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How to promote an event - 5 innovative event promotion tipsSpecial Event Promotions -
Partner with a local rehoming shelter and encourage adoption alongside promoting your event! This works particularly well with fundraisers, particularly if this is your chosen event charity, and it has an element of sustainable event promotion too.
Seeing the action and including a clear call to action to buy tickets can encourage those considering purchasing a ticket to take the plunge. Get your speakers that have written books to sign copies including your event info.
This idea came from Neil Gaiman who covertly signed all copies of his American Gods book at JFK airport and then told his Facebook audience what he had done. This caused all sorts of fans to run for the Delta terminal and the bookstore.
If you have authors with a decent profile presenting at your event, consider doing something like this. Use social media to promote it. If you have plenty of time before your event, start a podcast and begin to build a following you can promote and tap into that way.
In return offer the influencer free tickets to attend and to give away to their fans. Use AI technology to take care of anyone looking for answers on your website before they are willing to commit to tickets.
Live chat on your website, Facebook messenger and text chatbots can answer and reassure potential attendees that have specific niggles holding them back from booking a ticket. Ask local artists to create a piece of original art that also has your event information in it! Of course, make sure you get permission from the wall owner, or you can set up a temporary wall and canvas specifically for them to create their promotional art on.
Offer services in kind or create an opportunity for them to sell their own prints or artwork at the event itself.
The artwork could even be commissioned and made into event merchandise such as t-shirts, hoodies, bags and mugs. Pick a theme they will be interested in and that offers value worth sharing.
Investigate world record attempts in your event niche. If there is a current record make a serious attempt to smash it in the lead up to the official event. If there is no record, think creatively for a record attempt that will capture attention.
This could even generate some TV coverage ahead of the live event which is the type of promotion you generally cannot afford.
Temporary options such as cardboard tables and chairs can be easily printed, decorated or written on to promote your event and give potential attendees somewhere to sit at the same time.
Or, if you have a little budget available, hire an oversized deckchair with the fabric custom printed to your design. You could also repurpose for your event too! If your event has a performance element or theme you can play on, create a preview performance on the subway or another public area.
For example, for concerts have acts start playing, for themed events, dress event staff in outfits and interact with the public. Make sure signage and information makes it clear the full details of the event.
Create signposts that lead people to your event or venue easily, they can be made from anything, including cost-effective cardboard or recycled and reclaimed materials. Just be careful not to tamper with any existing signage or confuse your guests, and remove them afterwards. Do you have a beloved mascot in your hometown?
Or perhaps a relevant cartoon character that everyone loves? Pose for photo opportunities and have your staff dress up to hand out event details.
For business related events or those that offer some sort of expertise, a webinar can give a preview of what to expect and entice them in. If you can give them some really valuable information for free in the webinar, imagine how much more they can get at the event.
Photo booths are one of the most popular activities at events so use it as a promo opportunity in advance instead! You can also give options to print the image for a momento to take away.
Get everyone working together by sharing a common goal online to encourage engagement and promotion. Share personal stories from people that have attended the event in the past and what it meant for them.
Storytelling often sees better results and conversions. Make your digital invitations pop by using animations and cartoons that move when the attendee opens them. You could also include interactive elements that become live or animated when hovered over or clicked on.
If your budget is gone, it can feel like there are no options left for event promotion. For example, offer to volunteer at a local event in your area in exchange for promotional opportunities for your next event and sign a service based sponsorship agreement rather than exchanging monetary payment.
Take your audience on a journey and give them exclusive peeks behind the scenes at your event to build buzz. This could be setup photos, pre-event interviews on what to expect or even a live feed from the backstage area to grow their excitement.
The highest converting type of promotion and most effective marketing tactic is often word of mouth or referrals so get in contact with previous attendees, industry professionals and vendors that have worked with you in the past to encourage them to share the event details with others.
Many technology tools offer ways to freely generate invite codes and turn past attendees into ambassadors. Create recurring or linked smaller events so that you can use them to cross-promote your main event. For example, if you establish a business networking event on websites such as Meetup.
com that will help to build a community for your main event. Offer your expertise by speaking at relevant industry specific events. Without giving a sales pitch you can tap into their pool of attendees with minimal effort and make sure they have heard about your event.
