Emails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.

Venmo makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email.

I also love the branded imagery and engaging graphics. This email from Litmus is another great example of using animation to create a more interesting marketing email. The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion.

The animation is subtle, and it's executed in a way that serves to enhance the email's body copy. Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy. This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes.

It wants to make sure you receive emails you actually want to open, and asks you to update your preferences to deliver a more personalized experience. This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter.

I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way. I always appreciate DAVIDsTEA email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign.

The copy is also bursting with friendly personalized. In-depth research on how to create a revenue-driving newsletter. Personalization is the winning factor in this email. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time.

I also love the image of the team, making it feel even more personable. If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them.

That's quite powerful, wouldn't you agree? Appealing to this consumer value is a great way to inspire customers to take action with your business to support an important cause. People want to be part of something that makes a difference, and this email aims to motivate them.

Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards. The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit.

Both of these inclusions align with the overall intent of the email: reducing stress. Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have.

I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required. These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product.

Often, these are plain text emails that marketers set and forget. The project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves.

The email stays top-of-mind and increases future participation. The beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like this one. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion. All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty.

This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. I also love how consistent the design of Uber's emails is with its brand.

Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font. I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs.

But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years.

It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders. If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have.

Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions?

The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research. The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand.

It reads like an email from a friend or colleague asking for a quick favor. Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better.

She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products!

Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog. For example, one week, it asked subscribers what they would do if the internet didn't exist. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes.

we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe.

When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. Download these email marketing planning templates to keep yourself organized throughout the year.

Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing.

Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page. Many of us tend to listen to podcast episodes from the same few shows instead of branching out.

This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Internet providers and bad weather are natural enemies.

You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. The email even advises personal safety — a nice touch of care to go with the promise of responsive service.

It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.

At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email. I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic.

Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together.

The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.

Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear. After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made. Etsy sells merchandise featuring designs from artists all over the world.

This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products. We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone?

It also offers the searcher site extension links to find out more about how the platform works and start hiring instantly.

The campaign is a great example of matching search intent with paid search engine advertising to help drive traffic to a website. As shown in the image above, there is often high competition as other companies, Fiverr in this example, will try to bid for the same keywords.

It is important to prioritize the most relevant searches. You can use social media marketing campaigns to reach people on Facebook, TikTok, Instagram, Twitter—even LinkedIn.

Social media marketing campaigns can support a wide range of different goals. They can help you build brand awareness, retarget visitors who have bounced from your website, or even nudge customers to complete an abandoned cart transaction.

Planet Fitness is another great example of a company that turned the COVID pandemic into a marketing opportunity. As one of the most popular gyms in America, the company had to rethink its business model during pandemic-related shutdowns. Planet Fitness started offering daily classes on Facebook Livestream to keep its customer base motivated and entice new people to join its gym.

The campaign was a hit with the Planet Fitness audience. Each free video had thousands of views, and Planet Fitness followers wrote rave reviews about the remote classes. Not only did the campaign keep Planet Fitness' audience engaged until their gyms reopened, but it's also likely the gym won over a whole new section of customers!

The reason is simple: Sometimes your audience will turn off if they think you're trying to sell them something. However, if their friend or colleague is doing the talking, they're much more likely to be engaged with the content.

This type of marketing campaign can boost a campaign's trustworthiness as the content comes from a relevant source—the users themselves. The challenge spread like wildfire across social media. Facebook data shows videos involved in the challenge earned 10 billion views from more than million people.

The ALS Association launched this campaign to spread awareness of neurodegenerative disease and raise money. Email marketing campaigns are one of the most popular and effective tools in a marketer's toolbox.

Email campaigns help you connect with current and potential customers at the place where they always are - their inbox. The low cost of effort and tools needed to run an email marketing campaign compared to the potential impact, makes email marketing one of the most profitable channels for a business.

