ON DEMAND. Why run limited-time offers? What is a limited-time offer? Helps boost customer loyalty Even loyal customers love time-limited sales. It can decrease your cart abandonment rate One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment.

Promote free shipping for a limited time Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase.

Check them out below:. Use countdown timers The addition of a countdown timer is a great way to get customers to act fast. You can add a countdown timer to a sticky bar too:. Leverage the holiday season Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date.

Build your list for an upcoming limited-time sale The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists. First-time purchase offers Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel.

Create sticky bars to remind visitors Sticky bars are a great tool for promoting your limited-time offers across your entire site. Summing up. Share this. Prev Previous Post The Advantages of Using Popups. Next Post The Future of Conversion Optimization Next.

Written by. Nikolett Lorincz. Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners.

She truly believes in the importance of quality over quantity. YOU MAY ALSO LIKE. What is a Good Website Conversion Rate for Ecommerce Stores in ? View Post. SMS Marketing for Ecommerce: What Every Business Should Know View Post. What is a Flash Sale? An Ultimate Guide View Post. The Advantages of Using Popups The Future of Conversion Optimization.

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Segítség FAQ Free Demo Call Contact Us. Product All features Templates Pricing What's New Book a demo. The holidays are a great time to take advantage of limited time offers and create an image for your brand as a fail-safe fallback for holiday gifting.

This is a great offer if you're looking to increase the number of orders coming in. You can also set a threshold to control the average order value and ensure profitability is maintained.

Many eCommerce brands offer special holiday sales during the holiday season. This is a great way to help customers save some money and cash in on last-minute holiday purchases.

People love a good deal, so offer a limited time bundle of products or services at a discounted price. This helps to upsell customers and move multiple items at once. Bundling products together is also a great way to increase the average order value of your customers. Seasonal discounts are a common way to attract shoppers during key shopping periods like Christmas or Back-to-School.

By offering a percentage off or free shipping, you can entice customers to buy from you instead of the competition. They create a sense of urgency and can be a great way to move product. Mystery offers are a great way to build a sense of intrigue in the minds of your audience.

A good limited-time mystery offer campaign will drive traffic to your website, thus boosting conversions and ultimately growing your business. Mystery offers are fun and exciting for the buyer. There are many different types of mystery offers out there, but each one has one thing in common — you don't know what the deal is until after you've engaged.

A dual discount can intensify your limited-time offer email campaigns. Charles Tyrwhitt offers time-sensitive dual discounts to customers with the power of choice.

This principle invokes loss aversion—the tendency to avoid losses in exchange for acquiring equivalent gains.

This nudges customers to act. They will help you level up with the eCommerce brands you admire their conversion numbers. You can start with optimizing mobile, if more of your shoppers are using that channel. Customers are often unpredictable with their expectations. Using our free website conversion audit tool, you can uncover and fix frictions in your sales process.

The copy is the first your customers see. This is true be it on your website, emails, social media, or push notifications. The copy should catch their attention, spark an interest, create a desire, and trigger an action.

The visual also reinforces the value proposition. Using words that evoke urgency like limited time, offer ends soon, and last chance in your copy works effectively. Your limited-offer only has a more psychological impact when the number is emphasized in the headline.

This ensures that the customers pay attention to this more than anything else. The reason why this is effective can be attributed to the framing effect. Customers tend to develop a sense of perceived risk.

Countdown timers are the most popular limited-time offer strategies used. They elicit urgency and scarcity, compelling customers to take action. The discount and minimum order are visible and the countdown timer is a great reinforcer for customers to take action now. Using countdown timers can increase conversions anywhere between 3.

It provides a promo code which is a nudge to get customers to buy. Sitewide discounts help sell slow-moving inventory without hurting your profit margins. The cost is recovered by the AOV.

Flash sales are limited-period offers usually for a hour period. Notice how the copy grabs your attention by saying it's for grandads.

It offers a promo code and a simple CTA which are great persuasive tactics. Along with having free shipping in the header which is an all-time charm. E-commerce businesses are always looking for ways to increase sales and drive traffic to their site. One popular way to do this is to offer limited time discounts and online promotions.

It's no secret that ecommerce businesses rely on limited time offers to drive sales and boost revenue. Here are some classics they use:. This is a great way to encourage customers to buy now rather than wait, and it can also help you clear out inventory quickly. This is especially effective during the holiday season, when customers are already spending a lot of money on gifts.

Offering free shipping can help you close more sales and boost your average order value. This is a great way to upsell customers and get them to buy more than they originally planned. All of these are great examples of limited time offers that can help you drive sales for your ecommerce business.