Share social media collaterals such as images or videos, with those who will be marketing the event on your behalf, like industry influencers, speakers or sponsors.
Make it as easy as possible for them to schedule and share content that will promote the event. Try to make the images customized for each stakeholder.
Take a quote from an attendee and overlay it on an interesting background, such as an image from the event. Note their name, job title and organization if they are happy for you to share it.
These are great to share on social networks, in blog posts or as stories. Share photos from previous events on social media each day to give a flavor of the event. Make sure you have permission and if you do, consider tagging them in the photo too, to encourage them to share it as well.
There is bound to be events listings in your local newspaper so submit the event details in plenty of time. Furthermore, preemptively contact journalists and invite them to attend and offer a newsworthy angle and key facts why they should cover the event.
Invest some time on social media each day to get the conversation flowing without selling. Just aim to be helpful and genuine, offering solutions when you can. Try to participate in groups, forums and on popular hashtag chats online.
Give sponsors, exhibitors and vendors attendee free passes so they can share them with their best clients or invite along colleagues, friends and family.
Encourage the favor to be returned by asking them to share widely on social and help to spread the word. Promote your event using exclusivity tactics, such as the first tickets will each receive a VIP upgrade. Milestone events such as a 25th anniversary are always popular because everyone wants to be part of something exciting.
Figure out a way to make your event a milestone and promote it from that perspective, e. What are friends and family for? Ask them to share, spread the word and get involved to help the promo cause.
If every member of event staff did this too you would reach a very wide network for free. If you want to raise awareness, test the water and gain support financial and otherwise , consider launching a crowdfunding campaign.
This can help your event to get noticed and offer a registration boost within a set time period often a month. Donate tickets or a VIP package to a charity auction or fundraiser which not only helps worthy causes but means that your event will be written or spoken about in order to explain the prizes.
It gets you in front of a ton of people to promote to, while also helping others to fundraise, a win-win situation. Reach out and contact them to let them know they are missed. If you can take the time to share a notecard with a handwritten message that could be even more effective in showing them that you care.
Probably the oldest trick in the book, but offer deals, discounts and vouchers as an early booking incentive with a clear deadline. Deals tend to spread like wildfire and if people think they are getting a bargain they are more likely to share with others.
This is a given but make sure you have social sharing capabilities on all of your registration software so that it is easy and prompts others to share their excitement when they got a ticket for your event. Hand over the reins of your social media accounts to an alternative voice.
This could be the intern or a blogger you are working with. The key thing is to present a different perspective and hopefully to encourage some of their tribe to start following and interacting more with your event account. Another great free idea is to create a challenge, such as a day photo challenge on Instagram.
Tap into your niche and set promote that will appeal to your audience. Furthermore, make sure that you like and converse with everyone that gets involved.
You definitely want to use your budget to its full potential but a small budget can achieve bigger things when it comes to event promotion ideas. If you have a little bit to invest here are 20 of the best low-cost event promotional opportunities. There are networking events for a reason!
Take brochures, posters and business cards with you and spread news of your event strategically but as far as you can. Perfect your elevator pitch so you can explain succinctly what your event is about. Research bloggers, vloggers and micro-influencers that have a loyal following in your event niche and approach them to get them on board.
Arm them with the chance to earn a commission on those that sign up and buy tickets through them using dedicated discount codes. Make sure you provide them with the access they need and look after them on site too, ensuring the WiFi is up to scratch so they can do what they do best.
Give them a voucher when they register to exchange for swag on site at the event. This makes them more likely to come along. Many of the channels offer credits, particularly for those who are starting out so use them to promote your event! Alternatively, consider starting your own awards ceremony if it fits your event niche.
Everyone wants to be a winner. Free food and treats are always a big hit. Invest in some cupcakes with the event details in sugar paper and hand them out. Colored icing and pretty sprinkles are a surefire way to get some social media pictures surfacing too. Take every opportunity to build your email list with people that want to hear from you for future event promotion.
Make sure that your list is GDPR compliant and that your audience have confirmed that they are happy for their data to be held by you, within specific criteria, as detailed in your privacy policy. For those that want to hear from you, consider starting a loyalty program.