Launching an email marketing campaign gives your company the chance to talk to people 1-on-1 in their inbox, and encourage them to take a look at your latest product, or even just keep them updated on events.

C harity: water uses email to regularly communicate with their audience and provide progress reports. The emails include detailed breakdowns of how the charity spends donations, what projects are in progress, and they include a feedback form that encourages recipients to get involved.

Public relations campaigns help companies get the word out about an event or product launch. The idea is that by launching a public relations campaign, your message will reach a larger audience, who will then pass it on.

Of course, the ultimate goal for these types of campaigns is to catch another audience's attention: the media. The right campaign will have a newsworthy angle that media organizations can turn into a story and create even more buzz around your announcement. Here is another one of our COVID marketing campaign favorites from Carlsberg Denmark.

To keep the public's morale high during lockdown, the brewery launched their Adopt a Keg campaign, inviting people to scan Carlsberg beer they purchased at a shop.

Once customers purchased and scanned four Carlsberg beer cans, they filled their "virtual keg" and were eligible for the prize: two Carlsberg beers when bars and restaurants reopened.

The campaign was so successful that Carlsberg expanded it to four other markets. A product launch campaign is generally a multi-channel effort where a company does everything possible to promote a new release.

Getting a product launch campaign right means targeting the right audience and creating enough buzz around your offer to get people excited. With more than three-fifths of people being unaware of any recent product launches, it's safe to say that product launch campaigns are a necessity. When Robinhood launched its stock trading app, it made its audience wait months to get a taste of the product.

Yep— over 1 million people waited in line to get early access to Robinhood's product. But it was the offer that was the real winner of the launch. To get access, people had to opt-in for the product. If you wanted to jump ahead of the line, you could by inviting your friends to opt-in as well.

This strategy created a lot of interest in the product, and helped Robinhood pull off a successful launch. Referral programs give your customers the best of both worlds: They can recommend a product they love to their friends and family, and get a reward for their efforts.

Referral marketing campaigns have a strong track record. Companies like Uber, Google, Amazon Prime, and Airbnb have used them to build their customer bases.

Lyft is a rideshare company that launched a simple yet uber -successful referral marketing campaign based on cash incentives. Lyft sent its users a unique referral code and encouraged them to invite their friends to try out the service with a discounted ride:.

Search engine optimization campaigns are designed to drive organic traffic to websites using search intent, keywords, and content. To get your content to rank on a search engine, you need to optimize elements of you website and blog pages like titles, metadata, and keywords.

Your domain authority, page load speed, and other factors will also impact your search engine rankings. Organic SEO is an ever-evolving game between marketers, their competitors and search engines.

Google the largest search engine release algorithm updates frequently but keeps the details in a black box. Content developers are forced to stay on top of trends and update pages if they want to rank.

Even though it may be a long, difficult process, building a strong SEO campaign is the key to many brands' success. OVME is a medical aesthetic practice that used an SEO campaign to drive more organic traffic to its site.

The company focused on simplifying its website and optimizing its titles, alt tags, schema markup, page content, and metadata to include keywords that potential customers may use in search queries. Making simple SEO changes on your website can dramatically boost the number of people landing on it and, ultimately, the number of conversions.

In partner marketing campaigns, two non-competing companies join forces and advertise a product or service to a similar target audience. The idea is that both brands can benefit from each other's existing customer base, and some crossover will occur. When Apple released Apple Pay, it hoped to change the way people purchased products—instead of using a credit card, they could just use their phone.

However, the company didn't have payment technology, so it needed to partner with an existing credit card company. So, it did just that. Mastercard signed up to Apple Pay and became the first company to enable its customers to pay using their phone or Apple Watch.

This is a great example of partnership marketing campaign done right: The companies do not sell the same product, but through working together, they created a revolutionary way to shop. Conversational marketing campaigns aim to engage with website visitors using a more personalized approach.

