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Wallet-conscious food purchases -

The second, easier option is to use a reusable water bottle. You can find almost everything in an organic variety these days yes, organic Gatorade exists. A research review showed that organic produce may have slightly more nutrients and fewer pesticides than the conventional variety, but it also comes with a 50 percent higher price tag.

Any produce, even the conventional kind, is nutritious. And eating whatever kind of fruits and vegetables you can afford is much better than eating none just be sure to give them a good rinse before diving in.

As for organic packaged goods, some products are more worth it than others. The same goes for some common pantry staples like oats, rice, and beans. Go with the cheapest option and buy yourself a fancy latte with the money you saved. You deserve it. A few simple strategies could save you an impressive amount of money at the supermarket.

Come prepared, and consider frozen and canned foods, as well as store brands. This healthy grocery list has everything you need for a healthy, well-stocked kitchen this week. Inexpensive, healthy foods for any budget. Eating healthy doesn't have to be pricey.

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Are organic foods really healthier? Two pediatricians break it down. Higher antioxidant and lower cadmium concentrations and lower incidence of pesticide residues in organically grown crops: A systematic literature review and meta-analyses. Vitamin retention in eight fruits and vegetables: A comparison of refrigerated and frozen storage.

Bottled water: United States consumers and their perceptions of water quality. Fluoride and bacterial content of bottled water vs. tap water. Nutrition and cost comparisons of select canned, frozen, and fresh fruits and vegetables.

Associations between frequency of food shopping at different store types and diet and weight outcomes: Findings from the NEWPATH study. Physico-chemical characterization of Cornus kousa Burg. This gap is especially pronounced among consumers 65 and older—about 50 percent versus 33 percent—and among French consumers of all ages except the year-old cohort.

This is not to say that conscious consumers ignore sustainability. Sustainability ranks high as a consumer goal in the United States 64 percent and in Germany 70 percent. Across the markets studied, younger consumers are the most motivated to limit their personal impact on climate change.

But, while more than 60 percent of the consumers surveyed value sustainable solutions, only about 28 percent report eating more sustainable products, and less than 30 percent are willing to pay more for options designed to protect the environment.

Across the countries studied, about 33 percent of consumers under the age of 44 would pay more for foods in plastic-free packaging; only 20 percent of their elders agree. Consumers admit that their willingness to take steps to advance sustainability depends on the effort required.

For example, half of US consumers say that they freeze food to avoid waste, but less than a quarter of the same consumers would go the extra mile to avoid using plastic wrap and sandwich bags Exhibit 4. Two dietary trends loom especially large today—flexitarianism and consumption of plant-based alternatives to meat.

Flexitarianism has gained popularity as conscious consumers aspire to eat little or no meat. Often called casual vegetarianism , flexitarianism centers on eating plant-based food, with only occasional consumption of meat.

Just a small percentage of the consumers surveyed identify as vegan or vegetarian 3 to 6 percent across the markets studied , and that number has increased only slightly over the years. Meanwhile, more than half of consumers in France and Germany and almost half in the United Kingdom and the United States consider themselves flexitarians.

According to our Global Protein Survey, most flexitarians 73 to 93 percent plan to further reduce their meat consumption. Only 27 to 31 percent of frequent meat eaters share that aspiration. The market, therefore, is clearly bifurcating Exhibit 5.

Conscious consumers are willing to give plant-based alternatives a try. About 25 percent of the survey respondents ate more plant-based products during the pandemic.

About 33 percent call themselves consumers of plant-based products, especially plant-based milk and meat. Another 15 percent expect to start consuming plant-based products in the next year.

Most survey respondents, especially in the United States, consume plant-based products to benefit their own health much more than the health of the environment. Germany is the exception. There, the desire to try something new nearly ties with animal welfare—suggesting strong momentum in the consumption of plant-based alternatives Exhibit 6.

But, while consumers are eating more plant based products, about 50 percent of those surveyed still greatly prefer the taste of animal protein products over their plant-based alternatives. Plant-based categories that consumers find more palatable for example, plant-based milk and meat will grow faster than categories in which taste technology is still maturing for instance, plant-based cheese.

This has great implications for consumer-packaged-goods manufacturers, as many players look to expand their plant-based portfolio. Consumers are struggling to find their way to healthier and more sustainable eating habits.

Retailers are well equipped to help them. The survey, however, identified four obstacles to the expansion of conscious eating that retailers and food companies can help overcome.

Despite their desire to do better, almost 50 percent of consumers admit to having difficulty under­standing what they need to do when it comes to choices on health and sustainability. Providing simple and easy-to-understand information about product impact on health and sustainability could make a world of difference for consumers who are eager to learn Exhibit 7.

Younger consumers would especially benefit from information on how to walk the talk. These consumers are the biggest advocates of eating healthily and sustainably, but they are also the biggest cohort to admit not understanding how best to do so.

For example, 50 percent of UK millennials recognize the importance of being healthier, but just as many report having difficulty understanding what to do; that number jumps to 57 percent for Gen Z consumers.

Likewise, 54 percent of Gen Z consumers in France are motivated to limit their impact on climate change, but 59 percent have difficulty understanding how to do so. Less than half of consumers believe that their principal grocery store stocks the products they need for healthy and sustainable eating.

This view is particularly strong in Germany. Consumers are especially critical of the lack of plastic-free products; small, independent brands; and organic foods. Retailers have a huge opportunity to improve their product assortment Exhibit 8. Fulfilling health goals when eating from restaurants is a challenge, especially for French and German consumers.

Restaurants and takeout establish­ments need to rethink their menus—adding more healthy, sustainable food options and providing information about the impact of menu items on health and the environment.

Most consumers have historically been quite price-sensitive when it comes to their weekly grocery wallet, and they demand value for money. Now, inflation is raging. At the same time, cost increases are outpacing consumer wage growth.

Consumers face tough choices about the food they buy and consume. Our latest US pulse survey finds that 74 percent of consumers are changing their shopping behavior to get more for their money, including buying food in bulk, adjusting the quantities purchased, and purchasing a less expensive brand or private label.

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