This could mean that the more event tickets they book the closer they get to a lifetime event discount or that on their birthday each year they get a special promotional code entitling them to a free drink at the next show they attend.
Use this to your advantage by partnering with brands so that both sides win. This could be product placement at your event in exchange for free signage and advertising of your event to their networks or another quid pro quo.
Get vinyl banners printed and get permission to put them up in high traffic areas. These are robust and can cost next to nothing to produce. Request eyelets so you can secure them effectively in outside areas. Also invest in pull up banner stands which can be used inside to promote your event and ask the venue if it can be displayed at the venue for a month or more in the lead up to the event.
Events like to utilise pop-up stalls or shops to promote events but take things that step further by having them pop up from one day to the next! Check the effectiveness of your different campaigns by testing two variations with a small sample and seeing which one performs the best.
Email marketing tools such as Mailchimp, make this easy for you. People have different preferences and this way you can find out which promotional approach is better so that you have better results.
More click throughs can mean more ticket sales so you have one shot to get it right. For loyal fans or followers, create exclusive wearable ideas like hats, t-shirts and tote bags as a reward and to turn them into a walking promo.
It could be something like, for those who attended the first ever event, or registered for several years consecutively. It also incentivises people to sign up each year because they get a nice thank you in the form of free stuff. Take your promotion on the road without the need to rent or hire signage vehicles.
You can get stickers or vinyls transfers for different parts of your car, or if you want a temporary solution, magnetic door or 3D roof signage.
For example, turn existing blog posts into promo videos, turn videos into infographics and repurpose video interviews into blog posts. Also go back to older content to refresh it, add new ideas and up-to-date information.
Create targeted landing pages specific to the call to action that has been clicked so you can focus on the specific information that motivated the website visitor.
For example, if an individual clicked specifically through to information about the event location, they want to know how easy it is to get to, and perhaps local accommodation options. If someone clicked through for more information about the content, they want detailed information about whether it is suitable for their level of expertise and what they will get out of it.
Create the ultimate playlist, inspired by your event, and share it on Spotify, Amazon Music or other streaming services.
Make use of the description box and get your attendees to start following the list. If you have artists performing at your event they can also promote your event and share the ticketing link from certain platforms.
Set up an interview for the event founder to share their story and the story of the event on a respected source that your target audience demographic reads. The more inspirational the journey the greater the interest and this good be a great boost for ticket sales.
If time is shorter find opportunities through the journorequest hashtag on Twitter to submit a short quote in your area of expertise and list the event name instead of the organization name. Show your expertise by joining the professionals involved in your event together and writing an insightful eBook as a prelude to the event.
This could be personal and include stories or it can specifically solve a problem but, either way, use it builds a connection with attendees. The internet has a wealth of potential when it comes to event promotion but it can sometimes be tricky to figure out how to promote an event online.
What will give the best results and where should you focus your efforts, particularly if you are working with limited time? Online promotion is more than knowing how to promote an event on social media though that certainly can help!
If you have a long lead time before the event, work on improving your SEO and answer long tail target questions your ideal audience ask and make sure the search results offers a clear answer for them.
Make sure you highlight your event and give a clear call to action to book tickets. Create an online community where people can connect before the event. Facebook or LinkedIn Groups are ideal for that. Try to create a vibrant place and reasons for like minded individuals to come together and feel at home.
Whether it is providing a sense of belonging or bringing together minds that could potentially explore business opportunities together creating a digital meeting space you can offer positive reflections back to your event.
Brownie points if you can get your speakers to stop by add a little something — start a discussion, make a comment, share some wisdom.
Encourage teaser videos from each of the speakers talking about what they will discuss, request guest blog posts or interview those presenting.
If they have books published promote a book signing or meet and greet at the event. Create a list of event attendees and upload to Facebook to help find and target lookalike audiences that may also be interested in attending your event. Facebook identifies people with similar or common qualities to increase the chances of a match.
Invest a little budget in reaching these people via social media ads and it could pay off. Aim for a list of 1k people as a minimum to increase the accuracy. Additionally, this will give you a good idea of how to continue promoting your event -- are people interested?
What are their objections? Is your current marketing plan working? With early bird registration, you'll be able to gauge your audience's interest and your marketing tactics.