Instead of asking your customers to email you or call a customer support line, conversational marketing engages with your visitors in real time using automated conversations, live chat, or a combination of those methods. Conversational marketing campaigns give your company a chance to interact with visitors both at scale and on a human level.

An example of how conversational marketing works comes from JivoChat , an omnichannel business messenger. Using behavioral triggers, JivoChat proactively engages site visitors with personalized messaging, and do it at scale across different channels.

Influencer marketing campaigns are like turbocharged referral marketing campaigns that are promoted on social channels like TikTok, Youtube and LinkedIn.

Instead of asking your customers to refer your product to their family and friends, you engage a popular social media influencer or blog writer to recommend your product.

If the campaign is successful, you can potentially introduce your brand to thousands or millions of new people. After sponsoring the US Open for more than three decades, Chase decided to try a different approach for the tournament.

To give viewers a more intimate experience, Chase partnered with one of the most popular men's tennis players at the time, Andy Roddick. Roddick tagged Chase in his posts, increasing exposure for the brand. The results were immediate. Over 2. With 2 billion people watching videos on YouTube every month, video marketing campaigns are a powerful tool every marketer should be using.

Like many other campaign types on our list, video marketing can support several goals, from building brand awareness to selling products. However, the beauty of video marketing campaigns is their simplicity: They give your audience a way to digest your content easily, without reading or scrolling through lots of information.

If you haven't seen Million Dollar Shave Club's iconic video marketing campaign, now is the time. The company launched the campaign to sell its low-cost razor subscriptions to men who were, in the owner's eyes, "fed up with the razor monopoly.

The joke-filled video launched in and immediately went viral. Within 48 hours, the company received over 12, orders.

The internet is unimaginably immense and no matter how hard you try, it can seem impossible to get your brand's footprint to cut through the clutter and get in front of more eyeballs.

A content syndication marketing campaign utilizes third-party websites and publishers to increase your brand's visibility and reach a larger audience.

By partnering with other websites, you can leverage their audience and distribute your content more widely.

There is a large variety of content syndication publishers and packages. It's important to choose ones that match the target audience you want reach and to supply them with thought-leadership style content.

Small businesses are a key demographic for both American Express and Paypall. So, they partnered together with Marking Dive to develop an eBook speaking directly to the needs of those mom and pop shops - while subtly promoting their own services int he process.

Marketing Dive is large publisher that owns multiple brands and newsletters. Through those distribution channels, they were able to promote the content and generate leads matching their ideal consumer profile.

The favorite of tactic ambitious marketing undergrads, cash-strapped startups and edgy brands looking to make a splash - Guerilla marketing aims to create unconventional, memorable, and high-impact campaigns on a low budget.

By using creative and attention-grabbing tactics, marketing teams seek to generate buzz and engagement, and ultimately drive sales. The potential tactics, media, and resources used are too diverse to list. To have a successful guerilla marketing campaign, you have to think outside the box, have a high risk tolerance, and find a way to get free media coverage.

In , the irreverent party card game Cards Against Humanity pulled a stunt that has still yet to be explained and baffles anyone who hears about it.

The absurdity of the situation caused hundreds of news outlets to cover the story. So, with spending almost no money of their own, Cards Against Humanity had it's name ringing across websites, newsrooms and word-of-mouth in what may be one of the highest ROI brand awareness campaigns ever.

Especially for bloggers, this can be your ticket to nail your drip series, build better relationships, and increase your sales. So, if you are a crafty wordsmith and have a ton of experiences in your arsenal, make sure to use them!

The good old welcome email is the first thing subscribers receive after signing up. Such messages are important because they set the tone for the rest of your email campaign.

Therefore, you have to get this right if you want to retain your subscribers and bring them down your sales funnel. One of the best welcome email drip campaign examples is from Drift.

However, Drift foregoes the formality by getting down and dirty with what truly matters. Upon signing up, you will receive this email from them that curates the best blog posts that you need to read.

