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The top motivators for increased frozen food purchases, post pandemic:. Frozen food consumption spans every age, income, and ethnicity. This audience includes families with children and adults-only households. The more people in a household, the higher the likelihood they are shopping the frozen aisles.

Millennials and foodies are also looking for five-minute heat-and-eat solutions that cater to their worldwide flavor profiles and hunger for fresh-tasting ingredients. Eating frozen meals and other foods are often linked to life-changing events. For example, a newborn arrives in a household and it causes unpredictable hours and a shift in routine.

As a result, the family opts for the freezer section in grocery stores and membership warehouses rather than preparing homecooked meals. Food brands are taking note and fine-tuning their frozen products to be more aligned with trending dietary lifestyles.

In natural and regional grocery channels , plant-based and vegan diet purchases were both up 28 percent, with Whole30 and paleo diet purchases up 27 percent and 26 percent respectively. For suppliers and retailers, communicating to customers that the price-value-convenience-health equation works to their advantage.

By showing customers how select frozen food categories are healthy, affordable, and easy-to-prepare alternatives to fresh food fare, brands are increasing traffic and market share.

Highlighting specialty attributes like organic, non-GMO, Fair Trade, gluten-free, dairy-free, and ethnic fare can go a long way toward promoting the frozen food aisles as healthier and more value-aligned destinations. Try communicating to shoppers that frozen food options are just as tasty and healthy as fresh.

Bagged frozen fruits and frozen vegetables are convenient and almost as good as their fresh counterparts. Improvements in flash-freezing enable produce manufacturers to lock in the freshness fact, preserve nutrients, and minimize ice crystals from forming inside their product.

The facts you can store frozen produce longer and they typically cost less than fresh fruit and vegetables are bonus points for food marketing. The microwavable Power Bowls from Healthy Choice were the biggest winner.

With trendy ingredients like kale, edamame, and quinoa, and exotic flavors like Korean beef and Cuban pork, the frozen meals gave vegans, vegetarians, and other lifestyle eaters an incredibly delicious, quick-heating option. As an added bonus, the bowls are made from plant-based fiber which appeals to eco-minded consumers.

Recently, the company adapted to the changing consumer market by introducing boxed frozen meal kits that rival delivery service channels like Blue Apron and Purple Carrot. The product line included flash-frozen meats, fish, fruits, and vegetables.

The next significant frozen food milestone occurred in ; when frozen meals including the cent TV Dinner came to market. The correlation between frozen food sales and unprecedented events is clear.

During the Great Recession of , frozen food sales increased by 3. This increase can be attributed to more people eating more meals at home, but also due to supply chain issues with fresh products and general fear.

These frozen foods could outlast fresh ones, and they could be stockpiled to some degree. Some frozen foods were hotter than others. Some in-store shoppers are still skeptical when it comes to frozen food aisles. By improving the appearance, your store can break the TV Dinner stigma often tied to the frozen aisle and show the diverse, healthy options available.

These improvements can include better product facings, which make it easier for shoppers to see new products and the options your store has available without letting all of that cold air out of the freezer. Also due to the pandemic, many shoppers adopted online grocery delivery or in-store pickup — also known as Click and Collect.

Retail Space Solutions Products can make your frozen food section easier to browse. And our full line of pusher display systems is built to take the extreme temperatures and customer abuse happening in the frozen case.

For webinar sponsorship information, visit Health sample deals. AFFI-CON pet sample boxes the Health sample deals business event for frozen food and zales makers, industry evrnt and fooe partners. The Health sample deals of this event is foodd and getting business done. If you operate in the frozen food supply chain, AFFI-CON is business imperative! In today's ever-changing marketplace, staying ahead of current market trends, food safety regulations and technical issues is more important than ever. Gather with packaging and processing professionals from up and down the East Coast to see the latest solutions from hundreds of exhibitors at PACK EXPO East

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