Plus, it incentivizes people to buy tickets as soon as possible for the discount. You can post these outside your business or if you don't have a brick-and-mortar business, then you can post banners throughout the local area where you'll be holding the event.
The landing page for your event is the primary way to communicate information about your event. You should post all the details about the event -- the day, time, location, topic, goals, etc. Additionally, you can post an agenda so people know what the content will be like at the event.
You can also use this page to post about speakers or influencers you have attending. It's also a good idea to include photos or videos from your last event and have an FAQ page that answers any repeating questions.
And of course, you'll want to link to your social media pages and place a call to action on the page for people to purchase tickets. Before your event, it's a good idea to start posting about it throughout your content marketing channels.
You can post CTAs in your YouTube videos, discuss the event in your blog posts, talk about it in a podcast, or post on social media. Whatever channels you use to post content marketing assets can be used as a way to promote your event. Another great way to get the word out about your event is to have event-specific branding.
Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It's not just an event for our customers. It's an event for any marketer, sales, or service professional who wants to learn more and educate themselves.
To do this, separate the event brand from your company brand. Have a different website, different colors, different messaging, etc. This will help attract people who don't know about your company and are just coming across the event. Of course, email marketing is a major way to reach your current audience.
You should promote your event via email to different segmented audiences. This will help let everyone who knows about your company know about the event. Plus, you can offer email subscriber discounts to incentivize current fans of your company to attend.
One of my favorite event promotion strategies to follow as a consumer is to watch behind-the-scenes posts. I love a good BTS Instagram story or post showing how a company is preparing for an event. Leading up to your event, post about it on social media.
Post about the people you have coming to your event, or any cool decor items. This will get your followers excited about the event and could persuade them to buy a ticket. We all know that social media is where people spend a lot of their time. If they've come across your company or other event promotion, social media retargeting ads are a great way to stay top of mind.
You want people to come across your brand continuously and to remind them about the event. Even if someone thinks an event is a good idea, they might not buy a ticket right away.
Retargeting is a great way to get those customers at a later date. While you're promoting your event, a great way to talk to attendees or people who are thinking about registering is through an event hashtag. This will help you track mentions and stay in the conversation with people who want to attend your event.
This could also help get you trending and increase the number of people who are aware of and see your events. During the event, again, this is a place for people to ask questions and for you to interact with attendees. Collaboration is one of the best ways to promote your event.
Consider having event sponsors that will want to promote the event for you. You can also have brand partnerships where you work with other companies who will tell their audience about your event.
Additionally, promote the heck out of your keynote speakers or any influencers that you're working with. This is a great way to tap into their audiences to get the word out about your event even more. It's important to take advantage of other people's following so people outside of your audience hear about your events.
If you've run social media contests before and have had success, a social media contest or giveaway might be a good way to get the word out about your event.
You can host a contest where the winner will get tickets. Maybe they have to like your posts or comment and tag some friends.
Either way, social media contests will help you garner awareness. A fun way to promote your event is to use a social media filter. You can create one especially for your event and showcase it on your social media. If you get other people to use the filter, then you'll be promoting your event to their audiences automatically.
We can't discuss event promotion without talking about social media ads. Again, people spend a lot of time on social media. Running ads with lookalike audiences on Facebook is a great way to advertise to a cold audience.
Event websites, email, promo codes, PR, Product sample offers Ads, social media, influencers — are you checking Pdomotions the Wholesale grocery deals in your event promotion Ecent to Speciak out your event? The key is Special Event Promotions break Special Event Promotions your event strategy Special Event Promotions smaller initiatives to Speciial it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Feel free to skip through the Table of Contents or just start reading. This can range from digital email or social media to print mediums such as flyers or direct mail. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service. Pdomotions where do you even start with online event promotion? There are a lot of Speial ways to promote your event Special Event Promotions, and Special Event Promotions Secial can seem Special Event Promotions. So Free sports clothing samples on and start promoting your next event online today! Excited to return to on-site events, but want to stay flexible? Make sure you use this to your advantage. Your event should work wherever your audience is — at home, commuting, catching some fresh air outside, or even at an event venue lounge. Just ensure that you then follow through by providing a seamless mobile event app experience for both virtual and in-person audiences.
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