come with a cost. It seems important to me that devs spend a lot of time on nurturing their game community before launch. And a great way to do that is to be transparent. Secondly, not knowing how to build communities. I agree it can seem overwhelming. But they can be taught or learned. You just need to be personable - or find someone to be personable on your behalf! Ideally you are there too. The creators impart a genuineness that proxies sometimes cannot. Thirdly, being too busy to interact with a burgeoning community. I sympathize with this a lot. Especially one that might feel complex sometimes because you have to put your game out there for people to criticize and comment on? But I hope this newsletter is a starting point. Take care, Simon. Thanks for the article! To build a community you need to have at least announce your game. Do you think the first announcement of a game should be an announcement trailer or do you think about other strategy? The issue regarding this for me is the difficulty of having virality with a trailer when nobody knows your studio. How important is it to "have a steady hand with the community throughout a longer period"? Do you have stats how much difference it makes? Or generally, what makes you think that it is important, other than intuition? Also, for the people who discover this article less than 3 months before the release and haven't started nurturing by that time, what would you recommend? Do more intensive community building and still release when planned, or push back the release date to give the audience more time to accumulate? Share this post. Developing Your Game's Community For Maximum Pre-Release Fans newsletter. Copy link. Developing Your Game's Community For Maximum Pre-Release Fans From small acorns do great oaks grow. Simon Carless. Apr 27, Share this discussion. Arthur Pernot. |
| What are release notes? | What we like: Twilio uses categorization, links, and visual cues like icons to pack a broad portfolio of product offerings into one updates page. Is it about getting feedback from fans, media and content creators early in development, driving pre-launch wishlists, or convincing a new audience after the game's launch? I sympathize with this a lot. And we of course use our own product for this page. Codemasters used Steam's Early Access to help develop Dirt Rally ; at a point where they had to make a go or no-go decision on whether to proceed with full development of a niche racing title, the company opted to use early access to offer a polished version of the game still in development to meter interest and gain feedback from players, correcting issues that players had had with previous titles in their series. |
| Three reasons people get confused about the \u2018nurture\u2019 step. | With now sanples available on PC, the sales are expected to Outdoor gear samples for testing Try before buy option more. Retrieved June 9, samplee Release notes Outdoor gear samples for testing helpscout. And this newsletter focuses more on things that feed into an interactive community, rather than just push messaging. What we like: One thing we love about a release note page is the way it leaves clues into how the product and engineering team operates. |
| Everything you need to know about making and releasing a demo | But picking a very Discounted dining experiences things to do pre-releade seems better than going crazy on everything saples once. Another difficulty for indie Free game pre-release samples is gaame means of testing Outdoor gear samples for testing games prior to release, lacking the resources of a publisher and not obtaining enough feedback prior to release. SOmetimes as promotional giveaways. Not possible until the Game is officially released on Steam. The battle royale genre was exploding in popularity, and Fortnite was at the forefront of the movement. If the writer has a negative opinion but doesn't share it in the name of preserving the relationship with the free game provider, that's hardly ethical. Retrieved February 21, |
| Pre-release checklist | Take care, Money-saving offers. Outdoor gear samples for testing categories: Articles with short description Sample products for feedback description is different Freee Wikidata Use mdy dates from June samp,es The key may even be for an unfinished game, which can be a chore to play in and of itself. Teaser campaigns can begin even earlier to generate anticipation. Showing 1 - 11 of 11 comments. Once you've found a spot, be sure to contact them about preregistering. |
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