More specifically, the beginning of the copy sets the tone of the email, and perhaps the succeeding emails you will receive in the future. You can sign up for a free account here. Ah, the holidays! The perfect time of the year to promote your products and services to your audience!

While the jolly holiday spirit is all you need to come up with high-converting messages, if you want your drip campaign emails to generate the conversion rates you desire, you should try a more aggressive sales approach as well.

By featuring the overwhelming benefits of your products or services, you might persuade subscribers to give in and convert. The email contains links to pages on how to use Trello not only as a project management tool but also as a productivity tool.

The approach also matches well with the holiday season, which is the perfect fit for what Trello was trying to achieve with this drip email. By creating a timely message as part of your drip campaign, you can maximize your sales and generate more interest in your product.

Well, this set of website re-engagement drip marketing campaigns is beautifully crafted, and very customer-oriented.

Set up a re-engagement drip campaign to show you care about your customers. Engagement equals more clicks, and more clicks equal better conversions.

So, help your subscribers find their way back to your online store, and reward them with a sweet discount coupon! By the way, I usually advise that your coupon codes and discounts come with an expiration date to manage your promotional offers better.

In this case, though, SkinnyDip sent me over a code, and even though I checked my mailbox quite later, I still managed to get my discount! Say you got your cart abandoners to complete their purchase. Now what? Even in the post-purchase stage, you can engage with your customers, collect valuable feedback , and even recommend additional products.

Using such an email sequence will allow you to collect valuable feedback from satisfied and not-so-satisfied customers. Collecting online customer reviews will give you an extra advantage to increase your sales and show your future customers that you are the real deal.

You are! Thinking of how to use drip campaigns for onboarding subscribers or website users? Set up a simple drip campaign to show users what to do next! Furthermore, give your new users a guided demo of the actions you want them to take! The team took extra special care of their new users, even sending personalized emails from a company email as part of their onboarding process.

A positive first experience with your product or service is highly likely to elicit confidence in users, and consequently, positive reviews and referrals. Better yet, four days in the demo, I received a follow-up email, inviting me to schedule a call with a Zendesk representative.

What more can a new user ask for? If you have trouble recognizing the potential of creating a drip series, here are some of the industries that can benefit from drip campaigns:. Real estate is growing beyond imagination. So, it was natural to follow other businesses that took the digital leap.

Through email marketing, realtors can deliver onboarding campaigns to potential viewers, giving them all they need to book a viewing. For example, you can send them more information about a specific property, or a different house altogether, and so on. Zillow gets the point:. Unsure how famous influencers and bloggers grow their fanbase?

One of the top drip campaign examples for bloggers is that of website re-engagement, to drive users back to the blog. Apart from that, bloggers have also used welcome email drip campaigns to show new subscribers around the blog and help them get familiar with the actions they can take.

Many blogs have some kind of Youtube channel or video with educational content as well. Simply drip-feeding the classes or episodes can work like a charm. Chances are that if you are in fashion marketing , you have already used drip campaigns or, at least, searched for some drip campaign examples.

Trust me! The possibilities are endless for the fashion industry. You can send out well-crafted surveys and website re-engagement drip emails to boost your sales. These powerful stories and testimonials strongly resonated with their audience and tugged at their heartstrings.

It even made some people cry. Personalization is a powerful eCommerce marketing strategy. But BarkBox, the dog toy subscription from BARK , takes it to a whole new level.

Based on that data, BarkBox creates more personalized product offerings for its audience. Every year on January 21, squirrels supposedly take over their social media accounts to share memes, talk about nuts, and cause a stir. This is a killer strategy to increase brand awareness among their target audience.

Modern society especially social media sets highly unrealistic beauty standards that cause low self-esteem and poor body image issues among women and young girls.

that are most often underrepresented. They also introduced the AerieREAL hashtag to encourage and empower real women to share their photos wearing their products. The hashtag has been used over K times on Instagram alone which indicates the impact of this campaign. As a result, Aerie gained strong support from its audience and recorded double-digit sales growth for 20 straight quarters.