So don't be afraid to experiment with different offers to see what works best for your business. Time-limited offers are a great way to increase sales and boost customer engagement.

They create a sense of urgency and encourage customers to act quickly. This means creating an expiration date and making it clear to customers that the offer is only available for a limited time. Use social media, email marketing, and in-store signage to let customers know about the limited-time offer.

Time-limited offers need to be appealing enough to encourage customers to take action. This could mean offering a discount, free shipping, or a free gift with purchase.

By following these tips, you can create an offer that will be successful. Looking for inspiration? Explore eCommerce personalizations including personalized copy, product recommendations, pop-up offers, and more to convert more sales.

eCommerce brands often struggle to implement nudge theory examples on their websites. Sometimes, they offer too many or not enough nudges.

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Sweepstakes and giveaways are a great way to win prizes, from gift cards and cash to high-end electronics and trips. Many companies use sweepstakes and giveaways as a marketing strategy to attract new customers and generate buzz about their products or services.

Of course, the current trends are inspiring. Luckily, you can tap into this magic to drive game-changing numbers by adding psychological triggers to the email and leveraging what consumers often hate the most—missing out on good deals. We love how Brooklinen does this during its 5th anniversary.

In addition, the brand used a single CTA to focus shoppers on the offer. Its countdown timer reinforces the audience's FOMO, boosting their anticipation with each passing second. Below the timer, it uses an emotionally charged copy and benefit-based CTA button to set out what they stand to lose.

Increasing average order value AOV helps eCommerce founders scale business revenue with minimal resources, making it one of their biggest challenges.

Thankfully, our recent article demystified this—providing baby steps to improving AOV with non-intrusive upsells. Wondering how to put your upsells on steroids to meet daily AOV targets?

It offers shoppers one-day exclusive deals plus free next-day delivery. With new incredible deals daily, it offers them limited quantities to create exclusivity. The countdown timer puts the shoppers on the spot, heightening their FOMO with each countdown and reminding them what they stand to lose without being pushy.

Furthermore, the company offers shoppers a price match guarantee to make the deals more compelling. Consumers that trust your brand are more likely to make more significant commitments. So rewarding their loyalty with exclusive limited-period email deals can make them spend more.

And you could make it more potent by making the benefits transient, and ColourPop does this so well with its animated campaign. Its loyalty program leverages existing relationships to boost sales and customer loyalty.

Brands that do loyalty well grow revenue over two times faster than their industry peers. These tips could get you similar results:. Seasonal periods like Christmas , Cyber Mondays, and others provide opportunities to drive sales with limited time offers. This makes holiday marketing an effective channel to grow revenue and expand the customer base.

Promoting the offer on a holiday-theme page and incentivizing purchase with free shipping could be all you need to tap into its magic. It streamlines product searches, enabling shoppers to browse products painlessly, compare prices on the fly, make a choice on the spot, and navigate quickly to the product page for checkout.

Its benefit-focused copy makes the offer compelling. In addition, the brand uses a combination of limited quantities and limited-period to create scarcity and urgency. Promoting categories and products with banners is a no-brainer. Action these tips for enjoying impressive numbers:.

Most eCommerce brands often utilize the strategy to clear excess inventory, boost customer loyalty, attract new customers and drive short-term revenue. Pricing is often at the center of most purchasing decisions.

But flash sales could help you establish the price level your customers will love. However, over pushing it could make them develop flash sales fatigue.

JackRabbit makes flash sales look effortless. It runs week-long campaigns with a bold but straightforward landing page design that grabs attention on the spot and enables consumers to shop in any category without fiddling with the navigation menu. JackRabbit makes the page stand out with a red theme, likely to create urgency and excitement.

Psychologists found that the red color creates urgency, encourages appetite, and gets people to act. JackRabbit makes product filtering and sorting seamless, enabling shoppers to match their intent with few mouse clicks. Follow these steps to make it work for you. The beginning of the year and post-holidays often offer most retail stores a slow start, perhaps due to bill hangovers.

But for most savvy eCommerce brands, they provide ample opportunity to drive sales from penny-pinching consumers. Clearance sales are potent if done sparingly, preferably during post-holidays, and can help brands clear slow-moving products off the shelves.

Its year-round nature makes shoppers anticipate them, creating a FOMO that pits them against each other in a frenzy competition to avoid missing out. We love how Loft does it. Also, the brand promotes the offer with a beautiful sidebar, making it grab attention on the fly.

Loft uses the scarcity principle to its advantage. Furthermore, it leverages customer rating to reinforce shoppers' trust, to make deciding easier.

