Ready to Elevtronic your mark in the campwign sampling Free samples online This type of product sampling campaign relies on technology like an app or artificial intelligence. And Stewart confirms sampling is a solid way to increase sales.

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Electronic product sampling campaign -

Digital sampling can provide brands with valuable data and insights on customer preferences and behaviour, such as which products customers are interested in, how they interact with the product samples, and how likely they are to make a purchase. Digital product sampling can increase brand awareness by allowing potential customers to experience the product before making a purchase and spread the word using their social media channels.

Read further down to see how KIND Snacks offered free samples to customers sharing a photo with the hashtag kindawesome. Digital product sampling can help brands engage with and target consumers in a more personalised and interactive way, leading to increased customer engagement and brand loyalty.

There are a wide range of options to offer customers an interactive and convenient way to try products before making a purchase. Here are some examples of how brands are tapping into this channel:. It is becoming increasingly popular with brands in the beauty and fashion industries to use augmented reality AR and virtual reality VR technologies to allow customers to digitally try on products such as makeup, clothing, and accessories before making a purchase.

Brands can leverage social media to offer digital product samples, such as running a promotion where users can receive a free sample by sharing a post or using a specific hashtag. For example, KIND Snacks used Instagram to offer free samples to users who shared a photo of their kindawesome snack.

Brands can offer digital product samples as a part of their e-commerce experience, such as offering free samples with online purchases or allowing customers to add a sample to their cart for a small fee. For example, Sephora offers three free samples with every online purchase.

Brands can partner with influencers to offer digital product samples, such as sending them a product to try and share with their audience on social media. This can help increase brand awareness and drive sales through word-of-mouth.

Read about how Relish partnered Proper Corn with Missguided and Very , working with TV personality Holly Hagan to build awareness and encourage trials. Overall, digital product sampling campaigns are an effective way for brands to increase brand awareness, engage with potential customers, and drive sales in a cost-effective and data-driven way.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively, send us an email at team relishagency. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise.

You can review our privacy policy here. People who just love a free promotion will really mess up your conversion rate from the sample to the end product purchase.

They might be very willing to jump on the campaign quickly, but they will not purchase the main product. Restricting the number of free samples per person is also very important if you want to run a successful and cost-effective campaign.

We actually disabled the option on our eCommerce site to purchase multiple samples. As you come to plan your product sampling campaign, remember that it should be part of your overall marketing strategy to grow or launch your business.

This means that it should be integrated and correlated to the other elements within your existing strategy , for example with the awareness stage of your company. Instead of marketing a trial campaign to an audience that has never heard of your brand or product, precede it with a campaign that is educational, inspirational, or funny.

This will help you build the brand, establish the product, and nurture a desire for it. Firstly, you want to avoid the promotion-seekers , and secondly, you want to increase the actual conversions and the chance that this campaign will turn out to be profitable.

In the case of the product sampling campaign mentioned earlier, which tribe47 ran on behalf of an American client, educational articles were published ahead of the sampling campaign launch to show potential customers what problems the product could solve. The result was that the audience for the product samples had already had their interest piqued by high-quality educational content.

Sending user traffic first to the content and second to the trial landing page resulted in a lower cost per final acquisition. Be prepared to wait a while for your product sampling campaign to convert to actual product sales.

An effective way to encourage people who sampled your product to take the next step of actually buying the full-size full-price sample is to upsell to them — give them a reason to upgrade or add a full product to the package. This will become a key optimization point in the whole campaign and your chance to pay off the sampling cost and sample advertising cost in full.

Or, if you do a really good optimization, to even make your first small margin! In the first few days, when they are trying the product, make sure to establish a nice relationship through education about the brand and the product and give people a chance to buy the main product from the point at which they first see the goodness in it.

Then, of course, make the moment when they have finished using your trial a special occasion. People who sample your product are more likely to buy it if they have used it a couple of times and really noticed the benefits. Package your product into five, three, or seven samples and give people some directions to use it frequently over a short period of time so they can really start seeing the benefit and start getting used to this new product.

At the moment when they should be finishing the trial, give them a special deal. After that period, follow up with both content and special offer opportunities.

Give them more reasons to buy. That means that when users are purchasing the sample, you need to collect their consent to receive remarketing and emails designed to upsell your main product.

The final and very hands-on step is to create and execute your media campaign. The journey from sampling to conversion could take up to two months and will involve some bad traffic i.

people who will not convert to purchasing the main product. You need to give yourself at least three to four months to run this campaign. Use the first month to optimize the campaign so that in the third and fourth months, you can really start getting a very good conversion rate from the sampling to the end product.

Last but not least, include the cost of the sample in the customer acquisition cost. So, you better be dealing with a really high customer lifetime value.

GA4 implementation. CREATIVE SERVICES. brand identity. AD BUYING. google ads. conversion optimization. growth audit. about us. Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o. The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement.

The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published. Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. Receive digital sampling resources, product updates, and success stories from brands similar to yours.

Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Work with Us.

Claim samples Speak to an expert. BLOG 5 winning sampling programs to inspire your next campaign. July 12,

Discover our powerful end-to-end Affordable dining options solutions. Grow your customer cammpaign Free samples online targeted multi-channel campaigns. How Tata Harper collected valuable first E,ectronic data on their customers. Prlduct Armani Electrpnic built a smart recommendation tool for their customers. The way consumers shop is rapidly becoming more digital, but physical product samples are still a key part of success for many brands. Product sampling is simply allowing consumers to try your product before committing to a full purchase. Sample products may be a standalone offering, or included with other purchases. An engaged community Interior decor samples shoppers. Generating user-generated Free samples online UGC that inspires confidence. Samplign discovery. Providing actionable insights. Sounds like a dream, right? Text-based reviews, social media posts, photos, and video — do it all in one solution.