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Here's what you get for joining us: 1. Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID lockdown. Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

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For WARC Subscribers only What do I get from a WARC subscription? Lays: Using Crunchy Sounds to Drive an e-Commerce Boom Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.

Three-way points for navigating e-commerce in a post-pandemic world Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

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