Clearance sales are quite a business, of course, if done right. These tips help you set it up correctly:. They could be window shopping, comparing prices, discovering products, or doing other stuff without current intent to buy. However, it could be a rewarding experience both for the brand and the window shopper.

According to Lan Xia, a professor of marketing, window shopping could lead to serendipity impulse buy. Offering window shoppers compelling limited period deals could drive first-time purchases, preventing them from slipping away. However, the brand understands most visitors will not convert at first visits, regardless of the offer.

So, rather than go for a straight kill, it asks first-time shoppers to enter their emails to the discount code emailed to them. Emailing the discount code helps thredUP grow its email list and lets them nurture non-converters into customers in the future. Free stuff is always exciting and the subconscious effect of the word on the human mind is severely underestimated.

Offering a free gift on a purchase of a bag is a great incentive for customers to buy. It also nudges the customers to participate in the contest to buy more and qualify for the gift card. If you observe the email includes three options each containing a free item. This is the mere exposure effect.

As per this principle, customers tend to develop a liking or preference for an item when they are shown frequently. Above the fold content tends to have higher visibility compared to below the fold content.

The reason is the average attention span of 8 seconds. Too many options will cause friction for the users and is a thumbs down when it comes to user experience.

Everlast uses a countdown timer in its above the fold ensuring high visibility. Multiple entries submitted or completed by anyone other than the Entrant are void.

No mechanical reproductions will be accepted. Write-in entries must contain all entry fields outlined above; otherwise, they are void and will not be eligible to win.

Regardless of the entry method used to enter the Sweepstakes, there is a limit of seventy-eight 78 entries per Entrant for the entire Sweepstakes Period.

Entries submitted by anyone other than the Entrant are void. In case of dispute as to the identity of any Entrant, entry will be declared made by the registered name and address on such entry.

Any potential prize winner may be requested to provide Sponsor with proof that such person is the prize winner. Neither Sponsor nor any Sweepstakes Entity is responsible for any entry that is lost, late, illegible, stolen, mutilated, incomplete, invalid, unintelligible, postage-due, misdirected or undeliverable, whether due to system errors, omissions, interruption, deletions, defects, delay in operations or transmissions, theft or destruction or failures, faulty transmissions or other telecommunications malfunctions, human error, entries not received resulting from any hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete or garbled computer or telephone transmissions, typographical or system errors and failures, faulty transmissions, technical malfunctions, or otherwise.

Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor or Sweepstakes Entity.

On or about May 3, , potential prize winners will be selected in a random drawing from all eligible entries received by the Sponsor Representative. Odds of winning depend on the number of eligible entries received for the Sweepstakes.

By entering the Sweepstakes, Entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the Sponsor and Sweepstakes Entities, which will be final and binding in all matters relating to the Sweepstakes.

To be eligible to receive a prize, all Entrants must have an address on file with the Sponsor or have provided an address when prompted at the time of entry.

In the event that an Entrant has an incomplete address, the Entrant will be disqualified and an alternate prize winner will be selected in a random drawing. Sponsor will not replace any lost or stolen prizes. In the case of unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value.

All Walmart gift card terms and conditions apply to the use of the prizes, and are incorporated herein by reference. No more than the stated number of prizes set forth in these Official Rules will be awarded.

After verification of the Affidavit, Grand Prize will be mailed using the United States Postal Service Priority Mail. Potential Grand Prize winner must return the Paperwork within the date and time indicated in the Notification.

If the Notification is returned as undeliverable, this will result in disqualification and an alternate Grand Prize winner will be selected from all remaining eligible entries. The value associated with the Grand Prize is taxable as income and the Grand Prize winner is solely responsible for any taxes, including, but not limited to all applicable federal, state and local taxes that become due with respect to the value of the Grand Prize.

The Sponsor must report the value of the Grand Prize to the Internal Revenue Service in the year the Grand Prize is received by the Grand Prize winner and will be reported to the Grand Prize winner and the Internal Revenue Service in the form of a Form

The value associated with the Grand Prize is taxable as income and the Grand Prize winner is solely responsible for any taxes, including, but not limited to all applicable federal, state and local taxes that become due with respect to the value of the Grand Prize.

The Sponsor must report the value of the Grand Prize to the Internal Revenue Service in the year the Grand Prize is received by the Grand Prize winner and will be reported to the Grand Prize winner and the Internal Revenue Service in the form of a Form Grand Prize winners will be shipped their Grand Prize within 4 weeks from receipt of the signed Paperwork.

Potential First Prize winners winning a First Prize will be shipped their First Prize within 4 to 6 weeks from the drawing date via the United States Postal Service to the address on file with the Sponsor to the address supplied at the time of entry.