The Black Friday holiday season is an annual event that every retail and eCommerce business eagerly looks forward to. But in , REI refused to participate in it. They closed their brick-and-mortar stores and shut down their website.

Instead, they inspired customers and employees to take a break and spend time outdoors. Soon this seemingly counter-intuitive marketing strategy became a cultural phenomenon.

Overnight, REI established itself as a brand that stands for a cause. Many non-profits too, decided to partner with them. Check out our guides on marketing campaigns for Black Friday and Cyber Monday.

In , ASOS combined influencer marketing and user-generated content to create the wildly popular AsSeenOnMe campaign. They asked both influencers and customers to share photos of themselves wearing outfits and accessories from ASOS with the AsSeenOnMe hashtag.

The campaign quickly went viral and the hashtag garnered over a million mentions on Instagram. ASOS even displayed some of the best images on their website. When people saw their peers in these cool outfits, they started looking for similar items in the ASOS store.

The outdoor brand Patagonia is known for its unapologetic support for environmental causes and its loyal customer base. Its social media campaigns align with its values and contribute to its powerful brand identity. Besides educating potential customers, their campaign objectives were to create awareness and boost sales.

They created a video showcasing how their products are made and the positive impact they have on the environment. Then they used it to create several video ads for Facebook and Instagram and used YouTube and Google ads to further increase their reach.

The results were phenomenal. At the end of the ads campaign, they recorded over 66 million impressions and K video views. Mothercare launched its groundbreaking BodyProudMums campaign to spread the message of body positivity and help new mothers feel proud of their bodies.

They worked with 10 new mothers to create powerful images and distributed them across all of their offline and online channels. The ShowUs campaign was launched as a call to arms to talk about body positivity and acceptance. ShowUs features a library of 5, photographs of women from 39 countries around the world.

Someone like Getty images has a certain responsibility to contribute to that change. Tip: Partner with brands that believe in the same things as you, collaborate and see if you can make any waves together for a cause you both believe in.

Spotify Wrapped is a personalized video wrap of your year of listening, showing you your most played artists of the year, and the decade. By providing a video that was personalised, comparable, and shareable on every social platform, it provided a way for their users to relate and connect with their audience, with a sneak peek into their real life.

Tip: Could you develop a way for your audience to share results, or have customized interactions from your product that could boost engagement and shareability?. Apple products are notoriously used by creative people, making movies, music, designs and illustrations.

This beautiful campaign showed a real understanding, empathy and love for their core customer base. The clever execution showed how the users of Apple products are the real heros, however to find success and execute with excellence, they should be using Apple products.

With a number of easter eggs including the singer of the advert being Billie Elish , you can watch Apples video here. Tip: How can you hero the success of your customers while showing you are their secret weapon?

Even toilet paper companies have social media needs. Products like homewares can be perceived as boring and a bit mundane. Bringing them to life with characters can inject huge personality into your brand messaging, a way to make the originally boring relevant on social media.

Characters help personify a brand, especially the cute bear that Charmin uses to jump on trending hashtags and topics. Unsurprisingly, their hashtag trends on Twitter every time they launch a campaign. Tip: Can you inject personality into your brand with a character, or find a way to create visual consistency?

Show them what crazy can do. Just do it. Nike capitalised on heroes like Williams using their brand, to inspire those who look up to them to encourage them to follow in their footsteps, and to follow their own crazy dreams. Tip: How can you use Social Proof in your brand to inspire others to take action, where the knock-on effect is to use your product to get there?

Christy Laurence is the multi-award-winning Founder of Plann, an app she created after watching hugely talented people around the world give up on making an income from their passion due to lack of marketing help. She has a strong pun game and loves a good chat, connect with her directly at christyladylaurence.

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