In the event the First Prize is returned, the address is insufficient or incomplete for shipping purposes, or undeliverable for any reason, the First Prize winner will be disqualified and an alternate First Prize winner will be selected from the remaining eligible entries received.

No compensation will be provided for any prizes that are not able to be awarded to a prize winner. This Sweepstakes is conducted in English. All federal, state and local taxes are the sole responsibility of the prize winners.

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Logout Login. See All. Foster customer loyalty. Obtain new leads to grow your business. Demo Easypromos is the most complete and secure platform for creating giveaways, contests, games and digital experiences that enthuse your online community.

Request a demo. Discover our product catalog 44 different applications that you will find within these 6 categories See the product catalog. Giveaways Giveaways on Instagram , Facebook or Twitter, or among subscribers to your email list and other online channels.

Contests Contests on Instagram , Facebook , Twitter or any other social network or digital support. Games Create engagement and brand recognition by offering fun and entertainment to your audience while capturing leads. Quizzes Create an app with questions and answers that users must respond to win a direct prize or enter the prize draw.

Instant Prizes Create interactive dynamics to distribute prizes and gifts among participants in exchange for their contact details. Multi-Stage Reinforce strong relationships with your audience with long-term promotions and campaigns with various participation stages and rounds. Do you want to run an Instagram Giveaway?

What makes us different? ISO and Certification We offer maximum security to our clients and their databases. Live support Our professional specialists provide customer support via our online chat for more than 12 hours a day. More than 40 dynamics Choose one of the apps to achieve marketing objectives on all communication channels.

Full customization Intuitive design editor with various options for customizing the promotion with your corporate image. Integrations Connect Easypromos with the most used commercial and marketing tools.

Complete statistics Analyze and download results of all promotions, with graphs and charts. No previous technical experience A self-service platform aimed at marketing professionals. Fully responsive and multi-platform Products designed for optimal performance on different screen sizes, platforms, and social networks.

Fraud control system Our own control system and indicators against fraud. If you really want to get into the giving spirit, you might consider avoiding a prize at all — instead donating the prize in the name of your winners. Hey, we never said your giveaway needed to be focused on giving something to your customers, did we?

Yes: your community will be more tightly-knit once the campaign has closed, and yes, this will probably lead to more business for you. If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies.

As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch.

Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag. Your goal for such a campaign is simply to allow your customers to have fun with it.

Make sure the campaign is brand-appropriate, and specific too. As with Cow Appreciation Day, be certain that anything you have customers doing in the name of getting a prize or freebie also relates to your brand.

However, remember the prize or reward your customers enter to win is just as important in terms of generating excitement over your contest. Regardless of what came of such publicity, it can be a reward itself.

Your most rabid fans would essentially die for a chance to be noticed and acknowledged by your brand. For example, you might invite your contest winners to attend a VIP party — with all expenses paid for, of course. Nikon did just this in , putting on a party for contest winners in a club in the middle of Manhattan.

As we just mentioned, the goal of offering VIP treatment to your contest winners is increasing their levels of engagement with your brand.

Or, if your winners are already VIPs, you want to show them how appreciative you are of their business. So it simply makes sense to get ultra personal when giving away prizes to your contest winners. It could be as simple as offering them an engraved product of their choice… or you could go a step further and let them fully customize the item in question:.

A Samsung fan sent in the above drawing to Samsung Canada asking tongue-in-cheek for a free Galaxy S3. The company obliged. While not exactly part of a contest, the point is that this personalized gift created a fan for life.

You can be darn sure he held onto that S3 for as long as he possibly could, and probably still tells the story of its origins to people he meets. Allowing your contest winners to create a truly personalized version of your product — truly one of a kind — adds definitive value in the eyes of your customer.

The prizes for such contests should be representative of every brand involved. You might create a collection of products from each company, or you might provide gift cards for a storefront. Or, you could offer a collection of prizes that relate to your industry as a whole.

Or, if you want to be a little less self-centered, you can choose to quiz your audience on topics relating to your industry as a whole. In the example above, Holiday Parks New Zealand asks its audience to answer questions regarding camping rules and regulations.

Aside from getting your customers engaged with your brand in a more unique manner, brand- or industry-related quizzes also allow you to collect a ton of relevant information. You can then create a customer segment of these mega fans, and in turn create highly-targeted marketing campaigns.

If you really want to get into the giving spirit, you might consider avoiding a prize at all — instead donating the prize in the name of your winners.

Hey, we never said your giveaway needed to be focused on giving something to your customers, did we? Yes: your community will be more tightly-knit once the campaign has closed, and yes, this will probably lead to more business for you.

If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies.

As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch. Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag.

Your goal for such a campaign is simply to allow your customers to have fun with it. Make sure the campaign is brand-appropriate, and specific too. As with Cow Appreciation Day, be certain that anything you have customers doing in the name of getting a prize or freebie also relates to your brand.

However, remember the prize or reward your customers enter to win is just as important in terms of generating excitement over your contest. Regardless of what came of such publicity, it can be a reward itself.

Your most rabid fans would essentially die for a chance to be noticed and acknowledged by your brand. For example, you might invite your contest winners to attend a VIP party — with all expenses paid for, of course.

Nikon did just this in , putting on a party for contest winners in a club in the middle of Manhattan. As we just mentioned, the goal of offering VIP treatment to your contest winners is increasing their levels of engagement with your brand. Or, if your winners are already VIPs, you want to show them how appreciative you are of their business.

So it simply makes sense to get ultra personal when giving away prizes to your contest winners. It could be as simple as offering them an engraved product of their choice… or you could go a step further and let them fully customize the item in question:.

A Samsung fan sent in the above drawing to Samsung Canada asking tongue-in-cheek for a free Galaxy S3. The company obliged. While not exactly part of a contest, the point is that this personalized gift created a fan for life.

You can be darn sure he held onto that S3 for as long as he possibly could, and probably still tells the story of its origins to people he meets. Allowing your contest winners to create a truly personalized version of your product — truly one of a kind — adds definitive value in the eyes of your customer.

The prizes for such contests should be representative of every brand involved. You might create a collection of products from each company, or you might provide gift cards for a storefront. Or, you could offer a collection of prizes that relate to your industry as a whole. For example, in , parenting advice website Fatherly partnered with SkinnyMom and Greatist to create a promotional contest for its customers.

First of all, you expose your winner to a number of your products they may have never used before. This can give you the opportunity to make up-sells and cross-sells to said customer a bit later on down the road.

Secondly, you allow your winner to get the full experience of your brand. But you could certainly add a little humor to the experience by throwing in a gag gift along with your actual prize.

And this gag gift could definitely make your brand stay top-of-mind for quite a while. Again, you do want to follow through by providing one or more prizes that your contest winners will actually want. But our goal for this massive guide was to do more than just provide suggestions for your next contest or giveaway.

Our aim was to have you come away with an understanding of when to use each suggestion — and why each is appropriate for a specific scenario. Obtain new leads to grow your business.

Demo Easypromos is the most complete and secure platform for creating giveaways, contests, games and digital experiences that enthuse your online community. Request a demo.

Discover our product catalog 44 different applications that you will find within these 6 categories See the product catalog. Giveaways Giveaways on Instagram , Facebook or Twitter, or among subscribers to your email list and other online channels. Contests Contests on Instagram , Facebook , Twitter or any other social network or digital support.

Games Create engagement and brand recognition by offering fun and entertainment to your audience while capturing leads. Quizzes Create an app with questions and answers that users must respond to win a direct prize or enter the prize draw. Instant Prizes Create interactive dynamics to distribute prizes and gifts among participants in exchange for their contact details.

Multi-Stage Reinforce strong relationships with your audience with long-term promotions and campaigns with various participation stages and rounds. Do you want to run an Instagram Giveaway? What makes us different? ISO and Certification We offer maximum security to our clients and their databases.

Live support Our professional specialists provide customer support via our online chat for more than 12 hours a day. More than 40 dynamics Choose one of the apps to achieve marketing objectives on all communication channels. Full customization Intuitive design editor with various options for customizing the promotion with your corporate image.

Integrations Connect Easypromos with the most used commercial and marketing tools. Complete statistics Analyze and download results of all promotions, with graphs and charts. No previous technical experience A self-service platform aimed at marketing professionals.

Fully responsive and multi-platform Products designed for optimal performance on different screen sizes, platforms, and social networks. Fraud control system Our own control system and indicators against fraud.

What do our clients say? Visit our blog for ideas, tips, and examples. Read article. How to create a Valentine's Day giveaway. Interactive Gamified Promotions: Word Shuffle. Top marketing trends for your digital promotions. Discover all the Valentine's Day Promotion Ideas.

Get inspired with examples and ideas for promotions, giveaways, contests, and games to capture the attention of your audience in the most romantic campaign of the year.

View Valentine's Ideas. Ideas for the most important campaigns of the year. Valentine's Day Promo Ideas Promotions for Father's Day Promotions for Mother's Day Easter Promotions Tourism Marketing Back to School Marketing Halloween Contest Ideas Spring Promotions.

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